Indianapolis Times, Indianapolis, Marion County, 9 April 1950 — Page 39

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Section Four

reed Le. SONDAV: APRIL 9. 1950 = ct at EE

The Week in Business— ; Easter Curtain Falls, ‘Not Bad’

Merchants Had to Sweat; Figures Drop Off Slightly

By HAROLD H. HARTLEY, Times Business Editor WHEN THE LAST daisied bonnet was snuggled into its tissue nest at the closing bell last night, merchants whipped out their handkerchiefs. : RE They wiped foreheads, but not cheeks. It was working sweat they were mopping—not tears. iti At 5:25 p. m. (first bell), the curtain started down on | the Easter shopping drama.! At 5:30 (second bell), it hit fy simos tors aia. sity va the footlights, on the nose. der last year. The whole cast, Trot plastics to. One looked back at Easter week

= president, ‘had played the closing of 1949 and said, “Hm-m, not so

scene hard. They were tired. bad. A little under, I guess.” They wanted to go home and Then he took another quick look

= get the grease paint off, sleep at prewar figures and whistled,

until the morning sun was warm, “Not bad at all.”

then make a happy hop into their. Popular-priced goods had zipped own Cinderella togs and ride off along merrily but “high style”

to church in one of the city's 45- (and higher priced) apparel had

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passenger Pumpkin Coaches. been fairly slow. The weatherman, in the orches-| Ready-to-wear had been ailing tra pit, had been dribbling in blue for some time, and is hoping to notes all through the birds-and- gets-.its strength back in the blossoms symphony. And right in warm spring sun. But hard goods, the middle of the week he had appliances and furniture sales

~ thrown in a heavy flurry of have been rugged and rolling.

““Yrying te finish jobs on“ time so

snow, What they didn't like is that The merchants were sopping, buying had been “spotty.” The not sobbing, and they weren't spread wasn't there. But all in all, « 'aining. But they had had to no tears. It wasn’t bad.

Return visit was paid Indianapolis by Mr. and Mrs. Harry !nati.

Brandelius of Oslo, Sweden, last week to the members of the Chamber of Commerce tour to Sweden last summer. Here they're getting a plastic foam "key to the town" from Robert W. Gwin, manager, of the industrial exhibit at the Union Station.

Husbands have been wondering

Brown and Serve how their wives can slip down-|

stairs and have hot sweet rolls on the breakfast table in so short a time. . Here's the secret. Wives are buying them, like mad, ready to brown and serve. : J. mdmmmntittttomes ip nto. One big chain already is carry- They went from $1.10 to $3.50 per Ing four types of brown-and-serve | “field box,” that's what they pick hot rolls, and is ready to add four and sell them in. more. You'll zoon he able to buy That put up the price of frozen datenut coffee cake, lemon €OCO- grange juice from 25 cents to 33 nut coffee cake, pineapple or jell¥ cents. And there it was price’ rolls. ’ stalled. Oranges began to pile up. It's a slick trick, and it's hurt- gq tne “field box” price dropped ing bread for toast. It's even ,, ¢3 4nq js heading for $2.50. hurting the ready-mixed cake : flours. It all started quite in- SO look for a price push on nocently with tea biscuits and Orange (and grapefruit) juices in parker house rolls, then came the the next few weeks, sweet rolls, and the fancies. | Beef's going to get advertising Next week you can look for a space in the next week or two. It tumble in orange juice. It won't suffered during the Lenten fast, fall off the cliff, but there should piled up. So look for attractive be a substantial cut in those big prices and taste-teasing ad copy. 46-ounce cans. | Egg prices ought to be back up The frozen orange juice indus- this week after the pre-Easter try caused it. Today frozen or- preak. Grade A, government inange juice moves faster than any- spected eggs cost more than 40 thing else in the deep freezer. |cents a dozen. They can’t loaf But the juice freezers got am- around in the 39- to 40-cent range bitious, began to bid up oranges. long. ©

