Indianapolis Times, Indianapolis, Marion County, 1 January 1950 — Page 27
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At the Half-Way Mark a Business Turns '50 at Jet Speed
Clue to Future Lies in Swift . Progress of Last 5 5 Decades
By HAROLD H. HARTLEY, Times Business Ed Editor TODAY FINDS business moving at jet speed down the backe: stretch across the mid-line of a century .which has traveled from high-button shoes to wedgies and from tintypes to television. Business is a tired, shopworn word. To some it means the money changers, but only a few.” To most of us it means working to eat and keep warm, But actually in the five dramatic decades just ended it has come to mean men's minds at venience. By harnessing power work-—and play— with new-found —5team and electricity, mostly— tools, probing. into the eternal he has saved his muscles, muitisecrets of the world. plied his effort, cut his hours, To ‘most men business in the &nd reduced the price of what he last half century has been little Makes so more can buy it. more than a continuation of the! It is because men of inquiring, struggle for security, the tiring minds have literally bartered of muscle for bread and shelter, their years'for better telephones, Yet Edison, or Marconi, or Ford electric power, transportation, or Carnegie could never have electronics, chemicals, lubricants, made their lasting impaéts on metals and food. civilization had they been Iabor-i * There, has been, the tireless ing for bread alone. thrill of adventure in 't the disTo the men who have cut [covery of the siilpha drugs; penithe paths. to better living, dis- cillin and cortisone, covery has been play, an ex< | Inspired, they have laid their ploration and often rearrange- fruits at the feet of man and ment ‘of truth. We call It have opened up the world of} science. | wonders which, while in plain! The world has been. rebuilt in sight, was hidden for centuries. | © Who would try te count the myriad of | The Last Hal contributions - the business world has, rage made to better ving strce 190607 7 i () ane. cold, know. thar. all Baton oA SO TAA DECI “WE TRIE Ber he
the 1a8t50 years. Man has done it for his own comfort and con-
sn noses
electric power? Ox was it radio? “Or the dirplane” It was the ghip that found the country, Then the horse carried | men to the interior. Then men ‘cut down trees and built homes along the streams. On the plains
i they grew grain. They pushed | farther West, built roads, then for the stagecoach, now for the automobile. Steam and electricity stepped up the pace. When people moved far from one another they had to have the telegraph and the telephone, pas-
The Next Hal
about the next 50 years. The favorite is “—if we have another 50 years.” The quipster is talking about the atom bomb, a source of fear to all the world. But you may alse remember the terrorizing stories shout gas and germ warfare. Somehow neither of them wiped out civilization. And a good guess is that the atom bomb won't either when and if the time comes to use it: : + American workers will have to be careful -in the second half of " the .century. They are going to have a lot of time on their hands. And idleness hurts men and nations more. than anything else. It hurts them where it doesn’t show until it is too late, spiritually and morally. In shelter the big house seems to have gone forever. . Small functional houses will prevail. And clothing will change. “fore of it will be made of chemicals which, will outwear the natural wools, linens and cottons. }
senger trains and coal to run them, Oil changed the world. It had | power for automobiles and later diesel engines... It provided lubricants and medicine and dyes.) Man is working to make life easier. The electric eye door at the super-market does that. So does the automatic transmission for cars. Everything man has done has been for himself. But he has done fe in an eagerness to find! new ways, tramp through virgin | fields of thinking.
In the
pay envelope, then surely in other:
New labor attitudes will stay, but| if unions are smart they won't! ride the drops dead.
west to develop fast. It will mean]
whole country, new markets for stoves and refrigerators; deep freezers and television sets. The government will continue to crack down on- big businesses, trying to break up’what the politicians call monopolies, where the field is dominated to the extent that there ig’little competition.
Capp E t fooled most Of us. The The Last Year ro bar aie on of us wondering if “the depression” had tome, ’ Then the steel and coal strikes put the brakes on business. Steel's settlement on the perision issue followed the same course steél had followed in the post-war wage raises. Steel raised prices. But coal is a different issue. In the public mind, and surely in the minds of the coal produgérs, John I.. Lewis has reduced union mining to an economic racket, taking, Bet your blue chips on ft. a “cut” on each ton of coal mined for his welfare fund.
playing the game think the score will be.
