Indianapolis Times, Indianapolis, Marion County, 4 December 1949 — Page 49

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_ Section Four

This Week in- Business— “Give ‘Old Joe’ Top Billing

Manufacturers g on Public to Avoid a Decline

By HAROLD H. HARTLEY, Times Business Editor

POOR OLD JOE used to go to work before daylight. Swinging at his side was his tin dinner ‘pail, its turret filled with hot coffee which would be cold before noon. He was on his way to work his heart out for 12 long hours in an often-damp, peorly-lighted factory. On Saturdays the boss sent around his pay. He got it in cash, right down to the last Indian head| on. He is boss of the balance penny. sheet now. & Joe doesn’t work fr th k But Joe has turned out to of early morning to the dark of be quite a man. He's important night any more. .And he doesn't] now. He's given top billing in the/ carry that tin dinner pail, either. 1950 forecasts. He now climbs into his car and| He controls most of the spend-| purrs off to work, parking in the ing money in the country. He can| factory lot. At noon he eats hot

food, and drinks “his coffee hot, turn the spigots of prosperity on| in the company-subsidized cafeor off at will,

| teria. He gets roast beef and He feeds the gas to the eco- (breaded pork chops, potatoes, pomie engine. He can coast, | vegetables, and pie and ice cream, open 'er up,” or put the brakes |if he wants them. Factories have found food is important.

6 New Day’ They don't stint. Plants’ meals today will A° those of the hest hotels and sit-down restaurants. Joe no longer has to listen to the clang-bang of the factory. Sound-proofing has taken care of that. And he often works to sweet, soothing music piped over the public address system. It all started back in the early,” f Thirties in that remark about the(have been pushing up and up. | “forgotten man.” And since then | His hours have been shortened. Joe has been anything else but His factory is well lighted and | “forgotten.” ventilated, and there's a coke He has been “remembered” machine handy for a mid- -morn-| with gold watches and service Ing refresher. { pins, and company picnics with) The money has been sliding his| free food and beer, and the boss way. Of course, the more he got,| = occasionally taking the bat in the the more it cost him to live, It| softball game against his doctor's|works out that way, for he is his| orders. own customer. He has to buy| For at least 15 years his wages what he and other workers make. | : Now big money interests have fi-| Invest, Little Man nally awakened to the fact that| the “common man” is well off. When taken together the workers of the country have and spend far more money than the bosses | and factory owners. Even Wall’ Street, once smug and fat, is beckoning’ 1 to | the a ay a tow storks, ins [saying that business will have to

‘ . look to Old Joe, and others earnvest in the growing prosperity | of the country. {ing $5000 a year or less, for fresh

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bigger production makes them ‘Date of next year's Press Club day, May 18, The typewriter and microphone boys are going t0/pecember deliveries began this

Emil, Schramm, president of the New York Stock Exchange, here a few weeks ago, said tha] industry is trying to get workers interested in risk capital ven-| tures, a fewishares of General Motors common, or Du Pont, Dow| Chemical, Freeport or other blue

chip in¥estments.

money. He controls billions in earn-. ing power, E bonds, savings accounts and real estate. He is our source of energy and wealth, and so long as he has thé big money, the bottom won't fall out of business.

Is about 1950. So long as

Roger Babson, one of the -old- Old Joe is in there pitching it will est © economic crystal-gazers, is/be practically as good as 1949.

One Second

Competition has hit the gasoline trade broadside. The big companies are begin-

ning a furious fight for the driver's choice.

Standard Oil of Indiana in a well-timed promotion has launched |

a new 1950 model Standard White Crown. -

The new gas, according to F. McK. Blough, _manager of the In-

dianapolis Sales field for Stand-| ard of Indiana, is engineered for “one - second starting” plus “19 per cent faster warm-up than gas-| olines in general use last winter.” That’s what motorists have been looking for, and employers, too. There's nothing which comes closer to breaking a man’s pledge| against profanity than to allow himself just enough time to get to work, then ge into the garage| and find his car won't start on a cold morning. The haven't been sleeping, even if the

we are working pretty fast for the {every day use of the higher octane fuels which work best in high | compression engines. But the gasoline companies will| tell you that they make the types

lof fuel which will work best

the average car. They have to

| That's their big market.

So when the higher pe.

sion engines are used in almost every car, the gasoline makers will turn out the right type of futures held fairly well to last gasoline companies| gasoline almost overnight. those boys! of Trade this week and even automobile engineers say they|who turn the black crude into/made some improvements.

They never loaf;

lines.

