Indianapolis Times, Indianapolis, Marion County, 16 April 1950 — Page 49
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Business
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he Indianapolis Times
The Week In Business— pr ~ Busy Industry Is ‘Making Hay’
Inflationary Worry Persists Despite Surface Optimism
| |
By HAROLD H. HARTLEY, Times Business Editor ~~ '
inflation rtnning through its arteries last week. It had never felt better, without a war.
‘But there was a persistent note of caution among the ; ~bigger business doctors: “They pointed out that high blood [8 pressure was developing. They said it might bring on a de-
pression stroke. 71 Coal was <caichiog : g up fast. 2 President Truman reported Some of the small marginal that the nation was earning mines which cleaned up during money at the rate of $219 billion the strike were beginning to blink
: out as the big mechanized mines a year, and things looked mighty yoo over be lower prices. But Sood. bush the little fellows who run “gopher 8 business was making hay poles” had their hands in the
HEALTH-CONSCIOUS business felt the warm blood of | °
while the sun shines, but one of gold bucket“ during the strike. them dug up that old saying, “too Said the big fellows, “Now it's much sunshine makes a desert. Ll turn.” General Motors was pushing] pe State Chamber of Comcars off assembly lines at a dizZy perce, holding a board meeting pace; breaking records right and gown at French Lick, was telling left. Ford was doing the same, members to back good candidates and Chrysler, still strike-sealed, in - the May primary and “for was jockeying for a break to getiheaven's sake, vote” And the back into this year's juicy pie. unions were doing the same thing People are buying cars like all over the state. mad. Dealers are again begin-, The big, yellow French Lick! ning to pile up waiting lists, For|Spring Hotel was still receiver-| the popular models It is now from| bound, and loaded with business.’ four to eight weeks, unless you're Last minute word is that it may a docter or a salesman, and your take some time to comb the legal case is an emergency. snarls out of the romp-and-rest GM seems to be trying to ap- roost's hair, But William O. pease the market as much as'Seelbach, manager and receiver, possible before, and if, there's a says “Business looks better than strike crackdown in June, ever.’
100 Million
The plant had turned "out its 100 millionth bicycle tire.
= 4 EN
Indianapolis plant It had a grass Toots" ots beginning. The first tire was produced in| a building on the site of the, ‘present mill room, erected as a| machine shop in .1890, operated! by the firm of Holliday and De-| Tambaul. They made bike and carriage tires. {
| States with 30 times as many em-|
wheelers of the Nineties.
G. & J, Tire Co.. Among its early | employees were Ownie Bush, pres- mantic industrial ident of the Indianapolis Indians,| America’s personal Johnny Aitken and Mel Mar- tion rolled along on two tired 2 quette; well-known race “drivers Wheels. and Cannon Ball Baker. Today the piant also leads in Today the Indianapolis plant auto inner tube production, now) is the largest producer of bicycle turning out some 30,000 a day.
| The Week After had been expecting it.
i : Retail trade fell. Apparel stocks remained relatively high.| i Merchants were waiting for spring-to-stay. They looked at skies! i in vain. What they got, when they should have had warm sun and gentle breezes, was biting wind and snow flurries. And too few, -women were wearing, or wanting, The only way some of the mer-
WArm weather Snery, lchants can account for the burst | Weather -is one of the biggest ,¢ interest. in furniture and pur-| gambles in merchandising. It is chases calling for installment| one of the top unpredictables for buying is the freedom from Regu-|
|lation W. buyers who must select and stock! That means lower down pay-|
years when
with television leading “the pa parade. |
Walker, Tinsman To Open Forum
Out at U. S. Rubber Corp.'s plant in Indianap- OWners, active and potential, are, olie, production passed a massive milestone [apected to take their Swellings
lead them off to
Bike tires have been produced for 58 years continuously in the Stuart Hall ‘ Technical School, tubes a and tires In n the United Tuesday.
ployees as it originally had. It ing their . probmade lots of tires for the high! lems {sixth annual Capable John E., Cady now| front porch” The plant later evolved into°the runs the plant for U. 8. and he|forum on home thumbed back through the ro- Planning.
transporta- Session, po ted by the Indianapolis School be further amplified with a
{will dig into building plans, how Louis Rainier, t It nappened last week. Retailers
Six days to go . They have until Friday to furbish Hugh Bremerman's ' 2 for ten days, the spotlight will be on the Indiana's greatest panorama of shelter, the Silver Anniversary Home Show.
