Indianapolis Times, Indianapolis, Marion County, 16 July 1950 — Page 20

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od Car Prices Climb | Pressure for New Models Brings Some |

* Reports of Forced Accessory Selling

By The Times Automobile Editor

. EVERYBODY KNOWS it is

hard to get

are getting them, but the demand has shot up since the war, after July 4, with vacation buying,

‘it ordinarily would have tumbled over, and new modéls 90 days a

demand, makes that some new car deal the man who wants to buy feel taking an overage on he is going to be caught in a war|of new cars by down-rating with an old model. And he putsvalue of the trade-in. the presure on. It is having an the mind of the buyer,

way,

This,

A new car. Dealers

who ightest effect in several ways. It is knows what used cars are worth a and Service building.

creating some forced accessory if he reads the classified ads, is selling, which brings this ex-much the same as adding $100 planation: “They came equippedior more to the price of the new|red linen dress decorated with that way, You'll have to take car.

it as it is.” Settles for Used Car

What happens to ithe man who NUrting themselves.

tries to buy a new car, and| can't get anyone to take his|for money, is important these days.|trade-in values from the new car

If he's a little panicky, and his present car is more than two years old, he goes to a used car dealer and tries to buy a good used car. And this

They aren't going wild—yet, but direction.

$50 In the last 10 days, and it looks as if they will’go higher.

olson

This is how it happens: The

“extras”

dealers’ point of view, s { Remember War Days their showrooms {during the war.

{demand for repair parts, |

2 used car dealer, looks at the Ment which stood

man who wants to sell his car to Invested in buildings and equip-| gent of Gene. eral

headlines, and asks more. The!

used car dealer has to pay it. [ve extri ek Shien Some in the fat Then the used car dealer has to Y®ars, for war on they 3 know well what al - y charge of the engineering staff -

pass the Increase demanded by the original seller onto the used ear buyer.

Supply Is Skimpy

scribed by one of the biggest dealers as “skimpy.” Terms for used cars are changing. There is still some “No Down

idle, So they are entitled to the “Iit- Motor Car Division, has been ap-| pointed vice president of GM in

lies ahead.

the association to have jobs it'manager for Cadillac, succeeds!

cannot fill,

But there isn't much of that,|Patch pockets and inverted pleats. {And those who are doing it are, The hat was

And there is some justification circled with a three-tone ribbon. and down-rated

Dealers well remember whenjare knocking stood empty They either gotithe line in every line. is making things/into the hot and wild used car happen in the used car market. market or went out of business. Strain on the assembly line. This ! Even the service business was/!® a harvest time for car manuthey surely are headed in that|shot. The factories were so busy|facturers who showed their best {with war contracts that they Six months in peacetime history Last year's models are up about could not keep up with the extra|from January to June of this

Lean years those were for the Gordon, Ahren -who had all of their money Ahrens Up

gold-tone buttons, four huge

“natural straw with a beaked cap look en-

Bag and shoes were navy blue.” All to sell a Jeep. Records Topple ALL OF THE CAR MAKERS production records galley-west. That goes all along!

Any car you touch

JOHN F. Motors and gen-

manager of the Cadillac

Maybe you can get a tip from

Don E. Ahrens, general sales

jewel on Broad Ri

{Kathi Norris, the TV star, in a

RDON, vice presi- |

that as to which way GM is going Mechanics are getting scarce in|model-wise. Mr. Gordon rhb [the Indianapolis area. The Indi-{James M. Crawford, well known

|anapolis Automobile Trades Aswy In apolis, who Is ick The stock of used cars was de sociation has an employment In Indian at . a. service, and it is not unusual for

ore mpeg

isa’

These Lamson pneu

Mr. Gordon as general manager. |

pple’s main stem . . . "Bill" Kuhn's new $500,000 North Side Chev-

matic tubes mean speed for Kuhn custo- | mers. "Bill" Kuhn {right} shows how the suction tubes work, with his cousin and vice president, Paul Kuhn, on the left,

Payment” selling, but very little of it. Dealers are getting more pelective in their customers, takAng the deals which have more immediate cash involved, of . And they are getting more cash . When they do business with the 5 man who intended to buy a new car and found one,

Saks and the Jeep Lincoln-Mercury Push

WILLYS-OVERLAND for the, THE BIGGEST SUMMER last three weeks

Ing the country

fashions, always with a smart It's a hot weather co-operati peace Jeep in the background.

This week it tied in with Saks stressing “value balance”

chrome and cream Jeeps Miss

style, comfort and roadability.

