Indianapolis Times, Indianapolis, Marion County, 28 August 1949 — Page 41
DIANA)
8 of atten ntz of De 29 years as ineer, His vel.
ny with an n tools and. oyee. The es earn an wages and
§
Indianapolis. Paul Pike, president of the Indianap-| olis Home Builders, had a $28,000) house open
8
deal.
Sales Still -Off-
as 40 per cent since the ployees on a 32-hour week.
Said one manufacturer, “We nré sit
Another said, “The only optimism We're looking for opders, not talk.” This leaves the September question mark bigger than ever with the important factor of released farm labor getting into the unemployment picture late in Sep-
businessmen with top
Why Businesses Fail their feet flypapered in thé bankruptcy courts usually blame “bad times,” selling to poor credit risks and other factors beyond their
control.
But nine times out of ten if they look closely enough, they are
likely to find their trouble in the accumulation of little things. Customers like to do business with a firm that keeps its word on quality and deliveries to the Jetter. When a customer pays good money he wants good merchandise. And he wants it when it is promised.
One of the fairly big motor|
companies which once i1ode the sales curve with the top five, was never able to come back or keep executives %“ecause it couldn't keep. its promises, - Over-zealous salesmen continually kept the company in hot water by promising more than it can deliver. And the company had trouble selling a customer twice. The same went for its dealer reJationships. The company had difficulty keeping good _dealerships. When the company failed to deliver according to promises, the dealer threw the franchise over his shoulder and called it
good riddance. Take the little business men. They have to follow the same rigid rules. Last
Next Year's Cars
The small car owners keep a
But if they do a little thinking, they will find that the motor in-
dustry has a pattern, a cycle
through which it usually turns, wi
adding “Improvements” and changing a little each year. Our Detroit informers tell us that next year’s Ford, due out late this year, will have little body change. The reason is wrapped up In the millions poured - into new dies to produce the revolutionary Forty-Niner. But it will have front end changes, and an automatic transmission if the buyers want it. : Ford has had an automatic trdnsmission in the works for some time and is still pushing it toward perfection, but it won't go on unless huyers want to buy it. The Ford for 1950 will look different, but the changes are expected to be mainly front end
Levels At a Two-Year Low.
(sion. When it doesn’t, we quit and week a customer|take our money elsewhere.
Americans have lost none of their interest in the ¢ver-changing models of motor transportation. No sooner do they buy a new car they begin to speculate about the next year’s changes, '
(iis HHH HE 4 i
Jil i di
I have seen
dise, priced flare for dramatic holding their own. : Those who have the promotional plus-factor in their favor
the optician brought out a smaller lens and said he had made a mistake, He was told to come back next day. It meant three trips to the store. In a department store a customer was sent to the fifth floor for merchandise, then floor and back to the fifth floor.
Failure is a disease of irresponsibility. We expect busses and
weather eye out for new models.
of the torque converter ype (simflar to Buick’s) which will be installed at something over the $100 mark. Chevrolet will develop more trunk room and more streamlining with probably a greater body overhang. Reports say that it will have no-hook front bumpers \similar to the new Buick Specials. Plymouth’'s plans are well veiled but the rumor factory has it that there is a shakeup pending in the engineering department to give the car more eye appeal and
treatment, interior trim and the
Breath of a Salesman firms are warning salesmen again that good customers do not sign orders at the “19th hole” with a hard-drinking order taker who pours expénsive drinks into his prospects.
What they've leaned is that forties or fifties, wakes up the next morning with cotton on his to: gue and a headache which he charges against the product. Noon drinking among business men is practically nil. Often it is offered at luncheons, but most
Sales Agents Named
zip next year.
Business is bearing down on the bottle. Substantial
the customer, usually in his late
the clubhouse bar, if he sticks with it, not only loses his order, but his job too. % . These are #cbering days for business, and salesmen, as well.
