Indianapolis Times, Indianapolis, Marion County, 18 February 1951 — Page 16

- SUNDAY, FEB. 18, 1951 THE INDIANAPOLIS TIMES

PAGE 17

. 18, 1951

e Day

Suit, Topper and Suit-Dress Are Made From Times Pattern Service Styles

WHY DO MORE THAN HALF the women and girls of this country make their own clothes? For econ-

omy's sake, chiefly, but there is another important reason. It's fashionable to sew, More than 100 million high-styled patterns are sold every year . .. an indication that fashion rates high with home sewers. They regard it as a way to better clothes at budget prices, They appreciate the appearance and feel of higher priced clothes and know they can duplicate them at substantial savings.

» # » » » = DURING NATIONAL SEW AND SAVE WEEK, this week, stores will demonstrate with specigl displays the two leading factors that keep home sewing on the upward trend: Economy and fashion, The economy angle is self-evident, It costs from one-third to one-half as much to make a dress, suit or coat as to buy it readymade, With higher taxes and higher prices ahead, the need to economize is greater than ever, Many a schoolgirl, businessgirl and Homemaker who never felt the urge to sew, before will take to shears and sewing machine, » - Ld ” n ” FROM THE STANDPOINT of fashion, there has never been more inducement to sew. Dress patterns keep the pace with the newest and best fashions . . . offering the home sewer a wide choice 3f styles becoming to various figures. Pictured are three from The Times’ own pattern book, Fashion. At left is a well-cut suit-dress of dignity and charm for all around summer wear. Short cuffed or wrist-length sleeves are provided. (Made here of Palmaire, a shantung-type fabric by 8t. George.) In sizes 34 to 48, the pattern, A-41, is $1 and may be ordered from Pattern Department, The Indianapolis Times, 214 W, Maryland St., Indianapolis 9. Be sure to send size desired along with pattern number and your name and address. ~ o . » » » A SMART YOUNG TOPPER to wear over everything-—day* time frocks, evening clothes, sports togs—'round the clock, i= shown second from right. This, Pattern A-19, comes in sizes 12 to 20 and also is $1. Try it in a pastel linen with large self-coveres buttons.

Simple tailored suit,

Patterns Designed For Home Sewing Keep Pace With The Newest ay Best In Ready-To-Wear Fashions Home Sewer

Demands High Style

Customers Know Their Fashions

Times Special yo NEW YORK, Feb. 17—One of {the biggest discoveries in the {fashion world in the past 10 years *. |has been the fact that the woman who sews wants fashion. Time § |was when piece goods depart- ' iments catered only to budget home sewers and women who couldn't get fitted in ready-to-wear clothes, ; Today top American designers and Parisian couturiers design patterns for home sewers. The piece goods shopper is more style conscious than the average ready-to-wear shopper. And she is much more discerning of quality, Now it's the customer who makes fashion. It is the customer herself (and home sewing cus tomers are 28 million strong) who has demanded fashion in fabrics, fashion in patterns and fashion in the approach toward sewing.

Fashionable Trend One of the newest innovations for the woman who makes or has {her clothes made is the presentaition of ‘cottons with ideas” to piece goods customers, Hope, {Skillman designs these. She is one who .makes fine cottons for. £ such designers as Adele Simpson, f [Claire McCardell and Tina Leser, | [Now she is making those same i cottons available to the woman, who sews. If a woman is nimble with thread and thimble she can now duplicate those “designer creations” or design her own clothes in the same fabrics that the country’s top designers use. With the decline of home servants and more and more women doing their own houses work and entertaining, there's great popularity of fancy aprons, apron-dresses and oyerskirts, With a need for more variety in wardrobes, there's great demand for separate outfits; Ensembles

