Indianapolis Times, Indianapolis, Marion County, 14 November 1948 — Page 30

PAGE 30

Expect Swedish Furniture At Amazingly Low Prices

In U.S. Stores in 6 Months

American Decorator Reports Final

Designs Worked Out for Export Trade |§

By ELIZABETH JOOMEY, United Press Staff Correspondent NEW YORK, Nov. 13—Modern furniture made in Swe-

den and sold in this country for an amazingly low price is|®

expected to become a reality within six months.

Fe from Sweden, where she worked out final designs for Swedish

Mrs. Edva T. Hodgin, an interior decorator, has just returned ®

craftsmen to turn into furniture for American homes. “It will be| &

‘definitely Swedish,” the decorator said, “buf with the American

home ‘in mind.” : Sweden was a leader in modern furniture design before the war. Now, Mrs. Hodgin said she believes the United States has advanced beyond the Scandinavian craftsmen. But low labor costs and an ample supply of beautiful woods led a new American importing firm, headed by Eugené Henry, to try for large-scale importing of Swedish furniture. Mr. Henry said the first pieces should be in stores throughout the country by May 1, 1949. Mrs. Hodgin was sent to Sweden by the importers to be sure the fur-f =~ + pinime———————— niture would answer the demands! lower and broader. In Sweden of the American market. they have a tendency to make A dining table and chest unit narrow chests set up on spindly will be one of the first shipped in.| egs.” : | The chest, on rollers, will have a A group of three chests will be sandstone top and will fit under/in the first group of imports. The} the oblong, dropleaf table. |matching chests could be bought] As a living room unit the chest singly, or.as a group, at approxicould become a desk; in the dining mately $69 each. room it would make an ideal serv-| One provides shelf space, stone to Bo The {me open drawers and the third has| porters hope to sell the combing- drawers covered by doors. The| tion unit for under $100. Woods will include birch, elm, beech, mahogany and walnut Bn with Swedish workmanship| ot ne Hodgin termed “out-/brought over in the first shipstanding.” \ments, because the import duty is

“Most of the changes I made in{higher on these. - An easy chair,

or a dressing table. Few upholstered pieces will be

Ss {sh designs” sald Mrs an ottoman, and a simple arm- their cue from trends in other|in wedls ign chair will be the only upholstered home furnishing fields. T

Hodgin, “were to make the chests

Designing Woman— a sturdy Swedish yarn.

{covered by doors, the second has|™

chest with uncovered drawers # {opens out to become either a desk

FASHIONS for the floor take!bfown, blue and black are gainimportance daily. |

and special wood finishes of the in period homes.

At left. a ‘lower-priced Axminster;

By JEAN TABBERT

Deep Colors Mark Carpet Styles

above right, a Wilton textured in a new design, and

{that deep, rich plum; warm, seal the leaves. That textured look crops up in/Voiced recently at the Navigators It's done inland Engineer Officers Union’s anThe deep-textured carpet shown over-scaled florals by the color|nual conference held here, that —__|pleces. These are made of springs|- New styles in carpets and rugs lower right comes in gray, beige,|treatment described just above. senior officers be allowed to take and foam rubber, covered in a include high style colors pat-|natural white, earth brown (mo-/In the smaller closely set patterns|their wives to sea for at least six| tweedy fabric containing cowhair, terned after upholstery and drap-|cha shade), and gray-green, (a the same thing happens when the/months in each two-year con-| |ery fabrics; designs especially for|subtly grayed. olive). It's made designs are set agdinst a lightitract. assoc Mrs. Hodgin said she believes provincial and traditional room|by RBigelow-Sanford Weavers. ’ other women will share her schemes, and the popular textured! The inexpensive Axminster at

THE INDIANAPOLIS TIMES

¢

SUNDAY, NOV. 14, 1948

(Gets You Up With a Tune

lower right, a deep-piled wool carpeting with a striped effect. All are available locally.

Ta variety of ways.

{br dark ground. The Artloom Wilton

Radio Alarm |

I

. And, especially for the bed{room that doubles as a sitting room, a consolet — diminutive sized—that includes both radio, phonograph and frequently album space. One such model has a detachable radio that can be plugged in elsewhere around the house,’ Plastics also have entered the radio field. Cases come in all colors to accent a variety of color schemes and streamlined to modernize the contemporary room. For men who like to go hunting and fishing there are portables which have been improved technologically as a result of war developments. One manufacturer has encased his set,in the same material which was used by the War Department for ‘tank steps. This model will withstand a rigorous life.

BISHOP FURS

2nd Floor—7 N. Meridian St. (Above Florsheim)

Monday & Tuesday :

“SPECIAL!

‘

Pa. \ | Beautiful NO

] AT)

Shipboard OK For Wives Sought

CARDIFF — A proposal was

| According to J. Buchan, dele-

carpet gaté from Glasgow, the presence enthusiasm for the simple lines|look that's prevalent now even!left also by Bigelow has a seff={&bove right) looks amazingly|of women aboard Merchant Ma- | color embossed type treatment in|like the nylon design recently de- rine vessels would have a “bene-|

{ i

|

|

Longe Older

Report Like Th

By BARB! United Pres: NEW YOR difference bet a girl today of her skirt. The longer long to the g That's the where dress both their st; for the cdlleg working siste While mos facturers wei least an inch hem them Ek inshes from Louis folk apology for t costume hem: mid-calf leng The right it, is about 1( “The girls that way,” a industry said hack them o change their Other ideas have sold th are simplicit Most of the this week wil and $30. F wool coat co for around § All the cos fication of | gerated style and skirt full toned down.

Many Dres Topped by There are and the pepl treme modest A few dre! els of unpres: are outright

Can Be Used

ficial effect” and would be a concession to encourage young offi- |

stick to a t

Swedish modern furniture. No-| Deep rich ground colors with gray. The {illusion is that of|veloped for upper bracket purses. flared skirts

boay ae . their enthusiasm a “black” look are worth watch-|three-dimensional depth with the| The nylon version has a deeper

In Bedroom

THAT old hassock may look pretty tacky—now that its fine leatherette covers cracked and the weltings come loose. If you don’t need it in the living room any more, why not use it in the bedroom?

By ELIZABETH HILLYER |

ling. The color forecast indicates roses seeming to stand out from [pile but the scroll effect is similar. |zers to seek progotion, {

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with a few New is a slir in pleats or above the Kr Stoles are the print d many dresses ple cardigan red and wh shown over summer dres combining sk jacket and p signed to se complete. One of thi costumes wa tume which 1 ance with a line framin, panel. Short brief shirred moderate fr leased tucks length jacket goes out for shoe-string s

There's no reason at all that it won't last for many more And not to years there, and a smart has- 3 ‘sock gives a bedroom just the Keep Dre. __gextra furnishing touch it may Always r : Fneed. simpler the Slipcover the hassock to look Expensive cl decorated.

like a #luxury job. Make it match the bedspread, give it the bedspread fabric, its trim and deep ‘ruffle. { ® = =» Y i FIT the slipcover to the hassock along its own original lines just as you would a chair or sofa. Put the weltings on the slipcover in exactly the same places they are on the hassock itself and you will have the best possible fit. ; Slight padding under the top of the slipcover helps to make the slipcover stay put. Use your bedroom hassock just as you would a fancy slipper chair. It's slipper chair height, and now that it's so beautifully slipcovered it's quite “gs smart 4s; a chair. :

“= Yearn how to make slipcov-

BaP,

erv wav.qgn gpren,

Date

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