Railway Announces
Net Income Decline TOPEKA, Kas, Aug. 27—(UP) ~Net income of Atchison, Topeka & Santa Fe Railway Company in July and the seven months ended July 31, 1949, de-
improvement over the ures, Fred C. Gurley, president, Net for the first seven fnonths this year fell to $25.952081 from $33,606,424 the year before but compared with the corresponding 1947 period.
Sam White & Associates, 6362 Park Ave, sales company, have
“lin four midwestern states for
Norben, Inc, hostess-ware manufacturers, with central offices at 1012 E. 21st St, Norman H. Abrams, Norben
(and better) 1000-1260-pound
front higher compared with prices a
showed an 1947 fig.| AST
$35,134,117 in
been appointed en ornate of Lehigh University,
Fewer Hogs Hope to Keep Price From Falling
“»
1 higher. bull prices remained steady. Several loads of average-good low-choice fed steers
steers reached $28.50. Cows Reach $18 Bulk of medium to barely good grassers sold at $21.50 to
Choice ligh moved at $17 to §20 heifers brought $26.50 to $26.60. A few good and choice reached
$27. Beef cows sold at $1450 to $1650. Best young fed cows
{animation.”
rose 25 only on week-ends but every day
{have combined ' their advertising
$25. Eavey’s insisted yesterday that
tweight yeariingsithe store did not sell at a loss, return on their investment and . High-good but :
- Eavey's Super-Market in Anderson . .... BatHlefront of & a
Famers Market
lines to the tune of an estimated $2,500,000 a year. BEavey officials conceal their gross figures well but confide that their investment on the floor in stock, buildings and equipment will be close to the $500,000
mark. Made Bold Bid
* The store made a bold bid for town’s
thé opening of the new supermarket with food-o-mat canned goods slots down the length of one side of the store, a stand-up lunch counter, an on-the-spot bakery seen through windows by pedestrians, and a self-service
department in plain sight to “add
The store has leave-and-call-for| laundry and dry cleaning service and maintains a courtesy desk for the payment without fee of utility bills and cashing of check, and postoffice service including money orders. The other independents and the chains did not take the Eavey lying down. They took up the battle and meet prices not
of the week. Combined Advertising
The six independents Maler's, Hank's, Murray's, Mace's, Tupman’s and Payless Super-Markets
and this week published their second co-operative page stressing prices to meet the Eavey levels. John Buche, stockholder and vice president and treasurer of
ts say that the Havey store is selling Miracle Whip at a’ loss of 12%; cents per quart, and standard brand cof-
More Stores Open Than | Any Other Town of f Its Size pte Sharp Break
! open Ind., than any town of its size in the country. Behind the long evening and Sunday hours, lies a bitter : around the canned trade are the well-shrunk price tags of the Eavey Super-Market at 18th and Meridian where customers mill through five checkout
meat counter with the cutting Eavey, Inés’ grocery warehouse
} i i i
war. bakery, meat and vegetable
call themselves the “Super Six”| back up their insistence that the Eavey market is selling below cost by the fact that (hey buy
from. the Eavey warehouse in
Richmond, Ind. and presume to pay the same prices as the Eavey market. 4
Chains Meet Prices Two of the big chains, Kroger and Standard, which have stores within two blocks of the Eavey market promptly met the evening and Sunday opening hours, And they met the prices. The A. & P. has stuck to low prices, or the day hours. Thr Henry Eavey, 40, head of th store, also heads the Henry J.
at Richmond. He was brought up in the grocery business in Xenia, O., where his father was a partner in the Eavey Wholesale Grocery Co. His father now dead, the son has withdrawn from the Xenia company and puts his efforts behind his own warehouse in Richmond. The Eavey market has been written up in national magazines and grocery trade publications. It obviously leans strongly on volume where the profit items overcome the loss items. Lowered Their Prices - The Super Six independents advertised that a $10 bill spent in any, of their stores would take Home more groceries than at Eavey’'s. The Eavey management responded with another shrinkage in prices and a stiffening of the price war. Experienced grocers say. ‘“‘something has to give” in Anderson, and that few if any of the big grocers are making an adequate
effort. : Meanwhile the housewives of Anderson make the most of the price war, and the public sits on
fees at a 2% -cent loss per The organized independents who
|the sidelines and enjoys the fight. But the grocers do not.
reached $18. Beef and ay bulls sold at $17 to $19. Odd head reached $19.50. Vealer prices rose 50 cents to a top price of $28.50. Sheep prices also rose 50 cents.
