Indianapolis Times, Indianapolis, Marion County, 23 March 1950 — Page 18
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SEAL:
SHINING LUSTRE! Here's the most wonderful ANTI-SLIP protection for you and your family! LONGER WEAR —Costs less per week! No par-_ LESS CARE! So easy to apply, Gold Seal Self- - wax ever to brighten a floor. Prove it—without work. Here's the floor wax tested for anti-slip quality by affin in this new wax! Gold Seal Self-Polishing Floor Polishing Floor Wax is just as easy fo kesp up. The Spread on Gold Seal Self-Polishing Floor Wax— (new Underwriters’ Laboratories, with the “UL” emblem Wax is rich in pure Carnauba wax imported from durable Carnauba wax in Gold Seal wards off dirt, from the makers of “GLASS WAX”). See it dry ~~ on every can. Though not slippery like some waxes, Brazil (see pictures, bottom left) for extra shine and resists water. Wipe up spattermarks and mud. without buffing to a more brilliant, lasting shine! " Gold Seal isn’t sticky. Yet it has such lovely shine! ruggedness. Its resilient coating is “a bear for wear.” © Damp-mop it, too. Here's new ease in floor care!
Now From GOLD SEAL... Who Brought You ‘CLASS WAX" and ‘wood cream”
New Self-Polishing Floor Wox |
yay se S——— eal Floor Wax Under Foot All Day Long, Floors Get ‘Tired’, Too Gold Sea : rw A i. = x Shines Without Buffing; i It’s a ‘Bear for Wear’ Be A isa 105 way to brighten floors since floors were invented. 16th a
It’s Gold Seal Self-Polishing Floor Wax from the makers of “GLASS WAX” and “wood-cream,” now on sale at food, 2 drug, variety, hardware and department stores. : —
In’ eight Upper Midwest states, Gold Seal has been a floor-shining favorite for seven years, thousands of women finding it “a bear for wear.” Long-time fans will be more leased than ever with the new Gold Seal Self-Polishing a Wax now available nationally.
Tests in homes and laboratories have proved Gold Seal Self-Polishing Floor Wax to be “Better All 4 Ways’ = Shinin Lustre! Rich mn pure Carnauba was from Brazil for a lovelier, more brilliant shine!
2. Anti-Slip? Tested for anti-slip quality by Under-
writers’ Laboratories . . . yet it isn’t sticky. :
3. Longer Wear! Costs less per week! Protective Carnauba waz in Gold Seal adds to wear as well as lustrel No paraffin or.synthetic waxes in THIS waz!
4. Less Care! So casy to apply, so easy to keep up! Wards off dirt that grinds into unprotected floors. Resists water. Cleans with damp mop! : |
All this without buffing or rubbing. Just spread on Gold Seal Self-Polishing Floor Wax. It shines by itself!
B i 4 ey 3 : a a { : ; Good for All Floors — v iy ia : < Rubber and Asphalt Tile, Too
Gold Seal Self-Polishing Floor Wax is ideal for linoleum, hardwood, tile and terrazzo floors—and the ONLY type of wax safe for rubber and asphalt tile. - Satisfy yourself that Gold Seal. Self-Polishing Floor Wax is “Better All 4 Ways”! Get it today—59 cents a pint, ° 98 cents a quart. Its shining lustre is “a bear for wear.”
Wood Floors cee Any Floor S$... need wax protection-against | the beating they get all day. Gold Seal Self-Polishing Floor Wax, new from | oe the makers of “GLASS WAX,” gives a tough, elastic cushion—kind to your ~~ floors, comfortable under foot, with wonderful shining lustre. Today, get Gold ~ | Seal Self-Polishing Floor Wax, 59 cents a pint, 98 cénts a quart.
Harvesting Carnauba...to Enrich Your Floors
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Arthur Godfrey agrees...
GOLD SEAL Sely- Polesking FLOOR WAX
IS BETTER ALL 4 WAYS~ 1. Shining Lustre . -- ° 2; Anti-Slip . 3. Longer Wear 4. Less Care
BUY IT at food, drug, variety, hardware, paint and department stores. ed
59. 98...
$1.75 %2 GALLON 92,95 GALLON Try GOLD SEAL PASTE WAX. ::69¢ pound PRICES FAIR TRADED where state laws permit
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LABORIOUSLY HARVESTED, Car- EASILY APPLIED, Gold Seal Selfnauba fronds are carried by burros to Polishing Floor Wax shines floors in
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drying fields and threshing sheds. One minutes. Rich in Carnauba wax for palm yields only a few ounces of wax. shining lustre, it's “a bear for wear.”
BRAZILIAN NATIVE clips CarBauba palm's. waxy fronds. Their
- Wax coating, which protects the tree - A - ne ' y A Bam in WW 02052 PROVED BETTER ALL 4 WAYS