Indianapolis Times, Indianapolis, Marion County, 2 September 1948 — Page 31

' more chosey,

-»

(Advertisement)

Indianapolis Times

THURSDAY, SEPTEMBER 2, 1048

‘STORE OF FUTU INESS TOD

New Selling Plan Launched

This Region Chosen for Firm's Test

Dynamic Program of

Merchandising Set

Opening of the new Chambers Merchandise Center inaugurates an entirely new selling plan, a different approach to selling] heavy appliances. The plan puts into effect many ideas which pro-| gressive companies throughout! the nation have been talking about but have hesitated to try, Chambers men declare,

Chambers’ new center is not only one of the most beautiful retail appliance stores in the Midwest; it has ‘been carefully planned to include every angle of this dynamic new method of approach to retail selling. . “ » ” IT IS TO BE a proving ground of ideas—many of them already tested—not just for Chambers’ own dealers over the U.8.A., but { r others as well.

The Chambers Products, Ine. chose Indighapolis for this test operation partly because it was close to the factory in Shelbys ville, and partly because Hoosier buyers are sknown for their search for quality and economy when they purchase and any tests would have to be good to be effective in this area. . This ‘merchandising Plan of To-4 morrow is meeting & challenge at} a time when buyers are becoming when it is no longer a matter of: “How soon can you deliver it?” but one of: “do you want one product or another?” or “Do youl want to buy at all?” Appliance dealers - and other) heavy commodity dealers every:| where are expectéd to watch with interest the progress Chambers makes with their new program. » ” »_ BASICALLY, it is a highly co-

pordinated program of intensive) a

sales-promotion coupled with thorough follow-through. Many, novel plans will be employed to acquaint the public with Chambers products. 3 There will be a great deal of “showmanship” used. Chambers believes that people want to be entertained. They like gimmicks, tontests. Sport fans will be given radio broadcasts of their favorite events. Yes—merchandising can be fun, says W. C. Williams, general manager of Chambers Prod-

7dets, Inc. People want to enjoy your, efforts. ~ wy To illustrate the extent to

avhich Chambers plans to go in their selling effort, the entire Chambers sales personnel is trained ‘hot only in proper sales methods but in the actual rudiments of cooking. They are cooking experts, qualified to help a woman with her cooking problems. Chambers Home Service Department is one of the largest anywhere. . s . ONE OF THE IMPORTANT features of the Chambers program is the careful follow-up of every sale. When a customer purchases a Chambers range or one ‘of the BServel products, she] is shown how to use it in her own’ home. She is taught how to get the utmost satisfaction from her purchase. In this way, each user becomes one of Chambers most enthusiastic “salesmen.” Aggressive merchandisers everywhere are well acquainted with the value of “third party selling.” When & prospect asks a Chambers user about her range she gets a real selling talk.

13 Radio Shows To Be Staged

W. C. Williams, general manager of Chamberss<Products, Ine. announces that 13 radio shows will be staged right from the showroom floor of the Merchandise Center during opening days Thursday and Friday. Featured, will be the Chuckles Chapman show at 10:30 a. m. both days. More than 30 expen$ive prizes will be given away at these shows. The grand prize of the opening will be a deluxe Chambers Range, Williams said. This will climax a vast extravaganza of radio shows, contests and novelty stunts. The opening celebration promises to be one of the most enter-

dn

public.

NEWEST. IN MERCHANDISING—This new building on Fall Creek is a symbol of Chambers Range-up-to-the-minute policies. As the merchandising center for Chambers it will be the hub of company service to the

BRS Ty A RE 83

Efficiency is the key word. Every uni of Hhis fast-growing postwar development

is keyed to complete, quick, efficient service to the community.

fvery department necessary for this Super Service has been carefully staffed with competent personnel to take care of the needs of the customers. Chamibers offers the newest in merchandising development through its five

WE

North Meridian at

SANTI i

“The

to it.

v Oy “2 ra ¥ beautiful show rooms conveniently located th staffs work together to give complete customer satisfaction, ’ Home Service Department is rea and instructions on the use and care of the is equipped to follow through in the Chambers way locking after details assigned

$7

roughout the city. Its sales and service

o at all times to hambers Range. The office personnel

0g

ive demonstrations

Chambers Range Stores have the facilities and the methods which make them the outstanding appliance stores in the Midwest. Our customers like our Service— and love our product!