Real Eslgio
Home Planning Series To Be Held at Tech
More than 200 Hoosier home
the hand and. ” buffoonery.
High
this
: the Manufacturers building. They'll be tak- | Pom Pom, that’s the title of ithe annual festivities. It's also
to the
{but backfiring dynamite after {round four. Notable to Speak | The Latin theme, replete with |king-size ten-gallon fedoras, will “high” Board, will study tailoring del- Southern government speaker.
The opening
conduc-
‘Mr.
Walker
[lars to home buying and sizing! Charlie Brownson, the Legionup community characteristics.
naire toe-testing the warming sessions congressional waters here, and “mayor of 42d St.,” cords safely, are pulling strings to get this “inavoiding extras/ternational” headliner. in construction, In fact, Donald Bruce will d e coration have WIRE mobile equipment set tastes, how toto “give the headliner the air.” warm and cool| The speaker will be the piece de| the home and resistance atop the Pom Pom mechanical ser-|/cake. vants in the kit-| chen. Movie and out to round up white elephants blackboard talks gathering dust in business offices.
Successive ~ Tuesday
hide lamp
SUNDAY, APRIL 16, 1950
$5 Per Plate Pom Pom Tomorrow Will Set '50 Indianapolis Home Show Top Spinning
200 Realtors, ct al, to Clink Glasses,
Relax Before Big Annual Event
By Times Real Estate Editor REALTORS, BUILDERS and exhibitors will Show top its first big spin tomorrow. Phe He-bopr pre-show tammy: TUmBHARE with dein ‘beef and tion in more than We VERT HE
: Amid we paint and back-slapping, more than « clink glasses full of Pom Pom and down smorgasboard goodies in
{the name of a South American! drink, green, minty on the tongue,
Louie Moller also has the lasso
Real Estate’ viniens ABER Radio. ovis isi vassal
MRP
6 Days to Finish the House of the YearGewers Limit
‘Good’
Sites
For Building
| ‘Horse-and-Buggy’ System Holds
. Back Residential Expansion By LARRY STILLERMAN,
Times Real Estate Editor
{ A GATHERING black {home building horizon in Indi
ers are seeing here now.
|ply of “good” land. “Indianapolis with a system,”
is a metropolis horse-and-buggy sewer they chorus,
Therein lies the emphasis on . Landscape architects and interior decorators are beginning to swarm around the Hoosier house of the year. “good” building ny p ‘Midwest home, the Indianapolis Home Show centerpiece. Then, starting Apr. {and with utility
connections
29 Home Models
u u =» - " -
by an eyelash becoming another Hoosier traffic fatality. Dick became a prime example of Capt. Audry Jacob's safe driv-. The biggest display of “highering campaign two weeks ago. priced” homes. all constructed The mild-mannered Atkinson & Within the last six weeks, will be * Sc... broker. endéd his first vaca. Pen for inspection Friday.
Miniatures Compete In Two Divisions
give the Home “NONE Br the 29 dwellings in the Ft. Lauderdale hospital. development will be sold, how-On—-Apr:-1,-the realtor eracked- ever. through a- barricade danger- They're not’ spotting ‘a collapsed bridge in Lillitputians. ithe Florida vacation spot. His * But they're giant-size when it
200. persons will’
pi enough for
north of 38th Si, at present. It's a drive to demonstrate the potential value in older, but refurbished homes. Send your suggestions to Mr. Max, Indianapolis Real Estate | Board, 704 Inland Bldg. i Check that residential ‘“chuckhole” draining values. ”
Going Home AND HOW IS your home living today? Marion County builders and, realtors who are selling shares of security to home-hungry Hoosiers will join national cohorts in ob-
|crawled swam to the bridge abutment. He was hospitalized for a week
sier home of the future. The models represent the to with severe head lacerations and thinking and EY of oD off property several cracked ribs. And last parion County high school pupils week, after flying home, he was 3nq adults, all architects in the 2 [further recuperating at his folks’ making. resident, 536 N. Central Ct. How did it happen?
