Indianapolis Times, Indianapolis, Marion County, 22 January 1950 — Page 37

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ce points in nts, Purdue 8 yesterday apolis Ath s' squad, 62 ol. , the Lafaam defeated 0 20.

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by Dick Spaid, third, Ronaid ‘on by Everett

yward Peterson [}, Time 35.2

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HE ee Cb ey ema Apress

ap Vast Building Progra ; in Growth of Spiritual Community New Schools |

Widespread construction of new churches reflects the city's spiritual growth. Bricks and stone for modern chapels are replacing { Also Included Bl [] In Expansion

cornstalks in expanding suburban areas as churches enter 1950, Methodists Lead

All Groups With $2 Million Outlay By JOHN V. WILSON Indianapolis churches, filled to standing room with the §largest congregations of all time, are spending millions |this year to make room for more.

Te Week In for Business Turns

Eyes to Taxes

State Also Sticks Pitchfork Into Currency Bin for Cash

By HAROLD H. HARTLEY, Times Business Editor IT WASN'T COAL, labor, prices or pensions which kept businessmen-gazing out windows last week, wondering whether it was all worth it. It was taxes, state and federal, which stuck a pitchfork into business currency bins, The time had come to “share the wealth,” call in aceountants and go over expacity loads. At the RCA plant pense sheets with a fine-tooth mere eight lines were aroppiny off comb for allowable exemp-/TV sets as the nation prepared

3 [to | tions; 3. Jhstall Beary 4 milion re | With the first spring robin, Retail business had been Refrigerators were getting more |steamshovels will begin digging + dragging a little. It was the mild/compact, putting the same cold foundations for at least 12 weather which slowed the sale of space into smaller boxes, a strong churches. Another 21 religious outer garments, the weather and|appeal to the apartment dweller. ‘ow be mpleted by the inevitable fact that when|This was done by moving the, spend | StTUCtures will comple winter's end is near, spring can- mechanism into smaller space, 5. “8 Christmas.

‘5

' ®™ | Subscription campaigns will net |almost $4 million. Churches are following the + #53] population to the outskirts of the > city. They're clustering near new suburban housing projects. Ministers have found present ¥ [facilities for worship inadequate. { They estimate the church popu= lation has increased 100,000 since the last census. Methodist leaders, for example, : |report many of their congrega- : (tions have doubled. They'll spend the largest sum—about $2 mil lion—for buildings and remodel-

ling.

bot be far behind. {like a watch mechanism in the » The appliance business was back. Tricky new shelf arrange-| 3 tuning up-its sales campaigns for ments also stepped up appeal. | 1950, gathering dealers, impacting| Surest sign of the season's) them with improvemgnts—and in wane was the mail cargo of seed | some instances lower prices. catalogs, nice before-the-fire Television sets were fighting for reading, garden planning, and lower price tags, with factory as- snoozy dreams of coming days in| sembly lines groaning under the air and sun. Producers were pressuring John L.|

Coal Shortage? Lewis from every angle, but the bushy-|

browed boss of hard fuel labor was standing solid as a rock, so far| playing an even game with the operators. Some thought he was a little ahead.

| President Truman told the press there is no real shortage. It| seemed true. In Indiana thecoal——— | shortage had been kept just short (slow-down week, the starve-out of the crisis stage. strategy of the unions. : There was plenty of fear in the| Attorney Denham of the NLRB) a air, lots of scarey talk, but no/Was trying to force use of the one was actually cold, and in- Taft-Hartley bill which would put] dustry somehow managed to get the miners back to work under along, paying higher prices for court injunction. | trucked-in coal. | But there was no break In Indiana operators made a Sight as the week ended. dramatic move in joining the pen-| High schools in Indianapolis) sion balk of the Southern opera- closed for a mid-semester vaca-| tors. They had been paying 20 tion for one week were scheduled cents per ton into the UMW wel-/to reopen Wednesday, allowing fare fund since the miners’ con-/two days for the workshop semi-| tract expired last June. {nar for teachers and admini.tra-| Last week they clamped down. tive officers at Shortridge High. It made the miners angry, but| Elementary schools didn’t miss at this writing there was no sign a beat, even with low coal stocks, of retaliation, other than the they will be open tomorrow.

. Last week it was settled. The AFL made its AFLaundries contract deal with the laundries and dry — me cleaners stick at the ballot box.

