Indianapolis Times, Indianapolis, Marion County, 17 September 1950 — Page 64

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PAGE Bt Ee co THE INDIANAPOLIS MES i: Te . : ofle . ; 'Automobiles— we y Advertising Clb ‘Junk Is a Billion Dollar Business Jews to Observe Declers Foor Return Spon Course: sco," omy Yom Kr of Car Priority Lists |

3 i 16 Lecture Sessions “ANY RAGS, any bottles, any | will Fast, Pray | By The Times Automobile Editor

Set at Butler scrap iroh today?” On Atonement Day ' AUTOMOBILE DEALERS are beginning to think in terms of |

. Lister 19 Bie Shan! of the Ts Jews of Indianapolis and the quotas. = that Yous will soit off iad 3 " 2. cirba dianapolls junkman, He's the ma They have reasonable assurance that new models w | Advertising Insiders.” a series of jy gyeralis, ‘driving # rented LION Will fast and pray all dayi, assembly lines after Thanksgiving. Their desks are piled high | 16 Jecture-discussions, wil] be of" horse and wagon down your alley. on the Day of Atonement next with orders. Their question is, how many cars will they get? i fered during the fa I} Semester 4l He pays pennies to the children week. i On the basis of defense prospects, the auto plants are almost series is aps : ! . Butler Univers ne pi for scraps of metal. io Yom Kippur, .or the Day of sure to turn part of their produc-|———— a spon re by the A SINE Don't sell kim short, though. Atonement, will begin at sundown tion over to the making of fight- the cat out of the bag. The dealers Biub of Indiariapolis He is an important cog in a $1.2 {Wednesday and close at the same ‘ing equipment... want an..auto. show. as.in the . The opening " Lillion Americs Y, “iy . Thi = : kia i ing fa ae Nagin STN A

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“The Inside of Advertising by

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ax the Jewish SHE

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1d dustry is that next Years. pro-. means of comparing new ca duction will fall back about* 40 and it is a convenience both for Many Jews are said to abstain per cent, from 8 million to 5 buyer and for seller.

) , metal to’ American steel mils and Lyman Hunter, sales*manager foundries than the great ore . of the Herff-Jones Co, wiki.he the mines of the. country,