“I was returning from a party
Their homés will compete in the “Little Indianapolis Home Show” running concurrently with the| that night. I had played tennis week-long Silver Anniversary exall day, but I felt all right. I position in the Manufacturers must have dozed for a second, building.
that's all,” he said. ** You know They'll be after blue ribbons in the rest.”
a
y Jeek t divisions. Awards range radish auonst Hoe Wen, Dick sighed. I a top of $40 to a fifth on J “Some. way to spend a vaca- ,¢ gq 10 honorable mention They'll turn the spotlight on full | jo » ve j1 avd 2 do SAS Nui that week. pup!
“We t to bri before th e want to bring re * Riddick | Building.
city a dramatic report showing te pon Is Masterpiece
how the building industry is help- pa of the third annual nin ture
ing to make living more enjoyable
will supplement They’ll be Pom Pom prizes. model contest. the Ro A. H. Jorgensen heads the 13- 3nd the structure of the com- of Concrete Glass William N. Waltermire. IREB Opening the man committee mapping the. munity more gdurabje.’. said M, 1, / Home Show booth chairman, and Mr. Tinsman 8rass roots” event. But the big man behind Hall. ) ~ ~ Catherine Mansfield, contest chairtalk on the how the ‘pack-up-your-troubles” hi- Mr. Hall heads: the Marion © WHEN YoU WHIZ past 1440 man, listed the following entrants:
goods from three to six months! ments or in many cases no down and what about a home will be jiiks is Frank Wemhoff, the new. County Residential Builders, Inc, N. Meridian St., you may find your HIGH SCHOOL DIVISION ahead. |payments, in the race of mer- Realtor Robert Walker speaking right hand of Frank Cantwell, local sponsors of the Week. Na- left foot squeezing the brakes, lo AWARREN CENTRAL—Wayne J Pu: i But Hoosiers can consider chandisers to get the business on on “Site Selection” and Lisle W. ruddy and ready Home Show di- tionally, the special observance is get a longer look at the most 2, J A Tuite ED Ey f+ themselves fortunate. When they. their books: .Tinsman, assistant savings and rector. pumped by the National Associa-. modern, business building in town. cteh—Robert L. Adams, Jack A, Bord do go in to buy they won't he But the stores arent worried.) loan institution auditor, discuss- Franks, plural, are making sure tion of Home Builders, the Na- Tesie Riis Se e Thom az E Purseson: William Jy Fanner’ buying the Easter leftovers. Their stocks are “clean,” and in ing “Finance.” the boys “hang” the show drapes tional Association of Real Estate ouses Lhe ck Plano Lo, |, Washington Fail Boo Wirsching Jr.
3 Stocks are in prime condition. the words of the trade they won't j You can get anything you want/have to “take a bath”
weather does come, as it must/at this time. | almost any day now,
strong. Furniture is having a big/smart women are getting in on
(heavy Planners is sponsored by 15 civic, in Indianapolis stores when good!markdowns) as they did last year and allied building organizations ford to do anything but hang the, lin co-operation with the School trimmings. They've got the merchandise Board. Sessions begin at f Hard goods were still moving now, and at the right prices. And m, and are open to the public.
year, bigger than last year. And the leisurely shopping of these course, listed the following pro-
hour School for Home for one’night at least. The two. And for $5 a plate, who can af-
Festivities start at’ , 9:30: p.. m. tomerrow and stop when the boys give up. Then it's six days to go for the Home Show.
7:45 p
E. Emery, director of the
[J ”
appliances are -selling briskly,! bad weather days. gram: 5 _osome Plane by Josesn van- Erase That Blight 4 St ws The little merchants, the bespectacled, white-aproned Mirietle. Home Service Dept. THE DRIVE ond Associated ra clan, will have their day at Purdue University next, “Phone” by A. T. Spencer. service en- North Side Realtors to demonstraThursday. Moderator—Mr. Emery. trate hidden-values in rehabilita-
pull them out, and take them apart, one at a time. That'll probably work out like that story o of the town ‘where | | everybody threw their “troubles — into the street and then were told| to take their choice. Without ex-/for the ception they all went out. and Bobbs-Merrill, ‘picked up their own.
