Indianapolis Times, Indianapolis, Marion County, 24 October 1948 — Page 55

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“This Week In Business

Consumer-Retailer Council Starts

SAR th ; a result operates its own RCA quests, mad kes announcements

SUNDAY, OCT. 24, 1948

Move to Unite S

Ret

what they are The retailer w

of services. Dr. Ruth

Mr. Hartley

the idea. She

By HAROLD HARTLEY, The Times Business Editor ne of the most important moves iff recent years in| consumer-retailer ‘relationships was launched here this week to span the consumer-retailer gap. ; ailing and products are changing. The consumer : wants to know more about new products,

sumer expects, what products, what kind

tor of the National Consumer-Retailer Council, Ine., which includes national credit, retailing, research and consumer organizations—even the YWCA—came to town with

hopper-Retailer

and what they are good for. ants to know what the con-

Ww. Ayres, managing direc-

68 NEW TOLL POSITIONS—The Indiana Bell Telephone Co. is working installation crews night and day to finish its new toll board. on the eighth floor of the telephone building before the rush of Christmas telephone greetings. Here installers are testing the intricate units which contain.more than

was a luncheon guest of the

Indiana Chain Store Council board. Others present were

home economics supervisors, h

and Chamber of Commerce executives.

our. Others presnt wero HONG 0 AI

Dr. Ayres, charming bru-| net, told chain store execu-|, . | tives in detail that stores are striving to know buyers’ needs, and consumers want to know t what's new on the market. Consumers want to know values, too, ! and how-to test them. If all ‘goes well, Dr. Ayres will have setup a clearing house for

Music in the Air

} During the war business began to realize the stabilizing quality, pi productive and morale values of music iif ‘Factories. Today many i industries GEE “mise to A eheye Thythm in prodtetion amd To provide TE BR WOE Sori Re Rb AR ph, ! ‘than the hum and clunk-clunk of m

machinery.

"The Navy..gathered.. its. own. New Jersey St. S CV ase RRS asiiable and sotnd, si which directly. affect the prices NOA ? Board; plass.ve HULL SUE Lo ;

SER HCN

5 3

{consumer and retailer’ informa-

fon in which the wants .of each

can be exchanged. The idea is to make stocks more accurately fit

he expanding needs of con-

sumers, and to make retail buy-|

ng and selling faster, easier and

to improve the general level of dustry and government are girdhomemaking by the use of new ing for a wide open Congressional products. |

of me or

“Wodlt | TabHERTIE:

runs the turn-

cireuit with 22 outlets in the and knows. what workers like; in!

Naval Ordnance plant here.

the mornings, at lunch and in|Vided on this

Miss’ Grace Ann Lowe, 3011 N. the waning afternoons.

MUSIC WHILE YOU WORK — At the Naval Ordnanca Plant. Miss Grace Ann Lowe at the sound board and turntable.

Seemed OEY werkKers ‘are 4n- the « Miss... Lows. studied publi : 35-t0-50 range, the tunes they speaking and voice projection, ¢rejont costs from that basing] knew in their late teens when knows the public speaking trick point to his 6wn establishment, people are most music-conscious, of bearing down on the vowels paying the same amount on either |

has strong appeal, although some and of the new ones are in strong short. played, and as a special treat

demand.

Workers, says Miss Lowe, like turned on peppier music in the afternoon. ga

They like piano and orchestra)

clipping the consonants She records every piece the World Series] mes, George Ziegler, public relations

Basing Point Rule

ness United States —Supreme— Court's ban of the basing point plan in {the cement industry.

pricing, raising the cost of ce-| ment for many buyers. The steel! and sugar industries soon fol- per

lowed cement’'s example, with sim-| : a flar results among ° their cus- cent advance would carry

tomers.

awaiting the outcome of = the] Senate investigation before de- Repyblican Convention and would ciding the future of their own, ,., now theorists hysterical. They'd proclaim the poswar bull market reconfirmed.

shipping policies.

Capehart Committee | Tackles Red-Hot Topic

Times Special Writer

WASHINGTON, Oct. 23-—In-

airing of one of the year's hottest

|business topics—recent outlawing they're ap of the basing point price plan.

Out of Senate Jearings. open-

of millions of dollars. | *“The big issue is shipping costs, |

of’ & That's why business, itself di-| issue, anxiously

grand hes

awaits t | a special committee headed by Sen. Homer Capehart (R. Ind.).

Complain of Cement Ruling

and industry about the

That action forced cemen

Other major industries are

The basing point plan enables various nmiembers of an industry

to compete on the same footing regardless of their geographical

location. . Use Same Set of Points They achieve this by. frequently using the same set of basing | points (New York, Pittsburgh, Chicago, etc.). The manufacturer | absorbs freight costs of a shipment to the basing point nearest]

the -customer...The customer pavs..

of rival products, no matter where they are manufactured. The Federal Trade Commission found this system to be contrary to legal trade practices. The Su-| preme Court upheld this FTC|

(no vocals) with Ted Weems, qtficer at the plant, has made aifinding in the cement case.

