Indianapolis Times, Indianapolis, Marion County, 29 April 1949 — Page 7

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© Give Mother the preset of 8 ' “Hashion futyre . . . by shopping tions in our Faghion-Wise Down. stairs Store! Remember «we <7 specialize in fashion, in sizes, in. flattery for smart matrons!

MOTHER'S DAY, MAY 8th

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amomm | 4 Li cre 500 arn 17s 4 SENSATIONAL SLE 47

Ce | NCES TREMENDOUS SAVINGS FOR YOU .

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A-FINE MANUFACTURER'S CLOSE-OUT OF ALL HIS.

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CO0C1 LOVELY! AND SHEER INSPIRATIONS FOR MOTHER'S DAY!

Once you see their exciting prints . . . feel Pen > i BETTER QUALITIES! the soft, cool sheemess of the wonderful be a 3 Fa e/ ; rayon BEMBERG fabric *. ..and check their pie ES rs B | 2 : = Bemberg tag to see how they dre seamstrong, fabric-perfect and washable .. . you won't want to be without them summer long — when you want to look most charming!

A. Geometric print on navy or black grounds. With fishtail back to make exits exciting! Sizés 12-20.

B. Bright floral on navy or black grounds; With taffeta trim— . only there for flattery! Sizes 12 to 20.

* PHONE (CA. 8511) or MAIL YOUR ORDER

*Rayon Fashion Dresses, : Downstairs

START EUOYING THE WEATHER!

IT COSTS SO LITTLE — WITH OUR

MADE 10 SELL FOR 18.95 T0 $25 AND MORE!

THE PEDAL PUSHERS — zipper closing, Fi : : : A ; : studded belt, cuffed legs and theyre -hand- * : GOING! GOING! GOING! AT A GIVEAWAY PRICE! SUCH oo

somely styled — the way you want them to fit.

All in soft, linen-like rayon. BLACK, NAVY, nds ~ Caen FINE FABRICS AS 100% WOOL COVERTS, 100% Wool - ‘

BROWN, DARK GREEN — sizes 24 to 4Q. i = a Hn : : ; VENETIAN COVERTS, 100% WOOL YARN DYES, BLENDED GABARDINES! THE SLACKS — neatly tailored for comfort : : w A os in action, style in repose! Topped with a A sensational oppoctunity for those of you who know fine fabrics, whe =. ni studded self-fabric belt, In matching linen-like ; like to wear the latest fashions, . . yet are mindful of your budget! The {

rayon. BLACK, NAVY, BROWN, DARK : least of this fine group is worth 18.95 , the best, worth 25.00 snd sven GREEN sizes 24 10 30, more! 30. TO 35.INCH LENGTHS! Pointed yoke backs,.rounded yoke : backs, gored backs, helf-belted backs, scalloped yokes! And all the PHONE (CA. 8511) and popular colors! To wear now into summer — over all your wardrobe! | d 38 to 44 in the group. ‘ MAIL ORDERS FILLED SIZES 10 to 18 an ; Fashion Coats — Downstairs

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They charm you and your © Ss Summer's smartest accessory A. THE PLATORM SLING ........... 5.95

wasdrahs of fre chance! iad be Na « by year-sfter-year vote! A Smartly tailored in blue, red or aque fabric with For they're daring white 3] N a new SAILOR or ROLLER— — .% white vbr glatiorm suis 1

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—and fresh and perky— § 2 OR, « +h lated to &i ; iE ARE 7 A ‘ either sisted to aqive you To sending your spirits and TRE : RF: y B. DENIM SHOES ................. 495

. costume assurance! To make : your wardrobe soaring to : Real blue dénims—orange stitched! Also, in red

few heights! THE WED- : 5 ; § _you look and feel quite chic! denim! To match and mix with jeans and play 9 hfs: a : ; outfits! 4 DING RING and THE : : 5, Yet, so: light and cool a-head :

CLOCHE! | . — | BR | vou hardy know they're on! CC SANDAL STRAPS. 445

3 7 i —. : : Bd E- ron In ankle style with criss-cross, : lh Riki ; vamp. Cool and carefree in uli 3 #* Choese one for ; i . : = Fashion Millinery, ; red. : ; uy

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