GARY LESLIE, sales manager
is moving from| the Spink-Arms to the Marott,| THE SAFE DEPOSIT man-|jjkes more trees, less traffic hum.
agers, those quiet-spoken people who take care of your valuables! U. S. RUBBER CORP. has a
lin, Fletcher Trust, is president. gpouts
Harold Fine, Security Branch, , Union Trust is vice president, and Maybe someday we'll get back to
Mrs. Franchon, M. Ellison, Peo-/the hard tire for trucks, but ple's State Bank is secretary- they'll make them cushion-soft.
jreasurer, HOUSEWIVES may like the R. H.-G. MATHEWS has. been new push-button dishwater. It'll
they use “in factories.
. ing and promotion by Lowell washes with aerated suds. Soap’ Holmes of Management Research right in the water. fluffy, too.
Associates. THE WORD ALONG WashingPAUL'S BEAUTY SHOP is/ton St. is that they're keeping a pretty proud about what's hap- steady eye. on consumer credit. pening ‘in the first block west on cuff, they ‘stay away from the Ohio ‘St. He moved out of -the store, bily “elsewhere for cas Lemcke Building on a rent raise./And that hurts their credit. He says the street's beginning to, Best way is to pay it down as, look like something after years fast as possible and keeping buy-, -of neglect. - |ing from the same store.
Hear Harold H. Hartley with “The Human Side of Business” “+ over WISH at 8 p. m. today.
These Properties Brought . . of AOS
v 4101 N. Capitol Ave. : Hooster home buying speeded up this month, spurting ahead of the rapid pace maintained during the first quarter last year. Among current sales reported by realtors last week, this hilltop dwelling at 4101 N. Capitol Ave. was sold by B. 8. Moxley to Dr. Robert F. Heimburger. The transaction was handled by . Willis Adams, realtor. Mr. Moxley is. associated with Kiefer- . . Stewart Co : *
They are going to throw their problems all into the hopper, then y,, »_pujiding Contractors”
law book division of May
have organized. Norel T. Laugh-| new hard tire for those carry- May 16—
by director,
Nar. tion of older properties picked up
managing last week.
shall Abrams, struction Le
gue “Construction and M Materials” by Clar-| Letters to John Max, ANSR seence yers, archit ’ o Moderator—Albert rr Maillard. presi- lection site chairman, disclosed
lis Electric League. o Eure ® ee atine.” Dorothy L. the importance home owners in
Benson, director decorating department. Indianapolis placed on fix-up, Miehtner? Ses Harriet G. West,!clean-up in their neighborhoods. director home service, Indianapolis | ‘North Side residents are out to Power 3X Light Co raise the level of property values (by: painting off the smear on the
Wiring * Walter Brown. sales representative, ¥ public Service Co. of Indi‘home horizon.
Moderator W. 8. Barnhart, director exended school services ome Heating” bv I. W. Cotto member American Hoctetr, Heating ad Yentilaune Engineers
ONE LETTED. emphasized the
Wa Service” by John E. Worth of the ANSR campaign: Klelnhenz, publicity, fdianapoils Water | “My husband and 1 are buying Moderator —H. L. Harshman. assistant a home in the . .. block and there Ma fre hen Plan i or ‘Miss iS one house in “particular that is
named consultant on sales train- be called “Dishmaster” a3: Moderator Mr
" Institute of Auditors To Meet Thursday
h. at 6:30 p. m. Thursday in the Warren Hotel.
{auditor of General Motors, ispeak on Internal 0 Delco Remy Division of GM; An-| __'derson, will preside.
Jane Johnson and-Miss Fiiasheth “Holkas,
whole block The . cor service department. Citizens Gas an eyesore to the ho
house has been in this deplorable condition ever since we moved to oo +and we, as well as the rest of of the neighbors, had given up all hope of any improvement in the ‘situation. I surely hope you will, he able to do something about this
nome: Appliances’ hy Hans: Bauck, Ada Co.. Inc Emery
Local chapter of the Institute
Lof. Internal Auditors. will -meet House. so. that. it. will. not continue. fuity “and fatth. It’s ‘the story be:
to discourage the rest of us in. | keeping up-our own property . «Earl H. Cunningham, general | Others were equally hopeful ‘and will responsive to the ANSR cam“The Maintenance of | | paign. Controls.” Ted Crook, | Association brokers are out to purchase and rehabilitate | rundown residential properties
. A Greater Share . .