Every time the sun peeked out last Hammer Clatter week, and the ground began to dry, the city's army of 5000 home builders rushed to the job. There wasn't a minute to waste in this, the biggest of all housing years. : . Contractors were rushing them from house to housé in cars,

buyers could move in "asking a little more in the homes

Elmer Meadley, vice president i, pay a little more, too. and manager of the Marion Coun-| The thrift, or economy home, ty Residential Builders, said ham-/g til) in demand. but there is a mers were clattering like machine noticeable upsurge in inquiries for guns along the housing front. |«something a little better.” There is a shortage of home! Houses were getting a stronger building workers. The worst is play in the $8000 to $12,000 range. masons. “We ‘could use a few And builders liked that. It gave more of those” he said, “but them more of a chance to build where to get them?” {the kind of houses they want to Builders were happy with pros- build, more complete, more satis-

pects forthe year; -Buyers were factory; and" Tess peéled-down.

The word-catching business is rolling, on spools of Straws ire.

Rex Typewriter Exchange, 207 Massachusetts Ave. exclusive

dealer, has placed more than 100 Webster-Chicago wire recorders

gince signing the franchise last year, ’ Curtis Benner and L. 8. Rexroth, partners at Rex, got a pat on the back and a trip to Chicago - from Webster. They took a me-| WHY PLYWOOD STICKS... chanic along: { Monsanto Chemical, St. Louis, has MACK TRUCKS, INC,, is crack-| a new glue. A piece no bigger, or ing the book on a. ten-week|inicker. tha tam course of diesel truck and bus '.. ,... oo na Roslage s\amp, maintenance next Thursday. D. G. moble,

Klein, Mack’s Indianapolis boss,| NOTRE DAME'S World Trade

is running the school, expects it| Conference, May 11, has booked play to standing room only. three top thinkers. They are E.L. TWO MONTHS ago the coal Davidson, U.S. Commerce Dept.; industry ‘was pamphleteering the| Martin H. Plotnick, head of his country on coal unions. Today own company, and C.J. Reuththe tune has changed. They are ling, First National Bank at Chisinging, “Plan now an effective cago. And there are more. About selling program for spring-to-fall| 100 will attend. : deliveries.” | AS AN EASTER TIE-IN the Last summer too many people Indiana Limestone Co. magazine didn’t buy. They thought prices front-paged churches of Indiana were coming down. So they were limestone in which Easter and caught with empty bihs by the Passover services were held. three-day week. _|_PAUL SPEICHER, Insurance DAN W, FLICKINGER, gen- Research & Review Service, and #ral agent for John Hancock Mu- pep-merchant George Saas, ad

tual Life Insurance Co., has a man, will shoot verbal sales vita-|

zippy article in Manager's Maga- mins into the Midwest Managegine, agents’ idea-swapper, on;ment Conference of general

around-the-calendar routines for agents and managers at French |

agencies. Lick, Apr. 27-29. .

Hear HAROLD H. HARTLEY with “The Human Side of Business” on WISH at 3 p. m. today. -

1 when. the. lights. will shine..on. Hugh .Bremerman's. ! Midwest! home, the=dndianapslis’ Home Show: centerpiece: Here -workimen “are

ithey want, but they were willing

e Building Rate Here Tops Midwest

Workers Push ‘Model House’ to Beat Apr. 21 Deadline County Ranks High

On the Boom Parade

{ | More Homes Up, Going Up for | More People Than Ever Before By LARRY STILLERMAN, Times Real Estate Editor | “INDIANAPOLIS IS THE biggest home building town per capita in the Middle West today. { . In the first three months this year, there were more {dwellings started here than in Kansas City, Mo.; Omaha; | Neb; Columbus, 0.; Kansas City, Kan.; Toledo, Cincinnati and Louisville. ony (“It's thé mild winter and avails. | But in all these cities, 80 ability of materials.” : far thi ore. Cincinnati and Indianapolis far tus y ar there WeTS More building officials added, “We PD, Or-going ul, {rushed to qualify for favorable ipeople than ever before. FHA loans.” | And scraping up that down pay- john 8, Smith, chief of building {ment Yes easier, 24 regulations in Columbus, said, loo. 0 NL |“People are realizing that prices {mortgage oe: lof. homes aren't coming down loove? noni {that much. They're asking for {County was {and buying what they can afford,

up in the home- { ,» " building hit pa- | But they're not taking any duds.

