Indianapolis Times, Indianapolis, Marion County, 11 February 1949 — Page 19
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at such a late day (one shopping day something is happening to the public when it demands printed cards ranging from the prosaic “Tq, my Valentine” (meaning sweetheart as origy promulgdted), to mother, father, sister,
brother, cousin, nephew, niece, grandmother and
And that's not all. They then veer - binations such as “To mother-and daughter” To father and son,” “To auntie and cousin,” and just in case there's a category not covered. there offered, in addition to “To my Valentine,” a card which goes above and beyond the call of ordinary affection and states “To my special Valentine”
Special, yet. This Is All Based on Experience
SHOULD all this sound as if I'm ‘talking my hat, please, keep in mind that, by virtue of turning department store Valentine clerk recently, in fact, so recently that my feet still hurt, I'm something of an authority on the subJect. The precise location where my arches wailed wah next to the escalator in the rear of the first floor of L. 8. Ayres & Co. My {first observation after Sally Sisson, buyer, showed me my station, was that a fellow worker, Mrs, Jean Barger, had her good shoes neatly put away in a corner and was wearing a pair of more trustworthy footwear. This, 1 understand, is widely practiced where showcases and counters separate the clerk from the customer,
“Where are the daughter cards?” The ques-
A study in Valentines . .. Cusfomers demand and usually get the exact card they want in this age of specialization. §
At least this small voice thinks they should. - It's hard to tell what effect meditation :
‘us a hand. Funny thing about the Valentine sell“ing business, sometimes no one is handing you
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It should also be mentioned, a sales person does not sell Valentines, he merely takes the money, Humngorous cards; I learned, aren't going too
well. Business, however, usually picks up when|
most of the serious buying is over. There is very little talking at a Valentine card counter. At first glante you'd think the shoppers were memorizing the verses. No kidding, the message is studied carefully and it's not unusual to see a lady make several rejects. An elderly woman, I would say she was in her 70's, made me give her my attention so sharply that I took special pains to see what she finally wound up with. . She seemed as spry as a woman half her age. It didn’t take her long to go through the father section and hand me a two-bit card. The sparkle in the old lady's eyes must have matched the laughter in mine. The verse on the card read “No foolin’, Dad, you're a darn swell Bird—and I'm the chick that knows it!" ' Quite a gal. ‘ : Sirs. Geraldine McCormick, who was working at the not-too-busy hat bar next door, often gave
anything and then all of a sudden 20 customets are waving cards and money in your face. Frankly, it was sort of a rat race. ‘
Some Types We Don’t Have
IN_SPITE of the selection at hand, .a woman asked if we carried a Valentine for a roommate. Gad. Another asked if we had cards for the boss. I don’t. think my suggestion of a fifth or a case of beer went over so well, My day.-would have been complete had someone asked me for a card “To the third girl I almost married” or “To my fourth boy friend whom I still admire.” :
Maybe next year. Surely, we can get more|
classifications than we have.
‘I Love You’
By John Rosenburg|
NEW YORK, Feb. 11-—The greeting card industry predicted (and hoped) today that by next Monday at least 50 million males will say in one form or another - to some lady or another, “I love you.” *Frofin expefierice; the greeting card people know that's the way it will be even for those who: (1) aren't sure; (2) don’t care to be quoted; (3) blush at the thought, or (4) don’t mean it, Steve Shannon, director of the National Asso¢élation of Greeting: €ard Publishers, sald the NAGCP has gone deeply into the Valentine problem. i ;
Cater to Male Taste : “THE FIELD,” he said, “had been thoroughly researched.” “We learned a long time ago that it's the masculine taste we have to cater to on St. Valentine's Day,” he said. “Greeting cards are made for more than 50 occasions, but this is the only one that is so completely influenced by the male. And this year, more than 300 million cards will be sold.” Mr. Shannon said the association, which represents about 80 per-cent of the nation’s card manufacturers, found that men were quite serious about their valentines and rarely sent anything but lace and flowers and satin hearts, inscribed with sentimental verse. . : i “The women, on the other hand, often send
humorous cards, although they usually are as sentimental as the men,” he said. Mr. Shannon said, however, that men have a
much different attitude toward buying valentines
than women. “Women are much more sensible and selfpossessed about the matter,” he said. “The aver. age man does everything but ‘wear a disguise when he goes into a card store. He ducks in when nobody's looking. He hopes all the clerks — especially the feminine ones — will disappear. Finally, he snatches a card from the rack, nags the store attendant if it isn't wrapped hurriedly, | then flits out with furtive glances over his shoulder.”
‘Gay Escapade’ for Gals
WOMEN MAKE a “gay escapade” of it. They
To St
SECOND SECTION FRIDAY, FEBRUARY 11, 1049
Industry Parades ‘Wonder Too Ss
ep Up Efficiency For 194
Picture Story by John Spicklemire, Times Staff Photographer
~~ No Inky Fingers . . . It's new in typing, and a friend of the $tenographer who likes to keep her hands clean while making carbons. - Mrs. Jane Hibler, 5117. E. 38th St. is demonstrating. Rib.
