Indianapolis Times, Indianapolis, Marion County, 19 March 1950 — Page 48

ment.”

$5.7 ‘billion, a billion more than in 1948 and almost four times 1929;

more than 40 per cent of the U Ttotal; and Im iB; million or not far from three, times the $240 million net Income,

tem last year. { Such, success, despite Ralph] Waldo Emerson, may not be “for-| ever good.” It's asdilemma. GM profits are bound to be the envy of its customers, its workers and its competitors. | The corporation bestrides a great industry. Yet GM is no industrial brontosaurus, too large for its own survival. GM moves with the spriteliest. You think it's in the automobile industry, you look around, and it's in refrigeration, and doing darn well at it, Or next, it’s in the diesel locomotive business. and making life uncomfortable for such oldtimers

Not a Corporation

Nor can GM decide willy-nilly to cut prices, - In 1949, Packard reported lower : earnings than in 1948, and went ito the red in the final quarter and omitted its dividend. Hudson's net also was off. Kaiser-| Frazer lost heavily. When ‘contemplating price cuts, | GM officials must ask themselves| + this question: Will it put athe manufacturers out of business? And how will that sit with the | American people, wih the anti-| trust division of the Department of Justice, and with Congress? That's the other horn of am 5 Alitming =

put on its competitors.

- assumption. count for half of the GM profits, q Then the profits per car would |e come to $205 before taxes and! 8-aTterTearaT oom TAKER. 1 's still lots better than other! ‘companies, The following table has statistical bugs in It. Auto companies make profits on parts as well as on other items. Nevertheless it suggests how

prices ruthlessly lest it force compe

to determine wages in the forced out of business.

the GM dilemma. The stock market advanced on the release of the official report, even though previous company announcements had stated what the report would ». show. = TC doesnt. seem to take miic move -stocks higher these days. The market has been far more active when prices have been rising than when prices have been fall’ ing. : During the rally of the last four months, sales have averaged 1.4|c , million shares per day or better, |c During the declining markets of {¢ early last year, trading ®lume|s fell below one million shares daily The bulls seem to like the present industrial climate.

Pemba

——

“New residents of Indianapolis

it Big Earnings Present GM With Dilemma

“Firm Must Take Long-Range View iin Cutting Prices or Lifting Wages

Sm By J. A. LIVINGSTON 1 AS BEFITS the world's largest industrial corporation: General Motors was modest in its report to shareholders. 2 Alfred P. Sloan, chairman, and Charles Erwin Wilson, | president, referred to 1949 as a “year of substantial achieve.

in the number of }

“Ff tHe giant Bell Telephone Sys-|

electrical

as if GM were a corporation apart—a small, isolated unit. - It’s an Industrial empire and its exscutives mus statesmen just as truly as the representatives of a powerful government must act as political statesmen. i much of a squeeze GM could | put on its competitors if it saw | The table roughly esti- | vehicle of |

trust action. Likewise the union cannot use GM efici

Wall Street was unabashed by| Prices for Commercial Broilers Advance

for commercial broilers advanced throughout the state in the past week, according. to.-Purdue--Uni~ versity statistics, week totaled 201,975 birds, compared to 236,778 in the preceding week,

diana sold mostly at 35 cents a pound; Crawfordsville area,

ents; Columbus area, 2915 cents and northeastern Indiana, mostly at 34 cents,

Set ci TS Se te S i i urchased this frame dwelling at 817 E. 52d St. from Mr, and Mrs. Harry Breedlove last month. The buyers, Mr. and Mrs. George V. Schort from Portland, Ind, .

purchased the home through Mrs. A. M. Gill of the Gill Realty Co.

Brick-Front Dwelling on N. ‘Oxford St. Sold

The company had broken all records—in dollar sales,

Rainier s

jas. Baldwin and American Loco- |

motive,

[turbo-jet propulsion, Fou ean Det-Walter-Reuthey, head of the tnited Auto Work:

ers, will “talk up” GM's suc- +

PRN at union meetings, You can make another bet— that profits will be a union

| target at the forthcoming

UAW-GM negotiations on a new wage contract. The union will want to’ “share” in those profits,

Or it's in aviation, making the cars and trucks sold, 2,764,307, | Allison engine and pioneering in

BE . yY

Honored Again

on Bancroft Ave.

hunting rainbow, That plot of gold with a roof, is in sight, Only final

soon own a big hunk of “security”

They're rapidly approaching the end of a 10-month home-

: approval of an FHA loan committment pre-

THEIR TRAMP through the : | home front mirrored well ihe : services of Inglanapol 2

e's {ouis Rainier ol ns a ‘principle of

| deca fo Mn, Darcene Cayldwell, 3266 Contra] Aw,

Firm fo Handle Model Home Interior Third Year in Row

That's one horn of the GM di-|

{lemma. The corporation isn't a

free agent in disposing of its profits. Sure it could raise wages. | However, that would set a higher]

Monoch

romatic to Be Central Decor

Of House at 25th Anniversary Show

Visitors to

the 25th annual Indianapolis Home

wage pattern for every company month are going to get popped right in the eye.

in the auto industry—for Kaiser-

There they'll

see the latest look in home

Frazer, for Hudson, for Packard browns, shocking pinks and monochromatic whites.

