Indianapolis Times, Indianapolis, Marion County, 16 March 1950 — Page 26
ooo Kll8E, TL, German... psychiatrist Zong to do. this to me. I. never, op
mg Ci Eten a are
Me,” Mrs. Madsen Cries at Trial
Force pusbund, Le. Andrew Mad-catyenter to gen of Oxkiand, Cal. last Oct a aid: in
"Admits Draking
Ia -16 (UP) Mrs. Tre 5 i up d begged the court! third time toda n Reilest ang begs tial for the y {to stop- the psychiatrist from go-'--7ith hysterical shrieks of ing on with his testimony before ‘Hang me, hang me if that's ber final outburst broke wp the hat want to do, o morning session. I oe was set off by a Cries Out In Protest . reference to her Brooklyn accent : which an expert in mental dis- from an “insane delusion of per—rders— said caused --her--to feel gecution” and that her fear of her! " insulted because it revealed her husband grew into a "hate so “common origin.” = great she gave him ugly names The 22-year-old Brooklyn beau- and wrote them down” in the ty interrupted her trial a half hours just before Lt. Madsen was dozen times with shouts of pro- shot. test against psychiatric testimony) “I doved him,” Mrs. before her final screams caused suddenly shouted. “I loved-#Andy. the court to call a recess. z
Her outbursts were precipitat- Say those things. ed by the testimony of Prof. Karl “They didn’t tell me they were
particularly ° sensitive
a p 8
The ‘psychiatrist said that Mrs. Madsen was an “abnormal psychopathic personality” who was .to the : whisky she drank at the party Dr. Kleist testified she suffered Just before she shot her husband, ~ Buch was her nature, Dr. |
Kieist said, that she became en-| |raged when the host at-the party; { Lt. Claude SBhelverton, teased her about her Brooklyn accent. “As far as I am informed, this Sdn in the dact of the common peo * Dr. Kleist said. “Since this! I love my husband. Don’t let Ri eveied somewhat Mrs. Madsen's, Of GAR Dead at 103 common origin, she fel* insulted.” Mrs. , who had been “guietl;; then suddenly)
who appeared in court in striped should have let them examine prgiseq ay from her seat and
pants, swallow-tall morning coat me, They want my heart, too. Heé|ghrieked: and monocle. wants to cut my heart out. Dr, Kleist was called by the defense to bolster the plea that say any more.” Mrs. Madsen was ‘nnocent by Mrs. Madsen was calmed by|you want to do.” reason of temporary insanity her WAC attendant and by her when she shot and killed her Alr| father, Alf N Noack, Brockiys gly: : “Shut yp”
“They know all of this. Why
Last Illinois Member
morrow: Jewislast Illinois member of the Grand
foundation.” The university sald | that complete evidence would be offered in court to disprove charges by Mrs. Janice Chase King, Silver Springs, Md., that her father had
that he was coerced into giving the Hospital his $1 million estate. King is contesting her — will in Nevada where Dr. 0782 Chase was a legal resident.
CHICAGO, mar. 16 (UP)—Funeral services will be held to-! “for 108; 1%
“Don’t say any more. Oh, don’t{do we have to go over it again? Hang me, hang me, if that is what
ge
Hines General Hospital about two {weeks -efore his death. He
had) ——————— |suffered a fall in the home of his, BASIC NOISES CLASSED -Her ‘ather leaned over and said! | The basic noises in a complain-| rove, {ing automobile have been classed | - His Jeath left 10 ‘survivors in| as squeak, rattle, thump, grind | knock, scrape and hiss.
daughter at suburban Downers
the G
Never Wobbles
because its three point suspension means stability. The stool is always in balance, always on a firm foundation.
