Indianapolis Times, Indianapolis, Marion County, 16 April 1950 — Page 28
Predictor . . . won Museum of Modern Art's design contest.
Conversation Pieces Give Floor Coverings High Style
Carpets no longer play stepchild to fashions.
series of conversation pleces created by an Internationally known couturier, an industrial expert and a furniture designer.
But every major mill will introduce during the current Carpet | Fashion Opening, a brand new design it's earmarked for top
style importance, 5 OLR Following is a sample o e ex-| citing floor Soverings to be seen in Berne, this week and next in local stores. J by Jacques| furniture ¥ath, dashing French dress designer. Heavily carved, this luxurious ‘carpet has a velvety tex-| ture, an open cloud motif. Made| by Karagheusian. Available a Block's. , : Bl Conferva— Designed by Russel Wright,. who introduced to mass produetion the high standards reviously common only to cus- , ; I ny a DE articles. He's woll-|Jesign, Mage IY Bigelow: Santora known as the creator of pottery, Hesrtintone 8.1 stemware, fabrics, lamps, furni-| ture, and wooden ware. A heavy ribbed effect gives this carpet a contemporary look. Made by Artloom Corp. Available at Adams’ Gild Edge By Theodor Muller and Isabel Barringer, furniture design team. Glittery gold bands frame the block design of this] carpet. It's the first time metal & thread has been available in a S machine-made floor covering. Made by Firth. Available at Was- cently was made an honorary felson's. 2 flow in the Royal College of Repartee— By Edward Wormley, Surgeons of England.
Ind.
field. This carpet striped the width of the fabric
ock’s. Springtime — Provincial
Block's. ; Washington Square pattern with slate gray ground red and gold roses, green foliage Made by James lees and Co Available at Ayres’,
urgeons Honor Queen
Tis SB Pick yourself a bouquet of these spring flower colored pastel
BROADCLOTH
“They're Washable Sanforized Eyelet-embroidered Beautifully styled and BUDGET PRICED!
DRESSES
At only $3.99 you'll want severall
All summer long you'll enjoy wearing these crisp Cotton Broadcloth dresses. The styles are smart, the colors are lovely, and they'll wash and wash! - /
// AQUA, PINK, LILAC, BLUE, [MAE GREY
ORDER BY MAIL =e THREE SISTERS, 17 N. Diinels Indianapolis, Ind Please send me the following broadeloth dresses. 1: enclose $3.99 plus le postage
$t 14 to 20 Quantity Style (A or B) ' Color ond 18% to 24% — or bese en : Address senate ntanns 17K Minois St. City
The floor cover-| ing industry this spring of 1950 has grabbed the spotlight with a
designer of Dunbar Furniture, and noted for his pacesetting fashions in the is
{scattered with spots of color in! iblack, henna and oyster much like| the spatter dash method used on| +bainted floors, Made. hy Alexander Smith. Avatiable—at-Ayres'and{
Tweédy design in ithe same grays and greens. Made by .Bigelow-Sanford. Available at!
- Perlod
LONDON--Queen Elizabeth re-| replacing beige and gray as a
|
carpet|
taking
‘lintrugers.
It’s the brown
3 Castella «+ « new construction.
Replace Old Carpet Colors
Hin grays-and-greens. Hearts and} § flowers apparent in urrderstated| Sha es
| Assume Star Role
There's a new slant to the color istory. in floor coverings this year. Old favorites gray, and beige are still available in almost every second place to a whole series of dramatic new
of Brown
green,
line. But
rose
they're style-wise
family that's
‘playing the star. role this spring.
{Coffee, copper and
camel. tones,
{show up everywhere with taupe
favorite neutral.
|Dark Gray
| Where gray is shown, it's in shades darker and richer than
Watch the trend toward gold. {It's apparent in shades of musitard, tobacco and bronze. Russel Wright, dynamic young designer | of china and table accessories, did|
|: Waten seen
is modern “Conferva,” made by|
|the Artloom
Corp.,
in a single
{murky gold shade. That's because {he considered it such an adaptable {background color and such big
style news.
\Bright Greens | Greens are brighter and richer, and blue is on the upgrade. Climb-
Hog for several years now,” the
latter color wlil be seen in clear
{tones from !And the dem
fied.
sapphire to
azure,
and for a light hue in that shade also has been satis-
|- The whole range of reds are coming into their own, Particular
{accent is placed on geranium, hunting pinks, rubies and burgundies. Watch lavender, now
confined to decorator circles, as
a pacesetter
for
less
carpets later on this year.
expensive
Bathroom Can Be Carpeted Luxuriously
Broadloom Interpreted
Broadloom is not a particular
type of
minster or
carpet
weave Wilton
like Broadloom
AX-
refers to any carpet over six feet
wide and can
feet.
