Indianapolis Times, Indianapolis, Marion County, 23 January 1949 — Page 48

rive Bohind Erg. “Push Sales Effort, Advertising “In Race for Consumer Dollar { ‘By HAROLD HARTLEY, Times Business Editor INDIANA BUSINESSMEN are looking anxiously in

! They are trying to keep an eye on Conthefother on their gross receipts.

since 1945. No one will Know exactly what is going to happen in Washing- } until it happens. Business knows the picture is not too promis. Ahead lie higher taxes and the possibility of restored controls,

B * In Indiana businessmen are becoming realistic Blt about their problem just ahead. They know they ve to do something or fold their tents,

ae to remember the days when there was a song | written. 1 It went Can. Get 1t for You le-| "In some fields where factories

bs to sales forces. ition. Some of the big motor manu-

Too Old, Too Slow facturers are changing dealers, looking toward younger men for energy, but sadly discounting + gommunity good will which has been earned over the years by the who seem too slow for the stepped-up selling pace. Auto circles are rumbling. They insist it is not fair, They have

vane hel § Money, het Fa by forcing them to take mer- |

UP! chandise, also know that a fac-|

. What the dealers want 1s longfactory contrhcts. They want that they will be in

enough merchandise into their | show rooms.

programs to stimulate business. | Since it is a matter of sales, rather’. than manufacture, they Aare bearing down on two points: Selling efforts, advertising. Business is. getting ready to } {put more and more dollars into ‘what factories can do to them advertising to keep volume up.

Advertising Advertising means. more than

buying space in newspapers, mag“on bill boards, car cards and radio time. - It means closer

more pep-up letters to salesmen in the field. his activity reflects itself in stationery and typewriters. i “ha ve. ne other : alterfia- big processors and local grocers -* As the consumer dollar shrinks, | last November and December.

This Bus-

months just ahead, look for the

0 directions. They think they see storm clouds on the

These are the two imponderables, the big question marks, for| Holt maling ventures which have been sailing along under sunny|

“. The flow of merchandise is slowing down. No longer is there| talk of gray markets, side door deals, etc. Indeed, they are begin- | |

Other.businesges are setting up|

: Gide in, Turn and Bow Out at

{

TE At factory conferences man- ords, measuring probable effec-| are preaching the dig-in tiveness against coming competi- | J

THE INDIANAPOLIS TIMES _

rod SUNDAY, IAN. 1

GM Show

The "Wheel of Fashion," glimmering in chromium, aluminum? vivid qaloring and Hollywood

Pontiac, Oldsmobile, Buick and Cadillac—glide gracefully into the

tory can break them (as one didy fighting, represents an investment of more than $1 million by the General Mofors Corp. in its intromany years ago) if they push pi of the 1949 lines in New York's swank Waldorf-Astoria this week.

The cars — Chevrolet, spotlight, slowly turn sompletaly

around, then move out of the picture on an ingenious conveyor system.

a bins b—

Truck Owners To Convene Here

On the Farm—

8 With 2 salesmen, more accurate and detailed daily reports, throughout the nation are ex-

Capehart to Speak At Friday Session

More than 500 members from

pected to gather for the 10th annual two-day convention of the National Council of Private Motor Truck Owners which opens Thursday in the Claypool Hotel, Host group for the convention is the Private Truck Owners of| Indiana, Inc. of which F. C, Bud-|

dent. 4 Highlighting the closing lunch-

ge Indiana, who is chairman of | the Senate Trade Policies Committee. He will discuss “The Im-

since 1941, sweet news to the consumer, but the beginning of & rough and tumble selling scrap w you tor for the producers. - Indianapo industry, following the general , il national on st up after the State of the meRRARS lt President Truman, is approaching the coming