Grain Prices Dip In Spotty Week
CHICAGO, Aug. 27 (UP) — Grain futures got off to a slow start on the Board cf Tree tuis week, cut an irregular pattern and ended mostly lower in sympathy with a weak market for soybeans. At the close of the Board of Trade last night, wheat was down mostly 2 cents for the period, oats about steady, and rye off 1 to 2 cents. Only corn, supported by a strong cash market, held
week ago. 3 Soybeans were consistently lower with a dreary market for cash edible ofls and extended losses sharply yesterday on reports of cheaper prices for old crop beans. Wheat was partially supported by the Commodity Credit Corporation’s better buying prices but the government was in. the market for only. an average amount and the influence was short-lived. Otherwise, there was little news of an Inspirational tone for wheat. Corn, however, was higher for three consecutive sessions, mostly on the basis of good cash prices and light country offerings. Also affective was the announced loan rate for southwest states which was higher than prices for new crop deliveries here. Oats held within a narrow range about midway between the market leaders, aided by a fairly good” cash situation. But rye ‘showed some pressure and favs ored the downside, ; ‘ Lard responded temporarily to export sales of five million pounds
but ranged lower on scattered selling induced by the weakness in cottonseed oil.
Morgan to Manage Ayrshire Collieries
Corp., will continue as a director of Ayrshire. The new general manager, Mr. Morgan, has been associated with the coal industry<since 1921,
4
president, ,sald charge
to Yugoslavia and some to Italy
‘Steel Key
eral land the inclination of businessmen to : award a wage increage and the steel conipanies were to accept, not wages rise in steel, but throughout industry. Walter, would demand from Ford at least what Philip Murray got Ditto John L. Lewis in| rg aa]
Outlook in the Nation—
Fall's here.
pore over incoming orders. air. customary upturn in produetion and sales? : The early evidence is Inconclu-| sive but encouraging. The down-| trend that began Mast fall has been,
checked. And that distinguishes|
end of winter. In February and|
August Upturn Gu
recent lows. Coal production is
war high. Sentiment has improved too. These developments can be assembled on the asset side of the buliness ledger: 1. The stock market, after making a post-war low on June 13,” promptly turned around and advanced 11%. Apparently investors and speculators could not resist “bargains.” Apparently algo they felt that business, profits, and dividends weren't going to pot. 2. Construction - has been strong throughout the year. The expected drop in industrial building has been more than offset by federal, state and local government public Works. Indeed, the value of comstruction was up 2 per cent in July over a year ago and employment, at 2,140,000 was up 71,000 from June, and off only 70,000 from July. Demand for housing ‘has been surprising.’ New houses started In July, at 96,000, exceeded July 1048 and were down only 4,000 from June. Usually contractors begin cutting down mew undertakings at this time, They don’t want to run into the cold months. .T 3. Businels Yoans have Increased three out of the last four
The decision
only would
‘Reuther in" steel. coal and the United Electrical Workers in the eléctrical equipment industries,
§
Business Rises in August; Will The Trend Continue? (Capehart to Speak
_By J. A. LIVINGSTON Labor Day’s just a week away. College football coaches look speculatively at what the alumni sent in. Sunflowers are in bloom. And businessmen expectantly of Indiana speak at the monthly
duction is in the bag. dustry is operating around 84% of capacity as compared with 71% in July. Lumber and paper production also have rebounded from
board were to do what no-
Change and hope are in the
; : Will autumn bring the|y. ro "ire forces of decline were|0f Cost Accountants Sept. 21 in