. In three days of high tension, coaxing, pleading with wrens Prodicts 950 | to join one side or the other (CIO or AFL), the ballots were marked

Gothic Still Popular Emphasis in this new era of * {church construction is on Colonial architecture. That's what the memberships request. But the traditional Gothic style remains popular. Most ambitious project is the new Meridian Street Methodist Church to be located at 5500 N. Meridian St. It will cost about $750,000. Building contracts are expected to be let within 30 days. The Colonial style sanctuary will be landmarked by a l4-story spire at the north end and a cupola at the south. Construction will take about 12 months. North Methodist Church, 38th and Meridian Sts, already has a $450,000 expansion program underway. A new educational plant is expected to be completed within nine months.

{ Double Capacity

wm Edgewood Methodist Church : \ {> Ye f

k i

‘Brightwood Methodist Church

quietly, slipped into carefully watched bajlot boxes in every laundry |

clean ant of an : | : . » y a, PR. aid ry. sh ing ph 7 lowners with playing a one-stea NOW Homes mn 3 ma a Ragewood aMethadist. Church For the CIO, which had forced §ame with the AFL, allowing| PR fou ie RE. roses seating the election for nine months, AFL to solicit members inside | capac ty. Constryction 3s 70, ; to the|their plants. { | = - ; ¢ 3 - carrying repeated charges to UP DIRIN, ot of the commotion. Observer Expects : _** fice will begin in June.

11. e ol ae Clo had counted on public sym.|1s dying down, and the public Building te Start Early pathy. It had had a “‘good press,” generally was satisfied with the Home building in heavy volume and solid support of editorial] election results. It looked like the| inn start earlier this year than| pages for its election plea. end of the jurisdictional tug-of-| Even after the final count was| war for at least seven years, | In 1949, according to an industrial} in (1272 for the AFL and 566 for the length of the contract signed editor. the CIO) the loser charged the last spring. | E. G. Gavin, editor of Home| |Builder magazine, predicts that about 950,000 dwelling units will| |be constructed in 1950. { “Starts” accelerated instead of| i.» | declining during the early autumn] i months of last year. He says the ik: (trend is significant -in predicting § activity for this year. The 950,000 estimate is based on a “continuing and growing de-| mand’ for custom-built homes, Mr. Gavin says. Only a slight decline in the activities of large| project builders is foreseen.

960,000 Starts in 1949

He reports that starts during| the first three months of 1949 were negligible compared to ac-| tivity later in the year, A record] 960,000 homes were started by) private industry. ’

a Far North Side Methodists will | be housed in a new Union Chapel {to be built at 86th St. and Haver- - as {stick Ave. Ground-breaking ceremonies for a red brick colonial Old Bethel Methodist Church (structure will be held in the ) _____|spring.

a Insulating Glass

| The Presbyterian Church has |blueprinted two new churches this year. Another, Wallace Street

Stops Loss of Heat Church. will be dedicated in

their homes are properly insulated | 180 Church at 38th St. and Riley

|by glazing every window opening | Ave: is in the formative stage. |with insulating glass. | Construction may get underway

{ “non this year. It will be of French | Ce | GLAZING prevents sscape of| “Brooke reek Baptist Church heat during the winter months | build a $100,000 Gothie and shuts out unwanted Summer | gi. ctyre at Michigan Rd. and a ammen 4 Re Kessler Blvd, in the spring. Seatplates containing a quarter-inch Jz capacity Will be boosted from The editor also forecast: that , of permanently sealed dry air“ ’ |at least 50,000 units will be start- — Ce "o — woesm— . — space. SC onetdering Christ Seloats fed this year under the public 3 k C i ‘H S H p | t | Thrifty home builders can buy St 8 con ¢ may [housing program. ic oiors in ome Lo) ui ersonaii Y units in dozens of standard sizes. !!Amsburg style building on 38th

And faster delivery will result St- near Sherman Dr. this year.