It is going to be a good year.
black spot ong Homes Contest the ‘business horizon at the mo- Unobserved Here
‘ment, but there may be others The big unions will go out for; Today marked the deadline for
another wage round come spring. submitting entries for the naSteel production topped any pre- tional neighborhood development war year by millions of tons: And .ntest. retailing staged a sharp come- . back in the last quarter of the But it _year, winding up not nearly so dianapolis. bad as was expected. Leading architects. and project The year ended without having developers ignored the National a depression. And the credit foriAssociation of Home Builders this goes jointly to American busisiess and the government, the contest. ' Local -plans for actual first by = watching inventories construction aren't completely, carefully, and the second, unfor- mapped, they explained. tunately, by deficit) financing, a| Winning plans for the “neighborrowing from the future. borhood of the year” will be disThe stock market thinks next played at the NAHB national) year will be good, "Prices have convention ‘in Chicago next! been edging up. And while most month. people do not buy stocks, "it is| The association's land planning] good to know what those who are committee Staged the contest.
Coal is the only
went unnoticed in In-|
Sow stand wah sar: route] i
= What was most’ “Important, the attomobile ‘or the wrowth_of
high-powered thinking sonch] you've probably heard some wisecracks
Wages will go up, If notin : the).
business horse until it Look for the South and South-|
much to the prosperity of the!
January-to-| |
faster transactions for real estate {buyer and seller in 1950, Mr. Carr
leiency and accuracy.
land
Holds Buyers’ Market
{the demand for quality building. {
ms wn ll on we en ow om we a en SE ER SE A eee vee ae Se
benefits woven into contracts. i
— T foe
Real Estate Firm
Big Sales Year | “Jack C. Carr tipped his hat to the public today. “My friends and clients helped ‘make 1049 another banner year for the salesmen and me,” affable Mr. Carr said. “They made the sale of 550 units, a $5 million volume, possible last year.” With plans for making better,
On at High Pace Till June at Least
Homes will be nifty in "fifty. The construction outlook loeally—continues to promises to keep its<glow as January slides into June. Residential starts this year will equal, if not surpass ing record rected in 1949. Continued demand will uphold Indianapolis ‘homes in 1950. But this will be “marketing vear.” People dre shopping cautiously, They're feeling the cloth. not pouncing on products “as if rationing boards were still functioning.
AS
ber of building starts
praised his salesmen for effi-
His staff is headed by Guy BoYd
H. A. Johnson, Al Lachnit, Walter
the
“Home Building Outlook: Realizes Another Equal to or Better Than '49
Construction Activity Expected to Go
gleam and
uilding To Exte el
renga CREE EEA
the bufld-|
city of
generally
'Reynierson, Bob Johnson, Harold The demand‘ is strong for this vear will have the answer.” Rhine, Jim Pennington and Ed three-bedroom; one-fioor houses SAM. WIDES, Wides Realty Co Hyde, : in the $12,000 to $20,000 class. — The pre-war pattern of betterhomes {s
ling the saturation point, but more starting to reappear. projects are planned. There are rental vacancies. Bu _A' $50-a-nonth units would go like . if it could be
¢ | corded here in months show that. “But construction looks good. stone’ and brick
Boon to Tile Industry NEW YORK, Dec. 31 (UP) 1950 buyers’ market in the build-/beer on Sunday . ling field would be welcomed by the had. - ‘nation’s clay wall and floor tile |industry, R. E. Jordan, chairman Marion County builders. Here is of The Tile Council of America, what some of them had to report ;oq0"vo" e006 000 r said Soda, : tn specifically: demand.” uc evelopmen e pointed| . out, should boost sales of the 3500) gy 1" HALL, executive of Hall-| A, H. M. Graves, Hottel and president of the Mar-| Graves, Inc. — clay tile contractors throughout); County Residential Builders the country, since it would betterfiyry ie there may be fewer num-
ange.