Hast on Our National Economy of | the Price Practices of the Federal Trade Commission.” ODT Head to Speak The convention will open at 1 a. m. Thursday with a discussion of pending state truck legislation. H. V. Haley, president of the na-|

of welcome, t a luncheon at 12:30 p Monroe

, attitude ails in the building industry|its pattern until a Ae ta edo taxes and other government polithe President's ise of a cies are more stabilized, if that

Indianapolis bankers . .. prepare for April conference. Bankers Roundup Come April when the ground

thaws and robins are a dime a dozen, the figure men of the banking industry in the Midwest will be. through Union Station for a three-day stay. bankers are making detailed plans for the MidContinent Regional Conference of Auditors and Comptroliers to be held hers April 20-22 In the Co., program; C. Merle Brock-

EF - Claypool Hotel. i way, vice president, Indiana NaIn: the picture above are thei na) Bank, conference vice Indianapolis planners. Around chairman; Charles R. Keogh, the directors’ table are (from the | qehier, American National Bank,

Safford, E. H. Schmidt,

and the Neiona

Members of the Indiana General! Assembly will be guests at a banquet and floor show at 7 p. m Thursday: Indianapolis officers of the host group include C. J. Hill of Furnas Ice Cream Co. treasurer; C. W. Abraham, 1127 Central Ave, sec-| retary; A. K. Group of Polk sani-| tary Milk Co., chairman of the entertainment committee, and J. | D. Dungan, C. A. Reeve, M. C.

ectors,

WASHINGTON, Jan. 22—Th

§ left): |general chairman; Charles H. gn Francis Polen, cashier, Peo- | Hittle, assistant vice president, State Bank, women's com- American National Bank, ‘mittee;

ditor, Indiana National Bank

* president, Bank, entertainment;

Dilley, auditor, y When General Motors flicked the last GM's Big Show speck of dust from its brilliant new "1949 line at 9 thick-carpeted Waldorf-Astoria, lights, put the orchestra in place and tried out the sound system, advertising mien heaved a sigh of relief last week. Chevrolet's debut had been planned carefully ‘With pocketbook. (Insiders put the’ figure close to $1 million.) ov proved to be all GM officials had promised. It was a little fat-| higher list prices. This ter but smooth-—oh, so smoolli—| have made Ford happy. His _ with mechanical refinements and | line introduced last such rich interiors books began to fill, The used car men were on the collapsed last fall, a job. They were grabbing off all'tion W did not help the business.

Pontiac also had a preview at the N Pontiac Later » I

around Jan. 31. GM believes in springing its new models one at a time so each will get its complete public attention, 0. A. Chillson, one of Indianapolis’ oldest auto dealers, dent of Meridian Pontiac, Inc. N. Meridian St, and Chieftain Pontiac, Inc. 111 W. 38th St, saw “XC.

the '49 Pontiacs in Cincinnatl last Week. vice president, promises more He reports ‘the 1949 Pontiac Silver Streaks will feature two

Fletcher Trust| Co. registration.

with the notch or “bustle-back” silhouette and the Streamliner Aha, with the slanting or “fast "Both

ahold look - ; there is and more often yet the swi . not know exactly to ‘to refer the call,

tried ‘the spot-

The| they could get, price- tagging them | from $300 to $400 over the new | 107 a psychological advantage. It| per (D, Fla.) when they were mi- | may result in public rudeness be- nority members of the Senate 1949 tween ‘the recently reunited -CIO|Labor Committee, and fighting a and Democratic Party, mid-year that order | brought $1000 over list on the

used car lots, But used car prices! Regula} |engaged in a fight behind the

must |

cars for the corn belt, which of distinct lines, the new Chieftain|course, includes Indiana, The reason: The average per capita in-| come in the grain states has | om “are on T20yinat Julle a lot of American dollars | The provisions under discus.

Li ot out where the corn grows tall, Businesses wanting to improve cusConnection tomer contacts, add a little good

telephone “door” to their businesses, tehboard |

The first sticky situation is

+| wings of the labor movement for

Leaders of the CIO,

approach, are ex-

{tion of their demand in the next day or two,

denbaum of Indianapolis is presi-| cent to 60 cents an hour. bonanza well.

