Indianapolis Times, Indianapolis, Marion County, 20 August 1950 — Page 32

Youngsters | : Foot Defects Start : At an Early Age.

Any mother can vouch for the fact that children practically lve * “on their feet. (Thirty thousand! ateps for a day is just average for growing youngsters.) . i “Are those active feet properly shod and cared for? ’ i It takes 20 vears to grow a pair of feet, bun formation starts TTT early, Foot -UereRts —Sorns, can- _ ouses, blisters, ingrown toendils.'

misshapen toes, weak ankles and ‘weak arches-—start early, too. A can stop such potential | miseries by paying more than tory attention to shoe / for that active little off-

Double check for good heel fit’ and enough toe room, one-half to three-fourths inches beyond toe, to allow for wriggling under full Dads weight,

By = oe HVE prec half dnch -toe..space allow

ance, Buy Shoes Sensibly The general tendency is to buy scuffproof, indestructible, heavy-: duty shoes because they look like 8 good investment. But they're not, according to specialists in “HEE footwear for children. These 4

‘one to three months, So

vestment buying on a long-term $2.98; Block's Downstairs Store.

blouses, particularly

en Whe jake jet Sentles oi Ne school wardrobe can have too many blo : | they are not: _ if they're of tubbable cotton, easily kept spanking clean, This one

~~ Children’s. foot sizes - change. of Sanforized fabric in maize oF white, has short cuffed sleeves, | boi A not enough time for In- Peter Pan collar, pearl buttons and single pocket. Sizes 30 to 34;

| One. called the Tent. 1s sure to anpeat to the high school st,

eR the:

Judy 'n JM features a group of fall coats in velveteen,

for it has the swashbuckling, carefree air so Joved by the young. | A tent is exactly what it is, full and voluminous. Black braid trims the shawl collar and the wide turn-back cuffs of the.

{

beautiful rich colors, are fitted to show off tiny waistlines. They, tent

is in quilted plaid gingham. Both are made

in the straight, loose duster style, a favorite :

SRR TA WA BREWER RTE

SUINMEE. . ~Both-are water repellent,

OPEN MONDA

A child needs shoes that are ! flexibly soled with pliable shoe

uppers that may scuff, but won't squeeze, bind or encase active Iit- - tie feet, Lace oxfords are a sensible choice for shoes that take the === hrunt-of activity. ~Two:strap san: dals and perforated sport types are good durifig early fall. days when weather may be warm and thers is need for feet to “let off steam.” Correct Fit Athlete's foot (really a fungus Infection) shows up when youngasters go barefoot at pool fronts, when they don't dry and dust between their toes, when y walk about in damp, dirty shoes or spend too long in. rub-| ber sneakers or galoshes, | And another precaution—don't| allow a youngster to insist that & pair of shoes feels wonderful at the time of purchase, merely! because a certain color or a spec-| fal style attracts his fancy. A re-| lable sales person, trained in| the fitting of children's shoes, can tell you if they really fit prop-

JUDGES, Joo DiMaggio * Bob Hope Al Capp * Gladys Bureh Firet Prize. . . . . 9800 Second Prize , . , 32850 10-3rd Prinses, sach $50 300 other big cash prises

YOUR CHILD CAN WIN ONE OF 312 CASH PRIZES

All children 14 or under can enter, Just have your child's picture taken in our studio for as little as two dollars, We send the judges a duplicate without chargel

OFF Aweiins § SPECIAL [2 [owi 2

Ne appointment needed. Full set of proofs

, DOWNSTAIRS

STORE

Sponsored by the National Association of Department Store Photograph Studies

erly and the size is correct.

OPEN MONDAY THROUGH FRIDAY 9:30 to 5—SATURDAY UNTIL T

“Girls = look for my signature oi the lin. ng of each Margaret O'Mrien Shoe and for

. A I

..Sizes 4 to 9.

(Above) THE DUCK Right! THE WEDGIE

BILL with wedgie sole. PUMP, fashionable shell Soft colf leather, bright style, blue calf or rust red or green. suede

= (Right) "“PEE-TEE" a brand new favorite strap shoe in black "suede.