Long and Low 3%

ably see a bigger difference, .

| June. il

ra Bi a 1950 automobile along side

a 1930 model and you'll see quite a difference. Put a 1950, house alohgaufe a 1930 house

So don’t spill any tears on your |lape

he Indianapolis Times

SUNDAY, DECEMBER 4, 1949

"| When ‘Is the Right Time for

VERY woman has said to her husband, at one time or another, “Jim, we ought to be thinking of buying a home.” = rr i “ And almost every husband agrees. But usually he replies, “That’s right. And we'll get around to it as soon as we can see our way clear.” What most of us overlook is that the way is clear now. It was never easier. FHA loans and liberal bank credit make it as easy to buy a new small home as a new car, with about the same down payment. So much down, and so much a month. That's the American story. And that's how people buy houses. ~ ~ ~ - » . ABOUT THE only difference between renting and buying is that you become your own landlord. You pay rent to yourself. In time that makes another difference. There comes a day when you touch a match to the mortgage, give your

So You Want to Buy « a Ho Lg

This new three-bedroom home in the northeast section costs

on his GI-FHA loan. He should be earning $400 a month, according to acéephabls amortization

Comparatively new, this five-room frame. 4700 east cost the purchaser $8750. If the home-owner put$1750 down, he is paying approximately $60 a month and should be taking home

And as one motor maker put it, |

corn and soybeans against export

{

and you'll prob-| some corn, and Denmark took

Then if you still are not sure, drive around the near North Side

and see some of the architecture You wouldn't build a house; =. along the 1910 lines today If somegne gave it to you. ~You will see a marked aifterence, a noticeable stride ahead, when you get the first look at the Silver Anniversary Model Home to be shown at the Fairgrounds in April. J, Frank Cantwell, whose untiring ingenuity is the hearth of the home building indus in Marion County, this year urged,

on paper, In designing the 1950 Model House,

Home Show Committee, they ran!

Automats

coming down

of the early part ¢ part of { the century. | | predominantly to to the 1 long, low

ranch type, although there were _ |several cleverly conceived “split-|the season,

level” and “two-level” designs to

plague the judges.

But the architects seemed to be thinking in terms of stairless houses, without basements, smaller bedrooms and spacious living rooms. They went in for

t! lots of fresh air and light with

huge picture windows.

The committee will pick the corn crop. architects to unlimber their imag-| winning design by Dec. 15. And western states was estimated to|— inations, Jet their dreams flow out it won't be easy. For once archi- pe 250 million bushels.

tects have broken with tradition.|

They have, almost to the man,|the week with much of the selling! Last Friday when the 17 com-| designed attractive houses with attributed to cash interests and’ peting plans were opened by the only one purpose in mind—good realizing. However, the situation

| living.

in price.

Nash and Lincoln-Mercury dropped about 20 per cent.. The reason:

turn it on hot next year. They ise to give the show Flo Ziegfeld zoom. Incidentally, the Press Club is setting out a cheer| bowl a few days before Christmas, creamy eggnogs.

Bottled . goods makers are head motor, not an L-head. The|other grains in any direction and * pointing out to Uncle .Sam the nsw line is called the L-line, but, number it's not an L~head motor. That's

increasing of back into business. Back in the

hills of “Kaintuck” and Tennes-|-

see smoke is rising from fires under the mash pots. Arrests went wp 18 per cent last year, Inside gossip Is that Con-|

_ gress let the railroads down In!

failing to répeal the tax om, tick-| ets. The tax is 15 per cent, so the railroads petitioned for al 12.5 per cent fare increase , . . and got stuck with it. If Congress| had dropped {he tax, fares ‘would| still be 2.5 per cent cheaper the radiroads would be 12.5

¢heaper, That's Gridiron Show will be Thurs-

and She

the American way.

——————h

cent ahead. But it didn't work Week. but were not enough in

out that way.

Don’t Be Confused Department: ing of the current month- against The new International Harvester purchases in deferred positions,

isions, | Yesterday when the government

Those clutchless transmissions for cars are Within a week Buick,

trucks are powered by a valve-in-|

the kind IH just scrapped. END OF AN ERA: Chesapeake & Ohio at long last has | dropped Its credit ticket syptem. C. & 0. once boasted that you could lift your phone and get a reservation, train and get on, and pay the ‘bill when it came in the mall.

The railroad business is get- |

ting tough = dollarwise. The credit card system Is one of the “fancies” CO. & O. had to oy the wastebasket.

go down to the |

{the first 10 months of the year.

$240 a month from his job.