An Automatic Flame Cutter . . . One of the most ingenious devices at the Purchasing Agents. Industrial Show in the Manufacturers Building at the Fair Grounds is this Shape-O-Matic, a flam ; fing machine which follows a pattern in shaping metal, a kind of metallic scissors which makes the designing of metal as simple as cutting an apple pie. It is one of the many precision devices displayed to cut costs for industry in a year which demands better products for less.
"
N-Rite, a new device for making spotless carbon copies. It is one of the many fime-saving devices at the Indiana Industrial Show at the State Fair Grounds. :
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linger as long as an hour at the counter. They find shopping for valentine's a “delightful experience.”| He said that although valentines were the) slowest changing of all greeting cards (because of | the male influence) there had been a tregd away} from the figure of cupid as part of the design. { “Apparently he was a better mythological symbol back when everybody studied Greek and | Latin,” he said. “He's rarely used even on humorous valentines. And never on wedding cards —Ilooks too much like a baby.”
Put Heat on Meat By Frederick C. Othman
WASHINGTON, Feb. 11 — Everything that goes up, including the price of beefsteak, eventually comes down. There is only one exception: The temper of Senators. It stays up, permanently. Six months ago the gentlemen were raising
"hob with the Agriculture Department for not
bringing down the cost of eating. Today the same gentlemen are complaining that the same depart. ment isn't holding up the price of food. i A year ago Congress wrote specifically into the European Recovery law a clause saying Paul Hoffman & Co. couldn't buy any meat here for shipment to Europe if that had any tendency to raise the price of sirloin at home. So he bought umpteen million pounds of beef in Argentina. Another federal outfit bought 75. million. pounds more in Mexico. . '
Senate Gets Rise Out of Prices
NOW they're catching Ned from the Senators on the Agriculture Committee for not buying their meat at home and thereby holding up. the. price of same. That isn’t all. Another senatorial committee, which ordinarily worries about banking and currency, has taken notice of the housewife’s plaint that she hasn't
- observed in the grocery any particular-evidence of
the price drops about which she’s been reading in the papers. Mrs. O., for instance, paid 89 cents a pound the other night for a tough steak; she said this didn’t look like any 30 per cent drop in cost to her. So the Banking Committee has voted to put its detectives on the trail of the highbinders ‘who cheat the farmers with one hand and the housewivés with the other. They're not saying who the cheats are; they're just claiming that somebody somewhere along the line is making profits he doesn't deserve. At wholesale levels all foods are down drastically from their. all-time highs; at retail they've dropped only a little, and Sen. Burnett R. Maybank of South Cafolina intends to learn why.
The Quiz Master
Where did dogs come from?
‘The dog's origin is rather obscure. The most
ancestor of the modern dog seems to have been the wolf, Mixed with other wild canines, an indepentent species developed. Cave drawings made by men of the Old Stone Age show hunters with a dog-like animal. By the time the New Stone Age opened there were true domesticated dogs.
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What was the average number of patents granted weekly during 1948?
An average of 451 patents weekly was granted by the United States Patent Office during 1948,
as compared with & weekly average of 385 last Year and 430 two years ago. 2 wh * ¢ 9»
_. Is hunting responsible for the greatest number of deaths from firearms? : a Statistics show that about twice as many per-
~. sens are killed by firearms at home as while
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Even so, one New York City grocery chain has cut the price of porterhouse steak to 59 cents a pound; sirloin to 55, and hamburger to 43. Another now is selling a standard brand of oleomargarine for 33 cents a pound. If these prices spread across the country, Sen. Maybank may not have much left to investigate, And now let us consider the plight of Ralph 8. Trigg, yeungish-looking chief of the Agriculture Department's Production and Marketing Admin-| istration, which buys food under the price-support| law. | How come, demanded Sen. James P. Kem of! Missouri, he hadn’t been buying any of the cattle flooding into Midwestern markets and torcing| down -the price until farmers couldn’t even afford! to feed 'em? Ee Mr. Trigg gulped. But he stood his ground and| said cattle prices still were far above ‘support | levels. So under the law he can't buy them.
Everyone's Sore—Even Othman".
EVERYBODY, Democrat and Republican alike, | jumped on Mr. Trig@ Chairman Elmer Thomas of | Oklahoma wondered if he was aware that an “alarming” break in commodity prices was oe: curfing. Mr, Trigg said he was, but he wasn't alarmed. He said it was no recession: just an adjustment. And ‘then the boys got him into an exposition of the government's purchases of meat in Argen- | tina.and Mexico. Sen. Clinton P. Afderson of New Mexico, who used to be Secretary of Agri-| culture, came to his rescue, Sen. Anderson said! it was the same lawmakers now complaining about the low price of beef who Passed the law! last year forcing the government to buy abroad | its. meat for European relief. Tl By then everybody was sore. I went to lunch. | Beef stew at the Senate restaurant, with a minimum: of beef and that largely gristle, still was 85 cents per small plate. Hey, Sen. Maybank? Where you going to begin that investigation?
