Indianapolis Times, Indianapolis, Marion County, 20 March 1950 — Page 9
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teeth. Think of the pain and
Save your children pain and grief of decay
have been saved if Amm-i-dent had been discovered when you were a child! Children love the clean, pleasant flavor of Amme-i-dent—both toothpaste and the powder. And, remember, you can depend on Amm-i-dent, for Amm-i-dent hasbeen tested andcommended by Parents’ Magazine's Consumer Service Bureau.
Surely you want to do everything in your power to help your children have stronger, healthier teeth—and avoid the pain of cavities. You can help, by giving your children ammoniated toothpaste — Amm-i-dent Toothpaste, to help prevent cavities every and oe they brush their pense you might
‘dental records of decay reduction!
Sn gid, scientific 3-year lest with hundreds of “wen, “Women and children, sworn dental records prove better than 40% decay re duetion with Amm-i-dent.
* Dental journals publish proof}
The Amm-i-dent formula can show proof, published in leading dental journals, that it actually reduced. tooth decay.
Reader's Digest, Time, Parents’|
Leading zi d Amm-i-dent claims, spread the news of - proven eeord of_decay_ reduction.
More dentists recommend Amm-i-dent!
Completely impartial, certified records prove: More dentists today recommend Amm-ident than any other dentifrice made.
1949 users report amazing results! Letters on file from 1949 Amm-i-dent users, after last dental check-up, add further proof of Amm-i-dent’s power to reduce decay.
*NOTARY PUBLIC'S STATEMENT: “I have seen the actual dentist’s records and the dentist's sworn statement of "te
decay reduction in each case.” V4 Notary Public, State of New York é 1
€
time we were.
cavities—less tooth decay!
“NO CAVITIES
AT LAST CHECK"
Mrs. Rose Kovel, of Jackson Heights, N. Yes who has three chilrr === dren, says, “My whole family has been using Amm-i-dent - regularly with wonderful results. Our rates of new cavity
creased, until, at our last check-up, none of us had a single new cavity! You can't do better than that!”
Mr. Benjamin Lucatorto, of the Bronx, N. Y., says, “MY = son and I have been watching the results of our faithful use of Amm-i-dent. At every six months’ check we found we had fewer cavities, but last
delighted to hear our dentist report, ‘No new cavities for either of you!" I call that real re-
sults.”
Miss Joan Hughes, nurse, of Little Neck, L. I, reports “Before I changed to Amm-i-dent my dentist found new cavities almost Ea every time I visited him, no matter how careful I ‘was, Since f using Amme ‘ j-dent I've had fewer cavities, and
none at all for the last six onthe 1”
The persons shown above partici.
pated in Amm-i-dent elinical research. .
Amme-i-dent and your dentist
‘Although -Amm-i-dent's-ammoni«-
ated formula is the most effec tive known for fighting tooth decay, no dentifrice can guarantee absolute freedom from cavities, nor can it repair damage already done. Amm-i-dent, as proven by all the evidence, is an important weapon in your fight against decay, but proper brushing habits and a sensible diet are important, too. Most of all, the professional help and guidance of your dentist is necessary for the complete guardianship of your dental health, Make it a rule to visit your dentist regularly for a
check- ». Amm-i-dent Powder, Tool
; Amm-i-dent comes in both Paste
and Powder form. The Powder sells at the new low price of 47, contains 3 times more ammoni-
formation have | teadily de--
A
and fewer:
Amm-i-dent Form
Millions have changed to Ammoniated tooth paste for fewer
a Proven to
Reduce Decay with 4 out of 5 Users!
Dentists Acclaim Ammiident... Recommend It More Than Any Other Dentifrice If you are using a non-ammoniated toothpaste, and yet hope to reduce tooth decay, bear this in mind: you are missing the
single greatest advance in home dental care to come along in years rah «the amm oniate ed dentifrice... Amm-i-dent!
| 8
“My mouth never felt $0 clean— My smile never looked so bright"
That's what Wendy Wells, New York model, wrote to the Amm-iy dent Company, after using Amm-
i-dent. Toothpaste. to. safeguard.
her pretty smile. “You can imagine,” she continued, “how happy I am to find a toothpaste that helps prevent cavities—and does all these things as well!” Everybody wants a toothpaste to taste good, clean their teeth and check oral bad breath. With Amm-i-dent you get all that, plus
3
the great extra benefit of ammoniated protection against tooth decay. No wonder millions of people have changed to. Amm-i-dent.in the. past year—more than to all other toothpastes combined. Get Amme-i-dent Toothpaste today and make it available to every member of your family. We're confident that you will say, as Miss Wells and many, many others have said, “My mouth never felt so clean —my smile never sparkled so before.”
Dental seientists have proven that Amm-i-dent’s ammoniated formula reduced decay ... proven it. reduced decay by almost half in the case of four out of five people who used it!
How Amme-i-dent Works Dental researchers found that
nied by a certain bacteria (lactobacillus acidophilus). How could this bacteria *“villain” be curbed? After years of work Amm-i-dent scientists discovered this: by using dibasic ammonium phosphate and carbamide, two ingredients new to dentifrices, they could dramatically reduce the count of the bacteria in the mouth. (Ordinary ingredients that just “alkalized” the mouth didn’t work.) - The first dentifrice with these ingredients was Amm-i-dent Tooth Powder. A test plan was worked out. Dental patients with records going back eleven years
~were--enlisted -in.-the great ex.
periment.. For three years they brushed with Amm-i-dent.: Another - group used their regular “cosmetic” dentifrice,
Astounding Results
Then the startling results were known: 4 out of 5 of the Amm-i-dent users reduced decay by sl-
tooth -deeay was always-accompa--
LE most 50%. Those wha 8 rege ular dentifrice showed Ho Signifi-
cant change! Leading dental journals report= ed the results! Magazines like Reader’s Digest, Time, Newsweek, investigated — wrote exciting are ticles! And the dentists of Amerie ca recommended Amm-i-dent in
-guch-numbers that: Wiay i their
No: 1 How To Avoid Confusion
choice!
If you are confused by all you've.
read about tooth decay, remem ber: to get this revolutionary new protection against tooth decay for your family you must have an ammoniated dentifrice. Look for the words “Dibasic Ammonium
| Phosphate and Carbamide.”
These new anti-decay ingredients are vitally necessary to give you
ammoniated protection against
tooth decay.
If you are using today the same toothpaste you used last year... ammoniated. It cannot give vou this protection. It ean do no more to prevent cavities than it could last year. So don’t delay. Change your toothpaste. Change to Amme-i-dent, Remember, in 1949 more people changed to Amm-i-dent Toothpaste than to all other toothpastes combined !
-ated anti-decay ingredients than
any other brand.
~
FRADE MARK
Genuine Ammoniated
TOOTH PASTE
Amm-i-dent is the Trade Mark of Amm-i-dent Ine., 12 High Street, Jersey City 6, N. 2
Your toothpaste. is not.
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