Indianapolis Times, Indianapolis, Marion County, 22 February 1951 — Page 45

PAGE |.

Ko-We-Ba Officials Test Al Products

~ Vice President Gains 50 Pounds In Two Months

Meals never end for A. ©. Gisler, Ko-We-Ba vice president.’ He's always eating. Scales prove it. He jumped ‘from 175 to 225 pounds in two months. It's Ko-We-Ba policy to test all its products. Testing means tastfang and counting food segments, { Mr. Gisler and his father, A. H.| Gisler, company president, do the| job—and more. When they fill up, at the warehouse they go “taste testing” at restaurants, watching other people eat and react. |

One Day's Sampling

A. C. Gisler admitted he didn’t do justice to his wife's dinner one

gampled grapefruit segments and Juice, orange and tomatic juices and peaches. He finished them off with sauer kraut juice and chili con carne. What he lacked in appetite he

his wife. It's good juice if a lot

from a white porcelain pan. Secret of Kraut Juice It's good sauer kraut juice if

clear. And sauer kraut juice sells, Mr. Gisler said. Ko-We-Ba gets its sauer kraut from German pro-| ducers in Wisconsin, I Their message makes the Gislers’ stuffing between meals worth | ;. the effort, they say. They know there will be 5-7 peach halves in!

peach. They know their grapefruit segments to be high quality, 12 per! . cent plus saturation with sugar.

Beans Are Special, Too

: Ko-We-Ba was one of the - original users of Great Northern beans in beans with pork. We say : pork and beans but the govern- { ment says it the other way be- .; ‘cause there are more beans than : pork, A. C. Gisler explained. i Ko-We-Ba, pioneered in private * label tomato juice jumping from + J12-ounce to 46-ounce cans with . 83% times as much juice for half the price. It pioneered in Central Indiana in distribution of citrus foods, pieces. The government entered) : the picture again. It's grapefruit and orange segments, not the reverse. Segments are in equal amounts but the grapefruit pieces are larger, hence big billing, Mr.| Gisler said.

PURE Fruit Jellies, with

BA.

Red Raspberry, Blackberry, Mint, Cherry, Quince, Elderberry, Grape, Crabapple and Damson Plum

night. Between meals he had -

good In flavor, bright green, and

a can, depending on the size of the

A Little ‘Get-Together' at Ko-We-Ba

Mildred Dungan, bdokkeeping machine aporator, and M. E. Carroll, caghior (right) hear |

experiences of C. H, Ramsey, Ko-We-Ba treasurer.

sticks to the bottom when poured =

All piled up and ready to go, inside where it's dry and easy to handle. That's how it's dene | in Ko-We-Ba's new warehouse.

11 Pure Jellies

® These are finest-tasting,

each

jar wrapped in cellophane to match the jelly. Pick your fa. vorites and enjoy jellies at

their BEST. Ask for KO-WE

Apple, Red Currant,

mate nica tus aon. toa JA] Stocked Up But Etsy to Handle

O-WE-B

“MEANS THE BEST"

JELLIES PRESERVES and APPLE

BUTTER

Apple Butter

At Its Best

Apple Butter is something special when you choose KO-WE-BA brand. Made the old-fashioned way from Apples, Cider, Sygar and Spices, it makes a delightful spread that's tasty, Realthful and thrifty. Packed. in "Vapor-Yacuum" Sealed jars to insure freshness. Try one jar and you'll soon want another,

Packed for KOTHE, WELLS & BAUER CO.,, Indianapolis Sold by YOUR Independent Retail GROCER

v RA——-

PURE FRUIT PRESERVES

‘a 310 hat main sae tp semanas

8 Fruit Preserves

Ask for KO-WE-BA brand and you'll enjoy perfectly delicious preserves; nothing but the pure fresh fruit and granulated sugar. See their superb color — taste their marvelous flavor, Eight popular varieties:

Blackberry, Cherry, Peach, Pineapple, Red Raspberry, Strawberry, Black Raspberry and Grape Jam.

