Indianapolis Times, Indianapolis, Marion County, 28 April 1948 — Page 15

' NE

NEW. CREDIT OFFICE ~— This spacious,

eater Rost are the main floor,

ng Art alection

service, the Rost credit office offers. a variety * makes no service or carrying charge for .-

Offices Are Design

cludes. Streamlined. service ..to -custosinclirde the regular 30-day . mers is the purpose of the new charge accounts and every type ol Designs improved credit department of of ‘plan to suit individual needs.

the greater Rost Jewelry Co.

ot store 10 sslect The credit department, situated

pst stock of watches can

? was especially planned to give/two weeks or monthly payments, Suttading ben rq . customers the quickest, most aat-|The credit plans include three. d in every isfactory service possible, payment 90-day.accounts in addiownyprand in every Rost's extended ‘payment piansition to the 30-day plan.

iracle of engineering ecise alarm settings. clear buzzing sound the watch the ‘hick. et,” rings right on... such precise work. Lt it will ring & mine setting. d Tests gps fine jewelers pointed as Vulcain r “Cricket.” The awarded thé official cate given only to

Watches Follow Fashion Trend

There's a’ “new look” in women's watches too, - As the fashion trend turns to the past for inspiration, watchmakers have designed watches which also hark back to grand-

comp livery

3 = _mother’s day, {o carry out the Hcl ed at Rost -~%% a . 8 wrhich nays. me : fashion theme. A complete line/May be wrap by its trained wath ora Ana AN new lines of watches of these is available in the watch| Wrapping personnel, A complete & 24-hour dial, with one ring

atchmakers-also-are line of Rost, including the roup which featuresa of watches for men the Elgin watch with raPower “mainspring, reatest improvements ruction of a watch in nd the Gruen exclu watch. TF other fine timepieces » in the new, enlarged tment of the greater

Jewelry Co. ‘ : They include “bangle” swatches, old-fashioned fob watches, “watches “with wide bands In which the watch is a part of the “bracelet and bracelet timepiece in which the watch is concealed beneath sliding panels. : These and other colorful costume jewelries to brighten “new look™ ensembles are featured at

Rost has a delivery

larger packages. :

the same service. offered customer inthe - store.

’y = _ features Indiana's ‘Large

| credit interviewers arrange plans which provide in the mezzanine addition to Rost, weekly payments, payments every

Gift Wrapping, Delivery Service Offered by Rost

One of the special services offered - to customers of the Rost Jewelry Co. is a gift wrapping and deservice."

Any article purchased at Rost

occasion is available for customers to select their wrappings.

service for

- special department offers customers more shopping convenience by dealing exclusively with mail and phone orders. Special emphasis is placed on giving mail and phone customers

any

“offered at Rost Jewelry Ceo.

i sar : oe

: ' ) pleasantly decorated office is the. -enlarged.credit office of Rost. Designed to ‘provide minimum waiting and ‘maximum

of plans of extended payment. Rost extended payment of any purchase. ~ # ™ . ” »

ed to Furnish Streamlined Service for All Customers

The spacious credit department is designed to give quick service for a maximum number of customers. One of the purposes in is to avoid delay while a charge account is opened. The credit department is accessible by two stairways or an

this p

|elevator,

. ‘

watches and jewel department, The

MEN AT WORK —A staff of 16 master craft

— ;

Rost Offers Variety of Clocks

Has Many Patterns, Makes

Rost Firm Offers

watch the 24-hour dial.

The “Pan American”

12 and another from 13 to 24.

Just as air and surface’

e navigato; "do throughout the worl :

as air ‘travel increases, morrow, here today.

of the variety of special watch:

st Selection of

4-Hour Watch \ A special watch for those who like “the wild blue yonder" is

offered -at Rost's Jewelry Co.— the Gruen “Pan American,” the

official

of numerals numbered from 1 to} The “Pan American” tells time

. Anticleventual adoption ‘of the 24-hour. time system by all Pacple ” in American” Is the watch of to-

The “Pan American” is but one

ELGIN

; J | : Groen = Veri-Thin : an - Gruen _Curvex_

Models Are Priced

From © $33.75 x A Complete Selection of 1948 Gruen Featuring the New Ped. tax lock Watches | DuraPower Mainspring ~~ Now Shown ' At no extra cost at ROST, | Vd % Patent | : fo dl

\ Watches

The watch of the hour that gives distinguished service. Modern de. signs of timeless beauty , , , accuracy timed.-to-the-stars . . , now

featuring the rust-proof, non. magnetic DuraPower mainspring «exclusive with Elgin, :

’

ET Tat Ll iy 24

‘Convenient Terms Easily Arranged

photogra - a= pamphlets and booklets issue ‘ mak; v

“part of the bracelet band, This

An outstanding selection of clocks ranging from the smallest Baby Bens to the largest ornamental ‘time pleces are featured in the stock of the greater Rost Jewelry Co. The clock department of the remodeled, enlarged Rost store offers Indiana's largest stock of nationally famous clocks. Cus‘tomers may choose from such time-tested manufacturers as Telechron, Seth Thomas, General Electric, Westclox. and Chelsea. A number of patterns from each maker also are displayed in the modern Slaskc Jepustment, Whether it ock for 3 den, - idole Tor kitchen: Rost provides an extensive array from which to chose. ; Clocks are distinctively designed to add beauty to the home Which houses them, as well as utility, Every type wood finish and colors to suit every. .decora~ tive scheme are available, One of the most unique clocks patured at Rost --is--the Atmos

0 one of the closest ap10 perpetual motion ever

This bea gold; glass enshowpiece is never wound, has no electricity “or batteries. The change in ric _pressure or the change in temperatures keeps the clock running.

