Indianapolis Times, Indianapolis, Marion County, 24 August 1948 — Page 4

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148 Di ET GENERAL Nr Sershate 110 Musia From Holyw Roofing & Sidin

gE Co. 981 Virginia Ave. A-6848

k Athur Murray LN 1or Popularity

YOU CAN WIN $0 5 “TODAY!

You DON'T HAVE TO: Write a word-=Listen to a radio program—

Know an answer to a question

: THIS IS WHAT YOU DQ; When your telephone rings, pick it up and say

“ARTHUR MURRAY FOR POPULARITY.” That's all there is to it.

OMolal Rules: mich a ). for the .pext. thirt , the ARTHUR MURRAY STUDIOS SB will ise Shon & iS hr residences. A proiid g or no answer will mod be sounted

a a ad be picked entirely at random (rom city tel 9 di y lI be made time between hours of 10 A. M. and 10 P. M. To win Cash award, the person ini a apo MUST say "ARTHUR MURRAY POR POPULARITY." not “Hello” oes else

anything four simple . When this response is a check for $28 or more will be immedi M Y call, If, r calls

f the ARTHUR MURRAY Staff of 40, or Their Families, Are Not Eligible Above Will Be in Effect From August 16 to September 18, Inclusive

"Gouged”?

® The opinion has been expressed that the Indianapolis dairies were “gouging” the public. This statement was made because since July 15 there have been two price increases of one cent each on a quart of milk. Now

let’s see how much of that two cents; the dairies got. Here's what happened:

D From 100 pounds of milk fhe dairies get 45 quarts, When the price rises two cents; the public is paying 90¢ more for each 100 pounds of milk than before.

In May, the dairies paid $4.98 a hundredwelight for mili The average In August was $5.79, or an increase of 81¢ per hundred pounds. :

: bd . This 81¢ increase per 100 pounds to the farmer; plus wages and increased commissions to salesmen), raises the cost "per 100 pounds to the distributor approximately 93.6¢.

At 93.6¢ the dairies héve a loss over May of 3.6¢ per 100 pounds and it must be borne in mind that this loss comes before any consideration has been given to the increasing ‘operating expenses, taxes, insurance, ete." i . \ } .

-~ »

There it is in simple; straightforward terms. Therefore it must be obvious that if the cost of raw milk increases again—and there is every indication that it will—the cost to the consumer must go up with it. The dairies certainly don’t welcome it—especially when they are losing money despite the incréase— but they realize that the farmer must be paid more for milk that is costing him more to produce. It’s a matter of either having milk at prevailing market prices—or letting other communities outbid us and take it awdy. We believe you want an adequate supply of whole- * some milk, and we'll continue to do our best to procure it at the lowest possible price. Remember “even at present price levels milk is still your most econotnical food. :

~ THE MILK FOUNDATION OF INDIANAPOLIS

TUESDAY, AUG. 24, 1048

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