Indianapolis Times, Indianapolis, Marion County, 7 December 1950 — Page 17
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THURSDAY, DEC. 7, 1950
'_THE INDIANAPOLIS TIMES Advertisement.
When first introduced, Grand claimed for flavor and convenience. Above, the manager of a meat store in the Indianapolis district explains to an interested customer the savings made possible by serving Grand Duchess Steaks. There is no fat or bone, he points out, and no shortening is required in cooking. Further savings are made possible by the fact that only as many Grand Duchess Steaks are removed from the package as will
be used in one meal. Individual
other by waxed paper, making it unnecessary to use the entire pack-
¥
Acclaim
New Steak
apolis who have already stocked Grand Duchess Steaks are enthu-|
“My sales were slow at first”,
lone downtown Indianapolis deal-| er reports, “but that was because few customers had heard about these new steaks. But after some of my customers tried them, I! noticed how they: were recom-| mending Grand Duchess Steaks| to their friends and neighbors. | Many waiting to be served in my| {store were telling total strangers] how much their families enjoyed Grand Duchess Steaks.” :
Duchess Steaks were widely ac-|
steaks are separated from each
age if only two or three steaks are to be cooked. “In case friend|Steaks about six weeks ago,” anhubby wants an extra steak,” the meat merchant tells his cus-jother local dealer states, and then
torger, “you can have a freshly cooked Grand Duchess Steak on his
plate in just three minutes flat.”
doubled the preceding week. Actu-
"Grand Duchess'' Perfect For Party Snacks! eb sheath
The natural juicy flavor of Grand Duchess Steaks makes them
a terrific hit at parties. Easier to
additional economy advantage of being fast-frozen. The hostess can remove from the freezer as many as she thinks her guests will want. If
ally, there are no frozen steaks on the market to compare with; {Grand Duchess—they're definite-
i
prepare, the new steaks have the| **
guests want “seconds” or “thirds,” the additional sandwiches can be ready in just three minutes. Divided by wax paper, individual steaks may be removed from any package without the necessity of using all the steaks in the pack-
age. 2 Many homemakers keep a liberal supply of steaks in the freezing compartment of their refrigerators at all times to be prepared for unexpected guests. If desired, Grand Duchess Steak sandwiches may be served with cheese, relish or barbecue sauce, although the delicious natural flavor of the tender steer beef makes many people prefer the steaks without additional flavoring.
Quick-Cooking Vital For Top Flavor
“Much of the natural juicy fla-
vor and nutrition of Grand Duch- |
ess Steaks will be lost if they are overcooked,” says home economist Mrs. Dorothy Sprong of Stark & Wetzel, “The secret of getting all the wonderful flavor from the meat is to put them in a hot skillet in their frozen condition and pan-fry or pan-broil them just a minute and a half on each side,” Mrs. Sprong explains. “Grand Duchess Steaks should never be allowed to thaw out before cooking and, under no condition, should they be overcooked.” > If desired a small amount of butter may be used in the pan, although the steaks contain so
To Dual Use
Restaurants Point Way
Many eating establishments in the Indianapolis area realized immediately the possibilities of Grand Duchess Steaks as the ingredient of a quality sandwich. But in recent weeks more and more restaurants are reporting that they are now using the steak as a meat course on a lowcost meal. Served with French fries, a salad or vegetable, rolls, and beverage, Grand Duchess Steak makes a palate-pleasing luncheon at a reasonable price. “The steak looks like quality when you serve it,”* one East Side {restaurant manager stated. “And |every restaurant keeper worthy of the traditions of this businesss likes to give his patrons meals that are pleasing to the eye and pleasing to the taste.” : “I've been surprised at the y many of my customers will order the ‘Grand Duchess Luncheon’ day after day,” another Indianapolis restaurant man said. “In all my years in the restaurant business, I have never seen a product which was so favorably received.” | Still another eating house proprietor stated that his customers are now asking for Grand Duchess Steaks in such numbers that it has become the. most popular item on his menu. “My luncheon trade prefers the Grand Duchess meal,” he points out, “but later in the day and in the evening after the theater, my
much natural juice that no short-| waitresses get more calls for the
sandwich.”
ening is actually required.
