Indianapolis Times, Indianapolis, Marion County, 19 February 1950 — Page 39
B.-.19, 1950
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Red Estate
mri
ecti ph Section Four ; SUNDAY, FEBRUARY 19, 1950
Business Builders : Classified Real Estate .......39-4|
Li aA 42.51
15,000 Home Builders Study ‘50 Trend
The Week In “Businets— Golden Days in 3-Way Stretch |
ny Strikes Sour Note — _In Symphony of Industry By HAROLD H. HARTLEY, Times Business Editor - GRAVEL WAS. FLYING furiously last week as business scratched through the tough top soil of public reluc‘tance trying to find enough of 1949's leftover prosperity to pull through winter's end. The off-key note in the business ‘symphony came from] : the labor section. lsome 2000 Hoosier supply workers! Coal was tightening by the home. hour. Chr y sler was still Employment otherwise in Ins
diana“ was good, off a little but __ strike-tied. Telephone works not alarming. And for those out
Huge
Pre-Fabricated Homes Factory Faces ( Crisis
Meet In Chicago
Delegates From Every
State to Att
end
“Discussions to Center
on Construction Ideas,
Veterans’ Housing, Improved Financing Plans
By LARRY STILLERM, CHICAGO, Feb. 18 ica's biggest “home” town. More than 15,000 “builder
facturers, government housing
AN, Times Staff Writer
This city tomorrow becomes Amer-
s, realtors, architects, manu-
officials and financial experts
will rub elbows and ideas in he Bisrens and Congress Hotels.
Mortgage Experts
ers had
set next Friday for their walkout, ‘and the railroads had a tentative date with labor trouble Feb, 27,
of work, not from strikes, Indiana had a nest egg ‘of $185 million to keep the wolf from the door. Retail sdles were off in Indian-|
Beek Substitute | For FNMA Setup
mustaches, “the Tepders will mest
“The home- oliders will swap 1049 record construce ~tion— figupés.—— Then they'll
settle down to analyze better
ideas fer better American homes,
Thid will be the keystone of -the sixth annual convention and exe position of the National Associae tion of Home Builders opening
Indiana miners said they were apolis. It was the rain - sleet CRICA Fussy Roectal tomorrow for five days. taking things into their own;weather, in the opinion of man-| "RICAGO, Feb. 18-—Ameri’an nm 1, Hall, president of the hands. They wanted to end their agers. But there were still others mortgage bankers and brokers yarion County Residential Build. _ three - day pay weeks quickly. who thought they saw a little of will take a long look at & main are will head an Indianapolis Their way was to stay home until ithe blur of "recession talk is St Bor : gh EE oe {deficit item in the federal budget gejegation of 57 builders, ap-’ ~ they get a contract. . sales figures, + : i : t . here this week.- praisers, realtors, lenders -and In Washington John-L. Lewis Stores were looking. for a strong The Lustron Corp. piant in Columbus, Ohio. . . . It could house 22 football fields. Minus top hats /and waxed raisers
and the operators got down to Easter. It will be early (April 9)] business. Openly there was little and they are ready with alluring
with builders mid-winter
and realtors at the conference
rere
i ly line. And there the house . h raisal Co; Wallace Moir, Cali-| Benny ago, and Ethel Bromert, who has Horna broker r M1 Others will “be Robert Q The porcelain-baked steel pre- turned many a luxurious North : “Bruce, J. Ralph Pike, Clyde FE, ned offices at ik Paul Pike, H BR fab came out of the massive plant Side property, openec Pike, au e, arvey - E, here on special carriers. But the 51% Board of Trade pabging "Zoning Board Rogeérs, Robert F. Wirsching, Ethel Bromert has a 24-year i . ’ . trucks seldom got past the high oe Mr. and Mrs, Robert E. David For two days last week 180 Ford dealers in the Indianapolis | wire exit. background In Indianapolis real To Study $125,000 son, Mr. and Mrs. Felix de district sharpened up sales techniques for the big push of 1950 Lacked Dealer Outlet estate, an MIE i Buildi i et Jraniey, Jie \ or ’ where a butler answers the | nn ol Louis Harpole and John P. Hoek from the