Indianapolis Times, Indianapolis, Marion County, 4 November 1948 — Page 10

THE INDIANAPOLIS TIMES THURSDAY, NOV. 4, 1948

RADIO IN REVIEW — | ar ee preemn

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Small Stations

Blast Brothers ] ‘ Pan Gives-Aways, ‘Operas, Yell ow Qu

Commentators Commercials aelane By John Crosby years service NEW YORK, Nov, 4—WQXR, the dignified and highly| with Kingan & respected station of “The New York Times,” let its long The valve com- hair down to the waist Halloween night with a half hour pany is located noroqy of some of the worst aspects of network radio, an, “protected” t 2821 Roose- P int pent Fi hd Mr. Copeland {1 “400 and is extraordinary ambitious bit of les majeste which I found ; 5, J bch Couatry aris avor! ; . % BONNET is made choice products of fine American farms. Nutrition! Proved nusition! Just three half-ounce pats of BLUE BONNET give your family as much Food-Energy as a medium lamb chop! As much Vita. min A as in three glasses of milk! OR as much Vitamin A as in*2 to 3 fresh eggs!

~—at Celtic. ithe exclusive manufacturer of a'very entertaining. | qualities of Stella Dallas and Plus, Vitamin Eand other food essentials!

PAGE 10 For PROTECTED

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Paul W. Sanford, president of {the Body-Guard Valve Co., Inc.| {today announced the appointment | |_ of Joseph H. Copeland as vice g president in charge of sales, In accepting the position with the new Indian-’ apolis concer,

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RRP kidded the daylights out of! If any one of the big time. Candy

comics are shopping for ideas, ra Publishes Tax Article ‘husband and wife breakfast like to suggest Supermom. She! SAVINGS ¢ LOAN ASSOCIATION | of Indianapolis

EDERAL | Millon; Elrod Jr. attorney programs, news commentators, {could stand a lot more slapping § land civic leader, is to. have an {he giveaways, soap operas and around. 23 W. OHIO ST.

article entitled, “1948 Revenue Act| commercials. The list omits Some AND TH AT , ads easily into Analysis” published in the No- of the more conspicuous ‘evils of , ipo. program on a New York

J Real economy! In fact, you can buy almost two pounds BLUE BONNET for what one pound of the expensive spread for bread costs!

| network broadcasting but, after , .. . cont" called “The Lively Ah RTs ne all, they had only half an hour. yr few Gt) Tn pain cation. While I'm happy in accord With |, 10 time Sundays). ; the idea of a snl} station kicking It's conducted by Gilhert Seldes its big brothers 3 2 pan the Who has set himself up as an ¢ PE ot 4 CU [ A R S, 143 4 A l Ss have some . objections authority on the minor cultures, Buel peraons Ee Fo most critics consider beyond rausband an ’ {tional explanatio Heart-Throb like to be among the first, possibly “The Lively ne sa dry, Sa 4 ‘Parodles. express dismay witty and. by ¥atio standards, T-R-E-T-C- very acid commentary on every-$-T-R-E-TC-H ed thing from books to football. Binkhead wrapped up the subject eizo expressed considerable bitthoroughly two and a os Years terness ‘at mom worship in the ago. Their paredy had ne ng Popular arts. He pointed out that Teptated on Et The fre the currently successful movie anticlimax — “Apartment for Peggy” and the man that touches that metaphor hit play “Life With Mother” both Wore irs ho, ar Wig stage have damaged the husband {Hrthered Iie popular superstition ” il ] "ht: Jland wife profession beyond 1 T€" better than we can—a proposition : : sion style In pink or yellow | pair. By now the jokes as tire- p,, "nronared to debate any time, gold with stainless back. some as the originals, any where, with any one. BON NET The same comment applies | Bre | NEON PRINCIPLE : . It's my tired but fixed | The reddish-colored neon signs, FOR QUIK YELLOW... Also obtainable already yellow, | that ove dety |and similar signs of other colors| PLUS QUALITY} ready fo serve, -at only a few Lady's hen You can't dream “up {containing other gases work’ on te + ganfs mote fo cove Federal fax.

WQXR parodies. As one of the notably movies and radio, which BRACELET FRED ALLEN and Tallulah On his first program, Mr. Soides| IN NEW —and meanwhile the movies and even more forcibly to give-

and Gent's anything much more ridiculous [the Same hs gg pid | | than that list of prizes, most of t ue ao Cy Re at tee : S-T-R-E-T-C-H | which I wouldn't have in the premre ug 8 | house, read by Ralph Edwards WATCH every Saturday. (Last night I

dreamed Mr. Edwards touched the wrong wire in that $2000 all-electric kitchen and vanished

in a sheet of blue flame.) DESPITE these petulant ob- | servations, I felt WQXR did a fine | job spoofing H. C. Kaltenborn and

Choice yn = | Gabriel Heatter, two fairly easy | but worthwhile targets, the NBC | chimes (“the most famous noise in the world”), Hooper ratings {and all sorts of commercials in- | | cluding one for “the world's most {irritating counter-irritant.” |

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» » ” { | THE MOST successful effort| was something called “Supermom,” a devastating dig at soap opera. : | Supermom, with her careworn

Street {brow and soft sweet smile, a Clazpoc! Hate {woman who smothers and darn

A SA Ar A

near strangles her.children with| affection, sums up all the more, {horrible though widely esteemed

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