Indianapolis Times, Indianapolis, Marion County, 20 February 1949 — Page 48

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» Breathes Easier Year-end Pull

Advertising, Promotion, Selling Lift . Sales as Recession Scare Fades “seo By HAROLD HARTLEY, Times Business Editor - BUSINESS was sitting up in bed again last. week, apparently recovering from its December-January fainting

spell. . A time-tested prescription had pulled it through. It

had been pumped full of Pro-| wear, ete.) had not moved briskly. motional oxygen, dosed heavy This meant sales mark-downs.

| Today business blood pressure with advertising, and had, is much better, The warm weath-

been ordered to pep up sell- er has moved up the demand for ing habits. It worked. {spring apparel, pre-Easter buy-

ling, and cash ssles and cre Both doctors and patient. counts are strengthening.

agreed they had been -badly [. Bit there were other factors % scared, not of the immediate stil unsettled. Layoffs continued symptoms (dropping volume, lay- at a slowed-down rate. The step-| offs) but how far it might go. down, in production ®till has a The mild winter had hurt the|little” way to 'go. But no one| coal business, Heavy clothing worries about it hitting bottom! (overcoats, extra-weight under-/in the immediate future.

' . Prices generally are still drifting, Still Going Down to Te ne Over a six months’ period they have fallen considerably, but the day-by-day| drop is hardly noticeable to the everyday buyer. That is why he (or she) complains there has been no visible decline. As prices edge downward, volume picks up. It helps employ-

{ —— . mgt, still under the 60-million Grocers watched their Jills,

i tte

vr Lo J a Ne

~~ eee. WHE INDIANAPOLIS TIMES Run Up the Semaphore, Mom, for a Left Turn

Will this revive the trailer business? . . . It's the sea motif built into an auto-drawn land cruiser, | a home on wheels. This model with its collapsible front porch (“flying bridge”) is called the Duo | Flagship. The price? It's plenty. “Trailers, during the last two house-shortage years, brought as | much as a small house. This one was seen at the Chicago Traiter Show fast week.

© In Indianapolis, with the excep- found housewives Price-CoONSCIOUS | — eee ere tion of the Bech Grove railroad and taking advantage over every, On the Farp)— EE repair shops { 0 ’ ere | | were few signs of distress. Un. decline, some buying for storage. employment was gaining slightly, but nothing to be alarmed about, several lines, and the campaign|

not, by any means, run aown, - Por a . that Prospects In from! The add-up last week was the standpoint Rang, mar- Hoosiers have nothing to fear in housing, [the immediate future. Every local employment (clerking, (barometer points to not less than

road selling, etc.) were far from|four to six months of business / ¥ very close to.the present level.

the peak.

® |Canned goods was dropping In Too Much Spread in Hog | evidences “weakness 0 ore meat took on a vi i - : : sono Ee or it had) it not perienced or 30, Prices, Farmers Declare They're Getting 33 Per Cent Less When Wholesale Meats Are Down Only 22 Per Cent

By -HARRY MARTIN, Times Farm Writer

Indiana farmers were fine penciling meat figures last week. Stock prices moved higher here j..jaration of a $2.75 extra and) There was something wrong. Meat industry wholesale prices were this week on lower receipts ofline gaotion of directors in placing|Five months ago, Standard & down 22 per cent, but they were selling hogs 33 per cent below NOEs and a somewhat higher iy. stock on a

From the average high of $29.29 last August, hog prices had dropped to a low average of $18.80 in February. The farmer wants steers and heifers ruled $2 to $3|dividend.

| Cattle, Hogs, Sheep ,uq" ions neiped inaiviausi Buyers Become Coy

_ SUNDAY; FEB. 20, 1049

—e oe ro Raf . Gurloek = a Nation ~~ Stocks Regain Steel Watches, Waits

Expects Answer in 60 Days;

