Indianapolis Times, Indianapolis, Marion County, 11 February 1951 — Page 51
Keep in Repair
he the signal for wise auto owners |
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"PAGE 52
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Avtomobiles— ER Multi-Sided Squeeze Puts Dealers on Spot
Worries Include Credit and Production Curbs, Taxes, Shortage of Men and Parts
By THe Times Automobile Editor {
AUTO DEALERS are worried about two things. One is what's! going to happen to their own business, And the other is the public, | and how it will get around. : ' The crackdown on cars last weeki which may drop production | to 50 per cent, was bad news for new car dealers, good news for used car dealers. —— em The word of the National Pro- And it might have to close, or duction Authority's laying the close most of its floors. hatchet to auto production caught And the drive-ins would be hurt. the Automobile Dealers Associa- But the direct hit would be in ton of Indiana quietly listening to Pullseye for the dealers them-
the report of President Haywood 5¢!ves, M. Davis of Ft. Wayne. Many have improved their facilyw 8 ities to cut costs and give faster
. : service, They are set up to do! OUGHT A LONG, low : ; hans Rove a reine bis of their best job of keeping cars on speculation. They knew the score tre. road. But if they lose their 88 it stood. They had felt the mechanics, and get too few parts, suffdeating squeeze of Yéderal Re- those big, super-efficient dealerderve Board eredit controls. And ship buildings may become liabfli-| they also knew of the growing shortage of parts and labor. Used Car Tax? | Most dealers had been counting THE USED CAR MEN k i en getting by on maintenance 0 Axed on W hi Seep business, dollars brought in by 4 x n ash nglon, the back shop, and the sale of They felt that the proposed new parts. Now they know that this car tax of 20 per cent might be will be tough. y They Will: have a forerunner of a similar tax for neither enough parts nor the men used cars, making them even harder to sell,
t . to install them And used car men have had tough going in the last few weeks, ! First it was the ice. That kept AND THESE WORDS should trafic away, made people shy | away from the thought of ivto get their cars in top repair and ing “Then came the BR Ive keep them that way as long 4% snow, and the repeat visits of possible. There is no telling when |g," weather the parts managers in the dealer- ,\\" "4 oo slowed ships will be saying, quite regu- buying almost to a stop larly, “We're out of the part you, , p. need, I'll try to get it. But it may | take a couple of weeks, maybe aiare the traditional much greener month. {pastures of blossom time, .thel To a nation so closely geared warm fresh air of spring and the to the rolling, rubbered wheel, this urge of the public to get on the can actually interfere with the open road and go. defense effort. More than that,| This thaws public reluctance. a mp other businesses suf-| And it shoots up the prices of er, This means those which are used cars. That's why it is profitalmost wholly dependent :
upon iahle to buy a used car now in-| private transportation. |stead of waiting for the rise of] » »
¥ , $100 or more which is sure to TAKE A HOTEL like the one come in the next month to six &t French Lick Springs. It feeds weeks.
almost entirely on auto traffic. On the other hand, used car
used car
‘ag \ BUT LYING AHEAD of them
ties, | §
-
THE INDIANAPOLIS TIMES It Rains From All Directions When Car Body Is Tested:
This is worse than rain; it has pressure behind it. And the idea is to check a Fisher body for lf
tight seal. It's one of the rigid engineering tests each body goes through before the model gets |
the nod for production.
dealers remember the ceilings of those rolling off the assembly driver's muscles, You can spin |
World War II, and they are of the opinion that if the public rushes to buy late model used cars, that the government may dust off its ceiling schedule and limit the prices on used cars,
Helps Slow Movers THE COMING SHORTAGE of new cars also will step up the demand for some of the independents which have not been moving well. When a man wants a car,
{or needs it, he doesn’t fuss much
about the name on the front. The public and the dealers can look for high activity in cars, new and used, starting about the middle or last of March. And with the shutoff of new car production, the used car stocks will take a beating. Add to this the cutback in the fancy trim-—the glistening chrome which Americans love so well.
Within six months, if the current!
'51 Show Dims
lines from day to day.
AS FOR AN AUTO SHOW in fl Indianapolis this year, you still hear some talk about it,
But thoughtful dealers aren't
enough trouble, as it is, and some
figure that there is no reason to The Canyon Run
shoot their dough on such a sales pusher when they won't have half h enough to supply the demand. ° The idea is to shut off the big-| gest civilian steel That's the automobile. And that's 5
why the government is trying to again to make it next to impossible to get Grand Canyon economy run.
a new car, and if you do get one,!|
making it almost impossible for| will be readied for the classic,
on the big, long-wheelbase Chrys- | ler Imperial and can be had on
| th taking it too seriously. They have Yorker
consumer. the Mercury will again pace the
[the wheel with one finger,
| One thing it does is to make|
|parking easier. And that’s a sure- |
re hit with women drivers. { It comes as standard equipment
Imperials and
Ss.