rade. Among {home counties of] leities checked, it ranked third in?

| | 5 | i been saying that all along. | Said Toledo: “Everything's up. {Mortgage loans and recordings. dollars spent for Housing starts, too. ; housing in the } 3 { Multiple Housing Up [first quarter of wr Stillerman Said Omaha: “There's much this year. more building today because of Only Hamilton County, Cincin- rent decontrol here Nov. 1 and Inati's base, and Johnson County, pentup need. Biggest spurt is in catching the Kansas City, Mo. multiple housing.”

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overflow, outstripped the Hoosier; Only in Kansas City, Mo., did area in.residential starts, construction dollar values dip in Loans Boost Level a-first- quarter comparison with

Two weeks to go. . . . The Hoosier House of the Year will come out of this skeleton of sticks and stones by Apr. 21, That's Ruilders in all areas checked 1949. But even there, builders : by The Times yesterday: hai-the:peured foundations for. more dwel. same answer to the number of ling units this year than last, the

|saws and studs in the home build- record year. {SEY3 Aho. HY | In Johnson County, Mo. ap-

| mailing together the housing story of the year. This is going on everywhere outdoors where feverish construction is making Indian-

apolis the home building pacemaker of the Middle West. } ling picture today.

they.. said. proximately 500 units worth al-

-Pre-Fab Builders Realtors Hunt Property School Board Sets a TE

gle family unit housing activity

i : ° * » ; Meet Tomorrow |7©, Fix, Lift Neighborhood ome pry poy Aciviry sin Eger tus 5 : : THERES a eaucknole in every neighborhood. Tops Last Year Trav ein Ohio's Sen. Bricker | But it’s not always in the street.

: Six-Week Sessions | | The Kansas half of K.C. has It's in that neglected dwelling right next door, or | REAL ESTATE activity in the! nly 50 per cent as much activity

To Be Speaker To Begin Apr. 18 county in the first quarter this) r More than 50,000 pre-fabricated Maybe on the corner near the bus-stop. wl In the oh ? the biggest Year continued to outpace action of the A han Sp homes mr Eo up this year to fll} Wherever it is in your neighborhood that chuckhole home buying, selling and pian-|in the first three months a year. .ntjes can hold a T-square to ane gan n . 18 eating away property values of your house. It’s the ning spree in history, the Indian-| 8 ae. and de VelGPal 5({JORRSOD County. a ci big rip in the worth of your neighborhood cloth. apolis School Board yesterday an-| gag ! Fe 8s) However, total number of hous{the goal "set byl} Here's a chance to repair that tear. i nounced its sixth c oP A Values werd More ing units, both single and apart.

| representativ e s

of 30 top-notch annual. “front than $2.2 million ahead of activ-iments, are expected to equal the

» - ~ vy ~ ” 3 3 i ASSOCIATED North Side Realtors are out to raise the level porch” forum. ity in a comparable period in/1949 mark in that area. Louisville

{home of-property values by patching neighborhood blight. : Starting A pr. 1949. : : {building officials echoed this fore{turing ANSR brokers yesterday adopted plans to purchase and re- |¥ 18 in Stuart] And this is despite the 4ip In cast for their city. | meeting habilitate rundown residential properties.” It's a big move to show | Hall, Technical MOrtgage valuation last month| Homes with $8000 to $12,000 ’

jrow in Cincin- the potential value in older, but refurbished houses.

