Indianapolis Times, Indianapolis, Marion County, 19 June 1950 — Page 38
Larger Capacity Allo Unit Operates Comp
The Horton --automatie - washer employs “the Sr _ double-tumbler. washing -and .-rinsing--principle: - - © In the Horton automatic washer, the cylinder reverses direc
The Horton automatic washer.
ws Fewer Washes; letely Automatically
Appliances
James J. Nance, president of Hot-
‘ithe largest manufacturer of
_Lshow that the cost of lving is]
Wired but Without Electric Washers
for home appliances despite the large number that have been sold,’
for the appliance industry.
optimistic,” Mr. Nance said, “If we will continue to strengthen our, selling power. We often think of electric refrigeration as one selling job that has been pretty well completed, yet there are more than 8 million homes wired for electricity that still use the old fashioned ice box or some. FE primitive means of refrigeration There are 12 million wired homes that do not have an electric washing machine, It is almost unbelievable that any memaker | | In this day and uld get along without this work saving plece of equipment.” | Large Range Market Mr. Nance, whose company is]
ranges, dishwashers and water heaters, also sald that, although
tion in this line has reached only 18 per cent of its potential. He sald there are 8,500,000 wired homes that do not use either electricity or gas for cooking. Mr. Nance sald two important price factors should aid the dealers in. these large undeveloped markets, . Although ‘government statistics
70 per cent above 1930, electric refrigerators have gone up in price only 30 per cent. He sald that in the same period food prices advanced 120 per cent; clothing, 90 per cent; and lower
Proven gentle
tion every 30 seconds, or twice a minute, thus tumbling the clothes
gently through soapy water . .
. keeping the clothes separated.
aerated and completely untangled. =. EE
The Horton automatic washes a full 10-pound load of clothes,
Ahe.most. delicate fabrics, double-tumble washing- act ton
provides a thorough, yet gentle, | i
washing action, "The Hoxton is completely auto‘matic. It requires only three simple steps to operate, + ONE. — Put the clothes in through the waist-high top door. TWO-—add soap or detergent. . THREE — flip switch to. the The three dials which are the only manual controls: are: On the right, the starting switch; in the center, the top door
from heavily soiled work clathes|
handle fewer washings,
halt gallons of clean lukewarm water for the spray rinse and with ight gallons each for the two deep rin ‘all automatically. Atl the end, it cleans itself and shuts tself off automatioally. After washing and rinsing, the Horton automatic spins clothes dripless-dry with a final four minute, high-speed spin. The centrif-
ugal force presses the clothes gents
ly against the smooth inside rim of the drum, leaving clothes fluffy, creaseless and dewey fresh. Extra Capacity Horton's extra size capacity (10 pounds dry weight) requires thus permits
and on the it, the temperature more economical use of hot water
front of the
strainer, electrically controlled and timed always to wash clothes clean. It fills itself with nine gallons of water for the wash cycle, then draine; refills with two and one!
FASTER
WITH THE
EF rginia BY MA. 25
Senvel BALL TYPE
PAYMENTS AS L L
C hand £13
RV
i and ‘washing powder. It's simpli-
life and trouble-free operation, The Horton automatic is bufit *
. The Rada to is{by Horton Manufacturing Co. of.
Ft. Wayne, the first manufacturer of home washers, Horton also builds non-auto-matic washers and electrie fron
ducing the average - cost
priced automobiles, 87 per cent. The second price ractor 18" the
Teomparatively low cost of eléc-| =
tricity, He said that during and {since the war, the nation's elecItpla companies succeeded in reper kilowatt hour of residential service by 27 per Su hing
Doubts P
that price reductions should not be expected. “A year ago when| customers started to back away and the appliance industry found itself In a readjustment period, manufacturers were able to reduce prices because the slump brought with it some cost savings. The condition is not going to repeat itself. Everything in the general ecpnomic situation today is tendig to push costs) up, not down,” he said. Mr, Nance said the near-term view for the appliance industry is very favorable because of the low market |
appliances and the prospect that ‘business activity will remain high throughout the year. The
extreme fluctuations we had in 1949 should not be repeated this year, and peychology
because business buying
ers.
