Indianapolis Times, Indianapolis, Marion County, 4 April 1949 — Page 8

* The Publishers of THE NEW FUNK & WAGNALLS ENCY CLOPEDIA dre Proud To Announce One of the Rarest Events in Publishing History

New Twentieth Century Biepdlope

ed bring this great work into being. New and see how hard it is to lay down—and a eritical authority, new sources of informa. ready reference for answering with author. tion were needed, and these men lent their ity every likely question. help. Some of their names you will recognize, Here is an encyclopedia not forbidding, for they are famous even to the layman— not lifeless or inert, but alive, interesting, 3 Nobel Prize winners, famous scientists, edu- modern — intended to attract constant use. _ cawors, scholars, and research specialists. Read at the right how you get the first vol- : Rook up the others in Who's Who, and st ume for only 10¢, and how you can have the your nearest library. You will find they are rest of the volumes—if you want them—at & Mill of thew=—noted authorities in Sieldy fraction of their real worth!

HERE IS ONLY A PARTIAL LIST OF THE

woman at home, the man at business, the boy, or girl at school or college.

Such volumes can open the door for -you not only to fuller knowledge, but also'a fuller life. And you can have them with you always—right in your own home, for study at quiet moments, for interesting leisure-time reading, for answering every question as it

arises, for assistance in every branch of learn-

ing in which you may seck information.

Yes, they can be yours, and at a cost so small you will not be able to resist the oppor.

UNIQUE BOOK A WEEK PLAN |

After you have examined Volume I you can then decide whether, or not you want the rest of the set. If you decide you do not want any other volumes, all you do is drop us a line saying so, by letter or so that we wil know yous decision: 25 do net seed to ain or apologize—merely sa ora phi oe Bn of ed Volume I, because it is yours.

Xv, you DO want the rest of the set, you do nothing at all. Automatically, then,

softness of natutal leathet, it is at the same

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cates, longer-wearing, Ordinary stains and fingermarks can be wiped from the covers, so that they retain their original fine finish even with constant handling. Genuine 22« karat gold leaf is used to decorate the spine, Suplicecia the effect of handcrafted leather. umes of another century. Title a and deep green Ses genuine Deluxe set of extraordinary di and beauty.

