Indianapolis Times, Indianapolis, Marion County, 21 April 1950 — Page 36

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THE INDIANAPOLIS TIMES

First Exposition

a Presented in 1922

THE HOME

THE KEYSTONE DISPLAY AT

CHOOSE WISELY — Keystone

SHOW CHOOSE

for Installation EL STORM-SCREEN FOR 2 STORM-SCREEN

Insist on Seeing

KEYSTONE A

AS LOW AS $5.47 PER MONTH. Before Buying Any Window

NO DOWN PAYMENT | Tree neumaes CALL RI, 5911

OF INDIANA

ales 5008 College Ave. 132 GL-2233

CASEMENT DOORS

Keystone

LLOYS

FACTORY 8, Senate RI-8011

11922 and

By HAROLD H. HARTLEY Business Editor When | fingers touch the switch and the lights blaze on a | wonderland of color and musie, ‘the Indianapolis Home Show will have crossed the threadline threshold of its 25th year. That will happen at 5 p. m. to-

day. . | The turnstiles will spin in the Manufacturers building as eager i crowds funnel into the civic show they've always liked the best. Because it is-the Silver Anniversary, this year's Home Show is embellished with the plus factor of proud . achievement, the | delicate, sensitive touches of § men to whom boards, ©0 ete; iplaster, paint, tile and = steel '§ are an inspira-§ §

{Home Show actually started in

Mr. Hartley — f

'executive director since the be- bounded back into the center of|®rs: ginning of the venture, poured his! /the clyic arena. The. people were lish, French Chateau,

J. Frank Cantwell, {own money into it.

of Hoosiers for better Shang: con-| TT TR TT Wi

one HI, 5351

For a RED CAB Official “Home Show” Cabs

America s “SAFEST”

RAVI

beauty

VISIT OUR EXHIBIT IN BOOTHS 508-09 AT THE HOME SHOW

TILE € CABINET COMPANY 145 N. PENNSYLVANIA ST. MA. 2908 |

For and dur | SINKS of STAINLESS ST EL |

evolving architecture.

the war when the Home happily yielded to pressure of|the annual visit to the exposl-ly; Jive in aglow with the interior patriotism, building military camps.

| waiting for the first post-war It's had a straight run, cater- home. And Frank Cantwell again ing to the never-ending demands organized the effort.

iS given away in an essay contest cated thro out the state. | which penetrated deep into the gn

| souls of the home-loving com- { munity, The theme was Should IT Own a Home in Indianapolis?”

| Shortridge High WM the in Indianapolis, family long ago outgrew the mod-! | est first Home Show venture.

roll outward of the population] tide, 5 no | more and better homes, has kept in the Manufacturers. building at| t run to make money. It Is |alive the demand for the finest the Fairgrounds with its sprawl-| Indianapolis architects could pro-|ing - 93,000 square feet of floor] }uce.

New Closets Well Planned | |

| storage closet has lost out.

ganized to perform special storage

functions, such as providing space|jower part, is also moving into! ‘for bridge-tables, ironing-boards,|the bedroom as functional equip-| | yacuum-cleaners and step-ladders., ment.

J with sliding doors save space and 'tom- built efficiency. |

DOES IT AGAIN LUV DIAMOND LIKE

ome Show Isa Breamiand of Color,

“The Dream Cottage" started the Home Show in 1922,

FRIDAY, APR. 21, 1950

"More, Better Houses Each Year

‘they must pass the approval test

of of She Home Show, Inc. Promotional schemes are out. That's| the rule. The Home Show board is made, up of the Indiana Society of

. Architects, Indianapolis Chamber

of Commerce, Indianapolis Construction |

dianapolis Landscape Garden Clubs of Indiana, Indian- 1

apolis Real Estate Board, Marion, tial Builders, Ma-| ber Dealers of Indianapolis and Producers Coun-| cil, Indiana Chapter. i Infinite Variety ! Stepping down. — through the,

VISIT...

ROEBUCK AND CO.

