Indianapolis Times, Indianapolis, Marion County, 28 March 1949 — Page 6

PAGE 6

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by Amazing New Discovery

HEALTHY MOUTH "B”— of mouths where Lactobacillus acidophilus ("L.a.”) count is low. Amm-i-dent reduces "L.a.” count.

SCIENCE EXPLAINS HOW AMM-I-DENT REDUCES TOOTH DECAY

Your mouth contains acid-forming bacteria that can cause decay. Amm-i-dent eliminates large numbers of these bacteria (Lactobacillus acidophilus). The secret? No other leading toothpaste or powder contains Amm-i-dent’s two amazing ingredients— Dibasic Ammonium Phosphate and Carbamide (synthetic urea)—specifically added to fight these bacteria, and help reduce decay.

UNHEALTHY MOUTH “A” Lactobacillus acidophilus - (dcidroducing microbes) usually flour. h in such mouths.

{ Reader's Digest | Time "Newsweek | spread the great news!

“PROMISES TO MAKE HISTORY" — READER'S DIGEST

Ammoniated tooth powder has hit the headlines from coast to coast! Reader’s Digest article praised it as “‘a revolutionary way to help prevent tooth decay.” Time Magazine (Medicine, Feb. 14th) told how Amm-1.dent was developed by a non-profit research group. Newsweek cited Amm-i-dent’s use by New Yor highschoolstudents. (“Preventive Tooth Powder,” Feb. 14th.) It’s thrilling news!

NOW YOU MAY SAVE YOUR CHILD UNTOLD GRIEF AND PAIN Think how much pain and trouble you may save your children by helping them to reduce tooth decay with regular use of Amme-i-dent. Buy Amm-i-dent today —start using it according to directions on the package. Your whole family will love the pleasing flavor! Remember—Amm-i:dent has been tested and commended by Parents’ Magazine Consumer Research Bureau.

h Decay Reduced

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New Hope for Children and Adults!

You've heard about ammoniated tooth powder from dentists or friends! You've read about it in Reader’s Digest, Time, Newsweek and other magazines and newspapers! Now, it’s here, ready for use in your own home, after three years of clinical testing—a tooth powder that actually helps prevent formation

of new cavities in human teeth.

Amm-i-dent, the first of the ammoniated tooth powders, holds promise of fewer cavities, less tooth decay. That's the thrilling news that comes with the announcement of this entirely new and revolutionary dentifrice.

First Anti-Decay* Dentifrice Up to now, dentifrices could help clean and brighten your teeth, but contained no effective anti-decay* ingredient. Now, for the first time, with Amm-i-dent, you and your children can help protect your teeth against lecay, 38 you give them their regular daily cleaning. For Amm-i-dent contains two anti-decay* ingredients, not used tn any leading toothpaste or powder! Look at your teeth in the mirror. Count the fillings. How much pain and trouble could you have been saved, if Amm-i-dent had been discovered when you were a child? How much can you save your children, by starting them on Amm-i-dent today? Yes, for adults and children alike, regular daily use of Amme-i-dent works to reduce the rate of new cavities, promote healthier teeth. Everyone will

AMM-1-DENT IS THE TRADE MARK OF AMM-I-DENT INC, 12 HIGH ST., JERSEY CITY 6, N. J.

Amm-i-dent is Now on Sale at all Drug, Dept: and 5 & 10 Stores! Ask for it by Name!

* SCHOOLS JOIN ANTI-DECAY DRIVE WIT When leading educators saw proof that Amm-i-dent had reduced tooth decay in scientific tests, many gave it their full support. A New York high school went so far as to issue Amm-i-dent to students. One chemistry teacher even bought Amme-i-dent for his class, with his own money. (Teachers! For classroom literature on Amme-i-dent, write Amme-i-dent Inc., Jersey City 6, N. J.)

Fight decay the Amm-i-dent way!

mmi-dent

AMMONIATED TOOTH POWDER

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love its clean, minty taste. Amm-i-dent cleans your teeth to gleaming brightness and sweetens breath instantly. Amm-i-dent No “Cure-All” No claims are made that Amme-i-dent is a “cure-all.” It cannot help cavities that are already formed. Nor in using it are you guaranteed never to have any cavities again. But from all the evidence, the proper use of Amm-i-dent is a simple and effective way to reduce occurrence of new cavities. The makers of Amm-i-dent also wish to stress that no dentifrice can take the place of the dentist. Consult him twice a year. He is your best safeguard in preserving your mouth health. Important! Get Amm-i-dent Now! Amm-i-dent may be bought without prescription at all druggists, 60¢ for the large family-size can. Start today to fight decay the Amme-i-dent way.

YOU FIGHT DECAY AS YOU CLEAN YOUR TEETH Now you can take positive steps to help prevent decay. No longer should you be content with a toothpaste or powder that does no more than help brighten teeth or sweeten breath. With Amm-i-dent you get clean breath, bright teeth, | of course—but most important, Amm-i-dent (used as directed) will help you prevent new cavities, as you give your teeth their regular daily brushing!

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CIOL AV TRE a REDUCED DECAY © IN 3 YEAR TEST

250

H AMM-I-DENT “ONLY DENTIFRICE | RECOMMEND,” SAYS DENTIST

Long before national magazines and newspapers told the great news about Amme-i-dent, thousands of dentists, who were following the research, recommended it to patients. Before Amm-i-dent, toothpastes and powders could brighten teeth but had no specific ingredients to fight decay. Now with Amm-i-dent, your daily brushing helps give active protection against new cavities. ’

ARTRERED

MOTHERS! Amm-i-dent has been

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PARENTS:

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THE AMMONIATED

TRADE MARK

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*Amm-i-dent contains two ingredients, Carbamide and Dibasic Ammonium Phosphate, which inhibit growth of the acid-forming bacteria, (Lactobacillus acidophilus) considered a major cause of decay.

Family Size—ONLY 60¢ at all drug counters. No prescription necessary.

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