Indianapolis Times, Indianapolis, Marion County, 16 January 1949 — Page 11

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ughters, Mrs, Bellefontaine, | Stanley, Acnk Y. Wright, ren, Earl, Arinbridge; Mrs. Mrs. Florence Esther Cox. 2 ——————————

INDAY

IYMENTS!

1 As ed!

istrucy styled!

frames, it finish!

d seats

colors 1!

and tive sitks for the last month. And

there still are a few to go. These to studied )

bespeak hitting competition of the motor industry. The advertising boys see that the build-up cafries a climactic intonation which will make a last-

cently, one of the ad even referred to- an yen guest who had slipped in as a "spy." Ford Started It Last year Henry Ford II, third - place in the Big broke the ice. He redid his Always conservative, he into the front line as a Reports put the cost of the re-

Advertising budgets. soare and took on a cheefful, vit tone. And to top it off the young Mr. Ford decided to do his unveiling in the swank Waldorf Hotel in New York. (Rumored cost.of debut $600,000.)

Mr. Ford ran a special train for news men and auto editors from Detroit to New York. He saw that they had nice soft beds in a hotel, fed and entertained! them. The party clicked. With-|

was talking (and reading) “Ford ~Ford—Ford.” Chevrolet Awaited This week, Chevrolet also will unveil its 1949 model in the same Waldorf Hotel with all of the fixin's of a major Broadway musical, a television inaugural or a Kleig-lighted Hollywood premiere, Stage settings are built to enhance the already alluring beauty of the car. And advance word is that the Chevrolet unveiling will be a high spot in automotive premieres. All this will take place after the .super-preview which took place in the Masonic Temple in Detroit last week.

|erous use of glass, and instrument panel design. And before -the Big Three could bat their competitive eyes, Studebaker was nibbling into. their string of .

Engineers and designers can make any type of car they believe the public’ will buy. But with the exception of Henry Ford II who revolutionized -vhat we used to call-a “Tin Lidge into a powerful, comfortable car § ig away lines and attractive colors, the rest have remained discreetly shy of sharp changes. It is" too much of a, risk. :

have to change models.

gible. The Chrysler Corp. stance, in Detroit, popped its pre-|Cho! view just before the General Motors Chevrolet and Pontiac) show in New York. Chrysler, ‘always to the fore, in design, yet with conservative| management, has stepped up gear ratio in all models to about 7 to 1] except in the big Chrysler which) is 7.25 to 1. i stuck to the wrod “pontoon body” type in all models, increased interior. room, glass area, and brought out a 115-inch, model of Plymouth. K. T. Keller, |

There the models were assembled fh a well-spotlighted arena on the lower floor.

.Guests were checked carefully, hr competitors must have a ty good idea of what the Bh 100k like, they still were guarded like Kohinoor diamonds. Cocktail Party Then the guests were rumbled off in busses to the Statler Hotel where a cocktail party was already raising its din over a string quintet’s “Buttons and Bows.” The hors d'oeuvres table was loaded and the bar spouting drinks. The appetizers included caviar, salmon, cheeses, hot sauteed mushroom buttons, scallops deep fried (eaten with toothpicks) oyster shells filled with baked crab meat, and a little of everything the chef keeps for his topdrawer (and well-healed) y tomers. ‘

The steaks were ushered In |

on special

(114 inches ‘thick) Chevrolet plates—china with a blue circle covering i bottom which tells you in n uncertain | terms that Chevrolet/has been the leader for 18 years,’ When the dinper was finished, the officials .were introduced. There were the slam hour-and-g-half floor show, - And that is no doubt why it costs 6 much money to stage the

co out party for a new model c

ig dough. The development fig-| ure on the 1949 Chevvy was announced at the party at $50 mil-| right-—|

lion—whew--yep, $50 million.

So what's a little party?

that's

Issues: 6 New Stamps TEL Israel will issue six new stamps

20m will bear a comparatively new coin. More new issues are

expected from this country soon. |

A Revolutionary

Type of Hearing Aid No Battery, No Wires

Color and = precise organization were orders | &. of the day.

/ But you are dealing with pretty]

AVIV, Jan. 15 (UP)

president, said the development! of the 1949 line cost the corporation $90 million.

» ~ ” CAR STYLISTS (that's what Yiney i them at Chevrolet in De- | tro can accurately record the) LU) en of the country by th {car buyer's choice of colors. /In good times, the. sporty colors, tne light creams, lime

allows, i

rings th

engine reds, canary robin’s egg blues and array of sprightly hn popularity gong. But let the Hioney-making| world become ; about its b

ing chrome plating, or they can leave them bare, and they can make a windshield, or anything else, any shape and size they believe the public will like.

does the aristocratic Cadillac. But General Motors lines sticks close to conservative wind - tunnel

off by Oldsmobile a few years back. Today

GM cars are snubbing the duck tail rear end design. GM is not going to gamble its No. 1 position with Chevrolet, Buick, Olds, Pontiac price ranges with anything the public might not take a fancy to.

” i Sr hak = a a toe ‘ AND by the same token, motor Chevrolet torpedo sedan, goes car manufacturers know theylon furiously. But the only per-| Andison who actually knows whether in a few days the whole country|there must be plenty of goodior not the new Ford design will reasons why the new model isimake a shift in the major motor better than the old one, although league standings is that little there have been instances where fellow you see peering through the difference was pretty negli-/the little hole in the dealer's

for in- apjpitite, and he will make a

a ral Motors, ~ instance, long has had what calls 8 customer research a ment. GM malls out a little booklet to his owners, and a few people it would like to have as customers. In the booklet is! shown every possible type of car design, right down to windshield wiper blades.

streamlining, a style trend . set

virtually all the

and Cadillac in their

THE war of the duck tall vs,

whitewashed window. He has car

Tt ge his choice whicl which will d de-

MILLER _ MAID KITCHEN CABINETS

factory to - vyou direct

7 /

customer findings and stays pretty close to the trail of customer) vey and sales volume, There always has been some to whether the public could possibly be polled ofi something it has | contends that the public has only veto power on new medels, and But once in a while, as with the little showcase on wheels, companies will hit ‘the jackpot simply by putting its steel, rubber, | in which the public hadn't even; guessed it would like. changes in the 1949 models about to appear in the showrooms, but) one-way trip to the automof graveyard, already crowded with Iceland commemeorates the 1947 eruption of Mt, Hekla with seven and designgof the active volcano. | The 12 rar sepia, 25a green, brown and 10k violet complete the set. |

» . . THEN GM gathers together fts| preférence as shown by the supe} question in the motor industry as never seen. This school of thought | has little constructive to offer. the post-war Studebaker, one of bri wood and cloth togetherin a way, Look for gradually broadening nothing. 80 drastic as to invite ideas which didn’t sell. Commemorates Eruption REYKJAVEK, Jaf, 15 (UP)— | {stamps of ee dieffrent views | 354 50a brown, 60a blue, 1

J J

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The. Indianapolis Times

Circulation ‘Department

Times Carrier Salesmen

Indianapolis Times-Carrier Salesmen are now

Christmas or college. Boys in Marion County Richard Ballere, Times City Circulation Man-RI-5551, for route openings in your neighbor-

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1 | gl

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