Indianapolis Times, Indianapolis, Marion County, 29 September 1950 — Page 4

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3. Lapels, fronts and fac- pressing details. Cus-

4. Precision grading of detail is scientifically

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INDIANAPOLIS

Always a Hoosier Woman's Choice . . . This Year Again, "We Believe This to Be America’s -- Coat Value™

1950's Favorite Styling Soft All Wool Broadcloth

WINTER COATS

COLORS:

WINE GRAY GREEN COFFEE BROWN BLACK “ GREY HEARTH. TONE BLUE HEARTHTONE

INTHE GROUP! SIZES 10 TO 18 e New NARROW SHOULDER! e New SAUCER COLLAR! e New CUFF TREATMENT « GRACEFUL FLARE-BACK! o WOOL INTERLINED!

. 100%, pure virgin wool 7. Shoulders and pads

in every Jean Harper designed for natural coat. py balanced drape. 8. Generous patterns :

2. Finest Earl-Glo linings, guaranteed for two season's wear,

provide ample seam and hem allowances.

9. Final finishing and

ings reinforced with tom-crafted by hand. Armo hair canvas.

10. Every contsruction

atterns assures per- tested. ect size and fit. + Il. Inspected carefully at 5. Harperized fabrics are eight different stages all scientifically tested of production. and preshrunk. : 12. Shoulders, cuffs, back 6. Seams and all points and collar einterlined of strain are carefully with shape.retaining reinforced, materials,

Selection of other styles in Broadcloth and Heathertone knit fabrics: Also Chesterfield boy coat styles. Sizes 9 to 15 also available in Venetian covert.

WOMEN'S COATS, Section 2, Downstairs at AYRES’

Rich Elegance in Soft Black Suede

by Famous

ELINOR

Pretty Fall SHOES 6.95-8.95

One look at the varied smart styles an od you BRAZIL want-one ‘pair of each to round out your fall-.into-winter wardrobe! JULIA. Black suede open 5 sling with white white saddle stitching, low heel. 6.98

DAINTY. Black suede, cut out vamp closed

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___pump with high heel. 1.95 4 ELINOR. Black suede sling with platform. Bow : trim. Also brown ‘suede. 7.95 DAINTY

BRAZIL. Black suede wrap around ankle strap platiorm sandal with high heel. 8.95

WOMEN'S SHOES, Section 2, Downstairs. at AYRES —

Downy Soft ALL NYLON SHORT SLEEVE Slipover

SWEATERS 9 98. 4

‘SKIRT in Three Lengths

gabardine skirts with worsted finish are beautifully t ored with large, roomy pockets, back zipper closing,

BROWN, DARK GREEN, Waist sizes 24 to 32. Short,

medium and long.

Tunics Are Terrific For Daytime Smartness Date-Time Flattery in

Smart Non-Wrinkling ‘Rayon Matelasse

8.95

Selections in Black, Taupe and Green

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Trim and - neat tunic dress of non-wrinkling rayon matelasse. Important because it's fashioned with roll collar, short set-in sleeves, four button front, self belt, graceful flaring tunic pointing up the slim-profile skirt. Pretty and practical! Sizes 12 to 18.

FASHION DRESSES, Section 2, Downstairs at AYRES’

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For COAT, BLOUSE, SUIT DRESS or SWEATER Accent!

36" Pure Silk Scarfs 1 59 each

Add a gay touch of color to your new fall suits, coats, sweaters and dresses with one of these wear-many-way pure silk squares. Choose from a wide selection of patterns and colors.

SMALLWARES, Section 2, Downstairs at AYRES’

Mare ‘beautiful than ever , .’. warm, soft, allNYLON sweaters! Shape-retaining! Washable! No blocking required! Quick-drying ! Colorfast! ‘Moth and perspiration resistant! WHITE, BLUE, PINK, CHERRY, JADE GREEN, LEMON, GREY. Sizes 34 to 40. (Buy ore ‘size larger than your blouse size.) - :

Heads Up for Fall! | Rayon Velvet and Velveteen Pert Bonnets

3.98

VELVETEEN COLORS: Coralberry Gold

New Proportioned Crease Resistant Rayon Gabardine

Black (velvet Red only) Kelly

398

"Millicent's" new “proportioned crease-resistant Wi. Kitten-soft, ~ flatteringly feminine

. velveteen and rayon velvet bonnet with a dash of dotted veiling. 8 Colors.

inverted kick pleat and” grippit waist band. BLACK,

MILLINERY, Section 3, Downstairs at AYRES’

SPORTSWEAR, Section 3, Dovsti aot AYRES’ 5

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