Indianapolis Times, Indianapolis, Marion County, 17 December 1948 — Page 44

IT'S SMART TO PLAY SANTA WITH WASHABLE, CHARMABLE cai 3 Latte Blouse Gowels

Styled with a flair, famous for quality fabric, tailoring and FEMININE DESIGN—all within your budget! Washable little ‘rayon crepe blouse. jewels, so soft you'd think them >. silk crepe-—and styled_feminine as your perfume! What could please “her more — or you more? ~

PHONE (CA. 8511)<AND MAIL ORDERS PROMPTLY Sport Shop, Downstairs

Mn FILLED

‘with Peter Pon collar, both the-collar and

% °_blouse—with shirred neckline and pleated black, sizes 32 to 38.

“

pees mit; INDIANAPOLIS TIMES _

A. Christmas picture—to see her in this frankly flattering one, with its gathered jewel neckline, its cut-out embroidery trim, its gala holiday ai! - White, grey or pink,. sizes 32 to 38.

B. Feminine as perfume—a button front

the front panel edged in wide lace! White, gray, aqua or pink, sizes 32 to 38:

C. A new version of the jewel neckline

cap sleeves! Aqua, white, pink, Kelly or

A CHRISTMAS PRESENT TO YOU—HALF THE “PRICE OF OUR SMART TAILORED AND CLASSIC DRESSES! ALL REDUCED FROM

“ Hhurry, hurry, hurry! - Save half the price on sparkling—crease’ “dresset-that ~wil make inspired Christmas

_ smarf classics and tailoréds — many ‘styles to choose from! Smart and practical for now into spring!

=< puaniitios =a are limited!

pi AS BA PATA RA A Vr RI FRE RI a ON

Fashion Dresses, Downstairs

~ OUR REGULAR STOCK “RAYON RAYON et cia GABARDINES| COVERTS! ‘ = Royon Alpaca SIZES = Rest 12 TO 20!

presents — for yourself and others! ‘Go-everywhere i 0. 95, Now

..We urge you. to Shop Farly— ra Si

JUST IN TIME TO MAKE WELCOME CHRISTMAS GIFTS!

HALF-PRICE SALE! 4 WONDERFUL |

% Dresses that were -

1.95, Now

x Dresses that were

8.95, Now ______

| * Dresses that were

“Dresses that wers Cl

18.95, Now

Soft ‘as the angel hair on the Christmas tree . and snug and warm! Generously cut “and “tailored with ~all the - comfort of her favor-“ite--coton-oF cotton... =anef pis And, what's” more~—come washday-—— they'll -lock * bright —as new! TEARQSE OR BLUE, sizes 34 to 40.

-2.98

Lingerie, Downstairs

Fon tan

She'll Love Them for Honing and Night— for Smart Tailored Style and Lounge loxunyl

Choose the D' ORSAY gr the BRIDGE SLIPPER, for either will serve ,

her welll Their superb comfort and, distinctive tailoring team up to

pair-of smooth finish, soft, ‘mellow leather! GUNDY; SIZES 4 to 9.

a Slippers, Downstairs

make her feel better, look smarter at home! Each skillfully fashioned _ BLACK, BLUE, BUR.

CHRISTMAS ST ORE HOURS: 9:00 JO 5:25 MONDAY THRU SATURDAY

Only 6 More Shopping Days! If You Haven't Her Present Yet, Don't Despair! We've stil 1 Grand and Glorious Assortment fo Choose From—To Make Her Christmas the Merriest Ever!

flounce — all strictly flattering! of it — all three for less than 9.001" BLACK, ~ POPPY RED, MINT GREEN, COFFEE BROWN

if ot,” z 1% 4 J | jf Pp ; § BL 3

We wager you'll not find a gift to thrill Mother and her daughters’ more — for, what excitement it is to dress alike, what fun it is __to show off this new fashion trio! Captivating in calico print [of tub-easy cotton) with sweet ruffle collar, perky puff sleeves, elastic shirred waist and full gathered skirt finished with a

And, think

For the Prettiest v Picture In the “Family Album

“

FRIDAY, DEC. 17, 1948

WHAT A SEATON 10 GIVE—10. YOUR FAVORITE: TIREEONE TITRE THE NEM. 1949 QUES CALICO, ALL ALIKE, ALL NEW FASHION, ALL TREE FOR LES THAN 9.001

Sizes 310 6 1 Hi . un Sizes 7 to 14 9, 98 Sizes 10 to 20 » 3 98 . -

—— —— ——— — — — — — — —— —— ————————————— —

BACKGROUNDS! r —— ————— ——— — — —— — — — rn sre inte son mon pone. st. hr man Un — PHONE (CA. 8511) or MAIL YOUR ORDER 1 I> The Wm. H. Block Co., Downstairs Store, Indisnapolté 9, Tndiana. rte i | Please send me the following “Helen Kingsley and Her Darling Daughters” Dressest 1 TERT Se Pl Naess : : Color { Color SE + Quantity Size Chalice Choice Price $990000000000000000s0000000o0noe 1 | Address. ceeressersesiscttsoreenee A He Ei I Er sEssNARIS SNE TeT INR RAL L ENO. ¥ ; | a t |. Cityerteanarenenss ssresteeiveer 1 il eon 1 L

If- You Love fo Please Her, Give Her a Bright New

Tn All-Wool Jersey

It's new! It's her favorite beret— here, at last, in cloud-soft, drapeable all-wool jersey! And, spiced with glittering pailheads—to outshine the Christmas tree! Choose it in her favorite color— BLACK, BROWN, GREY, RED, KELLY, PINK, CONTINENTAL. GREEN, AQUA OR WHITE!" '

2.00

| * Fashion Millinery, Downstairs : AAA AAP str pt for

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