Indianapolis Times, Indianapolis, Marion County, 14 March 1949 — Page 4

MOTHERS! HELP YOUR FAMILY

Now You

You, like every mother and father in America, want your children to grow up with strong, healthy teeth ~and a bright smile free from cavities or fillings, Up to now, the dentifrice r children used could help Vttle to prevent cavities! Think of what pain and grief tooth decay has

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__ REDUCE DECAY WITH AMM-1-DENT

cost you! Think of what your prompt action may mean to your children —- fewer cavities —less decay healthier teeth As a good parent, you will want to insist that Jour children ‘use Amm-i-dent twice daily. And the delightful taste of Amm-i-dent makes the job easy~they'll love it!

ve Your

~ Untold Grief and Pain

Children

And as one who waniagocd teeth and a bright smile, yoy'll be glad to set a fine Exaile by using Amm-i-dent yourself, to help prevent cavities in your own teeth.

Parents will be glad to know, too

that Amm-i-dent has been tested

anid commended by Parents’ Magazine's Consumer Service Bureau.

SCHOOLS JOIN ANTI-DECAY DRIVE!

Supervised Use of Amme-i-dent At Eastern High School

A number of school authorities, after careful examination of re. ports in dental journals and with the approval of school health officers, have instituted as part of their hygiene course the super. vised brushing of teeth with ammoniated dentifrices. For example, a leading New York State high school has reported this friEram: their boys and girls will brush their teeth with

Amm-i-dent daily. Dental checks will be taken at regular intervals to record the actual rate of reduce tion in new cavity formation. TEACHERS! Many teachers have Tequegted classroom _literature explaining how Amm-i-dent works. If you would like a supply of leaflets for this purpose, write to: Amm-i-dent, Inc. (Educational Div), 12 High St., Jersey City 6,

Dental Nurse Tells How

“Fewer Cavities — Brighter Smile = Healthier Mouth,” sayy Miss Joan Hughes, 48.21 —Glenwood St; Little Neek,

“] work for a dentist who was among the first to recommend Amm-i-dent Tooth Powder in his practice. : #1 have used Amm-i-dent myself for three years, Before 1 started

on Amm-i-dent I had a great many |

cavities. In the first year of using Amm-i-dent, cavities became far - jess frequent and for the last.two ears I have had none at all, You ust can’t imagine what that ‘means to me-not one single cavity "two years!

Amm-i-dent Helped Her Teeth!

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“And I know Amim-i-dent has worked for others. 1 have seen the teeth of many of our patients who are using Amm-i-dent, and I | consider the results nothing short of amazing. I know one pretty girl whose teeth might have been ruined by decay. She would show up with as many as 15 cavities at a‘ time, For the past two years, using Amm-i-dent, she hasn't had n single cavity. Isn't that wonderul? ;

“The patients tell me they like Amm-i-dent’s taste and, of course, I know from my own experience that Amm-i-dent does a fine job

Ammident is Now on Sale at all

breath. It’s my idea of the perfect tooth powder.”

’

of cleaning teeth and sweetening.

PRIMER FOR PARENTS DONT do this:

.Ammei-dent sounds

Don't put off getting Amm-i-dent. Buy Amm-i-dent today —and use age!

as directed on the pac

D0 this: ~~ Lets go down to the drugstore and get Amm-i-dent right now! Then | we can start our fight /

against decay immediately!

Get Amm-i-dent today! The family size is only 60¢ at your drugstore or drug counter.” No pre--

Rn {| scription necessary!

What About Fluorine?

A question often asked by people first hearing about Amm-i-dent is, “Does it contain fluorine?” Amm-j-dent does mot contain fluorine. Fluorine has shown promising results in reducing cavities, prteula) in children and adoescents. However, as too much fluorine can cause mottling of teeth, up to now it has no place in an anti-decay dentifrice. Bi should only be administered under competent, professional supervi. sion. ‘! fir If you or your children have had fluorine treatments, Amme-i-dent will afford extra protection.

Children Like _Amm-i-dent’s Flavor

Knowing that the taste of Amm-i-dent would be extremely impor. tant with children, the makers of Amm-i-dent have already tested y ters’ reactions. The verdict: the kids “go for” Amm-i-dent!

iscove

First Ammoniated Tooth Powder-

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- Ammonium

DENTISTS TELL HOW A MM.-I-DENT cm

Therapy

HELPS MANKIND FIGHT DECAY!

MOUTH A

JSlourish in such mouths,

UNHEALTHY MOUTH *“A”—Lactobae acidophilus (acid-producing microbes) usually -

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Gi CTR RA Se

MOUTH B |

HEALTHY MOUTH “B”—typical of mouths where Lactobacillus acidophilus count is low. Amm-i-dent reduces L. a. count. :

