Indianapolis Times, Indianapolis, Marion County, 10 December 1950 — Page 72

Heo Be Week's News on » Motor Row, i

GM's Most Popular Car Boasts Smoother, break as Ford, snow and cold, so

that evened up the arch-rivals Quieter Operation, More Alluring Lines 3

fon ape ssc cima eat rf -° By THE TIMES AUTOMORILE EDITOR ut Tatses came quielly TWO BIG PIECES of news hit the automobile industry Jost) ‘eral Motors’ President C. E. Wilweek. son. He pointed out that the One was the rise in General Motors and Ford prices. The other ‘prices of all of the things which was the introduction of the new Chevrolet, Igo to make x ear had also risen. Of the two, the Chevrolet 1951 line created the biggest splash. Millions of - Chevrolet owners eagerly awaited the unveiling. | THEN CAME. THE automatic They were not disappointed. —— eee WAGE raise which did the trick. The Chevie was smoother, quiet- more than a quarter of a million GM could absorb as much as 300 er, and more 1uxurious than ever, cars, {per cent increase in the price of Chevrolet had added “Jumbo. Chevrolet,” always the poor rubber, but it didn't feel it should Drum” self-energizing brakes, It' man’s car, and the thrifty {swallow the ‘last hour rate inalso added even more alluring man’s, too, stuck to its 95 horse- crease of the UAW. lines, more chrome and soft, lux- power motor with 105 horsepower, This was brought on by the urious interiors, when in the de luxe line using automatic increase clause geared ito the cost-of-living index in the| WHAT CHEV] ROL ET had in ” {General Motors contract. | the bag was one full year alone. CHEV ROLET has had an| Ford followed for the same This is he's new Chevrolet frock k intoduced yesterday along vith the 1951 pissnger car line. in the low price field with its “ironing out.” Engineers had been reasons as General Motors, and Powerglide automatic shift. This, over this most popular car in In- to those who know the ve sir] This model is the heavy-duty stake type with twin-action brakes on rear wheels, and adjustable venti-

the company simply said, has diana, and all America, with a economics of the motor Industry| panes for better cab ventilation. been refined, but the principle re- microscope to take out any trace it was no surprise. es mains unchanged. of “bugs” which might be left. | The effect was being pondered. Ibuyer has to make the one-third — Chevrolet announced that The most popular line of GM How high could cars go without/down on a late model, it's too : : HOOSIER PEN SHOP Powerglide ix now installed on had about the same weather buyers backing away? So far much of a strain, and ‘even more, of ; Co — v wa : iE ‘both have been able to sell all/of a strain on his coming-in pay | the cars they ean make, hocks, a deal ii e used car dealers eve. Open Monday 9A M. 10 9 P.M. J av BOTH ARE being pressed that after the turn of the year y hard as they shift into their new higher prices, plus shortages due Fifty-one lines. ito metal restrictions, will bring Fhe question to be answered is many a new buyer to the used whether higher and higher prices car lots. in the -wage-price spiral will finally make it impossible for the 2 wage earner himself to buy a car Pontiac to Increase ! under the strict credit provisions Prices on '51 Models {| Finest Pen ever of Regulation w- 2, DETROIT Dec. 8 (U P)—| made at this low

USED CAR MEN were looking Pontiac Division of General Mo- pies, Available in closely at the shift to higher and tors today announced price in-| ack, Blue, Green or higher prices in the new car mar creases on its 1951 models aver- Maroon. Matching pencil,

ket. They were beginning to feel > s that the winds would soon blow 28ing 4.2 per cent. The cars go on Name Engraved Without Additional Charge

their way. display in dealer showrooms Mon-| What they are figuring is that day. on other de luxe models. There was no price hike in the optional PEN SHOP

when new car prices get beyond, e bo ts r the reach of the small car buyer e pric o8'4 range fron $30 on the station wagon to $60 on THE OL DER v SED cars, even automatic transmission, Hydra-§ 19 E. Market St. pre-war sell well. But When the matic, _ which sells for §158. :

Powerglide.

Fred §;

erossed.

Ple As (

Jui

While they last | II] '0. UL || CAPITOL OB Bl. wAsH.sT.] | LIQUIDATION SALE]

today in “to dispose of $58,000 worth of furniture and appliances! Merchandise has been

Jud; and dealt pouring in—and to meet our obligations we must sell at COST or BELOW!!! You cannot afford to miss these tremendous bargains

OPEN TODAY 10 A.M. TO 5 P.M. DRASTIC REDUCTIONS from 20% 60%

apolis. Twelve NATIONALLY ADVERTISED FURNITURE, RUGS, APPLIANCES AND BEDDING MUST GO! OUR MISFORTUNE—YOUR FORTUNE

22nd and ILLINOIS ST.

he will, of necessity shift to late 4 ; model used cars. And that’s where the Catalina “hard-top” and $80 their trouble Stes today.