Ford Dealer Council Lustron ‘had no dealer set-up. go ’ vu Id g9 Plans Bolguith, Frank oo! roi: Mr. poured on the pep. Larry Doyle, Central Region manager, was | Comipany officials admit that = pp.o wij) sideline insurance, THE CITY ZONING Board C. Knight, Mr. a Ro Tr dowirfrom Betrotty and Or fred Yano ndtanapoty manger vately, company. o officials al- TOUT UES AT RO, The Tear ofthe Evans and Brome WEE Th TEA ratte one pRHNE ety TERE MY ARE MEE MT conducted the clinic. From left, seated, Mr. Harpole and Mr. | bl army apathy toward business, will, of course, he what ~~ ~ | houndaries when it considers Gerdenich, Mr. and Mrs. Charles Yando; standing, Mr. Hoek and Mr. Doyl +80 blamed public ap they know best, and that's find- Rea! Estate— more than $125000 worth of ando; standing, Mr, Hoek an r. Uoyle. la new housing product and vested ing the right house for the right { building plans Mar, "13 Wagner, Warren M. - Atkinson, . " Cap . I. Bauer, BE. G. Wilkinson . I.ast week the retail theme song was “Mood building interests and unions who + St j p F bh by I | The . First Church of Christ. John F , One Word Indigo.” Figures were FAV AR was still foresaw a formidable potential the other the howe ustel, of ee re- a ouse ea [Se ientist, has"a $75.000 structure Paul Burkholder, Zachary Scie ~i0a. far.away. ta. give. cash. registers. that well:fec construction threat. e other way a un . iu obBL. 3620. F... 38th. 8L..plannesd..if, free, My. ahd Mrs 2M Plers Je ? “with | “LastrweeR theyre red outs one NE HA TV FRO GT Bay mre
'
sumer quarters last week. Surf, Lever Bros’. housewife was home she got a
wasn’t, a coupon good for 15 cents was left at her door.
Surf was chanting its ‘no rinse” line at Tide users. Tide, a Proctor & Gamble ' product, doesn’t need rinsing either, but Surf was cutting in with its remindér that Surf runs off like water, leaves dishes sparkling’ clean. Lever Bros. also were couponing ‘Marion County with 10-cent| Lux coupons; and 15-centers for Spry. : P. & G. smelled the Surf push two or threé weeks ago, let loose a barrage of full page ads to head off the coming competition. Tide still is tops, well over half of the market. = One of the wonders of the soap market is Dial, the no-smell de-
odorant, a hard-milled bar, which: Jasts longer and leaves no telltale whiff. It still moves at
25
One retailer, his voice a little tired, deserved _
one word, “Lousy,” he said.
dishwasher, had sampled ‘the county. If the]
box free, with literature. If- she|
cents, far above competitors. Silver Dust is back on the market but the sledding is hard. Once a leader it had packed a| dish towel with every small] package. Today the towel is given only in its giant size. And) that makes a difference. | Other give-aways have hit the] soap market. Old Dutch Cleanseér| is tying in its Dutch name with | Holland tulip bulbs. Buyers send in two labels and 50 cents. But alert Proctor & Gamble wasn't left at the Jost, on the tulip deal. G. gladioli ‘bulbs for 25 orien and one l.ava soap wrapper. And if you feel the need of a quick-cut ‘knife, P. & G. will send you one for two box tops from] Duz or Ivory Flakes and 50 cents. |
Carl- G. Strandlund. Ree vid "Na!
Final rl Looms for Lustron.
Everything but Sales Times Special COLUMBUS, Ohio, Féh. 18 Lustron, the house stamped out | of steel like an automobile, might | have erased the American hous[ing shortage—if it had been sold | to home-seekers.
| ment-backed industry facing the
! not or did not sell. | - Company leaders “were engi- | | neers with a terrific idea for producing a durable, inexpensive and attractive house on an as-
Publicly Tusiron shed big. tears lover mortgage financing prob-
“Soft” goods, ready-to- wear for both men and women, were lems and bit the pocketbook that
| Here is a $37.5 million govern-|
son Poms. Des Patel, porcelain-baked steel pre-fab goes up.
Open Up Offices In Board of Trade
The real estate business woke up today to find fresh competition. Two “of the ‘town's top real estate saleswomen had teamed up, and they have the trade talkz ing.
