Indianapolis Times, Indianapolis, Marion County, 30 March 1949 — Page 8

Here's all you need to enjoy, through your present set, the amazing new advaniages, conveniences and savings which the 45 rpm system has brought to. recorded music! This compact attachment, with the world's fastest record changer, can fit into a desk drawer or con sole itorage compartment, Precision engineered motor. “Silent Sapphire” pickup tracks firmly. Pylon spindle of polished brass with bright red plastic up it's the 24.95" RCA Victor 9-JY. AC. Lo $24.93

Here's the new 45 rpm system ha we, (rad 1a power! AM FM radio Ata pia ic mooth Y

for loading convenience. Three-pe

Eu 0 prese records and cost ‘45 rpm collection Roo 24 new albums plus 20 conven albums Contains so m

masterpiece of compaciness Firusi

in mahogany. Or wain 1 (modern blond, slightly more). oo ra 8 W-105. AC $269.50

Wh n i ? a : r : A + " : ~ . 1 it 3 5 Ta nip, i" THE INDIANAPOLIS TIMES — WEDNESDAY, MAR.

RCA VICTOR=- PIONEER AND WORLD LEADER IN & RECORDED MUSIC- NOW BRINGS YOU | | a

VR,

pH musIC Sores keep vour singles sorted by color on stay apart as you stack the récords. as you hold them, vou still enjoy a full selection of standard recordings. All

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Among the leading manufacturers who are participating with RCA Victor : in bringing you the new 45 rpm system of recorded music:

CROSLEY ~~ DeWALD ~~ DYNAVOX EMERSON . FADA FARNSWORTH FREED-EISEMANN GAROD HALLICRAFTERS HOFFMAN MOTOROLA ~~ PACKARD-BELL SENTINEL SONORA : SPARTON STEWART-WARNER STROMBERG-CARLSON TELE-TONE ~ WELLS-GARDNER

ADMIRAL AIR KING ANDREA AUTOMATIC BELMONT - BENDIX BOWEN BRUNSWICK

SAL prices are wobec! te onge without notice. and record prices do not melvde Faderal Exciae or lpg! foxes. hi s |

All with the famous «/ ) ; » Gr ttn Jhhrod?

tone system — finest in RCA Victor history!

FEE

JE 0 SUES POT I FPS TIRIE RT:

Shown on this page are just four in the complete new line of RCA Victor instrue ments featuring the 45 rpm player.

A complete unit less than ten inches square! Unbelievable—such full tone and volume —— a. from a set sosmall! Can play up to 10 records — Sea ‘ ! automaticallv—more than 50 minutes— with one touch of a button. Improved “Silent Sapphire” permanent-point jewel pickup 8 3 times lighter—only + of an ounce press “sure on records. Handsome, deep marcos

plastic cabinet. Play the RCA : . Victor 9-EY-3 today! AC. $39.95 .

FIRST RECORD AND [CHANGER EVER DESIGNED TO WORK TOGETHER :::

change records more quickly, more quietly, and And such a glorious TONE... so clear, s@

® TODAY (at vour dealer's) vou can see a more dependably than any ever built. lifelike, so completely free of distortion!

completely new svstem of recorded music. It : < ew size 0 cord or ew type 3, w record h t vas h : 1s not just an 1 of record an P The new re vd had 0 Carr mich music as a But vou must see and hear it for vourself, conventional 12-inch record. All records for all . ~ For in the new 43 rpm Victrolat svstem, RCA Victor sincerely believes that a completely new standard of value and performance has been established . . . a standard unmatched

of plaver, but aw entively new kind of musical enioyment . . . the climax of ten vears of

RCA Victor research and development.

tvpes of music had to be the same size, to leave vou free to buv and play exactly the musie vou want, of. anv tvpe, with no enforced combinations.

This research aimed at a mew standard for 4. BOTH the record and the instrument were to fit recorded music by creating for the first time a modern living by being at once smaller and lighter. bv any other record or record player available record and changer to work together: S. It must do all this . . . and cost less. to the public. We are firmly convinced that : this svstem will be the criterion for the future. 1. It had to sound betrer than any ever heard before. The result is here now . . . for vou to see TO- Be one of the early ones...go to vour dealer’s DAY! The world's simplest, fastest changer. and give vourself a demonstration today!

2. The instrument was to load more easily, and to

) Why they can cost less... | >

Wl BISTORTION These smaller records can cost less, despite their finer FTN [a WN (

quality, because of economies in manufacture and

$3 p——) ! re 2 i = MIN £ } = > packaging. You get non-breakable vinu| plastic for less C —— AE NO DISTORTION oL than standard records only 98¢* tor Red Seal... SK T= 20%

PLAY QUALITY 20M) Av only 68¢” for all others!

The secret of Live-talent quality Ac the diagram shows, all records have a quality zone" 9g p where the m can be undistorted. But toward the A complete symphony or Broadway show in the palm center of conventiona ords 1s a “distortion zone” of vour hand! All the new 45 rpm records are 7 inches where the musi loses clarity and brilhance. On the new pv in diameter... a/l the same easv-to-handle size that fits Victrolar 45 rpm recordings, for the hrst time in We d's 4 f / into compact new dustproof box albums for vous history. ALL the. music grooves are in the distortion- ort S sfes changer: bookcase shelf. 18 albums—or nearly 150 singles—@ free ‘quality zone." And, with the new non-breakable i } the foot! - - Acts silentiy, with trigger-action speed! Far fewer parts

vinyl plastic records, there 1s virtually no surface noise’ . . . than conventional changers works vertically, entirely

po from within the center spindle. You load up to 10 records with one motion, with one hand press one Oo. button to play more than 50 minutes without touching / “\ « > i the instrument! ’ / US

Choose the music you want!

Because all selections classical and popular— are on

Bright new colors... | | | | ... 10 play in anv combination vou choose, A ma, to.match thenew musical brilliance! Sparkling, transu- New records [ast much longer! ficent library of albums and singles is ready for ro

ent green, vellow, sky blue, cerise select from and the ne . ‘ ‘is e new releases, too! A different color for each kind of music Made of vinyl plastic, they last up to 10 times longer makes it easier for you to identify the than ordinary records. Umque, raised label surfaces on seven different types of selections on the new 45 rpm records act as “surface-saver” shoulders i you own a conventional player

he new Victrolat 45 rpm records! sO music grooves cannot slide across each other. They

as they stand in your bookcase shelf, . new releases will be issued for the 78 rpm system, too! y

NOW...BETTER MUSIC, FOR MORE PEOPLE, AT LESS COST!

RCA Victor Division : : Radio Corporation of Ameritas : Camden, N. J, 2

FIRST IN RECORDED MUSIC — FIRST IN TELEVISION

Viekrola "wT. M. Reg. U.S Par, ON,

WORLD LEADER IN RADIO

Distributed by ASSOCIATED DISTRIBUTORS, Inc., 210 S. Meridian St., Indianapolis, Ind.

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" POPULAR ALE

© DUSTY MANUSCRI Sammy Kaye an ORHYTHMS FI AMERICA Fredd Martin an © YOU AND THE MUSIC Tony Mar © ON THE RECORD Phil Harris and | ® BUSY FINGERS Three Sons, Ing © DOWN MEMORY Vaughn Monres 3 ® SENTIMENTAL D PERRY (OMO Perry Como and |

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