speaker. « The time will be the uw [from food and drink for the en- million. ane fact fat Rew Models se} k @' "TEREST CHECKS same for each lecture in the _,. : 42 tire 24 hours of Yom Kippur. Some Must Wait - B are mailed each sit series. SCRAP IRON is expected to | With the needs of the body en-| hi th t ¢ Makes little difference, in the : account for 125 millisn tons of i This means that two out of ,nnion of dealers. They feel months : Toples Listed ~~ ; “ tirely set aside, they stand before five who want new cars. if the melted metals this vear. Indiana, God and confess their sins. 1 t pe that a show emphasizes the im-| . y Lecture topics, speakers: and and Indianapolis will su pply The pizintive notes of the tradl demand continues, wi no {portance of the industry, and it| INTEREST ACCUMU dates of the series include a ‘generous snare of scrap be- 3 on “jable to get them. It also means give it a standout point, a week : LATES at 3% per year x “Fact Finding,” K. F. Griffith, ing funneled into the mills of the tional “Kol Nidre” will open the priority lists which dealers abhor. in the spotlight which It deserves. § 3e0 sams: manager, market study “depart- nation Yom Kippur worship. A me- They're troublesome. ‘Indiana's Role | 2 compounae ment, Eli Lillv & Co., and J. C. Despite the Koreah crisis, hows ny hans * morial service will highlight thé The reason there will be no let- 1 pL annually Greig, research .director, Spencer ever, ‘no shortage is expected in ’ , day. The Congregation of Israel up in demand is that with the de- The motor vehicle is playing | 8 Curtiss, Inc, Sept. 25; “Working scrap metal this vear or for sev- n re i tol 4 feel. mills and all over the globe then will re- fense ball rolling, money will roll, an important role in Indiana =| * Morns Plan Invest. With- Words™ George A. Saas, eral years to come, An Indianap- 8 scrap. ing usiry supplies. more - mete’ lo sieel mils a call men and women who have too. And when the people have growing retail, wholesale and g t Certiicates earn president, G. A. Saas & Co. Oct. olis dealer who plaved an im- foundries than do the great ore mines, . ‘died within the last year. The money, they want to spend it; service trades, according to the men - 2; “Not Competitivii, ‘But Co- portant “role in supplying scrap . wha Book of Jonah will be read to mostly for automobiles, houses lates U. S. Census of Business. : 3% interest per you ordination.” Arthur S. Overbay. metal to war plants during Man.” Purchased scrap, in other port business in scrap metal at emphasize the universality of God and appliances. Preliminary results of the 1948 fg from day issued. president, ‘The Typographic Serv- Worjd War II, was optimistic on WOrds. 1s what the average citl-|this time and all available metal ,/ "vo vole of.repentence. Reason number two is that census show a great expansion ice Cor Inc. and Gordon W. Fis- the % rap metal outlook _ [2en classifies as junk. . is being shipped to American The Day of Atonement will end one in every five cars in-use has of business activity for the state * Certificates mature wa ¥ cus, advertising art instructor "There was never a shortage - This “Junk.” however, account. plants. for ‘American prodnctinn, with the blast of the Shofor, or been driven more than 80,000-since 1939, both in dollar volume > ~ John Herron Art Institute. Oct, 9. during World War IL." he said, ®d for 33 million tors of metal In| “Lgvel-headed scrap metal deal- ram's horn sounded before the miles. So at least eight million and employment. It also indicates 6 months and may be ‘Collect for the Paper’ &Pdul. The supply held out and I do not 1948 and according to advance erg of the nation are trying to open Ark as the congregation cars need to be replaced. that a large share -of this in- . automatically renewed Grimes, general advertising man- believe the current situation will estimates will-go far beyond that hojd prices down at this time for reverently stands This assures top production on crease in trade is traceable to'the Certificates are issued ager, Indianapolis Newspapers. equal the needs of the war years. figure this year two reasons,” the Indianapolis ’ Cel today's capacity schedules of an- motor vehicle and its use. in multiples of $1,000 Inc. Oct. 16° “Shades of - Ben fw om ‘ i. eo" 3 dealer explained. ‘One is sel- ops other full year of-automobile pros-’} More than 19 -per cent of the ? § ; } Franklin,” B. K. Mason, Chicago qyp DEALER advocated con. ri Re ASED rap metals fish, we do not want controls on Red Cross Recognition perity. And by the end of that business establishments in the 3 i Pian Sovinss. 2 is (UP) representative of the Saturday ( 1.4" buying of steel: on the gry rom ts Jaane ors prices and we. know panic buying Meeting Wednesday year more cars will have reached state covered by the census were oras Pla gs. ; & Evening Post, Oct. 23: “Ads in part of consumers, He said if con- lh ae book. Th , ind air {win Dring. contial, The other Is i i obsolescence. automotive. In passbooks, earn gave C Your Mailbox.” Ernest Cohn. ad- sumets would control porthases fioation hook, Shey Tre Indus Y: unselfish. Most of us do not Annual Recognition meeting of.,, phe truth is that owners are x wow interest, com: ter blu vertising director, Pitman-Moore ¢ = "ag oo supply there will be re hone =. far: ‘ eh WaUl to Jake nicney bunsuse of the Indianapolis Chapter, ed Tor traveling farther: faster, and are THESE, FIRMS ACCOUNTED) .