Mr.
*. * *
HAE RR
be as wide
Paul
Mr. Paul Mr. Robert Mr. Charles
OPERATORS Hazel Korby Donna Parker Jeanette Ritz Isabeile Riggan Agnes Smith Avys Holm Chris Darnell Ruth Wallace Mary White
* Dorothy Stevenson Attendont—Malinda VanDyke
as 30
aa -> % Carillon (left).and Chorale (right) are part of a fabri co-ordination duo. American Provincial (center) fits in period setting. : } By JEAN TABBERT THE SPOTLIGHT -of fashion is focused on the floor. It's shining on floor coverings, illuminating a host of new fabrics, patterns and colors to be unveiled beginning tomorrow in local stores. The unveiling will herald the Carpet Fashion Opening, an event being observed in hundreds of cities and towns all over the nation. The opening starts tomorrow and lasts through Apr. 27. High style designs rank first in the fashion parade. They're the patterns that eventually will be adopted by lower cost lines if they're approved by the consumer. One of the most dramatic of these ‘Predictor.” Manufactured by Archibaid Holmes and Sons, the carpet is made in two levels of looped pile with a self tone design. Its thin tapering horizontal and vertical lines give the effect of shadows cast by a bamboo lattice. The design won for talented Mr. McCobb, well-known furniture designer, an award by the Museum of Modern Art. It was one of the year's outstanding examples .of good design.
High Style Colors
The carpet comes in high style shades—pine green, moss green, gray, beige, rose red and copper red. Medium $11 a square yard price belies its fashion importance. .(Adams.) Reflecting the interest in casual style homes is James Lees and Co.'s “Ranch House Modern.” The floor covering has an intriguing checkered effect, subtly implied by stripes in short, vel-
is - Paul -MeCobb's
| vety clipped pile running one way and the same color stripes In
looped twist pile running the opposite direction. . The style would -be-equally-at-home in modern-@r provincial interiors. It combines rich tones of ruby red, tropic green, mist green, sungold, henna, burgundy, tropic tan and crayon blue. The price is fitted neatly to-the-budgets of -the-young married set —$5.95 a square yard. (Ayres’.) A significant trend in carpeting is represented by Firth's “Castella,” a carved broadloom. Also in the popular price range, it’s made of part vinyl and part woolen yarn. An outstanding development in carpet construction, vinyl yarn strengthens the carved broadloom, replaces expensive and hard-to-get wool. “Castella” is available either in a leaf and vine or scroll design. At Banner-Whitehill's ($9.95).
. . Co-ordination Program Carpet co-ordination with fabrics has been limping along for several years, but there's been little planning to efficiently promote the two. Bigelow-Sanford and the F. Schumacher Co. this year They've harmonized two carpets and two Waverly prints in color and in pattern, named them bell ringers of 1850. The Bigelow carpets are “Carillon,” a graceful leaf design, and “Chorale,”
. a sculptured leaf pattern with an embossed effect.
i
The fabrics, for slipcovers and draperies, together with the carpets represent eight color schemes. Each priced at’ $5.95 a yard, “Carillon Bells” and “Malmaison” are scaled for use either in modern or traditional interiors. The former has a bell-shaped fox glove; the latter is a large scroll. Both are printed on Etruscah cloth, an fnexpensive antique satin, made of spun rayon and combed ‘cotton.
‘South Pacific’
Dominant colors in the fabrics were selected to blend with |
rose and beige of the carpets. “Carillon” at Block’s, Banner's and Wasson's, is $9.95; “Chorale,” at Colonial, Wasson's, Banner's and Block's, is $10.95. “Chorale’s” embossing has a “permanent” wave which stays put because of its two and three-ply variation. The fabrics are at Block's. Mohawk's “South Pacific” was inspired by the large leaves of the tropics, the popular Broadway musical. It's a bold and handsome design, a carpet which will bear heavy traffic, where footprints will tell no tales. The. pattern is stylized, will accent dramatically either modern or traditional decor. Made by Mohawk mills under $10. Available in sea green, cloud gray, tropic beige or rose at Banner's or Ayres’ Karagheusian's “American Provincial” is designed for that period room. This year there's a carpet for any room, any period, any home. Colors are high in tone: Warm pink, golden yellow and delphinium blue against a bottle green background. Designs are in squares and the motifs stylized flowers and quaint lovebirds. Under $10 at Block's.
the grey, green,
Want a “striking bathroom? and invisibly joined together with Then plan to carpet it. Alpew plastic tape. luxurious thick weave must
used and preferably one with a
ing. No anchor or rug pad is surface damp won't harm it. needed.
large installation can be neatly'bath mat when feet are wet.