Frankie Carl, Pewee Hunt. lunch they enjoy Strauss music with some of the more popular opera strains.

Save Time and Temper

to give the!

Businesses win or lose good will over the telephone simply by the way in which contacts are made and conversations handled. |

If you want to up-rate your

business’ standing with the public A] that takes time.

and customers, here are a few practices to avoid: N

ONE. To be called by a man’s|

secretary and then having fo

“THREE. To be kept waiting onthe basing point plan. Some inwait/the line without an adequate ex-|

while he gets around to picking planation for the wait.

up his phone. This is human relations poison. . TWO. To sense an unfriendly or bothered attitude in the telephone manner of the representative of the firm you are calling. This drives business away in droves. :

The British Ford

Indianapolis businessmen, have

the British Ford was introduced. They'd been looking at the supply closer to customers.

FOUR. To be quizzed tactlessly|

on who you are and why you wint| benefits. to talk with a man. Few people make business calls without good|

and sufficient reason and they isis. strongly resent having someone! There are regional differences |

try to “screen” them. of opinions, too. Some sections, ion jn earnings.

t study of production music and! The outlook is not for hasty | guides selections workers what they like, | ®

Congressional action. The Cape-/ hart committee will hold more! hearings, outside Washington, | next spring. 1 Industry Divided |. Then it must present a com-| prehensive report to Congress.|

credit curbs.

The National Outlook—— :

Business Happy Again Over Profits, No War

Americans Immunized to Tension;

Industrial Commons Gain 8 Per Cent By J. A. LIVINGSTON

Confident Businessmen are fluctuating as usual. proaching pre-Labor Day highs in assurance and is rushing to completion the new, ‘self-confidence. The world isn’t going to pot after all. ‘business and profits, And, lo iden Sov. 8-coud-oome Congas |g in war, = pre soothing: to the-ear:sional. action affecting business, 0 Co ta ACRE haying publ tems <GERTRANE Adierioans ave hecow \munized to ‘international tension. ble. sychological. recogery. - Right after Eater Dayal was discoure = ag®ment. The Berlin crisis was at its Height. he opening whistle from The Federal Reserve Board invoked new Meat prices were dropping. 'Backlogs were shrinking. And many econoThe committee's investigation mists boldly announced the long-éxpected restems from complaints from busi-|saggion would certainly arrive in 1949 if it ‘had not already come. The change is measurable. For two ; weeks now, prices on the New York Stock Exchange have manufacturers to switch to f.0.b. been edging upward. The Dow-Jones average of industrial common stocks has climbed up to the 190-level, a gain

cent. - A further 4 per|

” ” . Whether the improvement in

{will

Right now

Ditto

y the-Berlin-erisis has. Not re--board’ positipns before. the. holj-!

ton aR RA

Mr. Livingston

of 8

quar-

against $1.74 in the third ter of last year.

clared’ an extra cash dividend, a special stock dividend, as well as a regular dividend.

Higher Dividends

Undoubtedly extra and special disbursements to stockholders increase. Numerous companies are now tapering off ex-

Wall Street lifted the spirits of penditures on plant expansion so businessmen or vice versa is a chicken-and-egg poser, . But 1his tors. canit-be miserly. indefinitely: |is clear: Post-vacation news hasithey can’t rationilize from one Shaw Scheduled Here “lday-to-day

they'll have free cash for shareholders.

ECONOMIC STANDSTILL The stock market has been in a rut for 25

. |

pow months: industrial production for12 months... .

Data: Standard & Poor x: Fed Res Board

INDUSTRIAL iy L .e ee 180 Se? ¢ i s a mn e600 —20— - a , 4 2 2

Prepered for J. A. Livingston

been good. Though sales of men’s

Industry is split for and against year have been slow, retail trade

dustries are benefiting under f. o. b. pricing, want it to stay. The water transportation

+ Other

generally has held up well. And earnings reports for the third industry quarter show that corporations

have managed once more to pass industries complain of on higher costs to consumers. A being hurt because they are long preliminary * sampling

distances from sources of mate- that profits are up nicely over the

corresponding quarter of 1947.

Indeed, duPont registered a new Net came to

jsuch as New England, feel thatig324 3 ghare versus $2.24 in the

|under f. o. b. pricing they have inirq quarter of '47. a better chance of building up Telephone and Telegraph

seldom had a better comparison |

American cov-

their own regional industries, be-|ereq its $2.25 quarterly dividend of the economies of two colintries than they did this week when cause this would put sources of __i, the great relief, no doubt, of

the nation's widows and orphans.

a surprise It isn't exactly the American in an automobile, although the Ford Motor Co. is frank to explain it is offered as a second or economy car for those who are hard pressed for immediate transportation. Britain doesn't have enough gasoline so cars must have high miles-per-gallon ratings—35 miles

Down On the Town

The best way

to the gallon. tailored are well surfaced, but narrow, so| the car is narrow.

jdea of that we should expect | . And the car is to British roads which!