Ww. C. Williams General Manager.

: W. C. WILLIAMS WwW. C. (Bud) Williams, general manager of Chambers Products, Inec., joined the Chambers sales organization immediately after the end of the war in December, 1945. Under direction of Charles

W. Zemer, Chambers Eastern di-

visional manager, Mr. Williams spent two years in New England, with headquarters at Boston, as sales manager of the Chambers operation there. Previous to his association with Chambers, Mr. Willlams spent four years with the War Department in Washington as chief of civilian training for the Ordnance Department, - stationed in the Pentagon Building. He holds certificates as a War Department instructor in supervisory management, work simplification, work measurement, conference technique, program development, calculations and job instruction. All pre-war activities. of Mr. Willams * were connected with sales and sales training. His twoyear association with Mr. Zemer, one of the most highly regarded merchandising men in the wholesale distribution field, added to Mr. Williams’ Knowledge of specialty selling and merchandising to a very great extent, he says. In January, 1948, Mr. Williams was sent back to Indiana, his home state, a8 general manager of Chambers Products, Inc., Middle West distributors of Chambers ranges manufactured at Shelbyville. Under this company, a retail operation was established in Indianapolis for the major purpose of formulating a merchandising proving ground, involving specialty selling techniques, new merchandising procedures, store operation and management, sales and service training, and: special promotional events, This retall operation, under the guidance of Mr. Williams, has proven very isuccessful and is winning nationwide acclaim. . Mr. Williams was born in Richmond and attended Richmond High School and Earlham College.. He now resides at 5666 N. Delaware with his wife Loveda and three children, Jeffrie, Mary Beth and Charles Ronald.,

Culinary Cradle

The cradie-of modern culinary art was Italy, and what gave the

of frying,

*

Italian cooks their = supremacy was that they were alive to the lis. Sppostanes of flavor.

| owledged: lands that in the art of the Italian cook ranks supreme.

Also it 1s all

The Home Service Department, with a staff consisting of a di-

| rector, Mrs. Athalia Brill; an assistant director, Mrs. Lois Clark, {and home service advisers—Miss { {Phyllis Burck, Mrs. Vera Stubbs i land Mrs.

Lucille Reed—has a maniféld purpose; to instruct every purchaser in the use and care of the Chambers range, to demonstrate in every way sible the outstanding features ‘of

i ithis most remarkable cooking

appliance, and to assist every

¥ luser with her own special cookling ideas.

The primary purpose of this department is to elaborate on the many features of the Chambers range by demonstrating it whenever and wherever possible. This department is constantly building good will for the range and assisting sales and service departments in building a long list of satisfied customers. department also makes tested recipes and menus available to those who wish them. ” » » AT THE TIME A SALE of a Chambers range is completed or shortly thereafter, when it is installed, arrangements are made for one of the service department staff to call on the new customer, and show her just how to use the Chambers range, and How to care for it with the least effort. The service gdviser is glad to demonstrate’ and test favorite recipes for each customer. And she is happy to go into detail on atly problem the user may have —from the pans used, the ingrédients, to the actual cooking or baking of the food. If the adviser finds there is any mechanical adjustments necessary on the range, she calls the mechanical service department which dn turn makes the adjustments. A home cooking demonstration can be arranged for a group of friends, if desired. The demon{strator. prepares the food in ad{vance of the demonstration for as many people as are expected to be present. When she goes into the home, usually the group gathers around the Chambers range and watches while she! {places the food in the Thermowell or in the oven, depending on what she has planned to cook. s - » USUALLY ONE OF THESE features is demonstrated because they are what makes cooking the Chanibers way “different.” Then, while the food is cooking (with the gas turned off) she has an opportunity to discuss the many things about Chambers Ranges. that are outstanding. Perhaps she will broil something

some sandwiches on the bulit-in griddle. You may be sure she has an enthusiastic audience that listens and watches attentively. When she has completed her demonstration, the food “cooked the Chambers Way” Is served to the gucsts so that they may taste the difference and know how much better the flavor when no vitamins or minerals are lost. The Home Service Department also holds a Cooking School iwhenever advisable in small towns in the surrounding area, or in suburban theater or school.