: as
»
“I first stocked Grand Duchess the dinner and
ly in a class by themselves.” eal
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“Nothing Like It On the Market,” Says Stark
Meat Dealers , [16in or porterhouse in flavor, is now available to homemakers and eating places in the area. Known as the Grand Duchess Steak, the product is being produced locally by Stark &| Wetzel. “The latest triumph of the science of fast-freezing, Grand Duchess Steaks are|
ready to eat three minutes after they are removed from the i freezing compartment of your refrigerator,” says Erwin| | ; |
Children Love
Retail meat dealers in man Grand Duchess
One of the most enthusiastic
siastic about the public response. 4" for grand Duchess Steaks
e Indianapolis area is little
{Michael Bowman, 5218 E. Walnut,
Indianapolis. “They taste wonder ful,” was Michael's comment, “Sometimes mother fixes
sales started to skyrocket. Every just for me when Daddy and she had more capacity for fast-frozen foods.’ week since, they've more than|are having something I don't like transforms quality, government-inspected beef into the so well. I could eat Grand Duch- tender, juicy Grand Duchess Steaks. The steaks are then at-| ess Steaks every day In the week tractively packaged with wax paper, separating the indivi- | except that Mommy says I should dual steaks. A window in the top of the carton allows the| t other things once in a while.” customer to see the steaks she is buying.
Si
Fy
Grand ess Steaks are made from 100% GOVERNMENTINSPECTED. STEER BEEF, specially processed and fast-frozen at the
peak of flavor.
1 SO ECONOMICAL!
There’s no bone . .. no fat... no waste. Use as many steaks as you wish at one meal . . . the rest will keep indefinitely in the freezing compartment of
your refrigerator.
them in buns for lunch. Sometimes she Indiana homemakers would welcome it just as Ohio women | serves them in have,” said Wetzel. “We have watched the progress of the the evening for steaks in Akron and other Ohio markets and have talked) sometimes she t, meat dealers there. Every dealer reports unusually good makes Grand Duchess Steaks repeat sales and many say they could sell even more if they |
'K. Wetzel, Vice President of Stark & Wetzel. “And because these steaks are so full of natural juices, | ‘no shortening is required,” Wetzel points out. “The steaks) are simply placed in their frozen condition in a hot skillet
,and cooked for a minute and a half on each side.” |
Wetzel went on to explain that the product is a development of Grand Duchess Steak, Inc., with offices at 1510 First National Tower in Akron. The steaks are being packed for the local market in the new Stark & Wetzel plant at Frankfort, Indiana, which is completely equipped with modern machinery and newest fast-freezing facilities. ! “Ever since we first heard that a fast-frozen steak had| ‘been developed that compared favorably with the better| cuts of sirloin and yet was budget priced, we have felt that]
' A secret process
3 Kl 4 S
the price!
& We tzel Eirm! :
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Stark & Wetzel Named Packer For New Grand Duchess Frozen Steaks
INDIANAPOLIS—A sensational new packaged steak, rivaling the finest cuts of sir
\. /leverr HAVE YOU TASTED STEAKS | SO JUICY...SO TENDER...SO TASTY!
Remember that last big porterhouse or sirloin you tasted? Remember the mouth-v/atering thrill you got when the sizzling hot steak was placed in front of you with the juice running from the succulent meat? ‘NOW you can enjoy that same thrill at the price of an ordinary meal. Sounds ftoo good to be true, doesn't it? Yet thousands of people who have tried them, say that Grand Duchess Steaks — revolutionary new product of the meat-processor’s art — bring you the flavor and the nutrition of costly meat cuts at a price that will please the most modest fvmily budget: Yes, they're out of this world in flavor . +. but right 'down to earth in price. Try Grand Duchess Steaks tomorrow! You, \ "100, will say that there's never been a better steak no matter what
THEY'RE PERFECT
FOR PARTIES AND SNACKS ..SOEASY,
QUICK TO =)
PREPARE \
For the taste-thrill of a lifetime, there's nothing to beot a sandwich made with o big, thick, juicy Grand Duchess Steak. Try one soon!
ERITREA IEEE
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