Indianapolis Times, Indianapolis, Marion County, 8 December 1950 — Page 51

SATU a a alan | A

Chevrolet.

New Cars Orepleived on Turntable; |FNisH feyg wach the display | Mirror Give Depth to Showroom In the sales ot the walls are A cloverleaf in plate glass 16 feet high with a high-fashion 5) finished in flexwood, an AfriChevrolet turning slowly under spotlights will. catch your eye, take san mahogany called Avodire. your breath, at Vermont St, and Capitol Ave. The glass dome located at the It's the slowly evolved architectural dream in custom-curved northwest corner of the building

1 h gives passing motorists clear vi-| glass, satin aluminum, built for the day of light and lighting and sion of the Chevrolet en the torn. cars which deserve to be seen. table.

At the top of the glass clover-ijapy jn cement and polished. In the ceiling over the turnleaf which sits like a polished Around the outside stretching table are eight spot bulbs surgem on the corner of the new the length and width of the new rounding the circular louvre type Washington Chevrolet building building is the canopy which is lighting built into the wall. there's a glass dome. bordered with green marble. The glass panels were set in It's ‘there that the highest! Green marble border is carried specialty designed molds to get achievement of the Chevrolet Di- throughout the sales room, along the required curved effect. vision of General Motors will re- the stairway and the mezzanine, Ceiling of the new building is volve on a turntable throwing which extends from the southwest acoustical plaster which deadens, light glints from lustered curves corner of the sales room to the sound. through its polished cage of heavy southeast corner and almost to. Tyree water fountains and rest plate glass. {the northeast corner. rooms are conveniently located at| Vast Area of Glass | Located in the northeast cor- various spots in the new building. Sides of the building do not Der are double doors of flexwood| Along the south wall under the

angle off into circular comple- ————— tion of the cloverleaf, but there-is 3 : : still that close likeress. ; ® Outstanding in the building’s i architectural design is its vast quantities of glass and mirrors

Evel 16 Feet High o an nl Breen

mezzanine is the general man- |ager's headquarters. On the mez- the annual Washington Chevro- |the rear of the parts ullding. At it lager's office with the sales man- zanine too, is the switchboard. let Christmas party.. ‘are the loading ¢ docks for huge ager's office located in the south- Leading south from the mezza-| A small complete kitchen is lo- —— east corner, ~ Inine 1s a short stairway to the fa auditorium.

Pestersey will get an over-all eyeful when they walk past the new display window at Washington 1

which nearly surround the sales C ; l # room. ongratulations Along Capitol Ave. continuing around the corner east on Vermont St. are 21 plates of 16-foot glass panels serving as walls. | oO On the south wall of the new. T showroom are 29 four-square-| foot mirror panels with four! smaller sections fitting next to = the stairway leading to the mez-| : Ab Wi a ce zanine and over the door which! e | ai leads to the new pafts depart ment. Mirrors give the room a great.

er depth and throw a fascinat-| : Th ning of Ing perspective along the reflected | On e Ope ng

ceiling which is crossed with a . of go pattern of lights, part of the Your New Building For fluorescent indirect louvre paneled, lighting.

Stops Direct Glare | ; The louvred paneling kills the WASH] NGTON direct glare from the lights which | = a throw off a pink, soft glow. : Floor of the sales room is made i HEVROLET of terrazzo, which is made of ‘ small chips of marble set irregu-|

Your Future Congratulations

: cess / and Success Is

From

Alvin L. Cohen

i + Y S 1 i W E | All Forms of-Insurance : : SUPP LY CO. | 901 Chamber of Commerce Bldg. ; Riley 3335 659 Virginia Ave. | ; : ® :

Best Wishes | "Insured" i 2

Howdy, Neighbor! We welcome the opportunity afforded by the opening of your new building to | = congratulate . , , a |

X ¥ X ¥ x x x x

mobile sales and service industry and a i substantial addition to the neighborhood a5

| Your fine new plant i is a credit to the autoin which we’both do business. Il A ial

Capitol Motors

pas “ North Capitol Avenue

Washington Chevrolet Co. |

tension of the new

cr off the southeast section of

Closing offices which are used second floor which extends past The auditorium js lighted with i > 3 " {for private customer consultations the lounge. Mr. Wides’ private four double strips of room length Compliments ‘ = are under the mezzanine against office and the auditorium. indirect lighting. 1 : 7 La the east wall. Mr. Wides’ office is in bleached , Complete Air Conditioning 3 of

All doors are wood paneled. mahogany and walmit and The new building which is air-

5 is iti t - {Along the stairway and mezza- paneled. At the west end of his Sanditioned ogi, Summer +. inine there’s an aluminum railing office are two built-in book cases ing. Ducts, which are built into _ TAYLOR-TUCKER, Inc. {with Bevelite-clear glass paneling. and two small built-in enclosed the base of the huge glass frame- y {The glass has a wave-like ap- cabinets. ges

work around the sales room kee : pearance. }- OF the haliway' is the audi- 1 eep J STONE FABRICATORS

panels from steaming. Steps leading to the mezzanine torium, 40x46 feet, which will be A full basement, 70x100 feet, is

. are black terrazzo. In the north- used as a meeting room for sales- used by the Parts Department. Ca INDIANAPOLIS east corner of the mezzanine, 1s man, department head meetings, In the northeast corner of the : the glass-enclosed office . man- and for social gatherings such as basement is a fireproof room

To Abe Wides and his associates we tip our hat and say

"Thanks and Good Luck” . . . Your new building is a great credit to the city and a terrific lift to the neighborhood

¢ 00

You are a most welcome neighbor and a fine business firm.

HINGTON | EVROLET

The firms listed below oniusiasHieally endorse Washington

Chevrolet and join in the invitation to all Indiana to visit this fine luxurious new home of Washington Chevrolet on the corner of Capitol Avenue and Vermont Street during the Grand Opening Ceremonies. The best way to describe the new build-

ing is to say it's "Breathtaking in Beauty."

"Advance Paint George I. Kraas (0. Inc. ~~ Joe Myers "Best Wishes from Larry” ‘Products, Inc. 144 W. Vermont §t. Li70s0 Adverfising Specialfies LR Reinke 338 N. Capitol Ave. LI.7388 ey i 4102 N. Illinois St. HU-2355 803 Broad Ripple Ave. Hor, Reint und Wellpapur oily Gl il LR Becker Molors, Inc. oul [Madi Froprisior Perfection Windshield Co.

Auto Glass Replacement

418-424 N. Capitol | H. Lieber Company 949 N. Illinois LI-2565. 440 North Capitel Canon Pirie Jeol 60. EL Piston Service Company sme ~~ liquor Mart vide ef Indiana

Abe and Esther Barbie N. CoplelAve.& New Yok St. , North Cagitel Avenue

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