“

Home Service

This| §

in the Range-top broiler, or grilll™

ting unusually wide, Plenty of cooking schools a a oe. comfort.

Department Quick to Help.

" {tegically placed throughout the

erators and water heaters,

Festive Ceremony at

N. Meridian

To Continue 3 Days

Busy Districts In City Served By New Stores

Chambers Range Stores, Inc, of Indianapolis, is one of the largest organizations of its kind in the Midwest. It has developed rapidly in the postwar years, and now has a sales organization operating from five stores stra-

city, There are more than 30 salesmen ready to answer any questions about. the Chambers ranges or the Servel gas refrig-

The Chambers Merchandising Center on North Meridian Street at Fall Creek Boulevard, of course, is the newest, Besides be-

ing a very beautiful store, it is}

the exponent of the latest ine novations in merchandising ideas. truly glamorous every

It is in detail. ; i The beautiful new Broad Ripple store, 808 Broad Ripple Avenue —in the heart of the Broad Ripple district-—has been made into an ultra-modern store, with all the magic of a Hollywood setting. Ted Rieman is sales supervisor, ?

The Irvington store is conveni-|,.

ently located for Irvington shop-

new, and very beautiful,

BRILLIANTLY LIGHTED, ROOM Y INTERIOR OF NEW CENTER

Store Interior Blends Beauty And Comfort

From an interior design standpoint, the Chambers Merchandise Center is a pleasing combination of well-planned beauty and convenient shopping. It is spacious. The entire front is glass, providing natural daylight from one whole side. This is augmented by the heaviest concentration of fluorescent tubing in any retail establishment in America. The entire store becomes a blaze of light, affording shoppers a pleasant atmosphére. The building is air-conditioned by newest type equipment that eliminates any

shocking difference between outside and inside air,

ture the year ’round. The interior ‘color scheme is especially pleasing to the ‘eye. From the floor to the eye level is a neutral gray, while from this point to the ceiling is a rich caqary yellow. ; Around the walls, Chambers nas arranged a series of fully

tighted jumbo kodachrome prints ot food cooked on a Chambers, 5 =» =»

placed for customers’ Nearby tables enable customers to chat with Chambers cooking! experts in an informal manner, eliminating the “booth” idea, which tenas to make a customer feel cramped or pressured. In one corner of the showroom, there is a completely furnished kitchen, for use in demonstra. units are actually hooked up, ready for operation. 5 » 3

Joseph C. Butler

b \ Indiana Manager Joseph C. Butler, Wholesale sales manager of Chambers Products, Inc., is widely known through his association with Chambers in Indiana and Kentucky since April, 19046. For nearly 10 years previously he was associated with the H. J. Heinz Co. In northern Indiana and southern Michigan as a specialty representative, Mr. Butler's years of experience and success in specialty sells ing, promotion development, dealer organization and . wholesale distribution has established him as a léader in the wholesale distribution field.

« = 8 1!

THE SALES PROGRAM he supervises with Chambers Products, Inc, is an advanced designed approach to dealer organization and development. Selling mi is the end product of a complete functional operation with each dealer. This inicludes market survey, sales, service and home service organization development on the job sales and service training, proven sales promotion methods and procedures, successful advertising layouts, sales floor and window structures and design, numerous special promotional

events, and financing operations and procedures. Mr. Butler manage

or demonstrations, and completes the job by very capably acting as master of ceremonies and director of the event. The “Chambers Shows” are much in demand for this coming fall and winter. Mr. Butler was born in Marion and, after completing high school there, attended Akron University