(Below) THE LUGGER, styled ofter your fo vorite beau’s! Black suede, red calf, rust wede.

a wa anata

"FOR TEEN-AGERS

wee oul -love-to- wear-Margaret-O'Brien's

“bo with every bon.” ; favogite shoes +o « the very shoes this famous

Young Shoes, Downstairs :

sleeves. Other Judy 'n Jill velveteen coats, in (Jackets, the horseshoe neckline,

"too, trimmed braid ket flaps, collars and cuffs, dress, touches of linen, velvet and Jill collection stresses toward an abundance of good too, Se Sith gn pocket flaps, collars I el ver plum ne = " d = das > _ |Meeces; the wrapped-collar look; skirt with such elegant details of =~" wor "on 4°) oy . The fashion for raincoats that double as casual coats Tn to-the-elbow si and as English-style pockets, ; creases in popularity, as part of the trend toward greater ver- eeves; surprise ; Typical of this feeling is a

satility in clothes. Sherbrooke features several of their rain- linings -or edgings of

Ing fabric. Gay young coats to gladden the heart of any girl at Horwitz and Dubefman (man-| Two handsome are the contributions of Claire McCardell. One is in black ufacturers of Judy ’n Jill fashcotton poplin with stark white stitching for contrast. - Another ions) modification flared

3 : ‘to come” in the sheath dress or dickeys, rhinestone buttoned. Con«

Y THROUGH FRIDAY, 9:30 TO. 5—SATURDA’

coats, the cardigan-coat-| For daytime wear, he Jusy n any means. The trend, however,

or-casual_ coats in cordurc contrasting. textures color, Fabrics include: Velve- in. multi. wale and wide mr re THe 4 dramatic quality to St pie [teens (in quantity) sheer ig : : of plaid, to be switched ig ; : sd stvie the cont proper To in the rin — thick fleeces, knitted “sweater-y*| And ssaboed wit preteens these coats. A classic belted style, the coat proper is in the pin ; Bh , fa-|and swapped with numerous wale corduroy, while the collar and cuffs are done in the wide Fe a Sehy i ees : sitos evening blouses . either Jour le. |gabardines, y crisp a VE , or from an iging roomiol Gillon rain or shine coat is a design by Brigance [taffetas, he Plaid vests ate added, ov Bakes SHS oh Soe > © of Charles Nudelman, in velveteen, and interlined to go warmly | The silhouel for fall is In-| yup ruMed “Lord Fauntleroy”! Mix Mates by name, the group through the winter. Puritan collar and cuffs are in contrast- {terpreted by the young designers blouses of creamy is a hand-

{of skirts and blouses

‘of the

as a look

A EA NI Ce

SAT RR rr Tr Re niin RA

UNTI

ESE tbelerecbopl arte leaden rove — "round" the studio. They have that Hollywood style!

WONDERFUL VALDESY WONDERFUL STYLES WONDERFUL OUALITESI CHOOSE NOW WHILE OUR SELECTION 15 AT 1s EAR | ~~ 8

WESKITS and SKIRTS Styled By "Josette"

The season's newest and most popular styles . . . as featured in our NEWLY ENLARGED GIRLS' SHOP! No ordinary school wear, but styles designed with a fashion flair by that famous maker, Josette’! In CORDUROY, the school's best! ot

AYSIESIOTOAE 5 ous THE THE -- ne -3B IE pus

Two large pockets! Button trim. Zipper back! Red! Dark green! Rust! Kelly green!. Gold! Orange! :

BIS TIO... i THE THE WESKIT 2” SKIRT 3%

Two large pockets! Zipper side! Red! Dark green! Kelly green, Orange! Luggage brown! Beige tan! :

They're Wearing “Ship 'N Shore” Tailored Blouses Sizes 7 to 4, > : ; : long or short 198 to 2-29 Sizes 30 to 34, short 2.98 sleeved. - sleeves, French cuffs, Modern Girls’ Shop, Downstairs

rg =

0 ss

Pe “TRON OUR NEWLY >= ENLARGED BOYS’

GW (oRNER, DOWNSTAIRS

FOR RAIN:OR SHINE! TELAN-TREATED TRENCH COATS :

For boys, sizes 10 to 20! Topcoat weight! Rain-repellent! Woven plaid ining with rayon yoke and sleeve linng! Fully tailored! Padded shoulHers! New TANNISH GREY!

Rubberized Crew Rain-Hafs..........1.50

"3 POPULAR RAINCOAT COLORS!

(8) 20 BLY FRONT “DAN RIVER” POPLIN

Raincoat sers FULL ZIP JACKETS 3" iE) 34 |

ZELAN-TREATED! WATER-REPEL-Salary Yalow Stool Gray! Blac! LENT! Yet completely washable! Mer.Fully guaranteed! Full cut! Double - cerized! Vat dyed! Red; gray, kelly, needle armholes! Two large, roomy skipper, hunter green, maroon, cocoa! book pockets! Double yoke, vent Same Jackels with Warm ( back for extra comfort! Complete “linings, Sites 4 10-20... .......... 4.49 * with helmet! Sizes 8-to 16. Same Jackels in sizes 36 fo 42... ..... 39 SPECIAL! BOYS’ RUBBERIZED RAINCOAT SETS - * Water-proofi” Buckle front! Two slash pockets! Open’ 98 \ vent yoke! Full cut!’ Safety yellow or black!" Sizes & 2 ta bb, : :

BOYS' CORNER, DOWNSTAIRS