??? Test Your Skill ???
What American citizen conducted a suce revolution in Central America? oh
1 |
chief of the army and aftér he defeated Costa!
Rica in a short war, became president. A rebellion!
later forced him to flee to Honduras, where he was arrested and executed.
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Commercially speaking, what tree is considered the most valuable? “
No other single wood in the world equals the cut of Douglas fir. It is used extensively in this
country and exported to every civilized coun the world, oyery : ey In
When was the seat of the national government ‘merchant. A
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Washington was first
called the Federal Clty. George Washington him-|school and entered YMCA work Matthews - is chairman of thejrehabllation and employment orb exacutives said + in 1030. Eh .
self always so spoke of it.
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|schools 7 and 20, the Bunday
. A Diamond Chain Clock . . . It works, too. This novel creation of the Diamond Chain Manufacturing Co. is attracting many of the visitors who are milling through the Manufacturers Building. at the Fair Grounds to see what industry is doing for itself in the way of new cost-cutting techniques. The clock runs, but Diamond Chain's exhibit is made up, for the most part, of their many chains and
| tion cost. Kenneth Davidson, 3234 Salem St. here conveyors. Examining the clock are Mr. and Mrs. Sam Searle, Anderson, Ind.
the thermostat hookup which is looped around the fank,
A $4000 Model . . . This litte pay-loader which scoops up dirt, gravel and other loose material and loads it. into a truck is a model of its big and more practical brother. The medal, being demon. ‘strated by Howard Chastain, 454 Winona Ave., and Lawrence Hogan, 1930 Sugar Grove Ave., costs
No Pushing, No Pulling . . . This is the Rock-a-File which is exactly what the name implies. Files flop out of the cabinet with ease, and no sticking. It's quick, too, as Mrs. Nellie Isbell, 919 E. 61st St., demonstrates.
st monsirates, = CC clo about $4000. } China YMCA Chief|3 Boys Out Race. als Goodwill Groups Flight to Mark ~~
To Public Inpection y Three youths who were sur-| . | The general public is invited woecurity Week W 8. C. 14, executive director of prised as they burglarized Chrig-| ': visit the Juvenile Court quarters| Mighteen training planes’ ot the program activities of the|tamore House, 502 N, Tremont| SSIZNL NR Bates E. Market St. Monday night. 266th Air ¥ =A Nanking, China, YMCA, will|8t.,, last night outran settlement from 4 to 6 p. m, Charles B Reserve | speak before 15 Marion County house officials and escaped with &. Howard G. Lytle, executive Brownson, chairman of the Court Training Center, Stout Field, will schools and YMCA groups tomor-lbox of ping pong balls and a secretary of the Indianapolis Advisory Council, announced to-|fly over Indianapolis at 2:30 pom camera. |day. . tomorrow in b His schedule “includes HI-Y| Charles Liddell, assistant di-(0004%ill Industries, has been “gy -purnose—of the tformatiyona Securt le ation of Nat : sponsored meetings in the follow- rec rd breaking glass at{Pamed regional leader to help house is to explain ty Week, Col. James... po rector, hea | open to exp the pro- ” ing high schools: Hows, Law-| shout 11 p. m. In the office he develop the Goodwill programigram of the court and to intro./A: Ronin, training center com rence Central, Pike Township, round three small boys, rifling [through the Indiana area, which duce the Juvenile Court staff and manding officér, announced Ben Davis, Southport, Warren growers, lincludes Chicago. members of the Advisory Council! Starting at the southern Central, Franklin Township. mywg of the boys ran out a door| B40. | Mrs. Meredith Nicholson Jr.|,e Meridian St. the planes will Beach Grove. and the third ran upstairs, House| Indiana Goodwill industries are chairman of the Advisory Coun-| a therm speak at officials chased him upstairs, back.in Evansville, Terre Haute, Ham- cil program committee, is irect=| Sou he Cirele 3 Khe ey _/down, and trappé@ him in the hall mond, Gary, South Bend, Ft. [ng arrangements. All offices will end 0 eridian return. N poi Ba un, Inter but he wrestled free and jumped Wayne New Albany and Indian- be open fof inspection, with staff tional Security Week will be d , : ‘lout the broken window. ’ y members explaining functions of served from tomorrow thi Y Gist Sub and Butler MCA apolis, Last wear they did 8 the court. Wer 3 Ml Mii i Oe SET VALENTINE PARTY gross business of $450,000 and ine | ROME RATIONS GAS the son of a wealthy Chinese - The Exchange Club of Indian- paid approximatély $300,000 in uate of the apolis will hold a Valentine torprages to. handicapped persons.’
h , he be- ner and party at 6:30 p. m, to ; | anghal Jow The Program is directed toward. i 1110 effect in
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