FR. 1862

58.000 FORCED DISPOSAL SALE

MADISON

“AVENUE

rearrested £100. They in court. An even able to pi time, rangi to 30 day: their fines. 60 Six case cause of ill tial excuses Judgmen! cases as t dence in th Judge H

e Warm and Comfortable e Choicest Styles, Shades ¢ 100% Wool Interlining ~o Should be $35 to $49.95

KEYSTONE

AVENUE

| Gleaming White | Metal Kitchen Stools

Just the thing for your kitchen. Regulor volue $4.95.

88<|

GOLD FINISH FRAMED MIRRORS

Assorted styles ond sizes. Volues to 9.95.

$9.88

Glass-Top Mod. Walnut End & Cocktail Tables

Modern walnut end ond cocktail tobles. Beouti. fully designed ond fin. ished. Reg. 12.95 value.

Liquidation $5.88 aaa

OPEN [YNZ 10 A.M. TO 5 P. Ls

SO a coated some tary fa bust selection:

STEP-ON KITCHEN PAIL

Nicely finished with removable inner container. | I gorgeous yellow, $1.49) Reg. $2.49. value.

wero 88° | Rive 49¢|

METAL BREAD BOX

Liquidation

Liguidati Sais Sale Price

Sale Price

LAFAYETTE En

ROAD

ever see Waterfall ond ‘modern 21 20 129.50 L0G 2 78.16 99,50 Bevroon sures ..53.81 New-type

woman sna $34.87 149.50 LIVING Roan SUITE 98.12 139.50 BEDROOM SUITES T— y J ° M 0 i 4 LS which mad,

METAL ROASTERS

10-Lb. copocity. Mode by

one of the best known man. 69¢

15-PC. REFRIGERATOR GLASS SET

Butter dish, juicer and left. over jors. All with covers,

REG. $69.95 CEDAR’ CHESTS

daily rush Such exc frozen” or Cor “I stop were brush The defer 69 arrestec Inaugurated

Merciless price slashing on every suite. You'll find what you wont at terrific savings. Finish § of mahogany, walnut, limed ook on selected | styles. woods trom the best monufocturers. Any style! Complete suites, many with vanities Liquidation and double dressers. Sale Price

One entire floor of nationally fomous make, period, modern and traditional” designs in mohair, frieze, velours, tapestries, etc. The prices below are a few of many from this huge’stock.

ulacturers.” Liquidation Sale Price

RARER sesiisesy " MONDAY SPECIAL IN OUR BUDGET DEPT, S u } i Our most beautiful styles, folyries, colors, 3] 8 Think of it! Only .. 0... ET

Slashed to

350.00 5 194.81

“There mas,” one 1 NEW YORK || == fine. trailer carr 199,50 BEbRoon svivia 1493 CANNISTER (Continued 299,50 LIVING RM. SUITE. : 4705 Sale Prics 48

paid their | babies,” a t three week : : woman sai almost all ° 16th and ra ‘ Had 119.50 Hike suns 97°54 [pr oF 4 TREET of paying 259,50 Living nw. sue 144.18 : - BEDROOM suvires © 395.00 LIVING RM, SUITE 215.00 Slashed to. . PS 147.83 Besutitully finished. Liquidation 68¢ . 1 R R » § ; NS NE ) rs " Here you will find famous makes, in a | 9.Pe, ; Sink, et eon nto

selection of fong wearing wphoistery fabrics,

Built for sleeping comfort and service, 9.95 JICIURES. ¢ 24x30)

MUSKRAT MARMINK CHINESE KIDSKINS _ MOUTON LAMBS

UTILITY SET.

The perfect gift. Individwally boxed. Consists of syrup dispenser, condiment jar, sugar, salt, pepper con.

FIRM BUILT

Tl IT

SOA MD in 37.87

69.95 19.95 119.95

at D> Sees at 24. 16 |

5-PC. DINETTES Sacrificed at OIL HEATERS Sacrificed at

8 BIG

PERSIAN PAW tainers, etc. Reguler value 89.50 ' Go at

144

Persian Lambs ......$388 Chine Minks ........5488

“

119.95 RSI 3. 87 : 259.50 ISON 51 199.95 269.95

CONVENIENT

ai meta———— rer

Beautiful Muskrots . $168