Indianapolis Times, Indianapolis, Marion County, 23 September 1948 — Page 31

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) WHICH WE ARE PROUD!

\ WwW E'VE set a lot of cornerstones in nearly half-a-century of business . . . and with every one we've set new Goals and Objectives. But our Fundamentals for doing business haven't changed, * That's | why we put continued emphasis on Service . . . and seek at every opportunity to broaden our. facilities to i the public . . . to make our store more useful to the families of this city. * That's why we have spent 7 thousands of dollars to increase our space, enlarge departments, and install the most modern store. fixtures, NEY SLEDS | hk lighting and equipment. % That's why our entire store is Air-Conditioned for added health and comfort. HER I he |

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* That's why you'll find an almost endless selection of Nationally-famous Jewelry and Home Needs . . . , A at Nationally Advertised Prices . . . and NOT One Cent Extra for Convenient Credit at Kayl *And yet, 5 ; . these are only the beginning. We still have further goals and objectives for which to strive. But the Fundamentals of our founders haven't changed a trifle. Every customer dollar must buy one-hundred cents in value . . . quality must be considered first . . . and only the best is goad enough. * Yes, our ideals scrape

the sky but our business is built on the solid rock of Public faith and confidence. We cordially invite'you fo

‘ $29.75 Pay 50c Per Week! 3 Diamond Engagement Ring. Brilliant solitaire diamond with 2 diamonds on each side. All guaranteed A-1 quality in writing. A ring she will wear with pride.

57.50 Pay Per Wee

4 Diamond Bridal Pair = for your lovely bride. Engagement ring has radiant solitaire diamond. Mated wedding band has 3 brilliant diamonds. Fully guaranteed.

Pay $1.50 Per Week!

$14.95 ray 50c ber Week! Double Ceremony Bands for the Bride and the Groom. Mated bands hand-crafted of rich

14 kt. natural gold to forever symbolize your wedding.

$89.50 Pay $1.50 Per Week!

Lovely Diamond Solitaire. | The shining love you share will be | reflected ‘in this: radiantly brilliant | A-1 quality diamond set in our ex- | «clusive 14 kt. gold mounting.

$120.

visit the newly improved Kay Jewelers. ©

$189.50 var 53.75 Por Weak

Radiant Solitaire Diamond set in a modern streamlined un- | adorned mounting of rich 14 kt. nat- | ural gold. A ring that will forever symbolize your vows of love, |

USUAL KAY TERMS

SMALL DOWN PAYMENT

A YEAR TO PAY

NO CHARGE

FOR CREDIT

6 Brilliant Diamonds. Exquisite pair. Brilliant center diamond in Solitaire, flanked by 2 side diamonds. Matching 3-Diamond, 14Karat Wedding Band!

- 8 Diamond Fishtail Bridal Ensemble. Engagement ring boasts a brilliant solitaire diamond with 2 side diamonds. Matching band has 5 diamonds.

#1 Bos Pay $4.00 Per Week!

‘12 Diamond Fishtail Bridal Pair. Engagement ring has brillignt center diamond with 4 side diamonds. 7 matched diamonds in wedding band. 14 kt. gold.

Every Kay Diamond Fully Guaranteed in Writing

With every

Kay Diamond Ring you receive a WRITTEN MONEY -

BACK GUARANTEE stating qualify, price paid, registration number and details of our trade-in plan. To meet Kay rigid A-1

quality specifications, every diamond must pass our *“Triple-Test” for color, cut and purity . . . your guarantee of 100% satisfaction.

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* All Rings Subject to 20%, Fed. Tex

Our Bxclusive

Bi Edad 2 ho

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$19.75 Pay 50c Por Week! ‘2 sparkling diamonds on each side of your birthstone, *Becu-

tifully designed crest mounting of 14 kt. gold. The ideal gift ring for

.the one you love. ‘simulated.

$595 1 Yer uty

-—

$909.50 Pay 5200 Pr Woakl

Magnificent 15 Diamond

Platinum Fishtail Bridal Set.

Brilliant solitaire diomond with 6 matched side diamonds. Wedding band has 8 radiant diamonds.

Man's Diamond Ring. Brilliant A-1 quality solitaire diamond set in heavy carved mounting of 14 kt. gold. A handsome ring combin. ing value and distinction.

OPEN A CHARGE ACCOUNT NOW

Kay.

Jf WELER: N

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