the New
MERCURY which grabbed onors right and left last year, is ut to do it again. While it is not probable that
00-Mile Race, Mercury will try capture the coveted
The car has been selected and
the average man to buy. |Mar. 6 and 7. | | The course is from Los Angeles Helps You Steer to Grand Canyon, and those driv-|
HYDRAGUIDE, Chrysler's new power steering, is going well. 0
rs even sandpaper fhe bottoms)
|
f their right feet to make them,
course is followed, a 1949 or 1950 It takes between 75 and 80 per more sensitive to accelerator pres-/ may be much more attractive than cent of the steer load off the sure,
io sete -|
E tboilunderglas” J
. AUTOMATIC we | TIMER CLOCK | A AUTOMATIC ~ PRE-HEAT THERMOSTAT- - BANQUET OVEN | Chien supe o SWITCHES o APPLIANCE nr OUTLETS BANQUET OVEN oe SIGNAL LIGHT ~ a - Madel 415 Powe? May Be Purchased on Colonial’s oo EASY MONTHLY PAYMENT PLAN - PHILCO RANGES : Will Be Featured at the - ~ The Indianapolis Times oO . COOKING SCHOOL Es MURAT THEATRE Mon., Tues., Wed., Feb. 12-13-14 “ You will be assured of the utmost convenience when you use this sparkling white Philco Range. It has the biggest oven in any full-size electric range for the home 25530 cubic in inches. Holds a 40-Ib. turkey, six 2-Ib. loaves of bread or four 9-inch layer cakes or pies. -— Cooks the complete meal with space to spare. Fully automatic, with electric timer clock # and automatic preheat thermostat. Two high speed removable elements. Exclusive Philco — "Broil-Under-Glass." Deluxe Broiler Pan. 15 different shelf positions. Automatic oven light. - New warming position for dishes and foods. ~~ 3 i x r Also Available at Colonial Appliance Center, 42nd and College = Both Colonial Stores Open Monday Night 'Til 9 ~ FINE ad FURNITURE O
FURNITURE co. 47 SOUTH MERIDIAN
a
4
FUR COATS ® JACKETS CAPES ® STOLES SUITS ® COATS FUR-TRIMMED COATS
:
ASK FOR THEM RY NUMBER! o THE sale tags tell the STORY
Many fur coats, cloth coats and suits are laid away each year by customers who move away and neglect to make their payments (even after repeated notices). These are
Rr considered unclaimed. Now they can be sold to you for balance due. ; SD Original |. ~ Ask for | Balance Dv. * Po “Kind of Merchandise | Size | Number 5 Don $168 | Beaver Trimmed Cost | 16 | 21545 | $79 $88 | Panfomime Suede Topper | 10 | 2051 | $54 $58 | WinePyramid Coat | 8 | 2662 | 328 $75 | Toast Sport Coat T& 741 | $35 $148 | China Mink Trimmed Coat | 9 | 2641 | $64 $55 | Boyt | 10 | 209 | 3% $88 | Wine Sport Coat | 14 | 23915 | $41 $128 | Muskrat Trimmed Coaf [10 | 27666 | $47 $65 | Godsuf 14_| 21341 | $32 ! $88 | Squirrel Trimmed Coaf FH | 25496 | $36 : $55 1 ~~ Wine Sport Coat | 77 20004 | $26 $88 | Royal Blue Suit | 18 | 20167 | $47 $168 | Persian Trimmed Coat | 18 | 20186 | $77 $138 | Persian Trimmed Coat | 44 | 20343 | $58 $158 | Broadfail Trimmed Coat | 18 | 20746 | $74 $55 | Green Sport Coat | 14 | 23499 | $27 $65 | WineSportCoat ~~ | 12 | 23563 | $31 $158 | Green Coat... Ocelof fie | 16 | 25583 | $79
FUR COATS
CAPES ® JACKETS @ STOLES
~ Askfor | Balance Kind of Merchandise Siz Number | Due BlackPersianlamb | 14 | 2647 | $293 Black Persian Paw Fd] 1267 | $97 Emingdacket. | 16 | 46% | $72 Dyed Muskrat Coat | 36 T HI | 3% Dyed Muskrat Coat I-10 | 18299 | $I12 Jaguar Coat 16° | 2067 [| $183 Squirrel Paw Coat (Beige) | - 74 | 4114 $112 Brown Am. Broadfail Cape 7682 $147 Brown Squirrel Coat 44 4932 $163 Civet Cat Jacket - 16 3847 | $17 Dyed Squirrel Cape ’ 16 1 Si% Fitch Jacket I 17 214] $135
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Char And Local
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T WRANK trian was morning revolvers. told police wearin; climbed ot and dema drove aw: Indianapo
Time $500 To B The Tin was the D ule of hoi olis and r The firs at 1:30 p. tér. Tomorr: second si Wednesda held at 9: The doors each sessi Gifts wi tributed. Philco ele under. gla Other gif! big shopp groceries, awards a pletely=-coc the stage. The Tim ing Schoc Radio Eg dealers of An out
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