Expert Staff On Call At Chambers

The Mechanical Service Department of the Chambers Organization has a well-trained staff, working together for the com{plete satisfaction of the customers, LeVerne Gillaspy, super intendent of the service department and warehouse, asserts. Fred Fultz is the service manager and Amil Sam is manager of the warehouse, which is located |at 904 N. Benate Avenue, | Miss Irma Musser, chief dis{patcher, is busy scheduling dates {for the new Chambers ranges and rvel gas refrigerators and heatrs. .

e » » -

THE SERVICE MEN follow up on deliveries to install and place the new equipment in operation. These installation men know. exactly how to regulate and service both the range and the refrigerator. They take precautions to see that the range is perfectly level 80 that its performance is perfect (thus saving return trips for minor servicing)—also to see that the gas is well regulated for maximum results and that the stove is in perfect condition. Before a Chambers range leaves the factory-—also located in Indiana at BShelbyville—it is inspected three times for perfection and also is tested with the same type of gas with which it will be

A

» » . SERVEL REFRIGERATORS are carefully installed to assure {perfect performance also. The {installation service man ‘checks and regulates the tiny gas flame

that it is correctly adjusted. He

completing the installation. Bervel has a 10-year guarantee. w

which is the only working part of the refrigerator, making sure]

also checks and levels the Servel, Every

Seay is sales superv FAT fC

be the Fountain Square Store, Larry Huck will be the supervisor there, and Miss Lucille Korggell the store assistant. Convenient to the downtown area is the Delaware Store at 208

‘INorth Delaware Street. Willlam

Spence is supervisor of sales, and Miss Francis Warrick is store as-

Stores, Inc, of Indianapolis, and Raymond Papne is training director. W. C. Williams is the general manager, This organization is well equipped and trained to serve In-

Here you can see the latest innovations in “kitchéneering.” k

Ronald Gleason Sales Manager

Meridian at Fall Creek will be held Thursday, Friday and Satur. day of this week. Fea many innovations in store follow an entirely new pattern in retail stores. a

ager of Chambers has an

pers, at 5410 East Washington, Street. This store is’ also very Carl seen iT 8 ‘|{Chambers Range Stores, Inc., will

t, H Ronald Gleason is the sales manager for the Chambers Range {any

the sales corner

Location

Music, Prizes, Many ° Demonstrations Set The gala opening of Chambers Future” on

ila exterior and. interior

W. C. Willams, general mane

ing Merch

dn AAA HR BL NO spss

dianapolis and vicinity with the Cham best in modern gas appliances. [they

R. J. GLEASON

Ronald J. Gleason, sales manager of Chambers Range Stores, Inc., became associated with this company last April, having previously been connected with the Chek-Chart Corporation of Chi~ cago, as treasurer and manager, Sales and business management has been a specialty with Mr. Gleason for many years. He ‘was a major in the United States Army Ordnance Division during the last war, stationed at the Pentagon Building inh Washington as executive officer of the Ordnance Civilian Training Division. After the war, he was retained by the president of Chek-Chart Corporation to develop and organize a new and expanded post-

throughout the nation and several foreign countries. After completing this assignment he was employed by Chambers Products, Ine; to manage the sales and expansion program of the retail operation in Indianapolis and Marion county.

” ~ ” HIS ORGANIZATION now consists of more than 40 sales specialists and five sales supervisors, operating in five retail stores throughout the city. The sales division now stands as one of the finest and highly trained speclalty selling organizations in the Midwest.

Also, thers is a Home Service Continued on Page 34--Col. 8)

i

war organization operatingirange

At the opposite corner is the sales manager's office; A the office will be the switchboard operator, who also will serve as nformation hostess. i

”~ ” » AN. IMPORTANT feature ‘of the store is the arrangement &f the merchandise on display. Unusually wide aisles give a roomy, uncrowded feeling, Tables are placed store for customers to This eliminates the “booth”

merchandise must sell ’ which amounts for the * : the-open” tables. Plenty of comfortable chairs are for customers to relax and feel at home. 3 Bl Around the walls of the sto a series of large,

Sp IE Eg

ea

i 5 g 8 g 3 7

: ; & :

IR