i ® oo» v ® nm =
y iad
Smaller economy homes are near- type trade-ins on: new
A. H.
— ber of deed¥ and transactions re: the
| includes Walter Stone, Jim This will spur competition And ment market this year. . And if Hamill, Bill Chestnutt, H.R. Don- in" turn “insure -rhore -faverahle io happens, we may have an(nell, Ed Johnson, Dick Clark, Bill financing. Prices, however, will other big construction year Hawley, G. R. Thompson, L. N. not dip as sharply as shoppers Nevertheless, the outlook is verv Pope, Bill Boyd, Floyd Brown, would want. Reason: Labor and good. The big question is: What Robert Sturm, H. W. Pennington, materials have firmed. is our capacity to absorb? Maybe:
The numpast few next year
We're planning 40 three - hedroom These are the comments Of , 0 6q on our 100 lots in E. Kessler..Blvd: They'll be in the §14,That's the
| |
A {
i
More Meat Due ~For New Year
Predict 3 Pounds
More Consumption
By MARION'CRANEY You'll eat your weight in meat this year . .;. if you weigh 150 pounds.
Livestgck market observers
) k ' forecast more meat for America’s there will continue to be a big Je-
mand for the better constructed and higher-priced home here. We may have a no down pay-
tables in 1950. In fact, there'll be three pounds more consumption per person this year than in 1049. The old mark was 147. pounds The high rate of livestock that flooded market centers last sum-
mer will amble into this year, the observers predicted. ; Turkey and Chickens But today, blurry and cleareved Hoosiers “will sit down to
another holiday dinner of turkey or chicken with trimmings. More poultry went over butcher shop counters here this week than meat products, a survey ‘showed. TTT TTT Bargains. on ‘prk products were extended ‘for between-holiday snacks. Hams followed last week's. sales and ran a close second to poultry purchases, however. ‘ Steers Sell Lower At the stockyards, weaker re-
© teipts during the four-day week
M
(Continued on Page 28, Col. 6)
+ attributed “The outleok is prices here.
* NOW "i=yz.: This od po ramblin ach Some sold by Barth Realty Co. to Mr, and Mek. Ds doryanda It is bing och diana lime and St. Meinrad stone and veneer. The wood trim is Douglas fir. ricted of | ON . with full basement Fn two-car garage. age. Tou house, at 4708 E, 48th Sho wa bt by In IBimagely Rumesaing Cu
steadying pork] More than 42,000 hogs went through the gates this fweek.
to
posite idea
ro
5000 New Dwellings Slated in County, Million Over Nation
A over’ into 1950. million in the nation.
[to buy. They've got money in banks, bonds and bedposts.
“cheaper” notes in front of tion have the groundwork for lhome buyers. Competition the future, Water, electricity, gas |does this, Loans will be more enter homes as soon as the key | favorable. lis sold. But there will be no sub
not dip much.. Employment and {material costs will level off.
{fly as builders here eye the $50 {million -volume produced in 1049. {This year's activity will approach -|the record 5065 dwellings started
{here last year Gingerbread went out, plumb The nation’s one million non- Ing came in, : Garages, electric lights, lowe
farm units were worth $19 billion in 1949. They snapped the 1925 record. another mnear-record.
ng fast.
fourth quarter of 1949 and helped rooms. Insulafion came Tater m bulidern. Beale ad :
‘bulge with” dailding permits, real sitting’ “parlors.” estate transfers, deeds ahd.mort{gages written in the final months. Woodrow Wilson.
pushed builders to their goal apd with bay windows, front and side beyond, of home dwellings
labor roll-call spurred production . also. :
building
[workers full-time jobs and top wages,’ and fire "houses. . pdependent ~ builders moved! In 1900, homes in. the mile
ipto the market with minimum| square had electricity. There wers feapital. They ' joined the larger 2000 then. The toaster in 1905, concerns, “helped make the 1949 washing
tical.”
There were no expensive users of electricity. . restrictions on materials and = Consolidation of various power {methods. Marion County home firms in 1927 produced - today's
| ket for homes under $10,000 and usérs of gas when the 20th cen-
| duce a 16 per cent dip in single- panded as the population grew.