Plus Fed. Tax "MAlatany, sad

189%

SMALL DOWN PAYMENT

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IT's AT

\DON MASSA

ve The new home of North Side

effort with dealers in newspapers, | Ave., but you'll never have to remember the number. You can see it! in| for blocks, this $500,000 architectural dream, with its street number could not get ith Ave. featuring along with|power, performance, economy, set out in thick modern red figures.

| The building set like a gem on ithree and a fifth acres across from Broad Ripple High School {has been three years in the mak-

{one year on the drawing boards {of B. A. Bohlen and Son, and one { year in the building. [” “BUI” Kuhn, whose real name ™ Willis E., and his cousin, Paul, who is vice - president haven't

spared the horses in their Indiana | limestone, concrete and glass trib-/ {ute to the community in which they made their success, Heated Ramp If you start where you take your car In for service, you'll

ramp which literally “wipes the

Inside there's room for a cou-

underneath, Then there will be a! {dynamometer to check the motor’s!| efficiency. | In ‘addition customers can {check their own wheei alignment, {lights and brakes, { From there the car goes either into the shop or the hard-surfaced {parking lot. And by that time, {the whole organization is set in| motion to see it through quickly. The “tower man” can watch its every movement, keep track of the job visually until it is ready (for delivery, i Time Saving Gadgets | Time saving devices are used {throughout the plant. The Lamson {pneumatic tubes keep written {orders flying back and forth be-| {tween tower man; parts depart-| iment, repairman, accounting of-

Another time saver is the “call and flashback” system which en{ables the tower man to call a {mechanic and ask him how soon {he will be ready for another job.| | There's a new paint shop with! { explosive proof lights and another {tall repair shop for trucks, And a body shop which is being push-| ed to completion. And, said “Bim”

= end salesroom.

; Fl 12)" SCREEN Read this list of features—we say it beats anything, at any pricel ® 12¥i-inch pictures—the clearest ever produced |

® Bxdra-powerful drcuits for excellent - pictures sven In weok-signal greos. © Phonodack for plugging In ‘the RCA Victor “45.” @ Built-in antenna, @ Beautiful, exclusive cabinet design. And there's more*great RCA Victor fea tures in the Cumberland. for this amazing low price (Model 2760). Come see it today! And ask about the ex elusive RCA Victor Factory-Service Contract

covering, for a reasonable fee, expert tele:

| OPEN EVES

{Kuhn,. it will have everything {that money can buy. Interesting is the car wash rack which does a car in six

—

THIS IS IT/

) 53 SNJOYMENT OF svany

| Cy butt SOTA

[VACATIONS |

{NIAGARA FALLS-CANADA-—Toronto, Ni. §ATa Falls, Lake Erie Crulse—3 days,

CAR dy " & prin es Roval Gorge—1 and 3 dass. From, TOURS-Niagara is, New pAstents, Atlantic ty. Phil.,} oT 8 days. From | CAL. 1 0 ADO

ve! A y o SE ETE

FEiL0 TONE k. Balt Lake Cit ia. Spes -)

0 a TU : bd « Louie Bang. Tho

a, Catal ps, De Luxe Hotels — 16 dass

"Bill' Kuhn Builds $500,000 « Tribute to Broad Rip

has been flood-| campaign ever undertaken by the with photos of Liticoln-Mereury Division of the!

Out In Broad Ripple there's a glittering monument going up, 2 smart women showing the latest Ford Motor Co. is well on its wa

y.| tribute to the hustling suburb, and to the enterprise of “Bil” Kuhn. |

3 {in the shape of the Chevrolet! ing, one year in the think stage, | emblem with photo murals above

{enter a 20-foot wide door. You|®ars. And any one can be moved approach over a heated concrete] Without moving another. |

feet” of your car, dries the tires. 2 lounge for women.

ple dozen cars. There four serice Stairs with “Bill” Xuhn's done in {men will show customers what chocolate with a mouse-taupe car-| their trouble is. There will be Pet, a yellow lacquered desk with! ‘hydraulic hoists to shoot the cars inlaid green leather under a pininto the air so customers can see Point spotlight.

ple Chevrolet is at 1045 Broad Ripple |

I~ x | minutes and does two at a time.| The parts department will have

|& waiting lounge and a showcase!

the counter. i

There are six drinking foun-| tains, two air conditioning plants | and 17 hydraulic lifts in the plant. It is so equipped that three cars can be lubricated at one time. f 43 Stalls in Shop The main shop is 65 feet wide! and 220 feet long with 43 stalls, | all top-equipped. | The parking lot can hold 400

It has-tile “rest rooms” and

The executive offices are up-|

| i |

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WE HAVE REMARKED OUR PRICE TAGS AGAIN WITH LOWER PRICES FOR THESE LAST FEW DAYS!

PRICES SLASHED—CUT—LOWERED—REDUCED

Arthur N

graduate and now | Universit; Mrs. Nieh summer | son of N Niehoft, ;

By Al FAIRBA «This is As in ] the silver here clink along wit} the slot m to make ever they States or New cor everywher: up new he réstaurant ceivable k lishment. Yet. still town can | roofs cove cracks bet up with nr buildings f old sourdo during the Fairbanl by the eve not a con as far as is more th sea at th roads in Canada t much to 1 can carry of transg means of goods is freight ar heavily on Highw: However

“big air fo

during th ably becal premium were such the Alask The airfiel now the hi ists up to . Fairbanks Prices a dollar a d a dozen, cal tomatoes ¢

- of four, n

Gasoline r BO cents a Part of to the ext: the goods. entirely th For I talke who were and they only slight in the Stat Beards We were when we h 60 or 70 pe beards, of length, and I though run into a which I hb extinct sj turned out not sourd beards wer men. They wer bration “D

men with t was to get

Mrs. Pyll Indianapol to go abou time than i That is, of has been-t ACOL. Mi fering frorx mins Bil, which HAI Now ful Mrs. Goff | statement: “you are in when you cludes hes

were gett After taki nerves wer night's slé pounds. I wonderful. my friends This is statements