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Check . a YouTo Age Volume One of the. et- Es You; got-ye got ye Go 1 Tuli | a Sp Merely Send 10¢ With Certificate Below To Cover Postage TY “Tia 3 x years ago man, i cultured or unlet« : FE ded | the ple. fe Noa sci or pio this my ES, today we announce one of the rarest events in different subjects and a quarter of a million words—the size 4 a Sut a the history of publishing—the first edition of a - of several ordinary books! 3 nD Gg : ers on Soe yom bbe 62 : beand new, modern, twentieth-century encyclopedia Why should we make so unprecedented an offer? Because the bird as of a brand-new, genuinely American —newer than any other, and as authoritative a work we want you tb SEE and READ the sensational New Fank 8 ~ 8 partner for | : of ni authority and accuracy, to be disgand ata. as ever appeated i n the English language. : W agnalls Encyclopedia. We want you to KNOW, that every- 3 sending hm nK make it possible for millions of Americans to use One, who could And we are ready to make you an outright gift of Volume I thing you have heard and will hear about it is true—that no ally, knocks termi afford such an encyclopedia. We + Bia SRA of this great new encyclopedia. Send us ten cents only to cover _ encyclopedia ever written or sold at any price surpasses it for ar Loan : Ba - the postage, and by return mail you get the book pictured here. American home use, We want you to COMPARE this encyclo- Last weel MONUMENT 10 AMERICAN GENIUS You get a beautiful big volume—81/ inches high by 51; pedia with any other—even those selling at hundreds of dollars Aght 1 & rv ; inches wide, by over an inch thick—containing 424 pages, with each. And finally we want to offer you an opportunity to res “The Tulip” double-colamned y illustrated with hun- ceive the other volumes of this extraordinary 30-volume set from Tener dreds of pictures ‘diagrams, full-color maps and paintings— at just a small fraction of that price, and under a unique, Bouts. al in, No ue Guid fur the servers of containing neal ow thous searte ails on tht may joy-asyougo plan that will uot tex your pockeitiol age ole Ta Yo eo 2 before he go secur, _ FINEST-ENCYCLOPEDIA EVER WRITTEN FOR HOME USE ily : > “THE TU ENCY( is difficult indeod to picare for the mail the book to you—only 10c. There is no Sout Voip dn mind tie our cous of disuibue 8 postures in } FOR fVERYONE [as enmendo, sone Simic ori of SBiguionm Jou ob of ol ve, on, tov ne he ome i be contains. ou send us 10c; we send you w e's JRL nage owning g such encyclo i nope it OVER TIFTY it is yours to keep. your home. This is the NIN cglopda a years. J F Coraider wai will etm ayes THOUSAND SUB IN SEPARATE Merely clip ort the Conifiease below, all ic its class offered directly to you pub a ster monument 10 and your family—s tremendous reference ARTICLES ~ every subject you could list if 55 wich your name and address, and send it to lisher, eliminating the middleman’s or sales- © the feet as @ : months ‘in dreaming a list — and man’s profit. You pay only TWO DOLLARS. v ew Funk & Wap- rie oir ty dors fence pond Jou spent 8 us with only 10c. By return mail we send 7 @ the next fe more, d all volume One. Look it a volume plus 15¢ § for packing and mull 8 itis virtuall yet so clean and compact, so simply and skill- upon theutands mee, beyond ull volume ove Serughiy Nor AND THAT IS ALL for bocks yon would = one is turne While based on the Punk & Wagnalls full citten and arranged, that even a child immginuion The hie st conioy OVER the handsomely desi 3 8 in red SXPeCt to pay at least La Wait raises the eg - New Standard , of whichéhun- car, use it with profit. Whatever encyclopedia ~more than you could read in years of spare- _ Si 0, linen weavg Slosh g. an watil you see Volume I! You will find it hard Bhat “3h + dreds of thousands of copies are in Ameri you own today, you owe it to yourself to see | time reading—more knowledge than it is pos- ally desi ng a, — to believe that volumes so beautiful, so ex- mn. only s small fraction of that older this one. We know of few encyclopedias iff gible one man to learn if he spent a specially 4 seven full-page frontispiece __pertsively made, and so tremendously impor 2 gave him ar ME set could be salvaged for this new work. its class, at any price, and fewer still that lifetime on it. pictures in full color — the thirty-two page tant can be sold for so liele, | These volumes are new from cover to cover, will yield their facts so readily. gigantic storehouse of f full-color Harhmond Atti of every country "Theyre completely reset in brand-new type, Get Volume I-which costs. you only the oa hit 8 usefully sanged that eo bi and state in the Western Hemisphere. Nowe YOUR CHOICE Of TrouiAR Oo - : with thousands of wonderful new pictures, ten-cent mailing charge—and try it out. For find whatever you want to know in a moment! the smoothly finished, high- qualiy P, maps, and diagrams, hundreds of them in the busy worker in every professional field Every subject i so plainly and simply written the pages, reproducing the hundreds of pho- rye volumes pictured here, and described WASHIN : brilliant full color, with larger page size, jc will be a joy to use, so handy, accurately that anyone can read and understand—even a eR » pictures, and text sharply an bret above, are the Regular Edicion. But for those : strange thin 1 larger volumes, and a luxurious new format. rased. and For teacher and child Gan use the volumes 10-help with his ly. Read some of articles—look up somethin whose tastes run to luxurious including ral ad ph cuncise, schoolwork! And he will be fascinated you want to know. You have never used 2 have designed atively Form Son , I still was n NOTED AUTHORITIES scholar it can be of vital assistance on every 100 000 diagrams, and pictures. erence work more comfortable to handle, 1 Ediron The I Bel ! Granger of | likely topic, so comprehensive is its coverage pebier ud . simple to use and to understand, and interest. 2X Feition. uxe volumes are bound ed blue suit. Ft lui in a heavy, in-coated material called “I suppos IN EVERY FIELD know vy, ppo of the fields of ledge. For everyone at ing to-read. Nor did you ever-own one more -Sturdite, 10 our order for this my hands fi UST read below a partial list of the con. ¢lse.it can furnish evenings of fascinating | encyclopedia ever made for home use. Every 8ccurate, more up-to-date, more dependable, _p.. " ny Pe a 1 in That bei J sulting and contributing boatd who help. and improving reading—try dipping into it member of your family will use it gladly—the © More genuinely authoritative in every word. “leather. While Scurdite has ail hs beauty and House of Re