{ junk heap. | They were Mrs. Margaret § | The corporation forgot that Evans and Ethel Bromert, old |sales must exceed, or at least names to Indianapolis house | match, production. Lustron could hunters, both having run up
amazing figures with two real (estate firms. = Mrs. Evans, - former school teacher who began helping ‘the unhoused find shelter séven years
their desks, shook hands all around among their office associates. And tomorrow they'll -sit
1s-115-Year-Old Dream
“Private Industry Has Not Given Up Hope
House Was Success in TWO TOP Women Realtors Form Firm
Man. in GI loans. MBA cites ‘the need of erasing § ihe government agency as an eco-| {nomic step. A private corporation will help remove a [federal deficit, {cers contend. | 11 From Here Attending | Helping map a private Fanny-/| {May will Be 11 Indianapolis | mevtgage brokers and hankers. Headed by Wayne Harryman, | | president of the Indianapolis as|#ociation and head of the United | Mortgage Co., Inec., the Hoosier | delegation will also hear reports {on housing for armed forces, a { major MBA research topic. 1 | Others from Indianapolis plan {-|ning to attend the parley at the.
“tremendous” association offi-
'H. Duff Vilm and Laff Gasaway H. Duff Vilm Mortgage Co.; Mel {vin Berryman and Boothe Jame{son, Equitable Securities Co. and | Robert Moore, [ Co.
ing, vice president of Lowell, Smith & Evars, New York, who, will describe the ffect of FHA loans in the East. Richard M. Hurd, New York insurance executive, will talk on in|stitutional mortgage investors. Other speakers will include R.| {B., Patrick, Des Moines invest-| ment executive; Maurice R. Mas-| (sey, former FHA commissioner; iD. IL. American Ap-
Montana,
[the Zoning Board says 0K. | And the Sun Oil Co. is inter{ested in a two-day procelain fill-
Hoosier Mortgage
Speakers include Irving Buss- ZIN€
Housing Experts Included More than 100 national experts
I ndianapolis and 11 from Indiana. Round - table discussions will be held on better mortgage finane cing for homeseekers, more veterans’ housing; new ideas for |planning, home design,. lighting, |Heating, decoration and equip ment, land planning, development. of neighborhoods, market analysis and rental housing. Among U. 8. experts who will speak will be Raymond M. Foley, administrator of the housing and home finance agency; D. Richards, commissioner of the Federal Housing Administration;
Mr. Hall
| Drake Hotel include M. L. Hall. |. “pyar givector of GI home eridian - Mortgage Co.; Earl he: V : ; Layne, United Mortgage Co.. Inc.-/108n8 In the Veterans’ Admini- | Maurice C. ‘Mackey, Mortgages, stration. {Inc.; F. BE. Turner, State Life In- w Plan Fo nngsirations {surance Co.; Charles Brewer, In- omen ome Builders will 'dlanapolis Life Insurance Co: demonstrate modern lighting,
"wallpaper designs and decorating J for the future
American home. Awards will also be presented to top designers among women architectural students by NAHB and the American Builder maga-
Besides Mr. Halli, others arriving in Chicago tomorrow from Indianapolis will be H. A. LindeIman Jr, Clifford’ R. Krabbenhoft, William IL. Bridges Jr. Mr. and Mrs, Albert H. Paetz,
{Albert E. Thompson, Mr. and+ Mrs. C. A. Wacker, Mr. and Mrs, [Everett G. Bickell, T. E. Grin.
|slade, Mr. and Mrs. Marten A,
Blunck, Mr. and Mrs. Herman F,
Prange and Rgbert, E. Zeager. . : + Other Delegates °
M. Graves, John A. SchuDean Gaskill, Ernest "'Spickelmier, ‘Carl 'F. Spickelmier,
A. H. ,macher,
moving like snails. They expected | = veterans insurance bonus fed them—the Reconstruction Fi- . . | ing station at 3115-19 W. 16th St. the Easter trade to take hold! hocks. nance Corp. behind ‘their own door with their, “Despite Fate of $37.5 Million Lust L {where two old residences and I~ S. Abbett, Ed Kirk, Fred checks own firm name on it—Evans- espife rafe o nnon Lusifron Loan . , ; about Mar. 6, but it made them = gires were drumming at pro-; “Now Lustron is begging for $5 a By The: Feat Estate Hh Jarages £iand, Whiting and Ken Wilson will e ea state r, or
: afraid of what would happen to mations had. eyes. peeled. for, new. milligh 1 more’ from RFC, +interest - catchers,
“April. A reasonably good March, they figured, might ruin” the normal
turn - in - weather month which]
follows.