Boards and the National Retail Pianos and organs, divides the Lumber Dealers Association. first floor with the drive-in bank Building projects will be opened °f the Fidelity Trust Co. and for ding bro] and em- houses WISH's citadel of sound ’ on the second floor.
Shoririase—David Peat and Jack Praed”
Ben Davis—Nelson Johnson and John
odes © Athedral—Mic hael Maxwell. ADULT DIVISION
phasis will be placed on the value Miss_ Marie | E Michaelis, 5820 Central - 'n Ave.; Richard P. King. 2104 Co lege Ave: of home ownership, Mr. Hall said. The $650.000 ultra - modern Pete’ Maxwell, 4029 8. Meridian St. q . structure of concrete, glass, steel J. Berry, R. R. 4. Box 646; Carl Ry YMCA, and B: A. Jones, 3260 Nicholas
and interior design as colorful as Packaged Penny a spring bonnet formally opened
FROM THE piggy-bank to the !ast week. ragged-edged savings book, Americans today are demonstrating
8t.
THE BUILDING, two years in planning and construction, is the how to achieve the highest stand- dream of the Riddick family, ard of living to the world. Thomas M., Thomas L. and MilAnd if the U. S. could bottle dred H. some of this zeal for thrift and| The Riddicks, Hoosier piano and consequent ownership of homes organ distributors for 10 years, and send it overseas, perhaps'had the 35,000 square foot strucsome of the economic burdens of ture built by Robert Mason, gen-
Clyde Wooldridge Joins Sales Staff
The flush of spring realty activity turned new sales staff] hirings to Broad Ripple last week. | Among firms strengthening brokerage lineups, John Max Realty Co. yes-
the “depleted” - areas could be eral contractor, and designed by terday anlightened. Edward Pierre, architect. nounced the adThat's the" word William K It’s one of the most modern at’s lo : dition- of Clyde Divers, chairman of the H . structures of its type in the coun- w 1drid to ome try today--architecturally as at- oo | dridge Loan Bank Board, spread to tractive as French pastry — ac- handle North Cincinnati stockholders of the Pe Side sales.
Federal Home Loan Bank in the
cording to local builders and conQueen City recently. :
tractors.
Mr. Wooldridge joined the Broad
At their annual luncheon, Mr. ‘Ripple company Divers portrayed the growth of Heating Controls after PE Rls Mr. Wooldridge 285 a sales
‘our railroads and public utilities Course Scheduled
... our commercas through “capi- Co i for Weather-Seal tal ‘formation = by indjvidual i Local heating denies ind su Distributors; ‘Inc: ¢window=door efforts of our people.” ce men will Jearn ahoy stripping).
est automatic controls for home heating at a session to be held in the Hotel Antlers at 7:30 p. m. Tuesday. : R. Maxim, of the local office of .Minneapolis-Honeywell, Regu-, lator Co., will discuss controls for oil, gas and coal-fired heating plants. ———————— Among the instruments to be 16,500,000 PASSENGERS RISER will take demonstrated, Mr. Maxim said, is| - American airlines during 1949 a cab ride to work tomorrow. a newly developed thermostat de- carried an- estimated 16,500,000 He has to. He lost his car. signed to reduce drafts and cold passengers and flew a tota] of 460 That's not too bad. He missed floors. __ 'millient miles. .
. Of Home Security . >
Prior to his salesmanship experience, Mr. Wooldridge owned and edited weekly newspapers in Dunkirk and Carthage, and managed a Woolworth store in _Shelbyville- for 10-years. : He was born in Tipton County 46 years ago.
It's been a long, tough road to long-term savings. but the story and method “would perhaps be one of our most valuable exports.” It's the story of initiative, ingen-
hind American home ownership. a ” .
Florida Crash
RICHARD L.
~~ Within that black cloud, ] they also see the reason for (the rapidly diminishing sup-
Ready for Display
|vellow club coupe plunged 25 feet comes to ideas and skill in con-. linto the Sospiro canal, but Dick structing them. The dwellings are through the door and the miniature models of the Hoo-
The models will be spotlighted a the exposition by the Indian-| lis Real Es y
Joe Argus,
cloud 1s rolling in over the anapolis and Marion County.
