Indianapolis Times, Indianapolis, Marion County, 6 August 1950 — Page 19

Vb a

t t Cabinet Quality and Styling

y y Preference, Designs for Every Taste

uction from Last Year $ Prices, Too!

th year of Ind try leadership, Philco brings to

108t complete, the. most. varied, the most beau...

line of combina tions, consoles and table mod-

re history. Never in all the history f t

for every prefarence in finish, for every shade Full View Controls

Easy to, Reach and Tune

Philoo sets operate chiefly on two

F- Construefion in Every Detail controls. Auxiliary controls some-

times needed for adjustments are in no

handsome new. eabinets is to admire-them. But “tall view and easily accessible. seauty, dignity and richness is a painstaking

quality and detall in construction to delight expert. Every eabinet is not only glued but her for structural strength. New resin comvious to moisture are used. - Hardware has 7 designed, engineered and tooled to harmoinet lines. Grille cloths are knitted instead a rich tapestry effect. In short, no detail has

Illuminated Station Selector

In many models the station selector

ed in. Philco to create outward beauty and in. ig sorry Hluminated for easy identi- . cabinets that assure not only pride of own- fication and selection of channels ars of satisfaction and service. even in a dimly lighted room.

OVER 25 MILLION PHILCO TELEVISION

) RADIO OWNERS ARE YOUR GUARANTEE

PHILCO DEPENDABILITY AND QUALITY!

Philco Has It! Only Philco Has It! dend for the Future!” Electronic “Built-in Aerial!

advantage of the Phileo: Chassis | ~The Philco Built-In Aerial System was not -

most practical provision for UHF hurriedly rushed to market. It was the result 5. A simple, eompact UHF Tuner of a long program of laboratory and field reeloped in the Phileo laboratories | search. It is the only built-in aerial that has an easily and pesmmanently installed electronic tuning circuit which enables the user

al part of Whe set, inside the to tune and match the aerial to each of the 12

ht for the edges, g for the center, ied, smeary look, Philco has ended ay of blur and

NOW... 'HILCO E-FOCUS!

arch has invented .s

0 balance the elec , Tock it in per a the center, at the * the entire picture

get, for the first

elevision, a sharp focus picture.

0: Sq Tu pists

ray filter-face tube. Chassis pilus Bal-{it-In Aerial. Extra

219"

ox ond Wersaney Fxtre

levision .. Only PHILCO Has It

television channels.

Yes, BALANCED BEAM television, the dramatic PHILCO invention, ends forever picture blur and smear— makes possible | the clearest, ‘truest ! picture

i — INE

T'wenizs never been anything like it . . . it's never been possible before. But now with Balanced Beam Television—a sensational invention from Philco—the day of blur and smear is over—the day of the true-focus picture is here.

Philo brings you, too, performance sich” ‘as television has never known before. For Philco has created a sensational new

Custom-Duplex Chassis with a.vast increase in sensitivity.

x 4

DON'T BE DISAPPOINTED!—AVOID THE RUSH! Network T.V. Comes to Indianapolis October 1, 1950 ORDER YOUR PHILCO TELEVISION TOMORROW!

Exclusive Philco Neoscope makes possible the finest

cost in Wis 12Yzsinch Table 5 Model:

New, compact styling with Electronic Built-In: Aerial and new High Efficiency Chassis. Balanced Beam gives uniform focus over the entire Picture. Its Phileo model

Tee

Tox ond Warranty Extra

Lane Radio

2828 East 10th Street — AT. 1463

performance at the lowest.

wf record ERENgEr Vou ean Have up te

Exclusive Philco Neoscope 12/2. inch Picture Tube plus Automatic Phonograph with simpli. fied design that plays all records.

Gives you the new Philco Balanced Beam True-Focus picture, Has elec- == tronte-huitt-in-aerial-system-and-the new high efficiency chassis. With Philco's revolutionary new 3 - speed

5 hours of continuous music. _ Ask for Philco model 1282.

289"

.. Tox and Warranty Extra i

we geese Ten rip en

145 Sq. In. Balanced Beam pleturs on a 16 inch gray filter-face tube.

It’s the truest picture ever seen in television plus new Custom-Duplex

- Chassis . . , gives unequalled performance in local $ 95 -and in fringe areas. Electronic Built-In Aerial. 299°

NMiuminated Station Selector. Modern Hepplewhite Mahogany veneer cabinet. Phileo model 1834-M. , Warranty Irie

e Auto Supply Stores

El Stores In Indianapolis

a ABOUT HIS PHILCO

FIRST FROM PHILCO.

Handsome new 14. inch Combination Television - Phonograph with Balanced Beam True - Focus 100 sq. in. Picture. Plus Automatic Phonograph with simplified BOT SRN Ra " records.

Exclusive Philco Cus-tom-Built Duplex Chasgis. Extra Power for “fringe “areas insures “sharp, clear pictures. Electronic Built-In Aer-

# ial. Rhileo model 1443 2 _$359%

Tex and Warranty Extre

PHILCO Television

Luxurious Mahogany Veneer Console with 100 $q. in. True-Focus Picture on Rectangular Gray Filter-Face Tube.

Philco, super-power Custom. ‘Duplex Chassis unexcelled for performance. Electronic Built-In Aerial and Illuminated Station Selector. Phileo “model 1443-XM." :

219”

Tax ond Warranty Extre

"Peoples Outfitting Co.

Washington at Capito} LI. 1556

Handsome Console with Exclusive Philco 12Y2-inch Picture Tube and Built-in Aeriel New High Efficiency Circuit. Mahogany Veneer Cabinet.

Sn Ss SS LE es

8

Philco’s great, new Balanced Beam gives uniform focus over the entire face of the screen. Here in this smart, modern design console you get matchless __Philco performance for an amazingly low cost. And only in Philco do you get all these advanced features, Ask to see Philco model 1234.

229% Bl

Tax and Warranty Extra t ; : MN

= rT) 2X

3817 Tilinois St. — WA. 5000

Balanced Beant

...ONLY PHILCO HAS IT!

Another Phileo Exclusive - “Big 95g. In. Wide«Screen Picture At Lowest Cost

New luxurious styling with exclusive PHILCO Neoscope 12'3-inch Picture Tube and Built-in Aerial System. .

Compactly designed, complete set weighs aly 44 ~--pounds: Easy-to-move-from room-to-700m.-Cabis.... . net of choice striped African Mahogany Veneers, Balanced Beam. Philco model 1208.

*189”

Tox ond Warrenty Fxtre

¥

Williams Furie Co.

. 2532 West ‘Michigan St. — IM. 3479

OE PLAN ey T's I TO edi i PHILC