_ Customers Are Becoming Coy { By J. A. LIVINGSTON THIS IS A TIME of waiting and watching. is un fron Age sums it up in terms of the steel industry: he MER 0. WALZER “Steel people believe the next 60 days will answer a lot of NEW YORK, Feb. 19—8tocks questions on demand. They don’t say June will be the" {made a dull, technical recovery : : : | {during the past week, regaining] (WITINE point, they SImpLY | notice to keep a-good- customer nearly one-third of their lossesare unwilling to guessinappy will be new to them. Now, Rot the m Ug Soret a. ahead.” while there is time, they are beains were re n; each : Iron foresees a change: ginning to familiarize themselves full session except Friday when .pjypy hi nation’s steel com-|with the technique of doing busi. {small declines were noted in the ,,y * executives have no ex- ness when the customer is boss. {industrial and railroad comPpo-|herience in a buyers’ market. The| And a lot of customers are quiet- | nents. Transactions fell to around 354 when a carload of steel had|ly licking their chops—waiting | 725,000 shares daily from the pre- 15" pe rushed out on 24-hour for the great day.”

| vious week's 1,000,000-shares-a- | day total. > hr FARM PRICES LEAD AGAIN They were first to rise before and during now they're first to fall :

Gains for the week in the in-| Day to

In Dull Trading

Gains Noted in All But One Day, Dividend Action Favorable

1939 to Pearl | Pear! Harbor to VJ Day

| perts ascribed the firmness en[tirely to technical factors. The

recovery was in line with usual

} : results after a sharp decline, it| Livestoc | er was pointed out. | Business news continued fa-| vorable in the statistical column, “0

: 1 although further reports oflay- ) n ower ecel S os and some poor earnings re-|

| ports were an offsetting factor.

1940 1941 1942 1943 1944 1945 1946 1947 1948 Data: Bureau of Labor Statistics Prepared for J. A Livingston

Several highly favorable divi-| Steel is going through what a

. " . succession of other industries All Range Higher |stocks and aera a a have gone through previously. Cancellations are coming n. And . when customers supplies are available, they s CHICAGO, T'eb. 19 (UP) —Live-| pjroratt responded. vigorously to| coy. PP y

The ranks of sellers’-market industries are sharply depleted.

$1.25! Poor's Corp. classified 14 orders for heavy goods are deKennecott was|lines as in “tight suply.” Today|clining. In May, freight car buildspecialjonly five, as follows: Certain ers had bookings for 111,000 cars; makes of passenger cars ( notably Today only 90,000 or about nine

market for beef, |quarterly basis. At the week's close slaughter helped by a 50-cent

to know who got the difference. Young farmers are hardest hit, Some are working high-priced land, still unpaid for, and slipping income makes payments hard to meet. But for the young farmer who knows and loves the soil, there is no cause to wait. Said one, “If a| . young couple is ready to go into farming, they should go ahead. If they truly love it, they will succeed.” Spring is lamb time. The fluffy, unsteady offspring crop is arriving in sizable numbers. (Hoosiers themselves buy little lamb, prefer beef, pork). Sets of twins are frequent, often triplets, and from Carl Drinkut, south of New Palestine, in Hancock County, comes

under-ten sat. candy bar ( right) is coming

bar soon will candy counters,

.Schnering said.

Back to "school" . . . these six Vonnegut Hardware men.

Power Tool School the Vonnegut Hardware Co. went “back to school” for a course of intensive sales training.

‘Vegetable marketers and many home growers warm their hot-

to use, and sell, Delta-Milwaukee machine and power tools. ' "The six in the picture above are| or ~——=ljty. Today there are too few ffrom left) Kenneth Hommorooke | Vonnegut 8, and Edward J. Serve y 00 0 the power company is| ~¥erbert Whaley, Gene Howen- of Delta, Robert Linke and Ray taking over. * stein, Oliver Sickbert, all of Pence, of Vonnegut's. Both soil heating cable and]

aft {light bulbs are used under glass Man With a Future

A year and a half ago an ex: to mature vegetables for the early —— ness for himself.

widely ysed for its heating qual-|

Competitive

He decided to sell Coca-Cola in paper cups in| a. hiii”i

{past few weeks

too. Venders Co. 51st Bt. and Grace-|

two-day mid-winter

West St. {around $48,000, not much of inthe Which was profit, but he's on his He bought two nickel-in-the way. His next jump - will

Slat ging machi B00 hich euips | another string of “10 or 20 ma(6 ox) chines. .

