Indianapolis Times, Indianapolis, Marion County, 9 September 1948 — Page 22

By ALICIA HART | NEA Staff Writer , THE HEMLINE crease which « usually resists cleaning and pressing attempts to ban{sh it 18 a common problem facing women who are letting out skirt length. Neat solution to the problem | is to hide the stubborn crease in a tiny tuck. Take a look at i fashion’s ‘many tucked hemfines and you'll see how style- | wise this détail is. Tips from ‘Hl sewing center experts tell you “Il how to put a new tuck into an Ji old skirt.

| steam-press the fabric as flat Jl 48 you can. Now, take a tiny | tuck on the right side of the material, pinching the fabric _ together so that the old hemline mark is in the center of the fold. Machine - stitch or . hand-sew the tuck in place with a loose running stitch. If the hem is too skimpy for

pecessary inches by adding a tucked-hemline border, A band, flounce or rufiie of a matching

OUR. MANNERS=-

ONt You are late

private home;WRONG WAY: Make no explanation to your hostess.

RIGHT WAY: Apologize to your hostéss for being late and, if possible, give a word of explanation so that she won't think that you have just been inconsiderate.

17 N. ILLINOIS ST. INDIANAPOLIS

EUGENE DIETZGEN

Drafting Instruments

With Toman E : Quality Instruments and Supplies | Bruning co. J RON LIEBER'S Jn FLOOR | magic

COMPLETE ART STUDENTS’ MATERIALS “. DRAWING PAPER © GHARGOAL © PASTELS © TEMPRA PAINTS ® IL SETS ® WATER OOLOR SETS ® BRUSHES ® CANVAS © CANVAS PANELS © EASELS CRAYONS © PERILS ® LETTERING © PENS © DRAWING INKS: ® RULERS © ERASERS som NG TABLES

in Mechanical and Architectural Drawing, Engineering: . DRAWING INSTRUMENTS eo BEAM COMPASSES © CURVES © TRIANGLES © T-SQUARES ‘© DRAFTING. TABLES ® ARCHITECT,

For Students"

, Wilted Cottons Stitch a Tiny Tuck on Skirt | nine ms lights |To ) Hide That Hemline Crease

HIDE HEMLINE CREASE—Fashion-wise moderns stitch a | tiny tuck around the bottom of an éld skirt after letting down the hem. The tuck hides the crease which marks the original homine and adds style detail to the skirt,

- your professional-looking let-

RIP. ouT the old hem and

new-look length, try adding the |

| |

A . dintier engagement in a...

or contrasting fabric will not look like hasty improvising if the length is attached under a fold-down tuck. Before adding a band, rip out hem. ~ ” . Rr NOW SEW the raw edge of the band an inch below’ the original hem mark on the right side of the skirt material. Pinch’ skirt material together on the line of the old hem in order to convert it into a new inch-wide tuck or pinched: fold. Bring the pinched fold down over the edge of the added

band, stitch in place and view HOOSIER COFFEE CO. b- 49 S$. Pennsylvania St. MA riot “uu I,

ting-out job,

ROEBUCK AND CO. Shce 556

THE INDIANAPOLIS TIMES

{Morton Garden ] Featured = In Mizczive

‘Based on an article that appeared in The Indianapolis Times, a two-page part-color lay-| out of the garden at the home of Dr. and Mrs. Walter Morton, 3434 E. Fall Oreck Bivil. aphesrs

—-

WATER HEATER

When you have an Automatic GAS Water Heater you can take it easy till + the last minute . . . till you're ready to get up... and there's always plenty of hot water 24 hours a day the instant you turn the tap. .

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Goss)

A ————

taking the strain off America’s.

fired pocketbooks

There's an old familiar expression that folks have learned to depend upon— " "Here's your change, ma'am.’ Sa

! Sixty-two years ago a flédgling merchant founded a great distribution system on that expréssion. Richard W. Sears said, "Here's your change" when he closed his first transaction, the sale of a husky pocket watch with a cheerful "tick." It was "Here's your change" that opened a new frontier in selling to America . . . selling at prices that take the strain off tired pocketbooks. : : All Dick Sears had when he founded this business, back in 1886, was a few watches—=and the IDEA. He figured that if somehow he could cut out waste in distribution, he could sell merchandise of GOOD QUALITY, and hand folks some change from their dollar to boot.

That's what America has grown to expect of Sears. That's what people mean today when they say "GOOD QUALITY COSTS LESS AT SEARS."

What makes good quality cost less is no secret. ‘We know that keeping down the cost of manufacture and distribution » means lower prices to the consumer—to you.

We know that the way to reduce costs without hurking. anyone's paycheck is through MASS PRODUCTION of good quality merchandise. And that to keep costs low, this merchandise must be MASS DISTRIBUTED — straightline’ distribution, we call it—economically, wastelessly—to you.

And so tomorrow we present dramatic proof that this economic principle is an actual fact. Why not see for yourself? Shop during the eight exciting days of Sears 62nd Anniversary Sale, a storewide presentation, timed to be the glorious opening to another year of TAKING THE STRAIN OFF + AMERICA'S TIRED POCKETBOOKS.

SEARS, ROEBUCK AND CO.

"ENGINEERING SCALES

watch for

the big news tomorrow..!

OPEN EVERY SATURDAY AND MONDAY NIGHT UNTIL 9 0'sLoCK

’ - a a : -

A bulletin tors and iss St. said the require diet some weeks,’

Baby: Dec Time NEW CAs death of ‘Lar months-old = Donald Mah to accidenta by Coroner father founc bed.