C. We've/| but the. field reofganized. We've ‘got the sales had been pretty well gleaned. To-| staff now. We only have to sell day it takes a plus factor mer-|8000 homes to break even; we've chandising ingenuity, sales push 8ot 5500 orders.” land crisp advertising to get goods RFC Wants Results
Bromert Co, Real Estate and InTEUrEnCE” —
Perfect oct Circle, Gives * Purdue Equipment
mes Specia
cra er arog
=e RPC PRIVA TE tndustries stiit-hope-to put tiget er a-aream or “BERNARD ~MEGINTY, ‘producing steel pre-fab houses that began 115
st
of Columbus,
“sed
years ago. car dealer, wants to build at
The current dream was shattered last week when” the Recon- 2901-33 Prospect St. hetween the
ruction Finance Corp. 0.
forclosed its «$37.5
million loan to Lustron Big Four and Belt Railroads. And
Tom O'Brien wants to put up a:
Outside firms are biddidg in W ashington this week- end to pick storage building at- 603-5 Merrill!
also attend.
Rr a
Indiana Broiler Sales Slowed by Weather
nes Spec
LAFAYETTE, tnd. Feb. 18
On Monday it rained, and that| off the shelves. a0 . ; ‘ 8 Twi . ps slowe was ‘bad. On Tuesday and The real hope lies in Easter. a rs aon ah LATA “ dyna up the pieces. York, a firm called Tuxedo Junc- St... . Oorminer oie oa er ther py: Wednesday it both rained and But department stores had their , In 1835 an English factory at- (jon planned a steel frame style ‘oe A , — this wee due 0 bad weather ant p in the biggest turkey in American mometer and a molding machine ted i ce ’ . a : e. st) Week-end stocks, grain’ [fewer market size birds, Mrlvin snowed. Bad again. And th rest fingers crossed. They remembered’ jy qustry. Congress scolded the have been received. by Purdue's empted to mold cast iron homes. house jn 1907. It failed. Too ex- lives : L. Wilson. assistant in poultry of the week wasn't good enough last year's March blizzard, hoped government agency for “ its School of Aeronautical Epgineer- _ Before “the new century, a pensive; the public wasn't ready. and livestock reports will husbandry at Purdue iou to come near the target figures it wouldn't repeat. “strange” Lustron aid. And RFC, ing and the Department of Gen- Brooklyn firm tried to make steel. [pn 1909, A Glenco, Ill, firm be found on Page 52. re sorted today. " of last year. Merchandise selections are at mindful of the House that foots eral Engineering as gifts from frame. d welllngs-with COpPPer attempted a steel pipe frame — The one place hers Toney their peak and prices are the best the Perfect Circle Corp. Hagers- panels. This was in 1X90. home with wire mesh walls. was changing hands was in the they've been since the war. There (Continued on Page’ ‘40—Col. ) town, Ind. Across the East River in Néw Again in 1928 through 193 ,. C ] St di od appliance departments. Refrig- was no visible reason why people ! : several American companies tilted onven ion u ies ans erators were moving. Retailers weren't buying more, except the to build dwellings with steel : ) x ’ wondered why, laid the sales puff’ people themselves. E. 38t St. Tro le Area Expan: s frames and convention finishes. For Homes of Tomorrow : . Out of these attempts came . Orchids stemming out of a fancy Fisher Body trade- IQ Qteel's LL oe ’ : IWS tl a ar Tio Society of Amer- N hs Steg) Gunnison home gro. Chicago Exhibits Feature California | Jean Florists for the outstanding use of flowers. Each orchid rep-| But the mass-produced all-steel Theme That's Beginning to Be General + resents one of the five General Motors cars. : home captured the market imagi- vi 9 ’ 2 STORY TELLING ‘is still a business man's hest sales mood nation of American. steel COT Special to the Times: % i producer. Charlie Newcomb, speech specialist, at Kiwanis Friday. panies. If Lustron had succeeded, CHICAGO. Feb. 18—The machine-gun clatter of hammer on
urged husinessmen “to
learn — their stories then rehearse; and
OFFICE MACHINE DEALERS have organized with -Lou Bland,
steel would have had a wood and -the crunch of shovel w
ldous new outlet,
tremen-
restling with dirt will echo.in the
ears of American home-buiilders arriving here today The construction overture from back home will build up as
architects and brokers
dwelling slowly emerging on the
rehearse. | | ; . Adding Machine Sales Co.; hold-| Hoosier builders, however, exMRS. FRANK (TOMMIE) | Be rye Eo pressed. no tear of steel homes, MOTe than 15.000 U. 8. builders, realtors, WALKES) LhaTRe! ATAIVIL a nner, REx Typewriter Ex- The public still likes convention- Txamine the. housing displays of the National Association of Home esearcher, ha |al-type dwellings. , reports for S-D Surveys, N. Y, [change, vice president, and Mrs.| “We'll have pre-fabricat-| - iSplays of material, equip- fa
for years,
-tudes, products ad which ads pay ff.