FRIDAY

The A Up the Sky increasing]; Directs

on a convi

- show busin

To be Athenaeum morrow tc went over w audience of §

venience and the Tomance of tects designed every conceivable|center of the building, each year

type of home to satisfy the more|holds the architectural jewel for The one exception was during which. thousands gladly pay tol Show] than 100,000 Hoosiers who makel, yy rus '1t tyrnished, ready

let materials go to tion a “must” on their list ofidecorator’s charm of choice.

spring places to go. This year Louis Rainier, whose Bounds Right Back At times the architecture re- ste in decoration has several {flected the whims of home buy- {imes delighted Home Show visAfter the war, the Home Show It showed touches of Eng-|itors, again will give the house its Mediter- high luster of fabric, furniture, ranean, Colonial, Modern, Ranch lighting and easy-to-live-with colType, Modular and Williams- ors. burg. | In 1940 and 1941, three houses So popular were the homes were built for the show. In 1948

The very first home (1922) was { position. Only once did the curtain roll True Midwest House up on the Home Show without | This year's house, designed by| the proud model house as a spec-| Architect Hugh Bremerman, has tacular centerpiece. That was in | been typed as the true “Midwest Paul depression-clouded 1932. That House.” It was built by the Me-! aul C. Denny, then a year the entire pit in the Manu-iridian Construction Co. under the Fi Jamepr, Won facturers building was devoted sponsorship of the Marion County n f y sin Jie} to gardens sponsored by the Gar-| Residential Builders, Inc. although the Tlden Clubs of the city, the State The first show drew 67,000 peo{Conservation Department and ple. A peak attendance has been {the City Park Department. (held evér since, hovering around Only One Fallure [the 100,00 mark.

The show has always been held! The Home Show is “clean.” It

“Why

Mrs.

home.

Over the 25 years, the steady

the insistent demand for

{a nonprofit venture to show what can be done with housing in Indianapolis. Exhibitors have grown from: 134 to Tore A

|space. The Pit, down four feet in the|

“Through ‘those years the archi-

all-purpose transform the old-time closet into {a functional, easy-to-use part of [the room. =} The handy kitchen counter,

The old-fashioned,

Come Visit

Closets are now planned and or-|

that many of them were dupli- and 1949 two houses were on ex-| _

one finds toe

finite variety ‘In ‘the. architecture. This year there's something ‘extra” at the Home Show. It is the year-long thought and effort of the planners under President Charles Wagner and his com-| mittees, i This is the glamour show, the! one to be remembered, and worth remembering. It’s 25 years of’ precision home building wrapped up in one daz-! zling package. What you see will be the best) the mind of man can produce.

See Our Exhibit at the Home Show . ..

ROTO-ETTE MODEL T

POWERFUL, GARDENER FREE—Send for your tree illustrated Rook ston this machine and is many

~JORN D. MUIR | -3450-8 touienn S508 A

with drawers or- shelves in the)

Sectional units of -both| In a bedroom, fitted wardrobes|wardrobes and cabinets give cus-|

. No special displays .

dise i in crates or in various stages of set-up . .

. You've

. Merchan- . We have

. Nothing fancy.

Room . . «Maybe while . ., ALL our Appliances carry a factory guarantee . . . all new

READY TO HANG

AWNINGS! Good Choice of Colors eis $2.61 each

cava

IMPORTER'S SURPLUS STOCK

Reduced to More Than...

TAVOUS BRAND

plastic headboard «oo. Any.

"color. . . fine innerspring :

10 Karat

mattress . . . box springs on

If you are interested in a Refrigerator—Range—Washer— Radio or Television, you can save at the Shipping not 25% but a large enough savings to make it worth-

Next To The toon Lov. oe 48.15 “Solid Gold Mountings Domo np Cone ve 48. Ladies’ Styles . . . Nature's mn means Most The Boys... Warehousemen 4 Brilliant in the Shipping Room 38 Sone will gladly show

..50¢.

WEEKLY

=»

DIAMOND-like

WES

Precious 10K Gold Mountings! Genuine Mined Full Carat Zircons! Mined In Far-Off Mystic Siam! The Mounting Alone Worth More Than the LOW PRICES ON THESE RINGS!

Here's sensational values you'll not want to miss. is a genuine guaranteed mined zircon with plenty of

brilliance.

Every one

FULL PURCHASE PRICE ALLOWED IN TRADE ON A FINE STANLEY DIAMOND ANY TIME!

Similar to Hlustration V/

HE LN LAL RTL IH

you around, they're __our salesmen.

(ASH & CARRY!

Von rn will be dv. The -Shipping Room has facilities for the delivery of merchandise to ony point in Indione. If a customer does not have all cash . The Shipping Room has a bank connection where customers con borrow the balance at regular banking rates . . . No Extras.

The Shipping Room hes @ Layaway Plan, so that cus- - tomers con have the mer- ". chandite held for . future delivery . . . a smoll deposit holds merchandise in Layaway until the bal-

ance is paid.