THE INDIANAPOLIS TIMES a Peanut Butter Country, Sure Enough

If the whole country showed up and 24-ounce jars, all homogensome day with peanut butter allijzaq } over its face, grocers wouldn! t he Eight-

surprised. Rated as the most comple

it's

THURSDAY, FEB. 22, 1051"

| P keeping with its long established policy of handling only Quality Products

Ko-We-Ba

distributes

RED CROSS

Macaroni and

"Spaghetti

made by

John B. Canepa Co.

Chicago, lil.

te sway. Now the 12-ounce jar i

food, ‘the kids are eating the gro-|supreme, but the »24-ouncer cers’ shelves empty, day after|creeping up, fast. Y day. This, say the men who sell the iow corn, or bright green peas. The sizes tell the story. It|spread, is fast becoming a Peacomes in eight-ounce, 12-ounce nut butter country.

Glass Containers Good For Colorful Foods

'kind of Container to use for which glass containers, The reason, [they say, is that if you drop a Where the eye does the buying, case of canned goods a few cans

glass helps, in beets or golden yel- get dented. But if you-drop a case of glass jars, look out.

Rp y

Hearty Congratulations

fo r

| KO-WE-BA

Your deserved success and high ‘ . regard is a tribute to your policy of quality products fairly sold. As packers of your KO-WE-BA brand dried fruits, Rosenberg Bros. & Co., Inc., feels honored to have been selected, year after year, to supply its services and products.

OUR BEST WISHES FOR CONTINUED SUCCESS

ROSENBERG BROS. & CO., INC.

Almonds DRIED FRUITS Walnuts

Beans — Rice

World's largest packer of dried frults—since 1893 6

Ee FETE SER SRS EERESESE SES SRE SS as ~~

We're Proud to Pack these Top Quality Vegetables

for “KO-WE-BA”

Also, MIXED Vegetables

KO-WE-BA Mixed Vegetables are Fancy Diced Carrots, Celery, ' Potatoes, Peas, Green Beans, Corn and Lima Beans.

You'll find KO-WE-BA Layer-Pack Vegetables a delightful combination of the very finest Peas, cubed Carrots, tender Celery, meaty Lima Beans, and Green Beans. Expertly packed in five separate layers to each can. Serve them chilled—right from the can—as a quick, colorful vegetable salad, or hot as a tempting, tasty garnish for meat.

Enjoy KO-WE-BA MIXED Vegetables, too. They are

packed with all the natural juices—Superb to serve for

salads, soups, stews and casserole dishes.

Try both KO-WE-BA LAYER and MIXED Vegetables! You'll agre: “sith your independent grocer that they're.

TOPS in vegetable treats,

THE LARSEN COMPANY

Green Bay, Wisconsin

At Ko-We-Ba they know which But some grocers fight shy of

a Sale Are |

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Earl Tool at Kokomo been with th 40 years, ste Ira. Vroona company’s ager. One India Chestine Mi called to. a captain in | vision, he h ard Wood, N in Europe ii wounded an valor. Ko-V cluding Mr Link have : service selli are: C. 1. On herd, Willis Lysaght, W. Kenneth Car Herschel W Robert Ew! Robert Harr Three of territory wi Turner, in | herd, New C bell, Columb

New C Mark |

Many | For Co

Into shopj We-Bd’'s aid kitchen conv whole family Gay plasti ers, topped and marked neatly in the introduce Ko food departn A plastic the squeeze o no place to Mother wan guests. Koplastic dri: snugly al Juice. Plastic ice impetus to business. Sp, iced tea sol weeks than v months—450( Ko-We-Ba companies in ute its own | Ko-We-Ba’ of canned sp and boom in brought foo see how Ko ucts move. Introduced tends its fro: retail trade v juice shakers

You Neve His Last |

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