Grain Futures Hold “Fairly Steady

Improvement Noted

In Some” Instances EY CHICAGO, Dec. 3 (UP)—Grain} ¢* .-

week’s higher prices on the Board

One kind of demand that was evident rather generally through the week was buying in wheat,

sales of the cash commodities. Norway was a buyer of United States wheat, while Ireland bought

{both corn and soybeans. Flour Trade Improves

Most deliveries of wheat sold steadily at the highest prices of | with December showing the best strength despite some {selling against purchases of the i distant months. There were indi cations of a little imaprovement in the flour trade. ) Cord was inclined to be some-|

but this was corrected | reported that corn borers had done considerable damage to the| The loss in six mid-|

Then Here's How to

This Is the First of

Soybeans sold lower early In|

began to improve Wednesday, i baby on the way.

Cash Beans Gain

Recent advances followed re- gow, til {ports of higher prices for cash vage pig ng Jisee: busi beans and a firmer tone in soy > a8" business, bean ofl and meal, ‘Tenders on 100k to you? No chance of immediate layoff? All right, Now, have you got at least 20 per cent of your dream house's purchase price? That's the minimum most realtors will accept. If you can put down more, you'll ease your payments, How much are you willing to put Into’ monthly payments on your house? Be honest. You don’t| want to wake up some morning being pinched by a foreclosure,

amount to be any appreciable in{fluence aside from scattered sell-

Oats were reluctant. to follow!

held fast to last week's prices. Rye, however, showed considerable independent strength, The trend in lard was to a slightly lower level.

This comparatively old 10rcom home 1500 east was sold for $11,500. If the purchaser paid $2500 down, he has a $9000 balance on this four-bedroom, brick veneer structure. Current real estate figures indicate the owner should earn $400 a month,

(what easier during several ses-| .. Ta =

Take a Look at Your Salary—

So you want to buy. a home today. Well, let's sit down and. figure this thing out. First of all, take a good, long look at your wallet and then tract the grocer’'s bill, the price for Junior's new teeth braces and

| ‘Then decide the minimum house acceptable for your family. - Neighborhood, nearness of schools,

rices Of Homes Here Levelin

You to Buy a House?

wife a big hug, and dance around the room with the ahildren. It's yours, The right time to buy a “home is always the same. It's now. And the kind to buy also is always the same,

' "It's the ope you like and can afford.

You get your money's worth today, more living: per square foot. And you get something else. Yoyt deed is your magna carta of citizenship. You be an important part of the town.

YOU "CAN stand on the good earth You own and know it is yours and you can have'it as long as you live. When you die you can say who gets it. Freedom, and the “blessings of liberty,” take on new meaning. And the word “Security” is spelled out across your little patch of ground. Yes, the right time to acquire your own “little acre,” with a house on it, is always the same. It's now, when you want it, and when you need it.

me—Here' S How | to Do lt

‘$14,000. The home-owner is io pen more than i month “rental”

ifi Cites edie

‘ R . pry 4 g : ®

|Redltors See No Charige In Market for Next Six-Month Period

Find High Cost, High Turnover Days

Over, ‘Boom Premium’ Erased By LARRY STILLERMAN Price tags on houses, medium to small, won't change much in the next six months, " But if you're looking for a fancy brick model in a wood« ed neighborhood, or a’ rambling ranch type, somewhere be« tween $25,000 and $50,000, you may get it a’ little cheaper next summer. It will be six months older. Prices of older houses in established neighborhoods will follow the price levels of the new ones. They will remain near today’s level. | pointed out. This is the outlook for the first] Guy F. Boyd Jr, youthful-looke half of 1950 by local realtors, And|IN8 general manager of Jack they view next year's real estate| CATI’S huge real estate brokerage, barometer with an optimistic eye,|Shuffled abstracts and mortgage Leveling-0ft Market |contracts and said: But won't that well-constructed three-bedroom frame house on Rural St. ever come down from $10,000? And ho wabout that brick veneer dotible Joe Homeowner bought In 1938 for $7500? It shouldn't still be $7500, or more today, should it? Let's face it. Home prices are going down . . , not in the

into the pre-war annual cycle of peaks in fall and spring, he

SU gS FO RL SH ARON OO CN dy DER

rom

The the Brightwood section should be earning $200 »

to i $50 th “rental.” The home costs $6250 epprotimately hae pu tt own $1250. If is an older home.

Council to Study

Program” Outlined In Letter to Units Effect of weather and climate in design and construction of housing will be studied by chapters of the Producers’ Council in 1950. . Charles M. Mortensen, execu-

lined the am in a letter member chapters yesterday, Basic panel discussions involv. ing Indoor climate control, construction problems in. classroom lighting and advanced of retail establishments will highlight the programs, he said. Results of research in clima(tology and its significance in loication and design of homes will bo be presented to member chapers, Over-all Analysis

“The. indoor climate control program will present an over-all analysis of common building {problems and show how each type of bullding material contributed to a solution when combined efficiently with other products which go into the structure,” Mr. Mortensen explained. Architects and builders will be invited to chapter panel meet{ings. The meetings will be set by

Figure a Series of Articles.

cretion, he said.

