Indianapolis Times, Indianapolis, Marion County, 21 October 1948 — Page 25
dl: en Warns Women ~~ To Buy Intelligently
. By MARJORIE TURK Wall “BUYING AS WE know it today, is a new job for women,” - : declared Dr. Ruth W. Ayres, managing director of the National ann Consumer Retailer Council, Inc., in an interview yesterday. “Because so many articles once made in the home must now be selected from a competitive market,” continued Dr Ayres,
uerade “women have become purchasing agents without realizing the tremendous importance and the skills necessary for the task.” * ieason at 6:30 The director spoke before a : ed by a 4 group of Indiana businessmen program. . yesterday at a noon luncheon arranged by the Indiana Re- . The annual © tail Chain Store Council. This
0 to 9 o'clock morning she addressed the |
Buys bra Home Economics Association oster officers, of Indiana in Block's Auditomes Alfred E, rium. Ernest Taylor, The purpose of the national d Raymond F, council, explained the econo- - mist, is to bring information to fn charge of the consumer—to take the
guesswork out of buying. “The
arty. includes housewife wants to know,” she
lames Ernest sald, “what an article is made Wier, George of, what it will do and how to ckson, Robert care for it.” The council expects over a period of time to 8. Ray Walk, provide the answers for these rl O. Schopp, questions. harles Apker, Carlisle, Har- No Depression rry Peterson, ikel and George Is Likely The doctor sees the market Pritch-Hals photo, nd = Mesdames breaking in certain items and tiller Sherry, ts orices. to tumble to a |. WED RECENTLY—Our Lady pects prices to tumble to a Church _ Cramer, Dee lower level. Rut there will be | of Lourdes Catholic Church was Young, E. J, 9 | . the scene Sept. 25 of the marsworth, 8. D, no depression. “In 25 years riage of Miss Julia O'Connor Julian, LeRoy we'll have a higher standard of od Gilbert Bland. She is the oii, William) living than we have now.” daughter of Mr. and Mrs. Jerewiing an Until the manufacturer and ome O'Connor, Jersey-City, N. his orchestra retailer provide labels that will | J. and he is the son of Mrs. ance after the warn in advance if a plastic | Maraaret Bland, 421 N. Emerunior members measuring spoon will melt, the | son Ave. rade dance on housewife will have to demand
is going to benefit, believes Dr. ’ Ayres; who worked as a govber,” said Dr. Ayres, who is ernment economist before tak-
it. “Every woman must remem-
h "© Mrs. Meridith Givens, New. York | ing up her present post. Mr ii ul -ohronsewiie in Private life: that: i=: ‘Dy, “Ayres, Radcliffe gradi doo every time she buys a product ate, thigpks she has been. in | i it. more stores than almost anyESS she 3s vatug or ation is she | De else and she is still thrilled nly a. with what she finds on U. 8. . placing an intelligent vote and | counters, The council she heads ] directing American production | wants help the consumer to Incl into the most useful lines—use- spend the dollar wisely . . . to ful for her.” get the best merchandise on Council, PTA, Stores are being sent sugges- | that counter for her family. m. Wednesday tions for informative advertis- | The method—more information, Hartt Walsh, ing, retailers are gradually get- | and more co-operation between
: ting information on the goods | manufacturer, retailer and conof, Education, on the shelf. And the consumer | sumer. will speak. The e——————————— - i —————————————
ing is “School
ite a OCTOBER un. (ot Tonk
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