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{| tunity to receive them, you will be sent other volumes as come When you fill out™the Certificate, please said no hou 200 FAMOUS AUTHORITIES COMPRISING Coprigie ff pres, a die ee of a velaic week. Two 1 ure st yb check of when Jou nant oo A Unicorn Press, Inc. VOLUME | ONLY 10¢~TO HELP YOU later ‘you get two more volumes, and egular of a un, £0 nearly 60 yes THE CONSULTING AND CONTRIBUTING BOARD | DECIDE IF YOU WANT THE Sgr : then three volumes every three weeks until Volume Lis ooly 10c whether you want the The ar : | your set is complete. And you pay for each Regular or Deluxe. However, the remaining cracked pho Awrwun 1, 34. MA, w, Groset Me, A.8., A.M. PHD, We want you to see and read a volume. group of volumes AFTER you receive them. volumes in Delaxe Edition cost slightly more most cadave Comm., Social Secusiey Pp wa fomlop. Die. of Frais snd of the set, so that you will really know how Now here's the biggest surprise of all~th than the Regular—50c more p= volume~be- , (who likes ¢ 3 Ra of Ac : a Inpdriam Notice wonderful these volumes are. And for that price. You would expect py seeing Volume “**%¢ of the more expensive binding. Minn and ale U. - hools . : em, Eaecvas retary, Join Con. Lye and Katroos, Chanies E., 5.5. pap reason we are willing to give you the acrual Pe you would have to pay four or five Bat hurry! To avoid disappointment send They wer a pSomminre, out Rela: : Libraries , Head So ol Scientn VB ros first volume for just the postage it costs to doll a 2 volume, or perhaps more. But you in the Cerificate TODAY! oe ot ows Dax Husros, Jacos | P, v1. IS Kinostann, Teeagves C. - An Engin. ; y : look at ‘em. Downine Hanoto H., BCH. Mid, i Dept. of Com Reem Otc,” vs. Bream, jomn ti aC He Richasps, Branaro G. And ther o | Kinsprra, Rates a. AM, M. re i» re 187, + of Fru rman of Board of Dicecrors, [5 " _ of ceremoni ror Com bys, | ST deem hon | SRR RES Ime | BEB ARR | main M1 0820247) ENCYCIOPEDIA CHTIRCATE % 0. hese omy Prof, of Pharm., Georgetown U _ Professor of Beonomiics, Princeron U, | Pri Feet Meum, , Hanown E., msc, msc So pouticus and handling. Knuren, pu Woob, B.4., M.A Mownza, O, HOBART, A.5,, PH.D. at Ress Gaon 40 1 UNICORN PRESS, INC., Exclusive Distributors, J&L pac, Poof; of Blac. Bogin., MLT. § ing’ hudgens i ey OU] on Bn RI oduct] Todi fy, 317. §~) BROOKLYN 1, NEW YORK b 2 Fav, Sonar B., 43, ax. sre, fen SCE anywhere in the Clinic, Harvard University AR i ! = v i Pi... LHD, Chm, Bureau of In. States may write for details § — Hm Depo Bona 1 Rearch, Muiies, © HenMann po BA MA, ve Asan L, na, Ma, 1 & po | Kear, u.. » Esecudve Director, Unicorn i Mine Saris: Ph.D Dc. Prof. of Zoology. Indi Li 19 cacose 10 in cin or amps, for which plese seod me Volume 1 of The i How ma UsoN, DELANCEY, M.A. PH.D. oundation, Street, Livre, / «Nobel ysiology Universicy. agnails Encyclopedia dition below: y Chair o cowanment. of Bagh, | New York'2L N. Y Profesior of, Rectriciy sand Mag: hy oe Ee e Sutras. 4 hoe npg $C ' /. .g Sequins five + “ [J Deluxe Edition : | ams Porn; Venor BD. AB. M.A ALAIN, B.A, PH.D. Nobel P . 1 a PION enc, Ho A By, AM. Please also reserve the balance of 3 set for mie in the same edition. = on Tid, Dope" Fiosph, Bendis - ie, Boo of Bh Howard OPE Hot Wr ea To Sarat de AM 3 z iLL gecide tocol the sseevation afer examining Volume Ei wiv NS proximate oly Pink, Coun G., MA, PHD, | ICE Pak. hy hy AM., PH.D., Queen's U. ng i en si. | Ditectoe of Information, 1 - tt "hs on , and three echo : iN Guy Mas iy Joh. 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