Indianapolis Times, Indianapolis, Marion County, 26 November 1950 — Page 45

| Begin $400,000 Broadmoor

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Real Estate |

Section Four

The 1

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ndianapolis Times

Real Baer “ : cenve 45-47 :

Business Chad aes 45, 46

"The Week

Yule

SUNDAY, NOVEMBER 26, 1950

in Business—

Sales to Hit *

er By HAROL] D H HARTL EY, “Times Business Editor GIFT BUYERS have shivered their first two days

of their- $50 million Christmas.

There had been nibblers,

quite a few, who had “beat

the gun” with shopping lists a good two weeks in advance. |

But this stampede began its Friday. - Yesterday they were frozen in. Through the crowds there is the murmur of “Get it while you can.” The word was out that re-orders would be tough, and prices higher shelves are refilled. The $50 million figure is a topflight estimate on what Marion County will spend downtown between now and the night before Christmas. It does not include food. That's: quite another bill, and a big one, too. Here's what they're buying so far. In soft goods, apparel, not much for \grown-ups, but plenty for children, lots of it in novelty lines, cowboy stuff for both boys and girls, leads the pack by a mile. There's an amazing amount of

Boyland

when

tions run free, a

And girl-land, too.

slow roll of aisle patter on]

hard goods on hand. For this buyers can thank the foresight] of the stores. They stocked up heavily. You can get television sets, any make, and the same] goes for automatic washers, re-| frigerators, deep freezers, iron-| ers, radios and record players. Here's where the buyer has the| edge. Every department store buyer knows about the crackdown on metals, aluminum, copper, and nickel, zinc and steel just ahead. And they know they'll be on a priority basis in January. So they bought ahead, gave Christmas buyers a break. Accessories, first floor items, are moving briskly, hose, scarves, purses, umbrellas, everything that meets the eye on the street- ev stroll are getting a good g over. And, quite YE roll often are the last to feel the heavy impact of yule buying.-

That's where young imaginand minds in knee pants and pig-

tails can copy grown-ups, buying in miniature almost everything

they see their parents use.

Even plastic used car lots showed up this year, along with crying dolls, and filling stations with Test ) rooms, and accessories, and

pumps - which hose out “gas” (water). The noise-makers are there in’ profusion, for if there's anything which will unload the wheatie zim of a boy trying to be a man, it is something to toot, or beat, or play with their hands. The little plastic organs are there. And ‘they can be played. There are play-a-tunes with removable perforated discs played like a wind instrument. The trains blow whistles, ring bells, crossings flash lights. And guns, there's no end. Some them ‘ shoot ping-pong balls ($5.98). And others click and clack, and are shiny, nickeled jobs in long western holsters. Parents shouldn’t miss the toy departments this year. They're the most ingenious ever. ’ If the impulse strikes you to blow a horn, go ahead and blow ft. Or if you get the itch to thump a drum, do that too, Why not?

of

Television on the factory

Fifty-One Worl

Christmas. But when they open shop wi after the lame ducks have-had a ‘special session tomorrow, they war Twe things already are giving them faint thumps in their craniums (I ‘don’t go for the Liutin plural). They are shortages, manpower and materials.” And of the two materials are far shorter than men. Factories are passably staffed, put to get something with which :0 manufacture is another, much sadder story. The frightening spectres of gray markets, getting placker by the minute, are shadowing all production. One big user of steel in Indianapolis said he buys ‘the “billets” which in steel compare to #pigs” in iron. That's the raw stuff, Then he ships the billets around to several processing plants until he gets the finished

to

Straws

selves lucky.

They'd sold all their turkeys,

They had been loaded up and down, then housewives. came in boxes. y On: Friday they got what they expected, 'ldzy cash registers, relatively few people buying. They khew why. People’ ‘are still eating Thanksgiving dinners, leftovers They expected leftovers to dent week-end food tonnage. “But.by Tuesday,” one chain. manager said, “they'll be down to the bones, and back for’ red meat again,” C. H. LA FRANCE, D. W. Ga perry, F. R, Stutz were back town yesterday with hot Hotpoint news, They had the lowdown on the new nes, smaller, in volume but “revolutionary In design.” NYC's LARRY HENNESSEY

ain Hoar Harold MH. Hartley wit om WISH at.5 p. m. fdas. SI t : ’ SP

The food markets fore they closed Wednesday night

You may like it well enough to buy it for your children. Where will' this “$50 million Christmas go, isters or on the charge accounts? The best authority I can find tells me this year it won't make any difference. The charge accounts aren't “loaded,”and there's lots of cash around. Credit is good. One of the big stores is ‘running about 60 per cent.” That means about 60 per cent of its customers are paying up in full in 30 days. As for help, it has been hard to get in the stores. But no harder than in ‘any other sales or service business. The stores tell me they are satisfied with their help. They have plenty. A little older, perhaps, but enough, to see them through. Said one store manager: “Sometimes the old ones are better than the younger ones. They're patient, and understanding, and don’t get fussed.’ »