Hardwood Sales

shopping centers, transportation, | Rise Forecast

\Dascant, you'll pay approximately| Sales.of northern h & month. ’ ardwood , flooring 1 pproxiTaxes and.Insurance Mill mcreass -. 4 Don't forget taxes and insurance on these deals. Going back over these figures “then, it means you should be taking home between $65 and $85 a week, depending on your mort-

the same period last year, This was the prediction made by the stitistical department of the Maple Flooring Manufacturers Association this week. The forecast was based on the 70 a pur cent increase in business

gage. , Realtors figure what you can|, th October, 1948. ow business

afford in today's homes on a 1}! per cent amortization basis on the by unpaid balance. Simpy.) one|, © rd week's wages should eq one month's “rent.” fooring amounted to 3.6 million

Another simple method would poet,

Here's, how most realtors will] size up th he situation for you: On a $10,000 dwelling, you've got, {ta.put down at least $2000. That's {the 20 per-cént minimum, You're left with an balance. On a contract basis,-you've got 0 pay 1 per cent per miohth on deal. That s $80 a month, And

11949 Home Building At All-Time High

WASHINGTON 1 Dec. 3-—Home| {building hit-an all-time record in

$8000

By the end of October 843.000, starts were. reported by the Na-| tional Association of Home Build- the

ers, compared with 814,000 starts fon this basis you'll pay out your realty row.

in the boom year of 1948 and 710,-/10an, plus interest. in approxi-| 500 in the “first 10 - ‘months of mately nine years. 1047, '

On a 15-year rage at 5'to buy one.

be to double ‘your annual income Heat Abs b ing Gi WE

to determine the price of the

{home you ean. afford. -That ls, | {$4000 annual Income for an $8000 Available to Builders home, | Glass which absorbs heat Is

. The transition today in Marion /now available for home builders. County is toward a buyer's| The glass, similar to that inmarket. Prices on homes are notistalled in windows of the United going down, That's the word from _ And if you really want to own (rays. a home today, you'll find & ‘way

Ect of Weather|

tive secretary of the council, out- in from his Chicago office to 30] In®

sub- individusi chapters at their dis-| §

mately 50 per: cent in the last| quarter ‘of 1949 cofapared with |

Nations Becretariat, excludes about 34 per cent of the sun's heat|

Mr. Duck stated. Real estate sales are sliding] that's s certain.”

Adventures in Wonderland— Dual Looking at Homes R

y Sunday Afternoon Tours :

And Builders Are Delighted—the More They Have the Meirier :

MY WIFE AND I have joined the greatest group of adventurers n wonderland since -Alice took her little trip. We've abandoned the weekly Sunday afternoon trek to the folks for tours in and out of homes, old and new, crackefbox and rambling. ” Our companions include from 200 fn the new Bonies to' three couples in older dwellings. Like most of our friends, we

believe the trips worthwhile and visitors think about more than an avocation. system of ‘open house’ stacks More than 70 per cent of us| up against ‘appointment only’” oe aon axe var iat, trip tn are map your definite buyers, The Times real estate

i I

i i

. = The builder of the new homes is more than delighted to display his wares The most visitors the better. He's a producer snd the more ‘who “oh” and “ah” at his produet, the better his chances for a sale, The real estate broker prefers appointment ‘showings of his listing. He's mainly concerned with ‘personal service and he can't give it to large

turn they had jibs tossed at them by the musical Haymakers and board members. Prize winners, who walked off with wallets and traveling kits, were Alan Warm, L. H. Lewis, {Dave Woods, Fred Davis, Jim Minton, Bob Bowser Jr. Joe \Schisla, Herman Greenwood, C, #8 R. Fant and Neal Benson. § Candidates up for three-year posts are Guy F. Boyd, manager @ of Jack C. Carr Co., and former | Board secretary; George H. Dirks,

[on Paul L. McCord; Mrs. Marie |W. Huntér, owner of the W. R. Hunter Co., and presently secre

oups. “But what we earnestly want

1 |Ine., former PMD head and board % |director six months; A. C.Mold~ § than, “mayor” of Speedwhy who

man with Home -Buliding Corp.:

Holding Up TR ' WALLS ARK supporting the I of homes. Plaster and pastels are pushing the deed right into the hip pocket lof the Sunday afternoon home | visitor, * |. And the builder helps ‘smooth [the delivery of the deed by plastering kitchens, bathrooms and |nallways with pale greens, heavy . browns, aqua blue and maroon. | Wallpaper takes only one side of the room. But it's. a far ery from mother's selection of cherry

Mr. Keller

Another function of the glass is etially regluces glare.

2 that it ma

(Continug wage.