Indianapolis Times, Indianapolis, Marion County, 11 August 1949 — Page 22

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OU SEE HERE. the largest and most complete. Iabo- -

ratory of its kind operated by any cigarette manufacturer in America. For many years Lucky Strike scientists have delved on an extensive acale, Out of

this has grown an elaborate system of quality control.

Every step in the making of Luckies—{rom before the tobacco is bought until the finished cigarette reaches

§ under the laboratory’s watchful eye Liters

ally hundreds of precision tests are conducted daily to

make certain that the Lucky Strike you smoke is a

finer, milder, more enjoyable cigarette.

As you read this, a constant stream of ‘tobacco . .h

samples from every tobacco-growing area... is flowing

into the laboratory in Richmond, Virginia. These samples are scientifically analyzed, and reports of their quality go to the men who buy at auction for the

“makers of Lucky Strike.

Armed with this confidential, scientific information =and their own sound judgment—these men go after “finer; tighter; milder tobacco. This fine tobacco —to-

“gether with scientifically controlled manufacturing

methods —is your assurance that there is no finer

_ cigarette in the world today than Lucky Strike!

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ROLLS TO H NEW YORK Sam Goppelbe in his sleep plunged’ five =f Police said h bed close to’ night to seek r

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Testing tobacco. Samples from every tobacco-growing area are analyzed before and after purchase. These extensive scientific analyses, along with the expert judgment of Lucky Strike buyers, assure you that the tobacco in Luckies is fine, light and mild.

~ Everything's under control! Lucky Strike scientists supervise — Luckies stay fresh. After Lucky Strike cigarettes have been intricate tests daily to guarantee that the weight, size, density - « made and then packaged, they must be tightly sealéd to remain fresh. and firmness of your Lucky Strike are always right. Such details Here you sée the cellophane seal being tested for air-tightness. Such are rigidly controlled to guarantee you a truly finer cigarette. instruments are in use at every plant, under laboratory supervision

: ” . , - PR oi We know: . a a wy : . ww

LUGKIES PAY MORE. EN i |

down smoking enjoyment for fine tobacco

(millions of dollars more than “ offitial parity prices)

We are convinced:

~ LUCKIES PAY MORE : 2 : Lucky Strike’ s fine tobacco and constant reg search combine to give you a finer cigarette. hy | PROVE THIS YOYOURSELE =~ = = © ou oi otitis og BUY A CARTON TODAY! COPR., THE AMERICAN TOBAGCO COMPANY