~ companies not so well-heeled financially or commercially as GM. Also the higher wage would affect steel equipment, industries,

Apart cannot adopt policies It isn't.

fit. mates profits per leading companies in 1940— | both before and after income taxes:

Before _ Company Taxes Taxes GM* $205 $118 Chrysler 168 104 Studebaker 147 90 Packard 128 . I Hudson 118

“Assumes half of 1949 pow

were derived from cars and |

Treks. The inference is that

It could cut

uired to pay its $8 per share ommon dividend.

Admittedly, automobiles

are not-seld onapricecalone: -

Borie people wart Packards and noth-| |ing else. | {Some Studies, and so on. ever, there can be no %Yuestion, {that GM has great competitive ipower. {power of life and death over the smaller auto companies.

Wall Street Unabashed

HowSome might call it the

This, then, lemma. titors to the wall

Times State Service M

LAFAYETTE, Mar. 18 Prices

Sales for the

Broilers in northwestern In35 ents; Elkhart County, 34 to 341% ents; Harrison - Washington ounties, mostly 30 fo 32 cents: outhwestern Indiana, mostly 30

and other!

Thus, GM executives!

st act as industrial;

is the di-|

ency and profits

ndustey. lest, again, other companies be|

What they'll see in the Silver Anniversary model home willl well - intrencheq Pe the design whipped up by last year’ 8 successful decorating team

Louis Rainier steadt.

| Mr. Lindsteadt

Taxes lat 42d St. and College Ave,

streadt, outfitted {home in last yea

{home 1s Mr,

[straight and fifth all-time award. &)\ ' Soft Tones Likely

“Klthough no fi

M have been selected, the two-man = how much of a squeezs GM could could cut its prices $100 oo car outfitting team is contemplating = Its an- And hardly feel it. ~~. nual report does not reveal the Prices §200 per car and still “profits of its individual divisions. MaKe, on the basis of the 1949 But we can make a broad, loose return, more than $300 million, or Suppose autos ac- Just short of the $364 million re-

Hopes He Can’ Hit the Jackpot

On Third

“JAMES MOUSLEY hopes, the hopes, the HiF Fa: time “doan the (Fok.

He's after the

Some like Hudsons. ine Indianapolis Home Show mini-| ature model contest.

“In the last two

took fourth prize last year and,

third place in

competition sponsored by the In-E Mlanapolis Real Hstate Board. He's got his eye on the top $40'= GM cannot cut prize taken last year by John T. and court anti- Mahan, 6105 KE. St. Joseph St.

» = 8 THE TECHNICAL High School in brought to 17 the number of conHe's the 15th to enter = the high school

pupil's entry

testants. have entered the A postcard to Inland Bldg. dress, telephone Vision classiTicat contestant in th

contest.

Accepts. 55

bership to 8489

British The new

George Schorts Purchase Frame Dwelling

son, _organization

Mision

{paper and piping in. the model ZS

listing name,

and certificates in the exposition]

The National Institute of Real Estate Brokers increased its mem-

new members in 16 states and Columbia since Jan. 1. membership total was announced by Willard L.

and Harry Lind-

the exposition] In fact, Mr, Lindsteadt is checkcommittee to ing Chicago and New York fabric

swirl the fabric! spectrum {producers this week to obtain the

throughout Hugh| {right color combinations. Bremerman’'s; However, monochromatic winning center-| (shades of one color) will be the plece, lcentral decor, Mr. Rainier said This will be | yesterday. 2 their second The idea is to bring the gay joint consecutive spring -atmosphere indoors. trip to drape the! And that's the eye-popping model house. {color theme Hoosiers will see in Mr. furniture chie

the small model'= s r's show,

- Rainier’s third =

nal color themes

blue, ribbon in|

contésts, James!

1948, the first =

the contest

division. Two 'S adult division. the Board,

number and fon will put t @ race for cas

TIRES A RRL £ h

“Members

by accepting 55

John

president,

Show next!

interiors subtle

a soft-tone idea throughout the They were named yesterday by house.

between an estate agent. And that difference bet finding any property to

their broker.

hunt began last June 12 when the McCarles were ready to surrender to home ownership improbabilities.