10 Karat

Solid Gold Mountings

Men's Styles “ee

$"q 88 | |

50 DOWN 50 WEEKLY

monn

Warehouse

FH elt tt yum. tot no St i Sn i: se ti yo Hours: SamSpm Goan Monday LL OF ot Manley ont! | ow I: $1 2% NO_SALESMEN! That's Right . . . No Salesmen.

| © BASH IM © FULLY GUARANTEED! the regulor warehouse employees. Only ot Stanley's ot (Probably dressed in overalls) but this low price mostly customers help themselves.

806 Down, 50c Weekly

le re — —— —— — ————— ———

BIG EXHIBIT

AT THE INDIANAPOLIS

HOME SHOW

Spaces No. 705, 706 and 707

PSHIEBING Room AMERICA'S MOST UNUSUAL FURNITURE STORE

A CASH & CARRY FURNITURE SUPER-MARKET

This is new, different, unusual and revolutionary . . seen cut-price Drug Stores, Serve Yourself Super Markets

. Well, we have a Furniture Store without La the frills 3 : : ; . ros - major electric appliances, floor coverings, radios, television,

foe gr pie 1 = 19" A on "ies 9

io o FURNITURE ATC AT CUT PRICES) : SHIPPING Rooy, TURE LIE AT 2 TN 3 ERAT CA TT

The Shipping Room Is Conveniently Located . . . One Block South of Washington and Illinois Sts. North Side of Maryland, Just West of Illinois St.... Look for the Bright Yellow Front—You Can't Miss It!

PRices »

Save 299

<ut out all the fancy services and have passed this savings along to customers. Cut prices on everything . . . furniture,

nationally known, too, at cut prices. You save the difference.

DON'T BE IN A HURRY!

Don’t be in a hurry when you come to the Shipping Room . . . Plan to take your time . . . We have no high- pressure salesmen to rush you . . Yes, give yourself plenty of time, when you come to the Shipping Room . . . Unlike most furniture stores where the merchandise is out in the open-and exposed for a long time the merchandise at the Shipping Room is fresh and new, most of it is in original packing crates or cartons and unpacked right before your own eyes . . . yes unpacked right before your own eyes . we uncrate while you wait . . . so plan to take a. little longer when you visit us , it will pay.you,. er-vhon yor is.a_lot *- save on brand new furniture . . . and that is exactly what you save here . . . no acid) services, no frills, nothing “fancy . this savings is passed along té cus“tomers. Come see for yourself.

Attention, Apartment Owners, Hotel Operators, and Rooming Houses . . You can do better

prices Jor rant see.

God more!

“GUARANTEED * CUT-PRICES

00 Yes, -cut-prices- on everything We will offer most items at - low as 25% below the prevailing cash prices on the same or similor items . . . There will be @ savings on everything . . . We guarantee it. If any cus tomer discovers he can buy the same or similar merchandise elsewhere atthe same or lower prices . we will immediately adjust our. price so that it . is lower and. refund the difference in cash.

“C Walte® 9

. All New Nothing Old Nothing Used Come,

FREE PARKING

Free sib . 1 hour . street . Lit is ful . the customer can select hh handy parking lot . . just present the parking check while in the Shipping Room . . we'll take care of if.

. Ina lot across the

SAVE 25%

NO SMOKING!

I's @ warehouse building and our insurance regulations will not permit smoking on the premises . . . We're Sorry. But you'll understand.

It's not a Mr. Russell's of instances tackle it wi thusiasm. Against a contrived se suite in a Bo ers bring to backer-direct wittily set do If you sa fessional pro last Decemb that the com on the openi ous, messag young writer ters are Ire continually Sidney Black who has sun show; Carl | mental direct the novice pl The rathe: calls for rat And I think with “Light vehicle for requires ama professionals. depends on of nervous

.doible-talk - Amateurs. ca

WESTSI

7301 W. Wash. ‘Bex Office Ope THE

“KENTUCK

KRISTINE MI

“JUNGI PLUG @® IN-A-C Adults 50e, Ch Accomp:

OPEN TO RANDOLPH §

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RIZONT

Depicted musical instrument { [81t is used ; the — A 3 Remainder 4 Weird 15 Blackbird 16 Restrain 8 Ready 9 State (ab.) 20 Sitting 22 Liquid ) measure (: 3 Upon 5 Russian cif

measure 85 Part of the $8 Toward th [ sheltered ¢ Lighting - device