in full swing. No pickup occurred at all. The Federal Reserve Board index of industrial production dropped from a hig hof 195 in November -to 192 in ‘December, | 191 in January, 189 in February,
the end of summer 1940 from the|184 in March. By July it was Pressed
righted itself somewhat near the close of the week and final losses for the period ranged to around a point with a few specialties| down more,
Stocks Recover
Trading During Week Dullest Since July 9
NEW YORK, Aug. 27 (UP)— Prices declined moderately on the New York Stock Exchange this week. Trading for the five-day period was the dullest since the week of July 9. Highlighting trading was the sharp break on Tuesday. That
and it wiped out more than $1,000,000,000 in market valuations, The market, however,
Wall Street quarters were not alarmed over this severe break and most called it “purely .technical” because of the recent price rise which. saw the average make a new high fér the year. v : In the automotive . industry, Ward's Automotive Reports, leading statistical agency for autos, said that output of .24,143 passenger cars on United States assembly lines this week will boost
of 554,950 units, Steel Improves, Too
The steel companies also improved their output this week. The American Iron & Steel Institute disclosed that steel production was scheduled at 84.8 per cent of rated capacity, compared with 83.5 last week, . Elsewhere, retail trade improved. Dun & Bradstreet said that buyers were stimulated by cooler weather and with the shift of emphasis to fall merchandise, they bought in an accelerated fashion, The building industry had another good week. The ing News Record disclosed that civil engineering awards for. the week ended Aug. 17 rose to $147, 684,000 from $137,173,000 a week earlier, Electricity production rose slightly over the Week ago period. Coal production was an exception, with bituminous output falling to 7,540,000 net tons from 8,000,060 last week: ers ; .
To Accountants
More thin 300 central Indiana cost accountants are scheduled to hear Sen. Homer E. Capehart
meeting of the Indianapolis Chap ter of the National Association
the Marott Hotel. Other scheduled meetings and speakers are: Oct. 19-Herbert T. McAnly of the Ernst & Ernst law firm, veland, O. Nov. 16—Col, Willard ¥. Rockwell of the kwell Manufacturing So -
0. tts burgh, Pa. . 14~A panel on avosunting. Jan: 1 lar
ence KE. Sten his yg the int Co.. West Allis, Wis: 15—~William Comberg, director
down to 162. of the Mansgem Engineerin partment ot th Ae ona Ladies Garment Workers’ Union, New York City. -now, an August upturn in pro- ar 15-Clatk Shabino of Pest, Marwick, Mitchell & Co, Chicago.
The steel in-
up a bit. The miners, after all,
were on vacation in July. Automobile output has risen to a post-|
|
weeks. This indicates that manufacturers,. wholesalers and retailers are back in the market for goods. The period of curtallment of inventories is over—at least temporarily.
which started rising seven weeks ago, have held firm at their recovery highs. - And steel scrap prices continue strong. Reports from steel centers. like Pittsburgh, Sparrows Point, Md., Chicago, ‘and Birmingham indicate. that orders coming in are only partially in fear of a steel strike. Some steel consumers, apparently, permitted their stocks on hand to run too far down and are now actively replenishing to meet current orders. 5. Sales of worsteds have picked up in Boston and New York markets, Manufacturers of women’s suits are looking forward to a “good fall.” How much of this is based on hope and how much” on real business in hand remains to be seen. Rayon deliveries also are up. 6. Initial claims for unemployment compensation in the week ended Aug. 13 were at the lowest level of the year—an indication of pickup in employment,
of the Steel Fact-Finding Board
will be a critical influerice on costs, prices, profits
d. If the board were to
ray might refuse (though that seems unlikely). And again would. be a strike.