tallying public ! ‘att i
; | yesterday that his line showed al
| taxes last year. And part of that’s
|Heleri McCollum, typewriter ex- | change, | treasury. FRANK W. BODWELL, sales | promotion manager for American’ { Airlines in Indianapolis, reported]
same name, secretary-|
| profit of $6,511,237 after federal)
| Indianapolis money he rolled in. i INDIANAPOLIS HAIRDRESS(ERS will crown their May Queen; | on the last day of April at their, \spring meeting. And she'll hav | more than a- mere hair-do. It'll be sculptured. BILLY ROSE of the Pennsyl-| Yana Railroad says the boys who| to grumble when, they
Latest addjtion tothe . exget a room, had to take al
panding business district along
_E. 38th 8t. is this ground. hug-
Voli
mh
Bs aud tractive Qosters of-
3736 N. Delaware St,
Tice. at the southwest 38th and Delaware of brick and Indiana limestone, the building houses two of offices, vaitieg room,
orner of £.. Built
i mo
on u : us NE
laboratory. There's Also a pri- | cast for spring. Constructiqn there ward,
my
vate parking lot at the rear of
the building. The structure was |
Tocad Teal by John B. I “local 1
and builde fie
TR aif
bill,.
AONE,
ment and home service ideas and photos of winning neighborhood housing developments will duce knowing “I-told-you-so’s” in the eyes of builders at the sixth “annual NAHB convention opening tomorrow.
”
{Ing of _home features,” - said Elmer Meadley, vice president of ‘the Marion County Residential |Builders. “But the American way lis still brick and wood and pe {sonal ideas for gobstruction, Pe
ys For as they study the dazzling | More Health Notes displays, the builders will know THE COLUMBUS real estate ‘hat tomorrow’s homes. are being market flexed its muscles last constructed in the nation today. week. Realtors and 'builders - at Glance at Home of Future
the - mid-week brokerage seminar ] beamed. tion, the exhibit in the Stevens
Activity is healthy. Like jan- ara "Congress Hotels will present ,apolis, Columbus actin i the NAHB glance into the homebreathing deep and taking exar- Of the future.
cises for the intense Business fore- - And that glance will be rests Kahibu ideas will almps
is booming, ton.’ . blueprint® the California h Lat year was the third consecu- This is the home that blends na- + ture’s arehitecture with function:
etn on Pay, Jett Cl LaF, indoor i ts fe Jams
pro-
Major midway of the conven- *
plains of Indiana and the rolling foothills of New Hamp
shire. 2} : Nevertheless, (Fl NAHB look, itemized in more than 170 na-
tional displays here, will be one of the top topics to be stressed at the convention. = That look, emphasized at Tree cent Indianapolis Home Shows, will embrace these features:
The new half-century home will turn its back to traffic and noise,
_And the vlothes-line .and’' garbage follow slowly "scullery “drudgery into. the past. :
can will
Th» backyard will also squeeza t the" usefulness of the" front yard, €: Tomorrow's rear lawn -
an outdoor: project. the live)
(Continued. on Page H—col n
Franklin -
t become
progress, but behind the scenes merchandise, appealin rices. of the 0 : deals were being talked out. One The picture is sti gy in| | Mortgage Bankers Association 7 housing gud Bnanciog will thing was sure, the solid tteup housing. But there's a taint of lof America” here Thursday and participate mn the procould not last long. The miners doubt in luncheon table talk, «in| | Friday. gram. Among : knew it and waited. the juke box eateries and swank | | MoreARan 500 brokers will try Bitionsl disp 24 The Chrysler strike had sent clubs alike. {to design a private corporation to OTe Sf i : i The big names In soap were trading {eliminate the Federal National jces for homes Sparring Soaps well-aimed punches to win the con-| | Mortgage Association (Famsny- will be two from ay), secondary holder of $1.6
,