young to enjoy A suit to be made from a Times pattern is pictured at extrem: igh to like the right, modeled by Jane Wyman. Made from Pattern 3276 (3. cents), it is perfect to wear as a going-away suit . . . simple, flaw A lessly tailored, with a straight-line skirt, stitched and belted waist. rite diversions. line and trick pocket treatment, The pattern is available in size: t has loved the 12 to 20. childhood play You may order The Times’ Fashion book itself for an addi Wis. Then the tional 25 cents. ” # » » » ” the Suisse of ALTHOUGH MOST STYLES this spring are based on the . for the slim silhouet, there are some full and slightly flared skirts. isdion Fullness is added to many pencil-slim skirts by the addition was two of apron effects, peplums, overskirts and side drapery. A few : A B and patterns feature the trumpet skirt, smooth and slim to a point yg and above the knees then flaring out. The lampshade skirt is another spesc ? modification of the slender skirt, being fitted to the hipline and ] nivassity 0 softly flared below. adua Work in Many of the new fashions are two-piece costumes with s School of 1 straight skirts and full waist-length jackets or overblouses with Aid Suit dress for summer, pleated peplums.—By. L.F. Short Joppur | in linen... er Ai «tf ' IN she became Africa fo oo Blackwood on Bridge— Today' s Hand Si oad Two Errors in Bidding Go Unpunished pu lon Theater. T Y bd d wO Lrrors in Di Ing Oo unpunisne Neither side vulnerable. a fing 0 our eaqa. : har North-South 30 part score, ics Hm sun As South Makes 3 No T Contract ng musicians. NEw YORE Wp . oay/AS O0U akes Oo /rump Lonrrac 810.4 8 3 lirector of the Dache i on pack (Dome here) FEW THINGS AT the bridge table are more irritating than tojhad so tenaciously stuck to all na 6 a . Guild (similar a uous -. . Ya al have your opponents err in the bidding or play—and then not get/through the play. C5" wich she organ- no secret that Rer fascination for punished for it. | West got what he was appar- WEST EAST the color, the shapes-—-even the | In today’s deal, South certainly overbid his hand when he jumped (ently determined to get-—a spade S—Q J 8 4 S72 5 Phi Beta, na- arehitectiire—~has inspired . the to two no trump. However, he knew he had a 30 part score and was trick. However, he won it at an H—108 8 2 H—Q J 9 yrority, and Pi major portion of her collection. willing to take a gamble for eight tricks evén if his partner was/ awkward time. He won it when| px D—A'9873 ational drama Marrakesh, Casablanca, Tunis Weak, forgetting about the|With the ace. Now the 10 of diz-0t hat Stung Ju but three, c..Q J 6 2 C—9 43 wi 1h their ' { a nsuming” she and Mgiers > i = py ache Partial, went blithely on to three Mmonds was led and Bast won with] The lead away from this com- OUT n iter work. But hat collection. Such tantalizing|"¢ rump. After both of these South won with dummy's queen Pination into declarer’s ace-king- . H—6 54 killfully around names as “dancing gir] turban.” |®fT0rS. the contract was. made, and op these last two A Sucen (10, made up the necessary num- D—J 10 4 nd son's sched- burnoose stripes and ‘“casbah” Putting East and West to the ber of tricks for the game. C—A K 10 8 dormitory-like” veils are indicative of the impres-|lumiliation referred to above. Ot Sisearded a hearts. Nest, 3 if al Tr The bidding: : a club fro $ ‘here neighbors sion made by the designer's flight JOUrse, they could have defendeq ve 2 GUD [POM "ie board andFor a Relaxing Bath SOUTH WEST NORTH EAST it a reciprocal to the midwinter sun and the in-| Petter. Here's what happened. (Put in Ris eight spo est won| 10 Pass 1D Pass 8 care of the triguing atmosphere of Morocco. = = with the jack and returned the A bath will relax you and a 2 NT! Pass. 3 N TH ALP oblem. WES? OPENED Ihe, Tour st eight of spades as he knew de-| shower stimulate, but it goes i *} ass ~ o Spades and was disgusied when clarer had the lone king left. |without saying that neither will . . BEI] Was Just a Cook Over Low Fire dummy’s nine held the trick. Lime #0 . |clean unless you use lots of soap.’ ‘Vacation in Bermuda ywn script of To prevent the flowerettes from South started the diamonds, lead-| SOUTH TOOK THIS trick, water alone will not remove! Mr. and Mrs. Irwin W. Cetton, breaking off as you lift caull- ing a small one toward his jack cashed the ace and king of hearts the oil and dust that accumulate/1035 N. Pennsylvania St. and crueler, more flower from the pan, put the veg- and losing to the blank king, and simply led the last spade on the body nor will it remove Mr. and Mrs. Oscar C. Brizius, e than children etable into a clean cloth tied to| West chose to return the queen from the board, presenting West the waste from the sweat glands Newburgh, Ind., have been vacafrank” = she's form a bag. of spades’ which declarer took with the lead in the suit which he which function 24 hours a day. itioning in Hamilton, Bermuda. | real challenge |