The venture took all of his| Packing houses, for instance, Films will be seen continuously money. And he had much toi allow no bottles on the premises. from 10 a. m. to 10 p. m. Friday|

[be sponsored by the Community, v Education Department of the In-|the United States. dianapolis Chamber of Commerce|

eration, truck service, etc.

machine makers. He keeps buying new types as they come out. FS —— Each one seems to be better. . National Tube Puts His business involves $1.70 per gallon for coke syrup, the oe highest on the market, and a small commission to” business places 13 Furnaces ‘in Gary

where his machines are installed.| iv" 5 jittle ingenuity, som o/ Thirteen new doughnut-shaped NeW vehicles.

But if any business can show a daring, a little capital (or credit) | (emacs have been installed in| Boosted by

$48,000 gross with a’ $25,000 in-|and seven days a week of hard oo yn Gary, Ind. westment in a year and a half, work, Mr, Weil's personal profit) .,rporation, U.S.

. Steel, 4 it's rated as. a good moneyis his own ‘secret but our guess ,....eq yesterday. t

emerging ready for rolling, at{sold in 1929.

lémon yellow temperatures of

nouncement said.

Two 25¢ Dividends eur | Directors of Stokely-Van Camp, | {common stock and the 28th -quar- war ears.

|share on the 5 per cent cumula- and fender repairs,

record Mar. 23, automobile shows.

Milk prices, which will drop another cent

to homes was 21.2 cents a quart in 25 cities.

Easy on . . , minimum labor , , . the new Hudson fender. One of the complaints about | Nationally, the 21.2 cents per|

i . Easier on the Purse the new streamlined cars fs | UATE Rgure pa elght-tenths ot that they look nice and ride well, but their repair bills, if you are 10 3 evans aves bor alll #0 unfortunate as to sideswipe another car, are a headache. But ewer ey 2 Sear gre: Hudson stepped to the fore quickly to answer this public com- the_price of ow unds Shares, plaint with an easy-on fender which takes little time in the garage, pric po a and keeps repair bills down. of a motor. car — hoods, grills, [$4.54 to $3.84. Hudson, trying to ease the pub-|front fenders and doors, actually] Three Reasons lic fear of repair costs, says the cost 20 per cent less than in 1946) Farm economists say milk most frequently damaged parts'and 1947, prices have not come down more Price ‘ : because — | Bi St i With the bus.terminal moved away from the | ONE: Farmers complain their| Touts. / us ops . English Hotel segment of the Circle, plans are jahor costs are still high and! afoot to losd-busses in all three of the other quadrants. equipment costs are rising. “~ It 18 probable that the northbound busses will be loaded In the, TWO: Milk company mark-ups

£7

|eral formulas

gSisectional dus: you are in the oat. and only that, 1s the way farmers since January of last Quote of the Week: “Let us be- [to achieve economic greatness,” — gin to concern ourselves with how Sumner H. Slichter, Lamont Unithe and productivity of versity’ professor, Harvard Uni | canbe stimulated and to |versity, in an address at the Anis - build 8 more favorable environ- ! Economie Outlook Confer-

rest went to dealers. THREE: Dealers make a good Went on the skids. case of increased operating costs.

increases,

{ industrial - expansion. ghee. of the Los Angeles C. of C.

9 Be Fe | tomorrow, are sliding on~a nation-wide scale. -~ » ls. January's retall milk price for standard Grade A delivered However, these are being with-

Whoops—

Here's good news for the

THe penny yep, that's back.

Otto Schnering, president of the Curtiss. Candy Co. announced yesterday that the 1-cent Baby Ruth candy

appear on

It's been gone since before the war. It will weigh at least a half-ounce, Mr,

the report of quadruplets, all| gq - -Last week six picked men from gijve PepOr . 8 P 1948 Auto Sales z The “school” was in the home office of the Delta Mfg. Divi- beds with electricity. The rea-| gy sion of Rockwell Mfg. Co. In Milwaukee where they learned how son: Horse manure was once Spt New Record

Signs Note Return of

Market

. By ROY J. FORREST United Press Staff Correspondent service man went into busi- market when prices are. highest. |. DETROIT, Feb. 19—A decrease

theater lobbies, factories and other places where bottles are not Local C. of C. Sponsors |» Automobile sales during the jevels since last fall : was reported lambs closed the week $1.50

omatic| | Education § He is Harold Weil, president and owner of the Automatic Visua Education tudy today along with figures showing higher wih a closing top of $25. lA ex-that 1948 sales reached an all- Ihe week's top was $25.75 against land, with a warehouse at 17 8. ers. His gross last year was position of visual education Will tyme peak of 4.526,126 vehicles in a low of $22.75 the week before.

