Indianapolis Times, Indianapolis, Marion County, 8 December 1950 — Page 47

ton St.

Wire Nerves Life of Building

50,000 Feet Found | Within Walls,” Floors |

Wire nerves are life givers to; modern buildings. Like the human body the building is dependent upon its electri-| cal system for energy to make the wheels turn.

Within the walls and floors of | the new building are 50,000 feet; of wire supplying current for 200 lighting fixtures with two to four] flourescent tubes in each unit.

Form Distinct Pattern

Part of the 500 flourescent tubes are used in the Neo-Ray louvred | aluminum ceiling. Louvred panels set in grooves in the ceiling form a distinct pattern against the background of the mirrored south wall of the Small cells in the panels are three inches wide and three inches high. They're shipped in a block 24 by 48 inches. ERR Hanging above the panels are white flourescent lights which throw light through the panels casting a pink soft glow over the salesroom and mezzanine. A four-foot span between the] ceiling and the roof simplifies re-| moval of panels for cleaning and | repair.

Terrazzo Flooring Used By Early Venetians |

Terrazzo flooring which has!

been installed in the new Chevro-|

the 16th Century by Venetians. Terrazzo is made of small chips of marble or granite held together with a bonding material such as cement.

pens

An over-all view of the new Washington Chevrolet building at Vermont St. and Capitol Ave.

Doors Open 8 a. m. to 10 p. m.;

New Structure Planned 10 Years Washington Chevrolet begins another history cycle tomorrow. :

The Grand Opening of the new building will mark another step in the firm's progress since it became a dealership in 1931. : en Topping off the opening like whipped. cream on

pumpkin pie will be the display of the new 1951 Chevrolet

for the first time. Doors of the new building will be open from 8 a. m. to 10 p. m. tomorrow and from 8 a. m. continuously on Sunday.

Roses for the women and gifts for the children will be

featured at the open house. Visitors will get a chance to view the latest addition to

hevrole

EE i

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CHEVROLET owners meet in subjects as Mail For An Ice the pages of “Friends,” a well- Bound: Island,” concerning deedited and vigorous magazine. liveries to Mackinac Island in| Easy to read but bearing most Michigan's upper peninsula durion the principle that a picture/ing below zero cold; photographs

orrow

pt Ska | Magazine ‘Friends’ Makes Them a

lis worth a thousand words the of wildlife; a pictorial treatise on /interesting magazine goes to how to cock an omelet; a pic! [Chevrolet customers through the torial review of a popular movie; a i $ lcourtesy of their dealers. and “Majorettes in the Making,” a Lx |. Packed with a variety of the picture story of- baton twirler’'s : usual and the unusual, it's enter- education. | taining to dad down through the Friends also sponsors a photogiranks to junior. raphy contest among Chevrolet a = =» {owners. Washington Chevrolet al-

832 W. Washington TED WARNER, Mgr.

LI 9262

| | PICTORIALLY illustrated in ways has the publication there { December's publication are such for its customer's enjoyment.

which includes, Miss Mary Curran, Mrs. Eda Crane, Mrs, Mary! Wright, and Mrs. Helen Cain. Handling the department with more personnel than any department is Merl German, likeable

going on in the big service de-! partment all of the time. “Best service to the customer” is his standard. . Mr. German joined Washington Chevrolet in 1932 and has been the firm's service manager since 1934. His experience in Chevrolet work dates back to 1927. { Handling the thousands of parts which Washington Chevrolet carries is a youngish looking man, Herb Swiggett. } Mr. Swiggett, a 20-year man in the parts field, is responsible for keeping track of parts which

number in the thousands and to repeating users in over 30 states.

the firm's expansion in the new offices, sales room, and parts

|department.

The opening marks the peak of 10 years’ planning by officials and workers in the firm. The force which has made the plan a reality is Abe Wides, president and owner of the organization. He has built his business from a small used car company into a modern efficient organization of 70 loyal employees. ‘How he did it lies in the fact that Mr. Wides has surrounded himself with men and |i"; "january, 1927, and except women department heads who!for three and a half years of war understand the full meaning york ' lech Son Sone of the formula of success. ‘ frm continuously. There's Rex Long, who's the geeping records of the indriving force putting ideas into .oming and outgoing dollars and

|actions and creating many of cents is the responsibiltiy of Mrs. 000,000 more than were in use in|

his own. Placed in the general Mary Lynch, office manager. manager spot in 1044, he's been ,. ior Washington Chevrolet going like a “house afire” since. department head, rich In autoMr. Long started as a used car motive industry background, Mrs. salesman with the company 18 yynch has 20 years experience,

years ago. He was promoted to, ghe started out with the busisalesmanager in 1936 before ness in Greencastle,

‘ {Chevrolet for six years. | William C. Jackson is the man! ithe firm, He too has proven him- Mrs. Lynch's department. iself* through years of experience.!

We take this opportunity to Sincerely Congratulate —

WASHINGTON CHEVROLET COMPANY

| Equipment Servi

the -

upon the opening of ‘their Modern New Building. It is indeed a forward move for progress ves 10

better serve the public. ;

Ind. Mrs, let Building was used as early as taking over his duties as general Lynch has been with Washington { manager. | | Any cash transaction has to iwho handles the sales division of ultimately get into the records of

Helping to keep the financial | He joined Washington Chevro- books balanced are here staff

range from a distributor cap to ‘a side panel. Washington Chevrolet already {has its system for 1951 parts set up. Like the parts of a watch, these are the people who help, {Washington Chevrolet tick. {Through long years of experience land close harmony and co-opera-{tion they have lent a strong arm. [to the ultimate completion of the ‘new building and. the company’s Isuccess. |

48 Million Cars on Road, | -

by the same organization of key men.

The Quality of ABCO Signs and their ability to give long life with minimum expense is no accident, but result of 20 years constant study

We are proud to say that ABCO Signs are continuously being shipped

ABCO Services All Makes of Signs Quickly and Efficiently

~ ABCO SIGNS, me. |

61072 PIERSON ST. LI-3426

3 MANUFACTURE ERECTION MAINTENANCE Up 4 Million in Year : o 4a ‘There will be 48,000,000 motor vehicles in use in this country by the end of this year. That's 14.- : 11946 and 4,000,000 more than at the beginning of this year. SARA wm

puter German knows wna | This is our THIRD major display for WASHINGTON CHEVROLET 90% of ABCO Signs are sold to REPEAT CUSTOMERS

‘

14 CITY-WIDE OFFICES

Greetings to an Old Friend

Fletcher Trust Company is olad

to join with other friends and neighbors of

Washington Chevrolet Company 1m celebrating with them the opening of their fine new quarters. Fletcher Trust Company

FEDERAL RESERVE SYSTEM.» MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION

CREDA 3s HR i AA : . a a at a a