Hoosier Farmer's Outlook Bright Despite Price Drop

Profits of Peak Post-War Years Largely

Spent on Permanent Improvement and Tools By HARRY MARTIN, Times Farm Writer Indiana farmers have been counting their blessings (in cash) for last year. ‘The rosy glow of peak production plus high prices of mid-year wor off fast toward year-end. Farm prices skidded 10 per cent in the last ‘half of 1948. But the farmer is nettled because only half of the reduction has been passed on to the consumer. -

Operating costs are up. Hired help kicked its income up 3 per

[tor has crowded the tiring horse joft the soil for good. Horse Farmers spent their post-war | power (in the fiesh) is too exThey built homes, pensive.

€ eon session Friday noon will be a| barns, corn cribs and tool sheds. speech by Sen, Homer E. Capehart| They spent on materials. They

The figures: Tractors | cost 40 cents an hour, horses 47

didnot go wild on land specula-| Cents an hour,

ition,

Lots of Machinery Farm machinery has loosened up. Waiting lists have thinned out. ~~ Manufacturers promise 15 per cent more labor saving equipment this year. farmers’ profits may not be large’

tional council, will give an address enough to absorb it,

been!

| i

| ized farmer who has traded his

But

Tractors, combines, pickers and)

p. m.jother equipment are pouring off Johnson, director| production lines. But farmers are

choosy, some accuse dealof juggling waiting lists, “Bonuses” for quick delivery or, taking an unwanted trailer or single row corn picker to get a { needed tractor,

“Boiling Mad

| |

One east central Indiana farm-

jer, on the waiting list since 1946, has seen his neighbors, not | on the list, obtain new tractors. He is boiling mad, but prefers to| remain anonymous lest the deal,

The heartless, iron-ribbed trac-

CIO, Democrats Near Split On "2-Package’ Labor Plan

Union Leaders Want Immediate Taft-Hartley

Repeal, Wagner Act Amendments Later By EDWIN A. LAHEY, Times Special Writer

e second honeymoon between the

C10 and the Democratic Party is having a chill.

arising out of the demand of all a “two-package” treatment of la-

eX- bor law, wherein the Taft-Hartley Law would be repealed and the Charles H. Gauding, au {nibits: Leland Crawford, first vice wagner Act reinstated simultaneously, with améridments to the

president, Fletcher Trust Co. fi Wagner Act later making up the, — headquarters committee; Willis B. nance; J. Kurt Mahrdt, cashier, “second package.” . vp

_ Conner Jr. Ratigiant Vie Jres| Indiana National Bank, reserva-| “ dent, Merchants Nationa nk, tions; Garrett T. Browning, pres- at the lack of enthusiasm sand! Will conduct a public fight against publicity; Oscar F. Frenzel, vice ident, Live Stock Exchange Bank, the resistance in Congress to the either the injunction provision or Merchants National |reception, and Paul E. Jones, as- “two-package”

| the administration labor law com.

the anti-Communist provision.

Roy T. sistant treasurer, Indiana Trust pected to make a firm reaffirma- The third proposal, for compul-

fory arbitration in some cases, has been described by the CIO in

J. C.lér would punish him by pushing | Muesing and J. K. Wood, ai- | him farther down on the list,

alarmed mittee, it was understood, that it

The numerous friends of the COnversations at the department of ‘labor as to be clearly uncon-

Taft- Hartley Act In Congress are for a “one-package” operation, In

stitutional.

which, this act would be retained’ On the positive sidé, the CIO until Congress is presented with| will press for final enactment of

An Open, suitable substitute.

The big stake in the fight Is

For Bigger Stakes CIO lobbyists meanwhile are

{scenes for bigger stakes, the [terms of the labor law that ulti mately will replace the Tart

York show but the Midwest will see it| Hartley Act,

A committee of administration experts from the Labor Depart.