This is accomplished by a small sealed drum in the back of clock. Certain liquids inside this drum expand or contract as the temperature changes even a de-|, gree. This sets into motion a set of bellows, action of which winds the clock. Craftsmen say. that only by placing the clock in a

winding be stopped. A 1 degree change in temperature is sufficient to run the clock for 24 hours and the average change in temperature in 24 hours will wind the clock for 30 days. The Atmos clock is only one of the many fine timepieces featured at Indiana's largest clock department, of greater Rost.

install Library On Photography | Rost camera shop customers can stock up on photographic

supplies and camera know-how at the same time. °

thusiasts, Rost has installed a photographic library. A long case carries “a complets line of bestselling books on Photography. 2% pox by camera ors.

THE

{brands are carried in stock. The

chine for watches.

of faulty’ watches for several| days. a .

this

Rost Craftsmen 2: Design Watches

is a

is a A Segal feature of the great-| er t Jewelry Co. wherein a vatuum, could the atmospheric completes line ; styled and handsome cases of platinum with elusters of precious stones are featured.

of a kind" ning and tom-made by Rost's craftsmen. watch offers an ides set

Expert diagnostic service and ed in the repair department of the

Exp

smen put their skill to repairing % engraving. and jewelry mounting and. designing in_Rost's repair epartment is one of the largest in the Middle West.

Jewelry Repair Staffed By Experienced Craftsmen

skillful * repair work are provid-

In the second-floor repair department, 16 highly trained‘ craftsmen turn out all types repairs, both minor and major, on a record number of watches and other pieces of jewelry, : . The precision work of repairing watches is done by craftsmen

Ny: AY

gréater Rost: Jewelry Co, +

trained in special work. Rost has

of the both skilled watchmen and its own staff of Jewelers and diamond setters, All’ ‘watch and jewelry repair work is done right in Rost’s repair department; ‘insuring reliable service and minimum wait: ing. : b Parts In Stock Rost's repair department car. ries one of the largest stocks of repair parts in the state. Thousands of for both i lines of watches and: oc]

department 15 equipped with the latest improvements in watch repairing tools and sclentific devices. One of the machines! is an automatic diagnostic maBy placing the watch in the machine and turning out an automatic chart, the machine rolls out a graph| which shows in one minute the 24-hour operation of a watch. By using this machine, the process of ‘regulating a watch 18 speeded] up, eliminating the “observing”

Customers May Watch . All diamond setting is done In department by craftsmen skilled-in remounting. The shop is glass encased, so that customers can watch the craftsmen re.

One of the mat beautiful and as . pleces of * tng pieces of ladies’ jewelry

The diamond watch department

“of distinctively

These watches are unique “one masterpleces of plandesign. Many are cus-| master

A beautiful. ad fof]

setting their stones,

the “while you wait” basis, such as- repair on watch crystats, cords and other watch attach{ments. Minor jewelry repair work and “while you wait.”

Rost provides cleaning service

for all jewelry other than Watches, free of charge.

VERA Charming

link bracelet. 17 Jewels,

Many repairs are handled on

engraving is also done

As a service to customers,

ROST is proud: to feature these Beautiful, Dependable, Accurate

RUS W

“3

* HAMILTON ~~ * EDGIN * BULOVA

SARTRE ple nae ce

aa we STERN o Sap Hy

ES “he

At ROST You May Choose From

Most Famous Makes of

America's

amond_ Watches

1 B

* LONGINES - * GRUEN

“a 2

: Eh

Choose ‘HER Diamond Watch ... Where You Will Always Find Indiana's Largest © Selection... As Plain or As Elaborate As You Desire ...in Gold or Platinum Cases

Convenient Terms

Easily Arranged Prices Incl, Fed. Tax iad ead i a a]

Baa aA aa

ATC

Sl 7 b= i HARRISON JOANNE CHAMPION = ik of ‘yellow goa With metony Exquisite 14K. yellow gold Handsomely styled in the color comb ination bel x let. -

y be

watch -in the: color of pink gold, with matching

$4950

filled watch with link ‘bracelet, 17:

“A distinctive watch with 15Jewel movement, color of yel-

833%

low gold.

of yellow gold. 15

5247 a

$5950

|execute from original designs of the -customers-or-can “draw des]

Rost’s skilled designers also can

SIgns to suit individual r - ments; ot ual require

re-mounting of family jewels. |:

partment, the largest in Indiana, features Elgin Sines in addition to the “TARE SéVIce to camera en-1 — ned. pation

The Rost diamond watch de-

patterns by Hamilton, » Gruen, Bulova and Lon-

specially

Pictured here are

"NEW LOOK"--One of the latest styles in wrist watches is the "new look'— with the watch becoming &

gleaming gold “new jook” time piece is one of the styles fea-

ROS > will find :

tured in the greater Rost |

or at aa go. 33975

just a few of the styles fostured : just the model you

MILLICENT : Beautifully styled 15 jewel

..Come to ROST and Choose. From Indiana's Largest Stack of

Nationally’

Select From. Such Matchless Makes as * TELECHRON * SETH THOMAS

—

want , , , of

Cane

Famous Clocks =

Emp A a, i

* GENERAL ELECTRIC * WESTCLOX i * CHELSEA oi Whether you want a clock for. your mantel, den, boudoir or kitchen, 0 i you will find an extensive array of suitable styles at ROST . ih if distinguished makes . . . priced to suit your purse. : : < “ ~~, { - db I i» gi

$65 : °

pon