[ pounded "twice : Company, Oct. 30; “The Passing plenty of scrap fron in America Chief producer of > purchased a war. We are.too proud of what ican Red Cross, ja schedu od Jor wearing cars out sooner. . for 17.4 per cent of all 1948 sales v fense @ Parade” H. H. Linsmith andy "coo on gana o *crap is Industry. Scrap metal the privileges of our -country 0 mn artment Club. 17th Automobile prosperity is good and receipts. They provided 14.3 0 ayes He saic George Holtane; General Outdoor oh 1 panic buying as collected on construction projects/ mean. body N 2 pan Sts ’ for years to come, so long as!per cent of the total employment Start saving with $3 Try Advertising Company, Nov. 6, yet.” he sald, “but there is a uch as buildings, bridges or any-| Any scrap iron today? Your Elect rf 12 t the People can afford to buy them. reported by Indiana retail, whole-| Jor to Talks on Radio natural increase In price just as thing else ung steel and iron. gid electric iron can be a part of bom aecton directors lr be the Sh ? Sale and service Dumpesses, ihe} establisk “AM d TV,” Daniel Park, ©n practically every other com- It was $iplaflied that CO oa (On @ glant American business. chief business D. W. Alexander An Auto ow! Bureau of the Census figures In robably Hw ager Radio Sta. MOdity.” : must buy oversized steel. in er heads the nominating committee. THE INDIANAPOLIS A UT 0 dicate. ve general sales manager, Rac lo Sta With the steel mills and foun. Strctural work and the leavings CARD PARTY ARRANGED and he is assisted by Mrs. Kirk TRADE Association had is an-| "Preliminary reports reveal that warned tion WIRE and David Milligan, dries of America operating at full tome scrap metal. The Grand Mothers Chorus, McKinney and William J, Mooney. nual whiz-ding last Thursday at retail sales in the state during! 110 EAST WAS power promotion director, WFBM and’... itv the dealer said, there js The railroads are the second Charter 24, will hold a card party pr Carl J. Potthoff, director of. Hillcrest Country Club. 1948 "aggregated - $3,520,500,000—| | rT" force” a WFBM-TV, Nov. 13: "Off-and- oii plenty of scrap metal ang ATEest contributors to the scrapiat 7 Pp. m. Wednesday at 2464 N. first aid, National Red Cross, will. And Col. Harold D. Johnson, an increase of 230 per cent over NES Cv a tAbAIA " “would Over the Counter,” J. C. Bjork- (pa source of supply is ever on the Metal industry. Scrap from car| Meridian St. be the speaker. president of the association, let 1939. i Mr. T » holm, advertising manager, foll |; .reqse. building, bridge construction and aa ———— nt - ———— i port a. p division, Reynolds Metals Co y un a discarded rails is a big factor. To — SE — wh pe ing the | Louisville, Ky. Nov. 20; “Grass RE DOES scr: ; The American farmer, oddly 3 ’ ¥ | Roots,” Roscoe €, Clark, man- UFR, ’ Fap metal enough, is the third largest con- : 146 E. Washington St. Store : sere H i The Con ager, public relations department, The dealers place it in two tributor to the vast scrap metal : . ; BA legislatic Ell Lilly & Co. and H. F. Trees categories, home scrap and pur- Industry. According to govern- . ; Delco-Remy, Nov. 27; “How Shall chased scrap. - ment estimates there are six mil- . . i Mr. T We. Print It?” Hal T. Benham, - Home scrap does not mean lion farms in America and the 3 : . bi fense do The Benham Press, and R. W, what the name implies. It has average farmer must have at " Lo and wor Garrison, Studio Press, Dec. 4. nothing whatever to do with the least 25 tons of steel in the form 4 lems we ~ “Making Friends—and Keeping home or anything around the of equipment, fencing, roofing! , eral, sta Them,” F. F. Marston, vice presi- home. Home scrap is that metal and the like. | should d dent, Indiana Bell Telephone Co. Which Is. salvaged in the steel It is estimated by the scrap Mr, T Dec. 11; “From A to Z' staff of Mills and foundries of the nation. dealers that there are 150 million } that eve Caldwell, Larkin & Co., Inc., Dec. | It is the scrap which is reclaimed tons of steel on American farms ; with “ir 15; “Buttons, Brooms, Beds, {within the mills and factories and which will become scrap within which a Blouses,” William G. Holley, sdleq |Feturned to the smelting pots forthe next few years. The theory : Tree soc promotion manager, Sears, Roe. °C, 288I0. that everything eventually be-| : he civ buck & Co, Jan. 8:.and “The , [10Me scrap, in 1948, accounted comes scrap is a working slogan : what co Client 18 Not Always Right n for vr million tons of reclaimed with the scrap dealers. | . mek: : + metals, “nn =» * 2 - Shires A. Gallup, vice president, Purchased scrap, or open] SCRAP METAL produced in| . . . a Suchal Alford, eigen sues manson ans Set Oe CAL In| Americ ts returned to America With Spectacular 2-in-1 Screen foe Alford, residential sales manager, cludes the small iron pieces col-imills and foundries, the author- . . ose : i state anc Public Service Co. of Indiana lected by the neighborhood junk-|ity pointed out. There is no ex-| . 1 Pi ° 1 g + illion = Sameass on ss. of Som bh EE a ia = ; Sct 4 RE Gives You TWO Picture Shapes in One Set! at ; fire gua: : : y The re ristmas in September at Ta | nomi ) quien © and for ; ecto 3" «defense prick ne 5° ; e nation te 1 THe x \ A-bombt oan i Proper : ; e civil def . X : by 50 pe GC tion’s inc by Prima: n : 3 placed o “critical ! all majo i trial cen = State given mq are in ti The ov price taj by a wa expensive Paul J, Office of blueprint and said } , immediat Right now . . . before you buy any television set . +. Test-View a new 12/2” TABLE MODEL i OpSrauns Zenith with the Selecto-Screen Switch that offers a circular or rectangular ©2.in.1 Screen ; $ 95 resigned picture! 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Washington St. i Zt * a - EB years of =’ :: 3 ‘ : ¢ _ : ; . . ” mothers, STO RES La . * Between Delaware and Pennsylvania Streets vst ; THIRD : x k * . : tenis Ti : and othe ; : . . Ta te ’ ~~ FIFTHBRANCH STORES : . : Y: 1502 Main SIXTH OPEN FRIDAY NIGHTS = ° BEECH GROVE: 524 Main St. SPEEDWA YE St. UNTIL 8:30 P. M, : 35 Biol NRL LR hn a : fo ,