Indianapolis Times, Indianapolis, Marion County, 22 February 1951 — Page 46

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THE INDIANAPOLIS TIMES

THURSDAY, FEB. 22, 1951 .

Ko-We-Ba's Salesmen Are Veterans

35 Years Ago, One Traveled Territory By Horse and Buggy

Some of Ko-We-Ba’'s veteran salesmen began selling 'way ‘back when. C. L. Hackerd, vice president and salesman, traveled the rural sections by horse and buggy 35

| Hot Coffee or Frozen Food, Ko-We-Ba Has It

' Minneapolis-Honeywell heat and,

- made mistakes. They tested the|\N& and.packing of coffee, spices,

Sam Jones, Electronically Controlled

Roaster, Can't Make a Mistake * Hot or cold, Ko-We- Ba has it. If it's coffée for that morning toast, it's roasted in Ko- We-Ba’ 8 new warehouse at 50 S. Ko-We-Ba Lane. If it's frozen foods, Ko-We-Ba carries more than 10 carloads, of frozen merchandise in its new $20,000 department. Sam Jones is the coffee roaster and he can't make a mistake,

humidity measuring devices elec- =A. H. Gisler, Ko-We-Ba presi- . tronically control the roaster. |dent, and A. C. Gisler, vice presiHad Mr. Jones been a coffee dent. test the coffee, marks on roaster years ago, he wouldn't {their cups revealing after the test

have ‘heen so sure of himself. where the brand came from. Even the most skilled roasters| Xo-We-Ba does its own roast

coffee at intervals during the|l®®. extracts, rice, dried beans,

barley, and so forth. _ roasting, judging it, by appearance! and ng. Jue! ar ape hi A. C. Gisler has charge of the

Ira. Vroonan of Wabash is the

years ago. His record ‘sales particularly in institutional business, rates him as one of the Midwest's outstanding whole- | gale grocery salesman, E. H. Mueller, sales manager, has been with Ko-We-Ba for 20 years. H. F. Link came to Ko-We- Ba| as salesman in 1923 with' A. H. Gisler, now company president, from Grocers’ Supply Co. They made the change when that company was merged with Ko-We-Ba. Transfering the same year were|

|frozen food room. errors, due to changes in| The man stomping around in

fur-lined coat ‘and earmuffs fis Stanley Harris. Mr. Harris, assistant foreman of the entire warehouse ‘ including the frozen food ; department, keeps the frozen food y , ” [room at zero. ‘A. C. Gisler, vice president, tests canned peaches.

weather,

! ‘Blind’ Test Coffee Ko-We-Ba doesn't stop at roasting perfection. They “blind” test coffee imported from six South and Central American countries,

Mistakes are impossible for Sam Jones, coffee roaster. Elec- | tronically-controlled recording instruments tell him exactly when coffee is roasted.

ir ———————— amine nme —

Charles French, now in charge of the manufacturing department, and Schuyler Miller, warehouse employee. | 40 Years With Firm

Earl Tooley, branch manager at Kokomo for Ko-We-Ba, has been with the company more than 40 years, starting in Indianapolis.

company’s other branch manager. One Indianapolis salesman, Chestine Miller, recently was recalled to. active Army duty. A captain in the 6th Armored Division, he has gone to Ft. Leonard Wood, Mo. Capt. Miller served in Europe in World War II, was wounded and was decorated for valor. Ko-We-Ba salesmen, including Mr. Hackerd and Mr. Link have a total of 175 years’ service selling experience. They are: C. L. Cheney, Charles Shepherd, William Turner, Thomas Lysaght, W. F. Eix, Ray Antle,

Kenneth Campbell, Charles Foley, |

Herschel Woolsey, Lee Foutz, Robert Ewbank, Edward Heid, Robert Harris and Thomas Suite. Three of the men live in the territory which they sérve: Mr. Turner, in Lafayette; Mr. Shepherd, New Castle, and Mr. Camp-; bell, Columbus.

New Containers Mark Products

Many Designed For Convenience

Into shopping baskets go Ko-We-Ba’'s dids to living. These kitchen conveniences delight The} whole family. Gay plastic fruit juice contain. ers, topped to permit shaking and marked for measuring, fit neatly in the refrigerator. They introduce Ko-We-Ba’'s new frozen) food department. A plastic drink shaker puts the squeeze on Dad arguing about no place to store those drinks Mother wants him to mix for! guests. Ko-We-Ba gives him a plastic drink shaker that fits snugly alongside the orange; Juice, Plastic iced tea spoons added impetus to Ko-We-Ba's thriving, business. Spoon-equipped tea for iced tea sold more tea in three weeks than was sold in any three months—4500 dozen jars. Ko-We-Ba was one of the first companies in the U. 8. to distribute its own blend for iced tea. Ko-We-Ba's sale of 1200 cases of canned spaghetti in one week and boom in salad dressing sales brought food dealers calling to see how Ko-We-Ba made products move. Introduced when Ko-We-Ba extends its frozen food operation to

JOE STEELE

Wishes to Extend

Hearty Congratulations

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to His Friends :

KO-WE-BA

TO THEIR NEW HOME AND WAREHOUSE

STEELE CANNING

COMPANY

“Packers of Quality Foods"’

T

retail trade will be plastic orange pio juice shakers, officials said. be You Never Forget Chris, His Last Name's Carroll SPRINGDALE, ARKANSAS There's one man with Ko-We-Ba whose name, is. easy to re-| member, especially at Christmas. ! He's Chris Carroll. And if you're! Rimost sounds ke. Chrismas Carol. i Easy, isn't it? : — af ———————————————— ge - KO-WE-BA | { ° . ~ Imports the Finest SPICES | | From Far-Away Places | Ny i THERE ARE NO SUBSTITUTES = | frie elo of ® % ail. 4 i ‘ NATURAL SPICES | iil 3 SLR

ARE PROUD T0 BE PERMITTED 10 ASSOCIATE OUR PRODUCTS WITH THE HOUSE OF

-

KO-WE-BA

FRENCH SARDINE CO. TERMINAL ISLAND, CALIF. TRI-VALLEY PACKING ASSN. SAN FRANCISCO, CALIF. TURLOCK COOPERATIVE GROWERS SAN FRANCISCO, CALIF. WALTER P. SHIEL CO. SEATTLE, WASH.

WASHINGTON CANNERS VANCOUVER, WASH.

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