itarian home will fill the pockets 1ate 40's. From 197.227 Johnnie~
attached “the house foaty
Into’
Increasing Need Seen for $70,000-$15,000 _Homes; Slight Drop in Price Tags Hinted By LARRY STILLERMAN THE BIG 1949 home building boom will bounce right
Builders are out to erect 5000 more dwellings here, a :
Demand is still high. One in every four families wants
Mortgage mén will wave Utllities and mass 8 transportas
way for Indianapolis. Costs, pop= ulation are prohibitive. | Zoning officials insist on parks, schools, shopping centers in all new communities,
The Last 50
Price tags on homes here will
But hammers will continue to
ered ceilings, streamlined kitche ens became common place in the first 50 years here, When Mama's place was in the kitchen, bigger homes here had Aw rghove; Hrapiages. Galore. S04. DAE. ALM oon ir oe
This year will produce
People are looking hard, buy-
Phe raovedrihte
er
PRA
Op the Ceplurg. os Economy trimmed. “frogt Tr “Bick” Constructs
tion and plumbing came with
“canst
uchdown. Courthouse records
Demand for low-cost housing’ :"“Hoiges, big and small, bulged More than 60 per gent starts here ‘were for under - $10,000
New industries andy the skilled
porches. The auto shrunk these features. Period homes were as popular as the Charleston. The colonial is still popular in Indiana. in r t Zoning arrived in 1922 when h_Jresidential home buyers objected to rubbing skilled eaves with stores, filling stations
The open shop here brought
machine in '07, vacuum cleaner in '08, refrigerator in '13, in '22 spurred domestic
mark,
The building. code ‘was “prac- radio
{buyers didn’t have to pay for ex- IPL, There are 140,000 homes {clusion of technical advances in using: current in the county toe
building. = day. 19,000
There remains an active mar- There domestic
were there appears an increasing need tury was ‘born. Today there are for medium-priced dwellings be- more than 110,000 meters in Mar. . tween $10,000 and $15,000 here. [ion County. The last half of 1950 may pro-i Water and transportation ex
| family-home starts. But the out-| From a single truck and open air look here this year is still good. cars, mass riding carries patrons
over 257 miles of tracks and The Next 50
Sires today. Like power and gas, transporIndianapolis, its residential gir-\4a¢ion consolidated loose ends in dle off, will continue to take a {je early '30's. Only water flowed smaller size house dress. steadily through the same plant spreading organized in 1871 here. and beyond! “Business and industry pushed The utili- the boom years in the ‘20's and
Housing today is out into the county with functional homes.
between the main traffic arteries straw-hats and Gibson girls live in the next 50 years ing in 44,842 houses 50 years ago, The main push will fan north-/ Marion County today is home to ward. © Railroads and industry 520, 000 living in 145,000 dwellings. will slow the residential .growth
BE I ee anges will Stock Exchange Seats Show Drop
Soundproofing of rooms will sponge off-the noisy, fast living! tempo, Air-conditioning and systems of dust precipitation will ‘ease the burden of housekeeping. ‘Outdoor living will be more practical with electrical or chemical “screens.” Bugs. won't dive into picni¢ hams. ¥ Overhanging roofs will. make a semi-porch around the house. Homes will have a sheltered patio ook.
brush aside /advances. made in the first half of the 28th century. Innovations will bé gradual. In the next 50 years, stairways NEW YORK, Dec. 31 (UP), wor probably will disappear, roofs will Néw York Stock Exchange “seats flatten. walls move into walls, consistently sold below the year floors radiate heat, atom replace before in 1949. today’s fuel, power zip through the Through Dec..13, last, the num= alr in ether waves, turnpikes Der of memberships ‘changing pring a commuter into a huge In hfnds was 34, and the average dustrial, commercial metropolis at Price was $43,147. In the full year nigh speeds 1948, sales numbered 35, with an Home .will he a place to live in, average price of $56,714. ' hot to da chores in The 1949 high was $49,000, and Smaller homes with slanting the low was $35:000, while the glass picture windows and glass 1948 range was from $68,000 to plack flash will highlight one-floor $42,000: plans minus stairs. Bedrooms will EE get smaller and smaller. They're Hog, Sheep Prices sleeping quarters,” not living . rooms : "Lower During Week : Rehr VIL portal ne CHICAGO. Dec. 31 (UP) _liog A f 8 8 r ) ort-4o. “be h : and {384 sheep prices. closed slightly varied, gains on some types offset by losses to others. Choice steers and heifers were scarce and strong while other grades were unevenly 50 cents to. $2 lower. Cows were-steady to 25_cents higher; bulls 75 cents to $1 ‘higher and stpck cattle weal to 50 cents lower, Hog “supplies were approxi mately 12,000 larger than last week with the market lower three days out of four.
F575