Being a Ford-built product it

is a tough little car, hut it demonstrates vividly the between life in Britain and In the United States. ®

to. see Indianapolis is to get up in the air and wr Jook. down. on it. You can see its spider-webbing arterial streets. we Nowecan understand. why _it's a

pleasant” town “to Hve in with

thousands of homes nestling under the shade of ‘long-plarited trees.

And you can see spawning in

dustrial additions, the dreams of

men coming true. You see housing projects spreading to the north,

northwest and northeast . with newly carved. streets. | The downtown section’ is most| amazing. The Red. Cab stands) are brilliant, look like red tulip beds in thé spring. The parking lots with their gleaming cars tell| you that thousands of new

models have been delivered in| Indianapolis.

Family Rate

This writer spent three hours in the Wonder Bread blimp, drifting slowly over town, settling down to inspect new residential developments, Up high (7600 feet, temperature 34 degrees on a warm afternoon) you see the city as it would be laid out on a draftsman's board. Neatly patterned but expanding vigorously in every direction.

American Airlines, serving Indianapolis, is putting us a brisk

battle plan, the head of

for the travel trade with its family half-fare rate. Under the a family may take his wife and children at halffare on any American Flagship on trips starting Monday, Tuesday

or Wednesday.

Fhe price list is impressive and, will make the railroads take no-jjni, effect for family groups toIt apples to the first of five may travel three days of the week Nov. 24,

tice. American officials reveal

that a family to New York at an average of $24.77 per person, to Chicago at an average of $6. That's pretty

morrow.

Tranksgiving eve,

alose to train coach rates,

es and DC-3s,

ference]

Trans. World Airline {is also 1tting the budget fare system

The TWA budget fares are good on all flights including the fourlengined Constellations, Stratolin-

Chicagn Daily News,

Indiana Labor

Market

Found "Holding Balance’

Employers More Willing to Sit Down

{wages and working conditions. Dan Tobin, president of

thé International

And Talk, Dan Tobin Says

The ever-steady Indiana labor market is holding its balance | {in spite of the spread of industrial activity. Union leaders say | workers as a whole are satisfied with industrial efforts to improve

Brotherhood : of

Teamsters, said labor conditions are good in Indiana and better

than he expected they would be RB YORT RRO: oe he said. “And changing. Employers are | willing to sit-down, talk and| listen to arbitration. All-in-all we| are. in. pretty good shape,” ] - Loren Houser, regional director »f the CIQ,, sees some change in| the Hoosier labor attitude. He says the older men are looking ahead, “reaching for .a protec-| tive. umbrella” against the uncer-| tain times ahead. Sees Stronger’ Movement He says the younger men, especially GI's are quick to ally themselves with organization, and | the infiltration of out-of-state workers is strengthening the labor movement, | Hugh Gormley, AFL regional head, declares the Taft-Hartley bill has put the whip in. manage- | ment's hand. As a result some] employees who have been strongly allied with the organized labor movement are getting cool to the dea. : 4 “The 80th Congress,” he said, “was| out to destroy labor. And

the picture

{the same goes for Tory Demo-| J go seeped ri OFS Jib tO. South Ifthe labore This is "a good Tabor town" {x man “doesn't support small ore | Dusiness.” he asks, “who can?"

Late Fall Term

A i

Begins November |

For inquiry and registration, offices. will be open 8:30 to 4:30, until noon on Satur day, and 6:00 to 9:00 Monday and Thursday evenings.

ENROLL NOW

For Day or Evening

This is the Indiana Business College of Indianapolis. Thé others are Marion, Muncie, Logansport, Anderson, Kokomo, Lafayette, Columbus, Richmond and Vincennes. all approved for GI Training. Contact the point you | prefer to attend. or Fred |

indicates

—_

quarter to earnings can't last,

earnings.

per cent.

6 million feet of wire.