® Rust-Free
Copper Tank ® Silent Ribbon Flame Burner
® Highly Efficient Intern Heat Exchanger
Thi
2464 N. Meridi
14 HI. 5321
® Simple Positive Controls ® Double-Thick Insulation
$7.00
ow. As—S! 78 PER WEEK
RANGE {DEH
will be - more
stable.”
—INALL THE THERE'S NO OTHER WASHER LIKE THE DEXTER TWIN TUB
The Modern Miracle f
WASHING
A large potential market exists
“Fhe Midwest a sald]
tion for most]
“There is every reason to be
Mrs. Louis Markun ins washers which Markun Su
Emerson Ave. to La 25 Bendix & ins Tanks Heights
tone. million -eleciric ranges. were... {sold last year, the market satura-)
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SERVICE FOR 8
NT
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SPINNER-WABHER 199%...
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Look At These Thor Features . . . Then Look At The Price. . . Thor Gives You More
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world’s finest washin
Gets Clothes 4 Cleaner, Brighter, Whiter,
- SE
Proved in millions of feted. Thor Power Overflow Rinse carries soap scum away as it! rises to top. Marvelous Spin Phas 25% better i wringer ry. And no lifting. Sasy on Clothes 00 hard-to-iron creases. No buses of.
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Allen Furniture
Yo
the
vir i. gr clothes in. No stooping. Add Clothes Anytime 00 need to stop the machine.
Adjustable Timing for washing, rinsing end spin drying. Neo Noisy Vibration thanks to the exclusive Thor! boar
“Delivers ~~ \ is Week Only
an
9 LN
pu le Dw: eveains chird| RON : : Be BLOOMINGTON just two simple connections. COLUMBUS Compact, Streamlined fits into two-foot square of space) CONNERSVILLE _ Gaslest to Keep Clean DELPHI 00 hidden places to collect dirt. FRANKFORT Add A Separate Ther Dishe : washer Unit For Only . GREENFIELD
When you @% this make Ther waiher | vs ere recut dey = show you howl ;
208 N. Delaware!
one of the newest Bendix automatic ivisions, Inc., contemplate installing in their newest subdivision, Maple Road Village, where 224 new homes are fo be erected on a tract from 34th to 36th Sts. and from N. St. Recently Markun Subdivisions, Inc., i ‘washers addition:
Allen’s Roadside Store Appliances & Home Furnishings
Belmont Home Appliances Wm. H. Block Co.
YOUR 1 ELECTRICAL
RI. 1900
In This
TRADE-IN
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AVE $35 by getting your Thor Spinner-Washer NOW—uwhile your dealer has this
. INDIANAPOLIS DEALERS Ly
12338 Station Duke Brothers Appliances 1411.5. Meridian 7950 Pendleton-Pike. Home Appliance & Furniture Co. - PN Wai St. ; eal Fufniture Co. Kushington 4202 £, dew. York B. T. Jones & Son Fumiture 2403 £. | a om : Kirk. Furniture Co. md We Washington 50 N. Illinois and 5 Rose Tire Co., Inc. 930 N. Meridian Branch Stores
INDIANA DEALERS
~Main-Applignce- Store === = KOKOMO- —D; Andrews Co: Buck Lemon Furniture Co. H. J. Schsader Triad Supply Co. LAFAYETTE Harris Commercial Refrigeration: Keil Bros. Coal Co. RION H. J. Schrader Brock Sales & Service MICHIGANTOWN Hoosier Furniture & Appliances Hendron Foster. Furniture Co. MUNCIE H. J. Schroder
Herb Smith 5 Toppin’s Sewing Machine Supply NOBLESVILLE Dorman Paint & Wallpaper Store McKinsey Appliance Sales SHELBYVILLE Bradley Hall, Inc. : Gamble Store : ¢
Appliance Division, CAPITAL PAPER COMPANY 1201 W. Washington St.—Distributors—Ll. 7555
DEALINGS |
Mrs, R plains the
Size Factc Dealers. ir how to cut o over “who 1 It's kno
| size automat + water tempe
ticular job t Choosing matic gas ° sales floor | vise the corr
“on your ind
ment, laund of bathroom number i y¢ consideratio: children whe ups” and al
—-Ordinartly
mendation f requirements lows:
No.of bathrms.
.3or 4
Heating t rect temper portant fact control enal temperature to be done, gallons of water is ho! ‘How “How hot Water (ext: most efficie washing; hi 150° and is perature fo duties, and | Sm——