Warren M. Atkinson, ASNR chairman, yesterday said the association is asking residents living north of 38th St. at present, to suggest any property where the paint’'s chipped away and the clapboards bang a merry tune every time it rains.

i High School, the/0Ver February, 1950. But the price tags are being snapped up adult value was the only phase in ac-/faster than they can come off K, a1. tvity that slid. Deed totals wereiC. drawing boards. s holq Still climbing, the Union Title Co.; This price range scramble is du-

the Tira ee" disclosed yesterday. plicated in all cities and counties checked.

i : FA | A i . ‘i A {over plans to ex- Sen. Bricker 3 WE. WANT to demonstrate the worth of a “renabilitated hth cond BLL BREAKDOWN abowed; Cincinnati Trend ii SISO) at eo We're limiting our experiment to the North | “Wu "pL" thing from home reed ar Son mor Takes In Cincinnati, Assistant Bullds 1 § $10,000. | » at present. } er * final ’ Re {ing Commissioner D. F. Hunter ~ They'll be major contributors ‘Suggestions for repair of “your property value” through re- 4 fix the PR ens — lan mony, while February totals OE the trend is toward one and in exchanging production “know- haviluation of a sagging dwelling should be addressed to John Top-notch local leaders in all Were 1567, deras ang 3255 mort: wo-family construction. Tn how at the seventh annual con. Max ns Selection chiman, at the Indianapolis Real Estate phases of housing, interior and Safer work's wlio totals March, when 174 building permits ference 0 ; ig gs Bhi e ea itars ors ne 4 For : exterior, will explain the “what'?! were January-March. 1950: 4739 Valued at $2 million were issued, om anufacturers’ Institute. Ss ridges and Ford Woods will study re- what” about home living in! " : ’ MA +1. (there wasn't a single multiple unit | In fact, William B. F. Hall of Pairs needed, Allan C. Appel heads the financing arrangements “grass root” language deeds and 3530 mortgages worth) lect in the lot {General Industries, Inc, of Ft. for the association; Robert Walker heads publicity. 8 hey speak : Ia ses- $19.580.600.60. January-March, To 0 0g month in the Queen {Wayne, will be among industry Here's your chance to cap the roof of the house through ’ }1949: 4354 deeds and 3117 mort-|

ileaders-discussing standardization! Which -your neighborhood property values are leaking. SionS=en=surcessiys=Tuesday gages valued at ¥16,740,413.83, [City-was the biggest -co

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tea cy values are < ights starting at 7:45 p. m, re — = ____|tion dollar volume since April 11, of FHA construction require- ’ Ce rmmbemmiinne 8 Sessions Free . {1929, he said. jenss, La : : ‘Rentals Gain Here in March |" The School for Home Planners Homes in PARADE Columbus construction, like hes 204. Runige ren Na: There were more rentals as well total, but way under the 745 peak is sponsored by 18 civic. material @® low cost homes for YOU [that in Indianapolis, chalked up a John J oe o. ayetle as more people wanting to rent set in January, Mrs. Pat Allender, construction and home decoration are shown and described [the biggest three-month record in {and John J. rien and F. J. in Indianapolis last month. IREB statistician, satd. institutions here. in PARADE MAGAZINE |history. Builders there said the |Saimeiaike Bf Gunnison Homes,| Figures compiled from newspa-| However, the numher of “want-. R. E. Emery, co-ordinator of today. [$34 million housing construction hao ow Alany wil she rub per advertisements in March ed to rent” ads hit the highest of distributive information for pub-| @ You'll learn in PARADE'S |mark set last year will be wiped j Mesa a , ay conference. showed 592 rentals available here the year last month, she said. (lic schools, will direct the self-| picture - story how you [out “easily.” opping guest speakers atthe in March, while 557 ads asked for| A breakdown of units available information home plannin g can-name your own price - But none of the cities, all parley, Sen. John W. Bricker of shelter, the Indianapolis Real last month showed 228 good units course. for that new home in [Within the 275,000 to 500,000 Oni) will speak on “The Role of Estate Board reported yesterday.|($50 or over), 283 medhim-priced| The sessions are free, but | 1950. population range, could touch the e Federal Government in Hous-| Available rentals last ‘month|($30 to $50) and 81 units renting worth a library-full of housing] = @ Turn to PARADE MAG- Indianapolis construction mark, Ing” at tomorrow's ‘luncheon. [were 80 more than the February for $30 or less. |directives, Mr. Emery said. AZINE. It's a part of Statistics showed the Hoosier

capital was the ‘home’ town,

Sketch of Proposed New $250,000 Synagog Here Eamanye 7 TY rakes looks

a. » (THREE-MONTHS COMPARISON)

