Indianapolis Times, Indianapolis, Marion County, 22 February 1951 — Page 48

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951.

In Know-How

THURSDAY, FEB. 22, 1951

Firm's Officials Products

Well Trained

Head of Ko-We-Ba Has Long Experience

In Food Business

A. H. Gisler, the genial presi-| :

dent, came to Ko-We-Ba in 1923 with years of experience in the food business. He joined the company when it merged with Grocers’ Supply Co. There he had been general manager and secres tary-treasurer. Previously he was secretary of the Geiger-Fishback Co. Active in civic affairs and phil-/ anthropic projects, Mr. Gisler is 61 years old. He's a member of] the city Board of Safety, prom-

inent in local politics and former =

member of the city Park Board. He belongs to Immanuel Evangelical and Reformed Church and serves on the boards of the YMCA, YWCA, Rotary ° Club, Flanner House and Indiana Central College. Mr. Gisler was educated at Wabash College, where he received his letter in football-and basketball. Later he played professional baseball in the Central League of Dayton and the Three-I League at Decatur. Son is Vice President His son, A.C. Gisler, a vice president, had held jobs in every department of Ko-We-Ba. His role of vice president is his 17th job with Ko-We-Ba, A.C. Gisler, 29, is factory superintendent and in complete charge of the manufacturing department. He is a graduate of Kentucky Military Institute, Lydon, Ky. In World War II he was a lieutenant in the Air Force, serving as navigator bombardier and radar specialist.| C. L. Hackerd, who is 60, is a vice president and salesman, calling on institutional trade. f

George W. Pittman, secretary,

who is 58, has been in the food in- }

dustry over 35 years, 25 years with Ko-We-Ba. He acts as purchasing agent for sugar, cereals, soaps, olives and other specialty items. The treasurer, C. H. Ramsey, age 55, has been in the food business more than 30 years. He is, credit manager and has complete’ charge of Ko-We-Ba's accounting department.

Laboratory Tests Guard Quality

Laboratory testing helps Ko-We-Ba Keep top-rung quality. All products — coffee, frozen foods, canned goods, and others— are laboratory tested by a graduate chemist. Kenneth McAbee, chemistry graduate of Butler University, directs the laboratory work. He went to Ko-We-Ba after return from the Navy and participation in six major invasions in World War II

Eight Trucks to Carry Ko-We-Ba Foods to Store

Eight trucks soon will step up Ko-We-Ba's efficient delivery sys-! tem. Indiana boundaries are Lafayette on the north, Greencastle, west, Anderson and New Castle, east, and Columbus and Seymour, south. Three truck receiving doors permit inside loading. |

"Whisked fo Stockiwar veterans

® Expert blending of the finest varieties of coffee—that's one reason why KO-WE-BA Coffee gives yoy richer flavor and pours more cups per pound.

Another reason is that this topquality coffee comes to you roasterfresh in vacuum tins, from KO-WE-

BA's great new coffee roasting

in Indianapolis.

plant

3 Grinds—At Independent Grocers

THE INDIANAPOLIS TIME

Among 50 on Ko-We-Ba Staff

veterans among 50 employees.

Germany.

specialist,

Kenneth McAbee, chemist, was|company insists on the fruit from | an electrician in the Navy serving the outer branches of the tree. 42 months. He was in six major invasions and was wounded twice. A. C. Gisler, vice president, was air and sun and rain, is better, than sell to the eating-out places. a’ lieutenant in the Air Force, amore fully developed and hasThey actually eat out themselves

navigator bombardier and radar)

Ko-We-Ba Foods Find Wa

The off-sizes, just shade under not like left-overs. know the fine taste of Ko-We-Ba are proud of their epicurean con-{the regular sizes will soon dis-|plain when the same vegetable :

If you eat out, chances are you!

{foods.

{highly skilled chefs, which. has {built Ko-We-Ba's hotel and res-|

Harry Link Jr, salesman, Was i,,rant trade from one per cent a first lieutenant in the Army of

L [Field Artillery. He served in Af-|with » rica, Sicily, Italy, Normandy and, The reason behind this is the

8 volume to 25 per cent, a few short years, i

| ‘care with which the Ko-We-Ba!

| i

pack is selected. In fruits, the|

Fruit from Outside Branches The fruit, growing out in the

more flavor. ? - | A Ko-We-Ba official explained lit, “The outer fruit compared t

Recently recalled to active duty the fruit from the inside the tree, was Chestine Miller, captain in the Army. He's stationed at Ft. with a farm boy, rugged andalready is looking ahead to the

is like comparing a tenement kid (who gets too little sun and air]

Hotel chefs are particular. They |

PAGE 7.

y to Select Clientele

coms=".

coctions. | They are their life's appear on government order, one keeps coming back to the table,

Ko-We-Ba has its share of war by the discriminating tastes of of materials.

600 Gallons at a Time This, the executives of Ko-We-| Ba believe, is one of the strongest testimonies they could have for the quality of their-products.

for a hotel to order 600 gallons

even to fruit cocktail, a regular sight on most hotel dinner tables.

Ko-We-Ba officials do more

among their customers to table- paps, which will be more suitable] The system hooks up A, C. Gis= to couples living in apartments ler, a vice president, with all de< |whigh will contain from three to partments, manufacturing, receiv. i four servings, no need to save the ing, central warehouse, etc. at.: Mr. Gisler s factory {superintendent and has charge of:

test their own foods. Off-Sizes to Disappear In the field of containers, Ko-

We-Ba has long experience and left-overs and load the refriger- all times.

| It is the select’ clientele, backed work. So 'they insist on the best'Ko-We-Ba officialsaid.

‘eye cannot detect the difference.

So it can be expected that can And they buy Ko-We-Ba prod- Sizes will drop from the present And the customers will too. They'll ucts in quantity. It is not unusual five or six’ to two or three. And save money. those will be standard.

lof one type of vegetable.or fruit, Right Size~No Left-Overs

convenient for average families,

The 21%-size carr will contain

Voice System Reaches

The remaining sizes will be All Parts of Warel se...

A public address system speeds 5 from eight to ten servings. Then UP Production and efficiency at

there will be a smaller can, per-| Ko-We-Ba warehouse. -

|ator,

William Givens operates an electrical fork-lift truck that whisks merchandise to reserve or active stock after unloading.

Blended to Taste Extra Delicious -

CONGRATULATIONS

(OTHE, WELLS and BAUER

COMPANY, INC.

FISK LANDERS

INSURANCE

$03 MERCHANTS BANK BUILDING MA-1492

Leonard Wood, Mo.

Heartiest Congratulations

Koth

art x SORE &

husky.”

olonial

Sugars Co.

~ Refiners of Pure Cane Sugar

day of simplification in sizes.

Eaters have shown that they do! the manufacturng department.

TAKES PLEASURE IN EXTENDING

e, Wells & Bauer C

on the completion of their fine new plant

Colonial Pure Cane Sugar is handled in Indianapolis by

H. A. Crossland & Co., Inc.

108 E. WASHINGTON STREET

Ady SAN I AAR PR TCS ar INA

”

eo oo & 060 8

|And wise wives sense this demand These were used in harsh com- for attractively served foods, but (petition. The “gyp” cans look |in variety. ./much like the full-sized cans. They Food buying. will be simpler, are so close that the housewife's and less of a guess, when the steel |crackdown comes for defense.

And most grocers will like it.

Or EYE