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that can be worn in many ways and seem like many outfits, instead of just one, .

A Sew-Sew Week Is Here . 2 Billion a Year

(Continued From Page 15) checks, glen plaids, houndstooth checks and sharkskin weaves. The department is especially proud of a rayon sheen gabardine- which looks like the finest woolen gabardine , . .

and is woven in exactly the

same manner, Its 25 colors include three shades of navy, several browns and a range of the new mauves and pinks. This, 50 inches wide, is $2.26 a yard.

Neat Notions

EWING AIDS also move into center-

stage at Block's this

week , . . everything from the L&M adjustable dress form ($12.98 in the notions department) to dot snapper refills at 25 cents. A dot snapper kit eliminates button trouble, Snappers, to taking the place of buttons, are “hammered” on instead of sewn. The notions department also is the home of the Thread-o-Matic gadget which

For Easter

By MRS. ANNE CABOT Crochet this set in your most becoming color and complete it in time to wear in the Easter parade. Pattern 5123 includes complete crocheting instructions,

material requirements, stitch il- |

Justrations and finishing directions.

ANNE CABOT The Indianapolis Times 372 W. Quincy St. Chicago 6, IIL No. 5123 Price 20c Cabot Album 25¢

Name sess tases sant esssne AAAAEER IEA SAAR SALA ARAALELAAAD EN

Btreet eesssssssssesnncsessannne |

CIty .covevesssssccsssscscnnnnns Send an additional 5¢ for firstclass postage to receive pattern more quickly.

MORRISON'S

Indiana’s Foremost Apparel Shop 20 W. Washington St,

Now, with many girls getting - speeds needle threading. ITS | married at a younger age and es$2.05. Then there's the Pin-It [tablishing homes and rearing. ® skirt marker, $1.98 . . , and [families younger, there has been. the Dritz cutfing board ($2.98) |an upsurge in home sewing and and the Dritz lapboard for [all of the domestic arts, hand sewing ($1.25). It has become a fashion with Pinking shears, able to cut [young girls to know how to cook. the sheerest or the roughest |and sew. In fact, 56 per cent of fabric, are $598. A Merry |all teen-agers sew an average of Wheel spool rack to bring [five garments a year, There is a order in the thread drawer is [total of $2 billion a year spent on, $1.98. Buttonhole scissors are |home sewing machines than tele $2.75. phones in this country. A Dritz tracing wheel, for Hope Skillman, who started the transferring pattern mark- [idea of cotton co-ordinates— ° ings in a hurry, is 69 cents, [fabrics that were made for each and tracing paper to use with |other—this year has broadened it also is 69 cents. Tailors’ [the scope of that go-together idea chalk is just a dime. And [to include fabrics that co-ordinate those are just a few of the [in texture, in color, in pattern or aids to make home-sewing a |-—the newest idea—the thick and _ breeze. thin fabries.

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