1950 Starts 1949 Starts CITY No. Units Value . No. Units Value {Indianapolis ....,..... 681 $3,656,885 372 $2,162,650 {Kansas City, Mo. ...... 449 3,648,000 314 - 4,028,360 Cincinnati ....¢.00000 298° 3.610,750 |2+ 1,221,625 Columbus sevevecseesss 438 3,593,350 356 2,782,650 ToledO svvenneesecacey 2098* 2,596,100 88* 814,600 Omaha ..coevenceeaees 185% 1,848,282 61t 799,500 J Louisville ...veivevene. 314 1,441,700 ©1905 803,500 SE ANTE Of FERIA Peps oe a A

t— Number of units in several apartment projects started both {years undisclosed. Value, however, is total of all housing.

county ~

[Marion (Ind) vvvvsaees 363 $2,734,070 219 $1,484,050 | Jackson (Mo.)......ess Approximately 10 per cent of Kansas City : . = v rE figures, | Johnson (Mo.) - — - mr CITES (Greater K. C, area) 500** $6,000,000%* “ee sesasane . . Hamilton (Ohio) | United Hebrew Congregation synagog, 58th St. and Central Ave. , (Cincinpati) «....000 321% 2,930,950 123% 1,175,350 i Plans for the city’s first new synagog in more than 25 years parking lot on the South Side of the synag PE es Franklin (Ohio) i 3 ) 2 So § ynagog. Shrubbery will - 9 | will be ruled upon tomorrow by the City Zoning Board. enclose the edifice , . . (Columbus) ......... 242 = -2201402 = 123 =~ - 911400 i i i Ee “Officials of the United Hebrew Co fon stat Lucas (Ohio) ) | Although construction of this modern, Indiana limestone ; ngregation stated In their rt ” | temple is not contemplated for several years, the Bo . petition that an old residence on the site will be used for religious | ‘Toledo) ....... erase 270 1,972,930 163 1,129,950 ve years, ard will and ed ) , 7 : *ducation ‘purposes until the new building js started. The 'éfferson (Kentucky) .. 35571 2,017,0001+ 330 2,034.47 weigh a petition for variance of building line requirements, present synagog is at 601 Union St. | $— Number of residential permits. The proposed edifice, estimated at $250.000, will front on The above drawing was traced from perspectives of Edward | tt—March figures incomplete. Three-month period estimated,

Central Ave. with entrances at 58th St. and off a 50-car off-street 1. Pierre, project architect, *v Estimated. 7

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Three Homes Involved In Major Sales Announced During The Last Week

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426 Parkway Ave. Er 3940 E. 57th St.

! ; © 6134.36 Lowell Ave, ; : Among major salea handled by the Studebaker Realty Co: Mra. Sophia McColloch sold her attractive three-hedroom home Mr. and Mrs. Lawrence Kiewitt, curren bullding Brendon last month, this Southeast Side home was sold for Mary E. Beyer. at 3004 E. 57th Bt. last month to Mr. and Mrs, Curtis Reed. The wood, sold their home at 6134-38 Lowell Be last in to | to Mike F. Gaito, local produce dealer. The. transaction for 426 The sale was handled by Redltor Fred T. Hill and marked a top- Loretta McDonnell. The transaction was handled by Realtor . Parkway Ave. was completed by B. L. Duan, i notch deal on the local home buying scene. - noth Fey. Mw Klowitt is associated with the Hook Ca

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Hoosier home builders have -

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