teen years-has-been due-entirely tothe solidity of its foundation; to the perfect balance of its operating structure, which like the three-legged stool, rests on three equally important points. - One, there is adequate public supervision. The State Board of Accounts, Indiana's watchdog of public monies, examines, ~ audits and supervises the Gas Utility's accounts, records and transactions. It makes. sure. that the Utility -is- being- operated
Two, the Gas Utility's -non- political, “business” manage:
ment, through its boards of trustees and directors, produces all
| iil with all possibility of personal gain removed, operate the Gas | Utility to the best of their collective judgement and ability . , . yet, profits can be spent ONLY to pay off indebtedness, i improve plant and equipment or reduce rates. Three, Gas Utility employees and management are given an opportunity to acquire skill and experience, because their jobs depend on merit and not on the changing tides of politics. And in the - Gas Utility, as in every successful business, employee know-how is the priceless element that is drawn upon in emergencies. A three-legged stool never wobbles. As long as the Gas Utility operation rests on these three substantial legs, it, too, will continue to grow and prosper with a growing Indianapolis.’
CITIZENS GAS S AND COKE uTiLTY
S Operated by the Beant of Directors for Utifitiet asa Public ct:
“hin True
A Three-legged Stool
There is something substantial about a three-legged stool...
. The Gas Utility's successful operation during the past fours. I
~ ‘theadv antages ofa private operation; Indianapolis businessmen,
|
i
__ according to the legislation that created the Utilities District... J
ns CT 1 INCOME ‘MeCammon Course ~ INEFFECTIVE SPEAKING,
FOR MEN AND WOMEN
SALESMANSHIP -AND HUMAN RELATIONS
ccompanied, killed hin with a This Course : y. Madden, rifle by placing it against his A proved 7 New Class Starts - face ag. Hoan found Bis op G. i. Friday his body. ; Mar. 17, 1950 fe hus boay. Training ’
8145 PM.
DALE CARNEGIE and RICHARD BORDEN text buoks used
. : Throughout the course.
“BERT CC. MeCAMMON 100 Es se
BR. 5766
napa ll anor soso ave
WASHINGTON
One of America’ S Greatest Retailers Points the Way to
Br Ricaarn H. Eowarps, J».*
Vice President, Jordan Marsh Co., Boston - = =
One of America’s Greatest Stores
® Our large use of newspaper advertising should be an interesting subject for explanation.
I am confident that the question that comes first to your mind is “Why dé you use it?” and, second, “How do you justify such use of newspaper advertising?”
It is not very complex . .. not difficult .*®, not mystical. It is very, very simple. We do use the largest black-and-white newspaper advertising of any store in the world. COSTS ARE WELL BELOW AVERAGE Now, the purpose of all advertising pri-
..marily.is the creation of traffic and resulting - -
sales. The ability to obtain satisfactory results at proper costs is the determinant factor as to whether or not the usage ‘was proper. History — and naked fact — is the best proof of whether our policy is correct. Regarding sales, let me tell you that we
have. consistently bettered. the Federal Re-o
serve average fol the city of Boston.’
At the same time, using such linage as we.
do, our newspaper costs in relation to sales are as low —or. lower — percentagewise -
as those of the av erage stores of NRDGA
~ whose volumes art $50,000,000 and up.
That is the simple answer as to why we make such use of the newspaper medium - of advertising. -
Sales results are better than competition
-by actual record. Costs are as. low own 8
by actual measure.
I know that another question J is “will
your advertising use of this medium con-
tinue at its high level?”
“I can see no reason “whatsoever why it
should not so continue.
SALES RESULTS GOVERN DECISION
Costs being dependent on sales volume, if that volume continues at a high level, so will the advertising use of the medium. Therefore, it behooves newspapers to do everything within their power to assist the advertiser to maintain sales at the high level in order that they may maintain the usage
_of advertising at corresponding high levels.
I believe each newspaper . . . is a vehicle on which we can ride to display our merchandise to the consumer, The big problem
is the use of the proper vehicle with the
proper merchandise at the proper time to
: reach that desired consumer.