Unlike the manufacturers, auto Bankers Set next Friday and Saturday in the buyers or those wanting new cars {World War Memorial. tor the past several years are |cheered by the news that the The Indiana Bankers Associa-

learn about soft drinks, refrig-|Other food handlers have the and from 10 a. m. to 4:30 p. m. industry is burning midnight oll] etivities with agricultural and same view. And theater lobbies Saturday. Selected Noutheatrical io get ready for a really *com-| .4it conferences scheduled for

Today Mr. Well has 23 auto-|dislike bottles because of the films of the department's library petitive market. Despite this, mid-March. . } ons will be screened simultaneously in| ‘ 4 Re . : \ Matic, paper-cup drink dispens-ihigher insurance rate. three auditoriums H. Joseph NOWever, no price cuts are tn] The agricultural conference will! ance be’ increases ‘the; productive jpower cof hisTcountry’s resources. | PR hy sight ye held at Purdue University . Jr “qep~y - = ‘ Mr, Weil is fascinated by the! Pierson, director of the depart-/Si8ht. ” i» J The dollars tha } ~while™ ulati $1 J0 Per ‘Gallon inventive genius of thé vending ment, announced. Automotive News said final Mar. 17 and 18 with top Hoosier . t he lays aside for life insurance while accum ting

tabulations of new car and truck registration for 1948 by R. Polk and Co. showed the total [topped the 1929 peak of 4,407,263 consumers, will be in the Claypool

Trucks

mill of the National Tube| Trucks accounted for the new the parent retail sales record. Truck sales an-|totaled 1,035174 units in 1948, {compared with only 527,057

» : is that he is making twice as| Tune ti All. iv thr 1 N . Whar onal oan be dono Eich dS i 3 TEE oh sections w y through|the 1929 banner year. New pas- Maurer Brothers Add

the holes in the 13 “doughnuts” gsenger car sales for 1948 reached { . los fast as 240 feet a minute, [3.490952 short of the 3850206 Used Auto Parts Unit

Automotive News pointed out Auto Parts Co. 919 N. Senate {1800 degrees, the company’s an-ithat there were Increasing Signs ave, by the addition of a used] of an end to the seller's market parts department was announced) rr Cr am «, . |that has prevailed since the war yesterday by ‘Stokely-Van Camp Votes ended. The trend grew more ap company Manager. parent in the first weeks of ‘this 1

| Competitive claims are flying jgan St. Inc, voted a 25-cent dividend on'back and forth about the post- company will The latest is a mild present terly dividend eof 25 cents per controversy over the cost of body bott, manager of the new-branch,

{Aveprior preference stock, both| More drum beating is heard automobies on hand for wreck-!| payable Apr. 1 to shareholders on!about a revival of the annual ing purposes to supply demand!

Tomorrow's Drop in Indianapolis Milk Prices Leads Decline in 25 Big Cities

“ wiil keep between 150 and 175] [EEE =<. LIABILITIES) S for used parts Policyholders’, Reserve: —S ad 884,226,476 ows. MN, for s_ | Policyholders’ FUnds.......o..... omer pnemmee 358,019,011 Policy Claims in process of settiement...............commiammmoy 4,460,616 Dividends 10 Policyholders...............cmmmmmsmmmmane 14,358,268 Taxes. ..... foci cme 2,148,368 Miscellaneous Liabilities . apron v 5,223,319 in Indianapolis Department set up floors below Security Fluctuation Fund ..........nq $5,500,000 Te which the formula couldn't go.f Unassigned Funds... ....¢ccemiq J 63,463,568 Indianapolis is drawn and by April farmers sup- Surplus te Policyholders . i 68,963,568

| doing better, with tomorrow's milk". drop, the third since last|plying these 25 cities—including! Oct. 25, bringing the price from 20 cents to 19 cents a quart. Indianapolis, g