“Good” building sites, urban and not-so-urban, are fast disappearing from the residential construction future here, That is the ‘black cloud builders; realtors and lot broke
is essential for development of extensive housing projects. There are. scattered traots of land within city limits with utile ity outlets.
But not enough to encourage huge low-cost housing projects, This type project cannot tf reach the in« & come group for “which it is
Stillerman Price tag. Scattering a low-cost project obviates its lowcost value. Mass production methods are lost unless the project is concentrated.
In the county, the use of septic tanks—a good, but tentative sub-
| Mr.
urgtitute for--sewage disposal-—re-
quires more terrain than is needed in a development with utilities already installed.
But bigger land requirement again blocks low-cost developments.
What Builders Say
For larger homes, required by law to camp on larger tracts of land, the situation is not as pronounced. They can use septic tanks until sewers are installed. But even here, the search for what builders call “suitable” land
thas picked up.
Here's what major builders and land brokers say. “Availability of moderatelypriced lots with utilities is quits limited,” says C. B. Durham, president of the realty and building firm carrying his name. “Sewer facilities are deficient and this will slow down building,” {he warned. “Good lots are scarce ‘and- the supply. of land with improvements is i p2atT than the
“Our firm ‘have : 50 Tots left with 0 QOMTS da * he says. “Lot prices have firmed up, sure, but they're not out of reason. “Construction of economy houses outside city limits is limite ed because of the larger land requirements needed with installa. tion of Septic tanks,” Mr. Durham observes,
Retarding Development Tr
William Bridges of the W. L. = Bridges & Son building firm echoed Mi. Durham's report. “Better sewer set-up is holding back project developments here,” he says. But sale of lots is brisk with the resale market upping prices about 20 per cent, he says. Even the Indianapolis Water Co. admits there are not many |areas left within city limits upon {which to create buge developments. : In a survey made last year for sites near water mains, the utility says there were 39 “good” locations for development. Nine of those areas (sufficient land for six or more houses) have been filled by projects. The survey was made for builders of homes within the $6000 to $9000 range. ‘Living on Surplus’ E. G. Kemper, president of Kemper & Co., warns that “Indi. anapolis has been living on a sure plus for 30 years. “And now lots with sewer facil. ities are at a premium,” he says, “I .don’t. believe there are 3000 lots with improvements left here, And we build that many homes a year. “Soon it'll be prohibitive to build because of the higher cost necessitated by utility installations,” he. points out.. + The distress flag is also waved by Warren Atkinson, Frank |Gates,-Fay Cash, Harry Robbins, John Max, George Studebaker, Ford Woods — all builders, realtors or lot brokers. They sée the black cloud. and lare worried. about the shadow
. To New Owners
8203 E. 46th St. (Lawrence) A retired couple from Chicago purchased two suburban dwellings at 8203 E. 46th St. in Lawrence, Ind., late last month. and Mrs. Vernon J. Neff, formerly of Chicago, bought the homes from Mr. and Mrs. Earl J. Kelley. The transaction was completed by Joe Goode of Goode & Goode, realtors, on Miar. 27.
Roth frome hanaes contain two hedrooms each,
3402 N. Orchard Ave. Lg Realtors T. N. Meredith and John Lookabill helped a former
2416 E 58th
serviceman find this dwelling at 3402 N. Orchard Ave. The two brokers, in a cross-deal, helped Everett D. Rice line up a GI-FHA loan to purchase this home from David W. Hedges late last month. Mr. Rice is now employed as a rate clerk with Commersia} Motor Freight of Indiana. Mr. Hedges, former mashine shop
mar. fe marine ta Takridn
Drive. The transaction, handled Tucker Co., was completed ° official of the Bridgeport Bra
with the WF hea rtaf ~
wb
St., N. Dr.
Transfer of Lester A. Phebus to Washington, D. C., with the Federal Housing Administration enabled Robert Sielken ta purchase this three-bedroom house at 2416 E. 58th St..
North by F. C. Tucker Jr. of the F. C, weeks ago. Mr. Sielken is an Co. Mr. Phebus was asygpciated