Labor Relations rd, and the "White - House is

Jr the Conciliation Service,

the National

Curtice, GM executive ran rs a new labor law to be

submitted to the labor commit. ‘tees of the House and Senate, The committee Is discussing three provisions that would mean a break between the administra-|— rom and the C10 If they are Teo.

sion are:,

ONE: Injunction power to re-|

(strain hationgl emergency strikes.

(This Is the. Tatt-Hartley act.) Threatens

anh important feature of

a bill prepared In 1947 by Sen. | Murray (D. Mont.) and Sen. Pep-

rear guard action against thei Taft-Hartley supporters, Some “improvements” would be| sought in this bill, particularly a {provision that would outlaw the |closed shop statutes in the states.) The CIO maintains that Congress | can wipe out these laws with a

law,

injunction provisions, prohibit certain unfair labor practices through a “cease and desist” order by the National Labor Relations board.

Copy! LI Indisnapalis Times

‘simple provision in the new labor

The Murray-Pepper bill has no! It would

{ !

Horse lovers like Charlie House

of Arcadia point out the horse's

value to the land, converting roughage into fertilizer. He finds

it hard to convince the mechan-

harness kit for a set of tools.

J around the corner during the year.

_jcorporation reports, and the Presi-

During Week | . Good

‘Make Ounosk in the Nation— Sens TE president Declared” Slow Recovery

Evangel of Plenty

Found Emerging From Inaugural _'Propounding Program of Exporfs

‘By J. A. LIVINGSTON ‘WASHINGTON, Jan. 22—President Truman emerged

from his inauguration’as a world evangelist. Hé proclaimed a new religion: “Peace, plenty, and freedom.” It's to be

In between there were moderate

in retall trade, several favorable

dent's inaugural address which was in as not unfavor-

made in the U. 8. A. and exported to “more than half the

” people of the wo who are; re of plenty. “living in conditions ap-| were going to support the proaching misery.” {United Nations; we're going to And, as with any export, it's'continue to aid recovery in Eubound to affect the economy at/rope; we're going to provide “mil home—production, prices and em- itary advice and equipment to ployment. “ |free nations”; we're going to make Typical of the preacher fight-|the benefits of U. 8. scientific ading for the hearts of men, the the/vances “available for the ime President in terms. provement and growth of underThe United States is to bocomeldeveloped areas.” The’ program is so grand as to ‘invite Export Cap ital fnociate doubt and criticism, - One additor remarked: phe food, clothing and an ly refrigerator for every Hottentot.” To say that, however, is to miss the basic, longer term implications. t . The President is not creating a world of his own. He's merely counteracting the Communist “religion” with an economic religion

able to business or the market. Under Million Mark

like the previous week, remained junder the 1 million-share mark. The actual average was under |800,000 shares daily, but there was no steady rise in turnover ‘from Monday to Friday such as prevailed a week ago. Many!

ket pending a clue to Co action on a labor. bill, a tax bill, and further anticipated antitrust developments.

caution on Friday was an address by Irving 8. Olds, chairman of the United States Steel Corporation, in which he warned against what he believed to be a

tionalize the steel industry.

At the same time, a group of utility companies warned against a similar move in the private utility: field by government, “and issued a sharp denunciation of" the Tennessee Valley Authority's request for appropriations build a steam electric plant to supplement its water power, Respond to Buying High-priced chemical {issues responded to moderate buying and lack of selling. Airlines also firmed. Steels were helped by high operations, and the General Motors show stimulated some intereSt in the automobile shares, American Telephone was ven to a new five-year low at 1 8 Monday but it subsequently — lied on investor buying. Ready sale of $70 million Bethlehem Steel stocks and bonds Was seen as reflecting large \amounts of money awaiting the