{ |

el Edward Wilmans, wep | baler in Fisher Body's Pittsburgh plant, loads rail cars by TV.Stan at controls panel, watches screen to his left as conveyors drop | scrap bales in rail cars. It's TV's longest continuous show, points way for other industries to put cathode tube in overalls.

What MidsWest business men want

know is What it will be like atter

They're on safe ground until then.

th new calendars on office walls, crack at buxiness taxes in their

1t to know whith way to turn.

sheet ‘steel at th right thickness, Then he said hopé nobody

tdoing it.’

For the look around the corner of the year, I turn tothe organized purchasing agents \who earn their bread *(and sometimes butter) guessing prices, supply and demand. , Here's what they say: “November is running pretty much the same’ as October. Fortyeight per cent thought so. Thir-ty-five per cent were buying more. Seventy-one per cent were betting on 90 days of as good or better business. And 29 per cent were betting that -the current prosperity would, feel next April's warm breeze.

their freezers beand counted them-

looked into

nearly all their chickens. for'a day they had a buying slowa rush and cleaned out the cold

dropped in-"at week-end. ‘I was out. He left his card scribbled with “How's business?” Mine was alright, and his was too. He . was busy getting college

students back to classes for the -

brief = span which . sandwiches Thanksgiving and Christmas. This

Limbless Gls Get Early VA Christmas] Residences $50 Million Here wr ws bo

‘Get It While You Can’ Is Cry | As Buyers Start Annual Spree

FL Z & $

"| like the redwood siding." he admires shout 3619 N. Oxford

Real Estate

Credit ‘Madame X'

into the cash reg-’

Relaxes—Slightly

Grace Period Allowed

On Financing vy Times Real Estate Editor

That original hard Madame X-—the credit squeezer is softening.

The government's rubbing on some relaxing facial paste. They

said they would if Madame looked too tough, pinched the 1951 residential building target

of 850,000 new starts. It's not much of a facial, it's a start,

but

Now Madame will not sit on houses begun before Oct. 12, her birthday, if the builder arranges financing before May 1, 1951.

Originally, the ol' lady -restricted homes started after Aug. 3 and indirectly set financing deadlines at Oct. 12, no grace period. : Along with this relaxing makeup, the Federal Reserve Board has extended to Dec. 31

oral

{hard . , ..

Off the Cuff

tm coming -by--Dee 1.

year travel seemed heavier. Some-,

where, ‘probably money. Lr Farmers using anti- freeze are worried, * “Don't play around with. ‘sat solutions. Th e y corrode. ‘And straight alcohol boils 9i'vay. This .is the end of the line, where 1 “boil away,” too.

h “The Human Side ot Business”

. "i

the time in which a lender can tell his federal bank about unwritten agreements to finance buildings.

X orginally gave such lenders 30 days from Oct. 12 to record committments. Relax, Madame won't hug ton. yet.

HERE COMES the rest of Madame's train. Watch for new building credit restrictions right after | vour turkey hash is washed | down by Tem ’n Jerries. The new regulation will merely be an extension of X which now makes borrowing a little tougher on one and twofamily structures. : The new order will rule on cash-on-the-cuff for construction - of rental and apartment units, new shelter for more than two families

Listen, My Children

MARION COUNTY home builders were told last week just what they wanted to hear, and some things they wanted to leave alone just now. : Their market will be good .next year. : The $50,000 new housing target sighted by the government through credit controls still better than the average, normal building period. The low . cost and high-toned custom dwelling field will still be

is

look - on|

St.

Forms New Fim

Bob Johnson Named Sales Manager

l Formation of a new Broad Rip‘ple “real estate company “was an-. nounced yesterday by Robert M. Butterworth. The company, the defunct Butterworth & Teeters firm, marks a new venture in the real estate career of Mr. But-

Photos by Henry E 'Glesing Jr.

With ease. . . . Brother Bill helps Ed out the wide front door of the » war veteran's new w three- bedroom house.

.