A i

illus

For years, dental scientists have searched for the answer to tooth decay. The following facts are the result of painstaking research by some of the top scientific minds in the dental profession! First—a definite association was found between tooth decay and the presence of large numbers of a cer« tain acid-producing microbe—Lactobacillus acidophilus. In mouths where these microbes were plentiful, cavities were usually frequent. Where the microbe count was low, cavities were generally rare or even non-existent. Obviously, the problem was to provide artificially for the average mouth, the bacteria-fighting ingredients which Nature seems to provide in the mouths of the fortunate few who are ca®@ty free. Amm-i-dent does that! Exhaustive tests have shown that regular daily use of Amm-i-dent has brought about astonishing reductions in the numbers of | Re cillus acidophilus. This is accom. plished by two active, anti-decay ingredients. One is Dibasic Ammonium Phosphate. ‘The other is Carbamide (synthetic urea). Neither of these two all-impor-

“tant ingredients is present in any

leading tooth powder or toothfate generally used in American omes,

Dentists Praise Amm-i-dent

One dentist says: “Since the Fall of 1947, by using Amm-i-dent daily, I have brought down my Lactobacillus acidophilus count from over 700,000 per c.c. to only 10,000-per ee.”

This comment is typical of many

others in our files: “I have recom- | dentist’s statement: “After 30 mended Amme-i-dent to many of ‘| yearsof dental practice, I can hon-

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DISTRIBUTED BY AMM-1-DENT, INC, 12

my patients. And I have found | such definite improvement in my own mouth that I would hesitate to use any other product.” Especially interesting is this

{ estly say Amme-i-dent is the only dentifrice I would recommend to my patients, I feel safe and sincere in recommending Amm-i- | dent.”

New Hope for Children and Adults

You've heard about it from dentists or friends! You've read about it in magazines and newspapers! Now, it’s here, ready for use in your own home, after three years of clinical testing—a tooth powder that actually helps prevent formation of new cavities in human teeth. . Amm-i-dent, the first of the ammoniated tooth powders, holds promise of fewer cavities, less tooth decay. That’s the thrilling news that comes with the announcement of this entirely new and revolutionary dentifrice.

First Anti-Decay* Dentifrice

with Amm-i-dent, you and your children can help protect your teeth against decay, as you give them their regular daily cleaning. For Amm-i-dent contains two anti-decay ingredients, not used in any lead-. ing toothpaste or powder!

Astonishing Report in Reader’s Digest . : No wonder magazines and newspapers have written of a new era in

Digest, Better Homes and Gardens, and many other magazines and newspapers. Amm-i-dent, the first ammoniated dentifrice, marks a great step toward a great goal: —fewer cavities, less decay for. the men, women and children in America, ¢ - Look at your teeth in the mirror. Count the fillings. How much pain and trouble could you have been saved, if Amm-i-dent had beemgdiscovered when you were a child? How much can you save your children, by starting them on Amm-i-dent today? ’ Yes, for adults and children alike, regular daily use of Amm-i-dent works to reduce the rate of new cavities, promote healthier teeth,

Everyone will love its clean, minty taste. Amm-i-dent cleans your

“Reader's Digest " Reveals How You and Your Family May Now Reduce Tooth Decay

Fight decay the Amm-i-dent way!

mident *

)

ANTI-DECAY* TOOTH POWDER

*Amm-i-dent contains two ingredients, Carbamide

and Dibasic Ammonium rowth of the acid-form us acidophilus) consider

Phosphate, which ‘inhibit ing bacteria, (Lactobaciled a major cause of decay.

HIGH ST., JERSEY CITY 6, N. J.

‘ Digest, in its article on ammoni-

“for your-whole family, today!

MOTHERS! Amm-i-dent has been

teeth to gleaming brightness and sweetens breath instantly.

Important ! Get Amm-i-dent Now!

Amm-i-dent may be bought withe out prescription at all druggists. The price is 60¢ for the large fame ily-size can. Start today to fight decay the Amm-i-dent way.

Time,Newsweek Tell About Discovery of Amme-i-dent!

The nation’s press. heralded the arrival of Amm-i-dent with rare enthusiasm! Pages upon pages were devoted to telling the American publi¢' how 'Amm-i-dent was discovered and what it does to help revent decay. Reader’s Digest, ime, Newsweek, Better Homes and Gardens, Parents’ Magazine— devoted plentiful space to ammoniated tooth powder, “A revolutionary new way to prevent tooth decay . .. promises to make history,” said Reader's

Amm:-i-dent

No “Cure-All”

No claims are made that Amme-i-dent is a “cure-all,” It cannot help cavities that are already formed. Nor in using it are you guaranteed never to have any can ities again. But from all the evidence, the proper use of . Amm-i-dent is a simple and “effective way to help prevent formation of new cavities, The makers of Amm-i- - . dent also wish’ to stress that no dentifrice can take the Place, i) the dentist. : . onsult him twice a year. With such national acceptance, He is your best a there is surel no reason to delay. in preserving your mouth Buy Amm-i-dent Tooth Powder, |] . . health wrt y

ated tooth powders. Time and } Newsweek tell how Amm-i-dent may improve America’s dental health by ‘reducing tooth decay. Parents’ Magazine awarded its “Tested and Commended” Seal to Amm-i-dent, after reviewing the scientific research.

Family size—onty 00¢ at all drug counters. No prescription necessary.

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ent-Helps Prevent Cavities

Up to now, dentifrices could help clean and brighten your teeth, but contained no effective anti-decay ingredient. Now, for the first time,

dental health! You've read about ammoniated dentifrices in Reader's :

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