Trading in the full sessions,

{traders remained out of the mar-|

Another item which made for |

definite plan of some govern-| ‘ment groups to bore in and na-|

of its own. He's meeting Some} Perhaps we may be able to

{petition. Mr. Truman offers the world ~ bulld up our own imports seo well-being. And that means | that foreign countries can pay that the United States is hin for their purchases of goods committed to an era of capital | here bi hi , x — presumably machinery export, . Welle, exporting als | and consumers durable goods.

ready—through ERP, . But, after the Marshall Plan, | This last—increased imports to | some other device will have to be found. Perhaps the U.S, | will make direct Joans. Perhaps | | private lending may be reestablished. Perhaps the World Bank and International Mone- | tary Fund may function as the Brétton Woods founders in-

tended. oa 2.9 ; We're also a t agricultural naBritain's Pattern {i vet conceivably we might become an importer of farm products, strange as that may sound at first mention. Suppose, for example, that meat consumption in the United | States, given a great impetus during the war when people's Income

{to imagine. But it will require the United States to change its |economic® bent. We manufacture |virtually everything—from heavy {machinery to odds and ends sold lin Woolworth’s. Clearly, we're not

iporter of manufactured goods.

pay for exports—is not impossible

{likely to become a heavy. im- .

|rose, were to increase still more. Suppose we became, like Denmark, a nation which raised more cattle than it could feed. Then we'd have to import wheat and corn, which is what we did during the drought years of 1934 through

to|1936.

Such a changeover won't come at once—obviously. But if American technology improved rapidly, as after the first World War, farmers might drift naturally to the cities; where earning power will be comparatively greater and standards of living higher than in rural areas. Or farmers might

Nither than crop raising. As a result we'd have to become an importer in balance of farm products. Also, as our pro-| duction rose, we'd probably have

notably

‘proper investment stimulus.

concentrate on cattle raising ra-|

to import metals of all kinds, | copper. de This, incidentally, would be ap-

propriate for a creditor nation such as ours—to import raw materials and export capital ard know-how. It would parallel the industrial history of Great Britain, which bought raw materials and ‘exported them in the form of finished goods.

License Issued For Job Agency Certified Personnel Bureau, a new licensed employment agency, has been opened at 635 N. Pennsylvania St. The new agency is a division of Management Research Associates. {Lowell L. Holmes, executive di{rector of MRA, will administer the epartment, assisted by Lawson EB. Bracken, senior Associate.

Attention, Boys!

Want a Profitable Part-Time Job?

hobbies, Christmas

Indianapolis Times Carrier Salesmen Are Now Making Greater Profits!

Yes . . . Indianapolis Times Carrier Salesmen are now making more money than ever before! That's because thousands of families are taking the new SUNDAY TIMES—making a Times Route a pleasant, profitable part-time job, SEVEN DAYS A WEEK. outdoor work. It's dependable the year ‘round. It gives you plenty of spending money—for clothing, recreation, Boys in Marion County call Mr. Richard Ballere, Times City Circulation Manager, at RI-5551, for route openings in your -neighborhood. Boys outside of Marion County, see. The Times Distributor in your town, or write Mr. H. W. Smith,

It's h

or college.

Times Country Circulation Manager.

Attention, Indianapolis BOYS!

Would you like to corn some extra money selling THE SUNDAY TIMES on Sunday mornings? Many ambitious boys ere making a nice bit of spending money with this interesting job which ° requires only a few hours ONE DAY A WEEK. There are several good locations available right now where YOU could sell THE SUNDAY TIMES. If you are interested, call Mr. Richard Ballers, City Circulation Manager of The Times, at RI-5551, first thing

tomorrow morning!

= - The Indianapolis Times Horii

Circulation Department RI-5551

ealthful,

a L.A A CA he AAA

(Continued

Student Self, on

AKRON, Coroner C. a verdict’ of today in tl State Unive and killed and then f self on a b John An 22-year-old W. F. Del Saturday n fused to co cording to Struzenski, Capt. Str derson met the YWCA living. He to Columbu Jufused B he her, head, at

Gloves Ready

® Your seat