On the other hand, If the steel] For the present, therefore, the companies were to resist the Steel Fact<Finders hold the key| board's findings, that would cause to capital goods expenditures In! a strike—and again, businessmen 1950; For, when businessmen are|
raises costs
4. Prices of nonferrous metals,
|anything that upsets calculations — militates| ‘against expansion, But anything
pr. 19—John L. Doran, assistant sec{retary of the Haslon: Association of Cost Accountants,
11921 Model Buick Wins Fair Award
K. E. Highley, a manager in Monarch Buick Co., Inc. 1040 N. Meridian St, recently was award{ed a silver cup for a 1921 Model [44 Buick entered in the Illinois State Fair as the best in its class. Mr. Highley and his wife, 5351 Carrollton Ave, drove the sixcylinder automobile from here to Springfield (213 miles) in six hours, 40 minutes, He presented the Key to the State, given him by Gov. Schricker, to Illinois Secretary of State Edward J. Bar rett. The Buick belongs to W. R. Kraff, owner of Monarch Buick 0,
Boonville Strip Mine Commended for Safety
The over-all safety program at the - Tecumseh Coal Carp.'s Tecumseh Strip Mine, 13 miles northeast of Boonville, was commended in an inspection report of the Bureau of Mines issued today. Inspectors cited such recent
for opening of explosives cases and the use of rubber gloves or insulated hooks in handling of live cables. At the time of Inspection, earlier this month, the mine ‘was employing 152 men and produc~ ing 3600 tons of coal daily.
sell-off was the widest in 10 weeks] .: -
industrial].
car production to an all-time high|
advances as use of wooden tools| _
"46 FORD
Ton C&C
'40 FORD VpT. Pick-Up
REED
er ——
in stak "47 Dodge 17/-T. Stake 41 Ford VT panel - 46 Chev. V/p-T: Exp. "46 Chav. V/5-T. Panel 48 Dodge 17/1: 040 40 Int. 175°. Van 2 LOCATIONS
TILL 9 P.M. 3561 £. Wash. 1-834!
pla at New Jersey Virgisia 30} TLOP M ‘DODGER
CHEVROLET 11/,-TON HEAVY DUTY UTILITY Fuily equipped with turn signals, winch, gin
heavy duty trailer hiteh, spotlight, built ln tosl
Priced to sell.
SUPERIOR . CHEVROLET, ING,, LOT MA-2048
$25 EB Washington Natur '39 CHEVROLET 1/-TON CHASSIS AND CAB: Equipped with special utility closed body. New - paint, & ply tires, \deal orelectriciansand plumbers. Also regular
from $676. See them fo-
day. . SUPERIOR CHEVROLET, INC., LOT srhington
YES EW MA-2040
SUPERIOR HAS THE TRUCKS
"0 Chev. 4-Ton Panel . 250 el x
"44 GMC C&C S.W.B.
IM. 6439
11940 § red as Saerifn good body terms. 23 XN. Dinets. Wally of
poles, stabilizer Jacks.
boxes. All rubber good)
pickups. All A-1 condition ———
925
'49 CHEV. Sed. Delivery
1095
*
LOT
bth St.
WANTED TO LEASE
Tractors and Tractors and Semi-Trailers Call 1:00 P, M, to 10:00 PF. M.
ROSS TRANSIT €O0., INC. A ALSO: TRACTORS FOR SALE 1946 T., $075, Crock, beater, In ais vend s
FR a Gi a
42 DODGE 1-ton h owner. Clean, runs good. Mo@INTY — 479 MASS. » Reas. ‘a1 FORD 1%-t. stakes, $308. Roush, runs good. CGood- tires and bed. 135 down. MoGINTY — 479 MASS. $1108. do Te, ‘43 FORD 1%-t. stake, 3495. Runs A-1, Clean, 5178
down, MoQINTY — 479 MASS.
- stake, tiac and power t foe. Gado & ses at Oliver § Serv and m Beech Grove, ” at : AL
One
g
2910 EB. WASHINGTON PR-8118 CHEV. '%-t. panel, $275. MoBINTY 479 MASS. 95 House Trailers SENIOR 10-1, rgiler fl TAR emey oo (Ef WL WAYNE TRAILER SALES 1-8 refrig, Ag
FOR YOUR GAR : I. WOLF". 558™
op our Car y HARRY A. SHARP ©O., ING. fs