“to a home of his own.

monthly “rent.”

an off-shoot of

get his house practically free.

ments and emotions.

terworth.

“After partnership with Hugh ‘A. Teeters, Mr. Butterworth will take into his

own

garnered while a broKer with the Bruce Savage Co. from 1945 to

1949.

With him at Butterworth & Co., 6302 Guilford Ave. fohnson as

Mrs.

McKenzie and Gerald H. Tarshes as salesmen,

Mr. years experience with the North

less than two years n

service, It’s Public proved in June, aid in able facilities.”

Law

firm the realty 1948,

experience

sland and lived in. is covered by his government.

will be Bob sales manager and

Dorothy Guyot, Robert H.

g ou Served With Carr THERE

Johnson . banks on 4%;

good nvere, controls to the con-'"_ : trary. In between housing will get Side and Broad Ripple branches the controls rub.. ° of the Jack C. Carr Co. for his: .ernment This song has a familiar szl¢z executive post in the new the stick- and-stone stage. melody firm, - But it was sung again and with An Indianapolis native, Mr. way. more warmth by James M. Lange, Johnson is a graduate of Short- oh Delbrick Lane just executive editor of ‘Practical ridge High School and: Indiana 1951. : Builder; trade jurnal. University. "He served as captain How's that new house feel? a n=» in the Army Air Forces for more Check Joe Jost at 4117 E. 61st Then he told builders at their than four years. St. or id, Davis at 3619 N. Oxassociation meeting Tuesday He” 30 years old and lives ford St.

(c ontinued on Page 4%.<Col,

from parents, students had got hold of ticket!

Here's our vr. policy . un ight).

-McKentie, :

3 (Continued on Page 46—Col.

, Robert M, Butterworth. (seated) exjose his company's set-up ho new firm worker Gerald H. Tarshes | 1

" Other company associates listening in Mrs. Dorothy Suyet, Sales Manager: Bo omen

= " "” ED'S been in his new threebedroom stone ond frame beauty since March. ‘His house was two years in the mill. First plans lo build on

1) =

E. 10ln St. tzzled. Too much cashes even with VA helping. So he bought and remodeled his new . house from . Harry Brammer. who planned the N. Oxford St. dweling for himself. But it came with VA aid, and that's the bright part of. the plan. > The government agency

helped right down the line, even

to securing his loan. Juike in all the Hoosier cases, Robert M. DeWeese rolled the paper-

work through the bureaus. Mr. DeWeese is assistant loan guaranty officer at VA headquarters here. He expedites the Paraplegic Housing act Hoosier GI's. ” n »

| | AS IN all cases, |

the floor plans and land site,

On thé Yuside

Round-ups of stock, grain and livestock markets and J. A. Livingston's “Outlook in the Nation” will be found inside

e (left to right) and Robert H.

: : >

dw) a hd

\ this real estate-business section. |

i or

Times Staff Photographer

. That's Robert M. DeWeese of VA telling ex-Gl Ed Davis and "Lucky" what

He has his GI Bill of Rights ‘and his to help him buy that house with small’down payment,

And if he's a wheelchair case,

And that takes in the Spanish-American war GI,

2 u u a ARE three World War I veterans, wheelchairs, watching their houses go up with big VA props at Marion, Franklin and Waynetown. Then there are Joe's like’ Robert Hall of 2943 McClure St. - rir He. his wife and two daughters ape eagerly waiting for the gov- — —a— to clear paperwork before his dreamhouse jumps .into

for | he checks |

(Continued on “Page 47-—Col. 1) .

wo,

TG

Zippppshop's in an alley off New York St.

Maneuverability. ‘od

requires in Wouses for ex-servicemen like Ed.

Editor

like some

That's little compensation for a life without limbs. part of his American heritage to have a home, shelter from ele-

law goes back to ex-servicemen disabled on or after Apr.

56 in Indiana,

— Agency Invests’ $270. 000 Gaylord Hankins

In State for Housing

Law Grants Up to $10,000 Outright Toward Purchase of Land, Building

By The Times Real Estate . FROM SAN JUAN HILL, the Argonne, Sicilyrand Hill 609 _and right outside Chongjin, the American war veteran comes home _

Veterans Administration minimum

But it's

HERE IN INDIAN A VA has invested more thar, $270,000 in "housing happiness for ex-servicemen who, through wars or Army lost ‘their limbs by amputation or, paralysis. 702 or the Paraplegic Housing Law. the measure grants the veteran financial “acquiring suitable-housing with special features or mov-