_ "Calvary Baptist Church

® | ai _I'Th di roo Id Pierce to Manage Of Family Members, Butler Expert Urges i. «= vo = fu oir spare | ments and others in the area.

| ‘ : ’ : | color may work wonders if used . oO C - New Kresge Store Gaiety Is Vital | or Visual Sales Expert |, EPitcopal Church of the Ad The new Kresge store nearing ions Yellow is a popular second f . In Selectio color, Prof. Ofiesh says. It's To Address Ad Club OF 4 new sanctuary at its pres

ent location, 33d and Meridian warm, alive, and very effective as, Joe Leigh, board chairman of gts A cloister will connect the

a purely decorative element to the Einson-Freeman Co., 1itho- church with the parish house.

a completion on W. Washington St.

|will be managed by R. L. Plerce, 1s your husband the breakfast table?

irritable at Can't you

iD. C. Fisher, Kresge president, ., . oo) at night? enhance the value of the original graphers and window display Off.street parking will be proannounced yesterday. Maybe the colors in your home color. manufacturers, will unfold the yijed. Plans call for an outlay “ , Mr. Pierce managed the origi- are to blame. Color Styling Vital story of visual sales alds before ,r $225 000. Behind the Circle fence, Pgnney Bldg. foundations are nearly nal Indianapolis store 20 years Color psychologists have under- With the ifitroduction of pre- the Advertising Club of Indianap- (Calvary Lutheran Church will

finished and has been with Kresge almost stood for a long time the value ’ 37 years. He has been running a of color to create moods. But H | ! Passers-by, mow long accustomed to the/Cincinnati store for Kresge since not .until recently has the effect The Big ole high board fence along the northwest seg-|the local store closed in Decem-|of color been utilized in home ment of the Circle, got a peek inside as part of the fence was opened ber of 1948. He will come to In- planning. up temporarily for a few days. dianapolis early in March. It is particularly important beThe foundations are due to be finished within the week. Then| The stockroom of the new store cause the average person spends there will be less mystery behind the gray-painted wall. Soon steel Will be completed and ready tothe greatest part of his time at and stone will begin to rise at — receive merchandise Mar. 25. home, says Gabriel D. Ofiesh, aserocus time, high above the fence. months. That's fast. But with/ Construction work on the emtire sistant professor of psychology It will be a quick job for sojthe investment funds and the Pullding should be completed the at Butler University. large a structure, Contracts for site tied up, time means money./'Atter Part of April “od Selection of Colors the bulging oelt. the | pont shovel But the board fence won't come Credi ” ‘ | Just how are you going to deground, soon e ¢'down for many months. Even termine what color to splash on directors of the Equitable Lifelafter the Indiana limestone walls redit Conference the kitchen walls or to Plecorate is often better than no color. | Assurance Association of the U. 8. stack up toward the sky, the fence 10 Open in New York the bedroom attractively? (By J. V. W.) A are scheddled to meet early this stays. | NEW Y First, Prof. Ofiesh says, colors a Reports Survey Indicates Defeat for Measure week. | Said one of the” workers: “We ORK. Jan. 21 (UP)—| should be selected to suit the per- You do in green; blue or violet 32 Real Estate By TIMES REAL ESTATE EDITOR we ae go oh paper for dort want Anyone to be hurt by| The Second National Credit Con-|gonality of the family’s members. room. : | MARK UP A SCORE for the real estate men in the uper-structure, the contractor{falling materials, a bolt or a|ference sponsored by the Credit But that's often difficu i , SH i in 4 : will be asked to do the job in/brick. And they'd be all over the Policy Ph or the Amer-| ‘Probably a ra) color bedroom wale, Prot. Otiesh says. Deals Reported public hqusing battle in “Washington Bowl.” 240 calendar days, about eight place if the fence came down.”, |i... Bankers As tion will be-| that appeals to all members might| Orange should be handled with| ° Associated North Side Realtors! Opponents of the Sparkman “middle-income housing” socia not be the one preferred by the extreme care. And It shouldn't jjsted 32 sales and five pending | Pill see victory ahead through the congressional haze.

fabs and mass housing, color styl- 0li8 at its regular luncheon next p,il4 a new education building ing for the masses is most im- Thursday. this spring. The $40,000 structure portant, Prof. Ofiesh believes. Mr. Leigh is an authority onlis planned as the first unit of a He says the average person has point-of-sale advertising with ea— i |very simple color tastes. The Offices in Long Island City, N. Y./ (Continued on Page 39, Col. 1) masses turn more readily to ele- N — TT — mental colors, not strange or in- Real Estate-

termediate hues. Subtle and ‘“ex-|

i wee Sparkman Opponents

Above all, Prof. Offesh says, re-!| member that color is pleasing in|

and of its own right. It's good to Expect to Defeat Bill

have around. And even poor color| Bruce Savage, Back From Washington,

) “r Lk: 4 oH Prof. Gabrial D. Ofiesh

«+ + color can ruin dinner.