” - ~ BUT 34-YEAR- OLD sandy haired Richard L., Riser, a real- | tor with zeal and yet restraint, believed otherwise. There was a ‘right” home for the Mec- | Carles. Between other pending transactions, abstracts and telephone

house Mack and his family wanted and could afford. Here's how it happened: The McCarles contacted the salesman for Atkinson & Co. last summer when Mack received his marketing degree from IU and when little Melissa joined the McCarle family. They wanted a double, one side for themselves and the other for the Jack Williamses,

Rainier, [their home of the future at the! college chums. Fairgrounds, Apr. 21 to 30. I

and ARR RE Tn his interior decorator, Mr. Lind-'=

They devoted many a warm,

They learned the. difference _ ethical, “highly “TrUrdined reRltor and just a real”

ween ket a quick commission and grant. ing a new heritage for homeseekers was spelled out by“ mild-mannered Dick Riser,

There were times since the

contacts, Dick Riser found the

hi _ WONDAT. MAR. 19,1950

Realtor Finds The’ House for Young Fami ily

The keys to security . . . Realtor Dick Riser, Mrs, Mary MeCarle, Mack McCarle and little Melissa.

handled by Mrs. I. E. Holland and Warren A, Springer..._He made an appointment to show the home owned and occupied by Mr. and Mrs, George Colles.

picnic-like Sunday afternoon to hunting. Several times they thought they had the “right” plaée. But the price wasn't what the ex-GIs could afford or “well, the rooms just aren't large “enough.” They gave up the hunt tempororily. But Dick didn’t, He kept looking and checking for them.

»” ” ” IN THE MEANTIME, the McCarles rented at 2225 Norden Court in Windsor Village. From doubles, the search turned foward single residences, two- and three-bedrooms, On Feb. 21, Mr. Riser found the Bancroft home, a listing

Mrs. McCarle was sold. “It's just what we need , , , three bedrooms and lots of living space,” she said. Demonstrating his worth as a realtor, Mr. Riser handled all the closing arrangements from agreeing on a satisfactory price with the Colleses and their representatives to checking out the appraisal and the loan commitments. Everyone was pleased. The McCarles, ‘the Colleses, Dick,

| eB Markdown Stock! Special Purchase!

In Spring's Greatest Sale of

FABRICS

A Few Seconds in the Group:

(1) 36” Printed Everglaze Chintz

Beautiful selections from a top home-fashion drapery

manufacturer! Full piece seconds and. | to 8 yard “remnants inthe group: 2

(2) 36” Legendary Prints (pictured)

Smart expensive-looking legendary prints, Yard-wide _in choice of BLACK, BLUE, GREEN, GREY, WINE,

(3) 48” “Burlington House” DRAPERY DAMASK

Famous name to assure dependable quality. In the group are seconds and discontinued colors or styles. Wide selection of colores.

(4) 48” Printed, Plain and Striped

Cottons

Wonderful selections for draperies ‘or slip covers. First and second qualitiel”in the group.

SNR If Desired mn ~~ -Any Fabric in This Sale May Be Made Up Into "Custom-Made Draperies" “Cut-in-Home" Slip Covers In Our Own Work Room!

Ask Any Sales Person for Prices! * RII ERR

SECTION 14, Downstairs ot AYRES’

ris Sivie a Mrs. Holland and Warren

a gi BD

lissa will receive the keys to

{ security.

‘THIS WAS oly a of many transactions Dick Riser han-

dled in the interim of ‘searching

and settling .for. the McCarles, now family friends. The Shelbyville-born realtor has averaged a sale a week for the past two years. He could. make more perhaps, but ‘I

want my customers satisfied,” he said. he bs =~

i NO realtor does,” he goon

“It pays off in new friends and —— “future -home-seekers when Lf ~~

find the right house both in style and price.” Dick has been a realtor since he received his business degree from Butler in 1939. Except for a short stint with Remington Rand and more than three years inthe Navy, Mr. Riser has been associated with the Atkinson firm. He joined the Real Estate Board in 1947 after passing their exacting realtor exam. : -He's a seven-day-a-week realtor. And his service as a

realtor entails working nights and all day Sunday, showing homes and completing transac. ' tions.

\J -

LRAT EAIO EEE EEE FILE OE EIEIO EIEIO A ELEN ALE EEO O EOIN VOTE OTO ASAT AREAS AERATOR SERRE TEE ERAS

engineer a talking up building inc jobs and g to 33 home The pla Thome prop their value ‘ the decads lished ho! cost anyor cally speal But Leon architect-en, L. Wenz, | are having The fina chuckhole i to this mod

THE PLA Constructi dealers woul give-away fi jobs in a th ginning Apr They wou “of the cost entered in 1 bates would tion jobs eo from sales individual } competition. The reba prize chest a contest. It wouldn cent. After