The law grants up to $10,000 outright toward purchase of and new or existing houses or remodeling houses already up A

graduate of Technical High Streets will be raded ' Half of the cost of his house up to this maximum School. Mf. Hankins is minister graveled and Aro a ~ : f the Maplewood Christian will lead to garages. 0s, ae Church. .He attended the Butler. The colony is near the Crooked A ~1, ue. University school of religion. Creék school ‘and shopping dis» all ‘corifined to He is 37 and lives with his wife tricts with bus transportation to and <hree . children at: 1309 8. Broad Ripple High School and,

Or take Art Molter and his wife who live out Cumberland They'll be moving into their three-bedrsom ranch rambler

in time to celebrate Christmas, . welcome

Construction League

Admits 4 New Firms

added to mem-

Four firms were

he'll

Ap-

Small House Plans ..... 4 ;

Project

Will Be Tagged At§17500 Up

Enrights Have Fingers Crossed on

Materials Question

| By LARRY STILLERMAN Times Real Estate Editor

tA new $400,000 residential colony went out on the cone struction limb last week. The ‘develdpers hope they don’t get sawed off by material shortages. That's the main worry of Dele bert and Elmer Enright. They've

got 17 houses planned in the ; : Broadmoor Country Club district . north of 56th St. Ed Davis’ Starwood Products and west of

Kessler Blvd, N Dr. Two are nearing completion and are quality replicas of four three - bedroom {dwellings they erected and sold {earlier this year. The houses and 8% BF two-car garages re aH ges Mr. Stillerman $17,500 and up with mortgages going GI for approximately $5000 down and conventional at $9000 or less. Sale of the units will be hane dled by le Jack C. Carr Co, with L. N. Cope, firm representae tive. Supplies Ample Now

Right how the builders have {good material sources and labor supply is ample: But what new |allotment . orders may be forth coming will determine whether [this community is completed next spring. The Enrights are hesitating on custom-building: requests. They don't want to use substitutes on customer specification orders if materials dry up before house |completion. Their project, Enright’'s First | Addition, was approved by Mare. ion County Plan commissioners

| this summer with construction re. | strictions calling for:

| ONE: Single-family houses of |at least 900 square feet on one {Story construction, 990 square

wil 1

3 J feet for story- and-a- half and Ramps for. steps are one featire VA two levels. TWO: Lot ‘sizes of 15,000 re———— SOUR PE fO01. THREE: Septic tanks for sew

rage until sanitary TRS are estabe Joins Studebaker ihe, and deep wells for water Gaylord L. Hankins, ordained Byjlders of many homes in the minister and newspaper advertis- Irvington section, the Enrights ing salesman, will don the real will include 1830 square feet of estate cloth tomorrow. ‘ground floor area, including the The 37-year-old Indianapolis garage, in. their current product, native will, until he receives his} realty _ salesman, ‘Houses ‘will | be v license, serve as basic floor plans advertising ald look as attractive as snow on to the George Christmas. Bedrooms will ‘be so

Stud arranged that o é S -L ebaker g ne can serve as a

For the last : six. months. Nr] The units will. be of either HankTis has frame, brick or concrete and conbeen . religious struction "combinations. They'll feature Redwood siding, large advertising rep-iytility rooms with oil furnaces Mr.. Hankins Tesentative of recessed in garage walls. The Times. Be- : fore that he served with the Star- ial He Doses rl Satan News, sold insurance and worked pow-room closets, fireplaces and for several local automobile parts hand-tooled kitchen cabinets and manufacturing corporations. mica-topped counters.

Two Basic Plans ried from two. _ with exterior

tow n.

Sheffield. St

” u =

bership rosters ‘of the Construc- fw T® ——r wl tion League of Indianapolis this = i a > month. 6 a & Named ‘by League directors - Ac weré Joe Boughton Excavating = x glans BEING BUILT = Co, represented by Joe Boughton; f ; : 9 American Art, Mosaic & Tile Co., oe ] i. we SOLD o A. C, Francescon; Power Plant — i fj“. Efficiency Co., Samuel F. Brooks 56 ™ STREET and S. F. Brooks Jr., and Bowers : nw as : : Hayward & Ferguson, Inc, R. K. Here's where Enright's First Addition will “bring $400,000

Bowers.

=

* This dwell ing at $613 Victoria’ Dr. i is one of 17 plowed in the Broadmoor Country C Clot

trict, This one’ s sold. iy

eal

worth of new shelter for Hoosiers in Marion County.

A » . 3 * » HR all 3 v - i 3 iW a hs a Ea

pg

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