PAUL...
ANNOUNCES HIS NEW LOCATION
20 W. Ohio St.
Just 4 Doors West of Meridian St.
Mr. Paul has been serving Indianapolis in his own shop for 28 years. ~ His. new- location combines the-fin--est of new modern equipment and the best beauty service money can buy. Three floors of beauty service.
Meet PAUL'S Staff —
STYLING and HAIRCUTTING
HAIR TINTING * Connie Bartee * Bernice Wagner
MANICURIST * June Wesner \
WAX ARCHING *-Mrs. R. C. Romsey
x
PODIATRIST * Dr. Howell
RECEPTIONIST * Kay Miller
PAUL'S Permanent Waves . ..
PAUL
FR. 2537
S70
BEAUTY SALON
“Where the finest beauty service costs no more”
“{Under Stair Carpet
Don’t worry about getting the patented back to prevent ravei- carpet wet. A:slight amount of Be| Leftover pieces from a sure to use a large and absorbent
M————
Ranch House Modern . . + ___ subtlety at a tiny price.
Local Stores Plan Events
Firms to Observe Carpet Opening
|serve the Carpet Fashion Open|ing with a number of special |events. Floor coverings of 75 years ago will bé Contrasted with {carpets of 1950 in Banner-White-South Pacific . . . bold pattern. |nill's display windows.
He os “| Most of the old carpets will be Cushioning Needed |wiltons and brussels, many badly
| {worn. One of the carpet samples
On stair steps, cushioning or|has been in use for 55 years. {lining under the carpet, especially] Twenty room settings in three
+at--the-edge of -the treads; 18a types of -homes-- willbe depicted
must. Buy about an extra foot of on a four-section revolving stage carpet and have it turned under at Ayres’. Each room arrangelat the top of the staircases ment will be hung with an appro- | When the edges of the steps are priate carpet. Showings will be {just about ready to show signs of presented at 1:30 p. m. Friday (wear, that extra length can be and Saturday in Ayres’ Auditori{shifted to give the hard-traveled um. {space relief. | At 2:30 p. m. Apr. 25 Mrs. Flor-
ence B. Terhune will speak in {For Better Wear Block's Auditorium. She is manA good rule is to buy the best
| |quality wool carpet or rug for
Co.'s home service bureau.
Local downtown stores will ob-|
ager of Bigelow-Sanford Carpet
|
17 N. ILLINOIS ST.
Seersucker Sweetheart
ADORABLE PAJAMAS of Cok ton Seersucker with dainty eyelet rufie and bow trim. Two-piece style.
BLUE, PINK, MAIZE Sizes 32 to 38
— | eusneesQORDER BY - MA | Losses {heavy traffic areas such as halls, | ,. * . |stairs and living rooms. Econo- Hint on Color Choice THREE SISTERS 1 N- Tliinois, |mize in rooms which are subject! (carpets and rugs “gray down” Ha, Tua. [to less wear and tear—bedrooms jitter n few oe — For this] ritmasct® me Re Yesatiy and dining room. reason choose a. color that is a | Size Color rt Y= little more intense than the shade | 1 enclose $1.99 plus lic postage. Land Army Urged |you actually want. Becauseof the 0 ~~... | LONDON—English farmers are excellence of the dyes used in car-if popes © iii. jurging retention of the Women’s pets today, there is no need to CITY {Land Army. worry about wool carpets fading. ! - LISTEN fo Carmen Cavallero—Sunday
SATISFYING
LAUNDRY
Evening, 10:15 WIRE
You'll marvel at the new FEEL of your “draperies, their softness and renewed texture when we clean them. Many seasons later we're still giving them new life, better shape and drape. Where quality is your first consideration, there is no substitute for dry cleaning from
SERVICE SINCE ‘eve
DRY CLEANING
Rll 35911"
840 North New Jersey St. 1432 Broad Ripple Ave. 636 Virginia Avenue
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Mothers
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