WHAT Asout TAViSION?
have on the advertising dollar? Pebrunry
Taman addres he Adveriing Cla of Borin :
1950
I believe television is a good and grow-
ing and coming medium, but IT do not think’
it will take away anything from the newspapers. The newspaper is the only medium that permits advertisers to present their mer. chandise simultaneously before the same public and provides thereby the perfect eppertunity of equality for competition.
No other medium permits it to anywhere
near the same degree — and the success of one store or the other is dependent on the ability of the public to discern which is the
best value and who . has ‘made “the best :
"presentation.
NEWSPAPERS REACH MORE PEOPLE
Also, newspaper advertising . . . is the
-—only-medium-which permits an advertiser
to reach the greatest and most complete cross-section of the public.
“Many magazines direct... their reader-
ship to classes of readers... those interested in fashions, home furnishings, sports, etc.
“Radio or television solicits by its pro“gramming . . . an audience along the lines - of amusement or news and leaves such selec:
tion to the choice of the audience itself.
But the newspaper presents all these features fo all classes 20f people simyliune. ously. -... , |
BIGGEST COVERAGE AT LOWEST. COSY. . the newspapers offer %
Further , . “greatest “possible circulation at the lowest
percentage of cost. T know I am correct when I credit news -paper-advertising with-a-major role in-the success of Jordan Marsh sales accomplish- ji”
ment. iy It isn’t done with mirrors.
“
T his newspaper is equipped to give you and all advertisers and adver:
tising agencies — substantial practical help toward more efficient use
of your advertising dollar. Why not let us tackle your problem — foday?
MORE SALES TODAY
-A lot of cold-bleoded analysis of resulis has gone into the calculation of the adver. tising appropriation. We know what we must have to succeed... and we know wherein we can fail.
NEWSPAPER TIMING FAR SUPERIOR
Another vital factor is timing. Merchan.
_dise which arrives in our store this afternoon can be, by dint of hard work on the_ part of the newspapers, presented to the public within 24 hours in the newspaper.
. This... virtue... is shared with radio, but we do know the newspaper will be printed tomorrow. We do know its circulation. And it would be necessary for us to see if we could find or buy radio time on the spur of the moment.
Remember, the newspaper is the one
great advertising medium that awaitsthe - . ...
convenience of the reader.
A newspaper ad lives for hours. . times for days. It is not received in a fleeting moment. It does not have to register within a brief time or be lost forever. It enters the home and is available to every ~member.of the.family.at.a-time-of his: or her own clioosing. AGENCIES’ OBLIGATION UNDERSCORED Now I would like to. address the adver-
..tising agencies. I think the agency hasan
obligation to guard against permitting a client to put too much advertising money ~ into an unproven mali of any kind.
Agencies should not .*®. be exclusively radio or television agencies or magazine . “-agencies-or newspaper agencies. They
should be partners in the proper. use of :. ....
advertising expenditures to bring about the
economically as possible by making use of the proper niedia to do so.
I believe agencies can learn a lesson if ~ they will make a study of the advertising habits of some of America’s largest department stores and their distribution of adver-
tising dollars.
; - what effect is television .% . a presen-. tation both visual and aditers. or going | to
Burean of A:
- = | AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION. ol of which this newspaper i aml approsimately 1, 000: others are members
. some- -
“desired result for the client as efficiently and
agencies For i negotiat butter fi turn, ‘ge America Denm: can tari butter t: States; 1 that way The A; part of . prices, 1 to ban | long as will be a
Denim: State 'D inference Washing Zealand similar | Great with Un on groun a bad br regardle: partment! at solvin are desig of dollar
Judge
Worse
PHILA Traffic “greater «the ator 1. 8..D Welsh. “It is t in the w senténcin West Ch imprison: ing a na: “It frust Qi for whicl SL body; it t beasts.” Film | Hits 1 HOLL? A com: films fop
ing wom that Holl
disclosed which fo movies it suitable dren alik That 1 nly onc the asso
Hooks |
Prov orl = mediate
bucked by
y cases use