England cities dealers are paying land 2nd Columbus—will be get-| (farmers one and a half cents less '!N8 2% to 3 cents less per quart per quart since Jan. 1 and passing han they were paid last fall. {the full saving on to consumers. | Evaporated Milk—the Key feed declined on an average trom | In 25 cities outside of _ the ' | northeast, a big part of these fed-| is the wholesale for manufactured dairy

Last year partly as a result. of | evaporated-milk exporters’ overestimating their needs,- prices for . Wasson quadrant, with the east, south and west, sharing the other are higher. Less than a fourth Uk to be manufactured were “two. It's more efficient. It would be pretty hard to get on a Wrong of the increased refill price paid|Unduly bid up during the spring.’ : ner fine Welln the ‘evaporated-companies’ pe Sg

year went to the farmers. The|Pulled out of the market in late rs. summer, dairy product

stead of ‘letting ‘the local) = «

They have had plant-wide wage dairy farmers around’ the 26 |===F, ’ cities take the full cut called for |’ In New prork and many New!by their forinula, the Agriculture

prices | I" - ew

higher a hundredweight, hogs $1| Some Tax Fears Chevrolet, Ford and Plymouth); months’ work. And the railroads

to $2 higher, and’ sheep about| Toward the end of the week, electrical equipment for utility are not anxious to sign contracts. $1.50 higher. [the market met some opposition Plants; nonferrous metals (lead {They suffered from - escalator Receipts of salable livestock to the rise and Wall Street sajgirecently got out of this division); clauses when prices were gaing

for the week totaled 29,000 cattle, this Was in part a reflection over| Diesel locomotives; steel (but up, now they'd like to gain con2100 calves, 38,300 hogs and 13.2 fears of higher taxes. It was, °BLY sheets, strip, pipe and tub- cessions on the way down. Be100 sheep. noted - the irregularity developed! P8)- sides, traffic has been declining Monday's cattle run was the After President Truman had) Steel may be in supply quicker |for about a year, and the need

Hen i Tar 8 ar the reiterate d his request for an aq. than most people think. Unfilled for new cars is less urgent. { Companies in the heavy in-

day, and then from Wedne |ditional $4 billion in . income . Y Sinesuny Management Stiffens dustries are no longer pre-

on receipts ran considerably 8, — : higher than normal. Cows, bulls| Automobile shares were sus- pared to produce at any price. Thus International Harvester laid and vealers were in somewhat tained by higher productionioff 1300 workers in its truck plant at Springfield, 0. in a fight lower supply. Average good to|fiBures. Total output of cars and over what the management called a deliberate slowdown. American

choice stgers topped the market trucks for the week, as reported Locomotive closed down its main Schneciady shop, also charging

during the week at $28.00 with|®Y Ward's Automotive Reports, a slowdown. - medium weight and heavy steers amounted to 113,382 units, against| This underlines the shift from ke to Dan © as fod steel plants showing a more than proportion-| 108911 in the previous week, anda sellers’ to a buyers’ market. 3S possible so as to expand his ate rise. 110,536 in the corresponding week Customers are not demanding union membership. But if the Hogs Taper Off of last year. — immediate delivery, So_manage-'plants are idle, he'll be worse off. pe Auto production so far this year Meént§ “can "afford to close down Slack only decreases the bargainHog prices fluctuated widely. has amounted to 766,574 units, a plants or lay off workers rather|ing power of a union. And the The bulk of the seasonal market- rise of 7 per cent over the 718,800 than pay for what they consider greater the capacity, the greater ing appeared to have tapered off, turned out in the corresponding Pelow-standard” efficlency. {the slack when orders fall off, but from day to day sharp in-|period of 1948, | In the light of this, President| The market for steel, though creases touched off reactions| Steel operations were held at I uman’s recommendation for easing, is not likely to collapse— which later restricted receipts cur-|100 per cent of capacity, a dip of {¢3¢ral construction or financing|as in 1937 when operations fell tailed. Extreme top of.the week! one-tenth of 1 per cent from the of additional sel capacity seems from 90 per cent of capacity in {was $2225 Tuesday. The closing previous week. he iat Hm ange his ask: March and Apr) to 25 Ee, cent practical top was $21.50 with one| 18er 8 . n December. Too muc eavy | load selling at $21.75. Sows were | amounted oo TD ry Took It's likewise strange that Philip work sull remains to be done-. Targely $15.75 to $17.50 with alagainst 1.845,000 net to ,| Murray, President of the United roads, schools, public buildings, | J 349, ns in the Steelworkers, shoul¢ declare that/etc. Moreover, despite large in-