“

: i

ly in the n

In the stock market, where tae winds of opi n here Monday, it was an-| , { of opinion gi y w housewife who spends most of Her be too bright. It suggests tastl-\trangactions this week. Sales in- Leaders of the National Association of Real Estate » A spokesman for one of the biggest brokerage houses in town|of the commission, predicted that|dividual should be permitted to(specific functions. Yellow creates ve, "15, E., Tist St. 30 Washiggion gressmen and lobbied for na-|sociai welfare proposals may be attend the garish as it may be, for his own airyness on the sun porch. White g"%oint deal with Bruce Bavape Co. There was a movement into — re {three-day meeting. ? : Bruce Sava e, new Indian- gard party Roselyn Ave, 6434 Park Ave, 6160 Prim. 8 : less of affiliation, re For the din- : aw N mio ho Ad he a ne 100KINg forward. to | Jack C. Carr—801-03 N, Riley Ave, conference is “another phase of the bedroom they should impress ®T®d for your son's room, par- sigs Aue end BIRL N. Dean Sountora “I talked to several Congress {mer were the { " A. H. M. Graves, Inc. 5658 N. Delaware 67 Senators backs up his fore but was regarded as still being me cause. vately owned and operated banks debility” of the room. |clined. On he other hand, a gray 5 i rey, |Capehart added

r t Bea Hun drive prices up or down, there was a firm tone of |nounced today. time in the home,” he says. ness, warnith, action and power. ciuded: ; : Estates Co—8271 content| 50AIdS gathered in Washington last week, dined with Conbegan to sense the flight of fear among those who hold potential more than 1000 leading bank |select his color preference, as|brightness in the kitchen and wood Ave. lot 261 Abden ” pe-subdivision changing into a Frankenstei enstein. Generally the ArkSE ” ol room.’ is useful for offices, denoting pro- Willis _Adams- { as In | common stocks among those who | Mr. Cravens, who Is also vice- Tose Ave. 4631 Indinnola Ave. and sais 2POlis Real Estate Board presi-|getting terrifically scared of the an active merce Bank & Trust Company, | Ing room they should facilitate Light green mi & tl ’ ght be consid- N. Tacoma Ave. 2410 W. 38th St. sios Outlook. He predicts the Sparkmarket since last mid-summer Profitable year. Last year's good sie Ave. ana on. Dog Raid Mr. Savage. ed : ; cast. He sald h The reasoning: If of the nation are participating Feeling of Warmth .|¢olor may be best if he is quiet, ney) th g pe Bema Sr - ro Wi | Seann Co mn 5 Delaware 8), : speaking” warm| Now that you've picked the n° ¥; aa Ave. and nas always been opposed to hand rely ‘(community can be effectively met colors. They Jroduye a Juling main color for your room, it's Bending edd i ” : Lo — S010 4G-thist 25s sffuonal donomylor armih, Sau L aotuant llessential to study the effect of Knigh . [* Ave (Continged wed on Page 38, Col &)'will be : warmer in a “red” than'colors on each other. A second|green \ are beginning to

returned confidence, Kenton R. Cravens, chairman| “Of course, even here, each in-| Other colors may be used fOr| American DAGAD 10 2 joke, than 1000 | and 5880 N. Delaware at. The latter was tional policies. HINICI oA 18 8 An wo “Congressmen as a whole, reLiving room colors should exude fessional dignity. Ve, 8 rk Ave. $100 prim: have big money. And the short|800d spirits, felt fine, and was president of the Mercantile-Com- '‘gaiety,” he says. Suggests Ligh Green Park Ave |dent, returned with a brighter way government is attempting to St. Louis, pointed out that the appetite and delectability. And for 1 Brook- man bill will be defeated. sald Mr. Savage. was squeezed a little last week Profits after a discouraging sum-| program in which the “pri- the person with the “lassitude and ticularly if he is athletically in- Ave Mr. Savage reports a survey of ’ | . yivania St, Broadway, “firm . commitment” from Sen. shorts could make money when business|t0 Shape bank credit policies so Red, orange and yellow are reserved, bookwormish. sheen Br phd n Bil outs.”

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