Hocal’ force of ~installers -to-com- |

¢ EN A an ne {connections will

[stool Shelf will be low enough to ac-/than last year. Another 10 per commodate the use of ordinary cent drop is expected in 1049 as

And reflecting 5 Tnamanapolis. ; »> (fine earnings, Republic Steel de-| |stocks through: the 193.16

level reached just before the

Also, corporation direc

the next that high Not. when! they do last and even get better! Dividend payments are running | only 30 per gent to 40 per cent of | The pre-war practice was to pay out 60 per cent to 70

Phone Co. Adds 08 Toll Positions

moisture, safe to store on his Gets Ready for farm. Many other farmers, withHoliday Rush out enough storage space, are

If you want to telephone holi!dayv greetings to a faraway friend, it should be easier this year, and) faster, too, i

The Indiana Bell Telephone Co.

eighth floor of its N. Meridian St. building, which will add 68 toll

Teen dono NER AT

beat the weed problem by plant-

Soper sharply; sad: the {

[On the Farm ; WEA State Soybean Yields - | Range to 35 Bushels ~~

Heavy Weed Growths Hamper Combines, Delay Harvest in Many Fields~

By HARRY MARTIN, Times Farm Writer . - Soybeans, rich with oil, were rolling out of Indiana fields last week by the wagon load.

Slow-moving combines have

the state's acreage of soybeans, with reported yields ranging from 22 to 35 bushels per acre. Heavy growth of green weeds hampered combining and delayed harvest in many fields.

Freezing weather will take care

of the weed problem, but Peter J. |Lux, Shelby County farmer and! |a member of the State Production) guessing the market to sell hogs and Marketing Administration ona “high” day, farmers are Committee, note with "the prediction that, climbing steadily back above 15 yields will not be so high from for the first time this year. now on. The dry and will shatter in the proc{ess of combining, spilling many | bushels of valuable beans on the Indiana farm prices. ground.

sounded a gloomy

8 are becoming!

Some farmers have learned tol

ng soybeans in spaced rows, like

corn, which permits cultivation have cast a heavy crop of wale of the crop. : Arva Buck, RR. 2, Crawfords-|and' grown-ups too, return from ville, olled up his combine andthe woods with burlap bags bulgwent 30: Work Su his beans early,|ing, uninhibited by apparently unhampered by weeds. stain lef! " He started cutting Sept. 24 when $00 thi Baud : his samples tested 1215 per cent

selling their beans right out of|

the field. Support Prices

The government will support | green and yellow soybeans at] The cash price that figure now, and is likely to go rt re-| Futures: prices went when

$2.18 per bushel. is several cents above higher, boosted by ex quirements. comtidweelt;

ine RL Ae eG

a ne

ete this million-dollar job. for thas. 1.200.000. aplde be made on board before the job is complete. | It will contain 6,138, f wire, 23,756 lamps and 28,340 jacks, |

. } Hello Girls Smile i

Operators will have it easier, | too. The old high switchboard will disappear. The new key

chairs, relieving fatigue, | | The installation is being done by the Western Electric Co. un der the supervision of 1. R. Hussey of Detroit. Don Yerke of {Evansville and B. 'H. Hilgenberg

| Toll calls from Indianapolis |are up 200 per cent over 10 years ago. But telephone officials report that it takes only half the time to complete a call as at the end of the war. The average {business day records some 18,000 {toll calls. A part of the Indiana Bell's expansion includes an increase in the number of circuits to other cities. .

Business Machines

| The Indianapolis Chapter of the National Association of Cost Accountants will hold a business machines show in the Murat Tem-

“pie Novy 3-5 Oliver-Altum. of Eli...

Lilly & Co., announced yesterday. The three-day program will include a dinner on Wednésday (night at which the Certified Pub[lic Accountants of Indianapolis |and the® American Association of Women Accountants will be among the guests.

| | |

PER I

BONITH SCRE TEE eXpOrt in the last quarter of "1948 has been

more than doubled.

losing some of their tint. The farmer was told last week that he is past the post-war peak in the golden harvest of cash. “Take-home” pay of the average farm family is estimated at $2746 this year, 8 per cent lower

marketings fall off while prices of most things a farmer buys continue to go up. A businessman in overalls, the farmer keeps close watch on price trends. He knows that farm in-

come 1s first to suffer a setback;

when a peak is passed. His question fis not “whether?” “When?” A stanch advocate of support prices, Paul 8. Willis, Grocery Manufacturers president, reminded Americans that farm

price guarantees are not a major cause of high food costs, for most farm prices are still far above

support levels.

Government supports act as a “cushion,” he said, rather than as

a firm base. :

NUM Hog. prices. continue. their. wide| der mow for quick deliveryl ~

fluctuations’

NIGHT SCHOOL Use the Hours

A ANA A A dA

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IMPROVE YOURSELF Our Downtown Location Makes Night Attendance - SAFE LS —

Typing, Complomeler, Secrelarial, ole. 6.1, Approved. Individual instruction.

NUS

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SCHOOL OF

It 1s|d

based

- PAGE 55

—_

encircled approximately half of

— a

largely on buying demand. With all the uncertainty of out

glad to see the corn-hog ratio

The figure, now 15.6, means that 100 pounds of live hogs will pay for 15.6 bushels of corn at

A ratio of 136 is deemed favorable for feeding hogs. : uts The brisk winds of autumn

nuts to the ground.. Small boys,

the brown

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