5 y i | Low cohoice JNghtweights going for preceding week. The small dip| “Steel is the real bottleneck hold-|stallations since the war, much . 50. was ascribed to shutdowns for re-|ing back production in a whole machinery and equipment is still Sheep prices turned up sharply Pairs and to no letup in demand network of industries.” after breaking to their lowest for steel. i Slaughter |

worn out, obsolescent and ineffi- | Naturally, Mr. Murray would cient.

Two Conferences

Well may John Q. Public know, that he is his nation’s greatest wealth, And may he remember that through owning life insur

tion is double-barreling its spring

farm economists doing the talk-

to take care of him or his family, ace kept everlastingly busy euming) the “wheels of ‘progress creating more’ jobs for ‘more "people making the United States an”ever better place to work uz nfalways the best) place to live,

ing. The credit conference, aimed at

Hotel Mar. 22 and 23 and will have, Evans Wooller Jr. as opening] speaker with credit men from all| important banking points of In-| diana.

a»

97" ANNUAL STATEMENT osjot December]31, 1948 ASSETS? Bonds, Mortgages and other. Assets o.oo...

Expansion of Maurer Brothers

David Maurer,

4$1,210,829,242

Although the new department}

will be locamd in Ti W. Mich- , Interest, due and accrued... commen. comma coer ¥8,528,188 ca emai of the Premiums, due and accrued TTR FANT TTI 0S a STI 5 Ce Mena 15,039,195 address: «William “Tat-{ Total Admitted Assets?.........cux mamma im | .234,396,62 .

Total Liabilities and Contingency FUnGS .....cer: meres. =x $1,234,396,623 Ss. —— — —

United States Reglaterad Bonds included in the above statement are déposited os reqéired by law; State of Massachusetts $300,000; State of Georgie $10,000. *" Admitted Assets” ere assets determined in accordance with rules established by the Netionel Association of Insurance Commissioners, ’ .

| A COMMUTE ANNUAL REPORT WILL 88 SINT JON 200WSSY a

Cincinpati, Cleve-

S0 the formula won't get too!

| low, the Agriculture Department is now holding up the price of] | butter,

LIFE INSURANCE COMPANY + SPRINGMIELD,YMASSACHUSETTS' ORGANITED haa]

Themen, I Tom n a : ry por 4 J) »

RRR

1 ALEXANDER 7, MACLEAN, Prasident

E. LEO SMITH

~ General Agent

i 100 Circle Tower

Third of LoSSESip vy That Buyer's Boss

} i ¥ i |

Beef Price Pork

32 Ty Report Lower Indianapo “speculating stocking the cials,’ and they think | rise items v beef egs butter on th

Here are t apolis:

Rib roast, 1 Loin pork, Choice baco Pork chops, T-Bone: stk. Lamb chops Best butter

Maine, 10 The price half pound ¢ had droppec month. Othe:

But a st American ( average tha the 10 main Stocky: changing lo Steers in $23 to $30 a a February $24.50. Hog between $18 month so fa The drop | to heavy r steers, but expected the the West to

. Tost to And Li

LOCAL 6a m... 7am... 8am... ®a m... Occasiona through ton partly cloud peratures he ing to the V Central a previously effects of a coming dow remain in ar ly warm air A high o way to a night. Tor will rise to Weathern rain last ni in extreme r today. State poli Dunes Park Indiana wer rain and sl} trict, road: Elkhart Co were wet.

Flier L No On

CHATSW (UP)—Eigh & Nashvill train left ti five miles | and nestled embankmen

There we high bank | the derailed ing, and po of life and | The train down to pa when the

Flamingo, Cincinnati.

U.S. |

Tucker

CHICAGC federal gra vestigation Tucker and in attempti cally desigr he calls the It was re er planned f of the rea plus five ti Tucker Cor 8. courthou

Forrestal "other Cairo deni --Arounc Four loca . ~~. tourne _Eatl Wils Generator * story.

Other Fe