Indianapolis Times, Indianapolis, Marion County, 8 April 1948 — Page 18

Il) COSTS Xie EEHEHIEY

By JOHN W. LOVE

PORKY LANE SUPER-MARKET | DETRCE. Aor. "S The mous APPOINTMENTS—Edward L. yo hes _+ 1223 KENTUCKY AVE.

|world’s greatest, is in the middle! Van Riper (left) and Horace A. | aoore after two years in MoLARD :.. 50 =: $10%*

of expensive conversion and re-| Moorman, members of the ad- |desto (Cal.) Junior College, went| JOWL Smoked . Ib. 29¢ The capacity of the Rouge and

building. vertising agency of Sidener [to the University of Oregon on a BoneFISH less 1b. 29¢ the rest of the Ford system is| Two members of the Indian-|

The ¢hift to war production and| , 4 Van Riper, inc., have re- [baseball scholarship. It was durbeing expanded about a third, or|apolis_ firm of Sidener & Van! from 5400 units to 7200 a day of| Riper, Inc., have been named on| everything, automobiles, trucks|two standing committees in the and tractors. The Rouge works| American Association of Adver-

back again required many revi- ing summer vacation after his ju- | has 72,000 on its payroll, some of |tising Agencies. SWIFT'S

sions, but those now being made ceived appointments in a na- | oo year there that he was far outnumber them, tional advertising associetion. beaned in a semi-pro play-off in Only the changes which fol-| Sacramento. He was unconscious lowed the exit of the Model T in 10 days, spent three months in 1927 were equally radical, but di 0 oar they did not approach the costs of tHe present overturn. 3 y 182,000 on Payroll gencies | {them on lay-off for the present.| Edward L. Van Riper, execuFord as a whole has 132,000. tive vice president of the firm, The rebuilding of the Rouge is| becomes a member of the associaPREMIUM the heaviest undertaking of the tion’s committee on research, and new management team, the group Horace A. Moorman, a director, which Henry Ford II brought to- has been named to the technical CHOICE gether in the elaborate reorgani-| production committee. ouTS zation of 1946. The climax will] The local advertising agency

be the introduction of the new|is a charter member of the na-| Ford some time in June. tional organization. |

Because of the many calls we received

from workers and ny ah we will stay SUNDAY OPEN AGAIN... APRIL 11TH

Swift's : Su Brick i For a Special Showing of the New . . . This Lam acon , R16 _ ngzun * ; will add Cookies ER sO Jeep "6" Station Wagon Actromandow scion of pea Po With The Willys-Overland 6-Cylinder Engine fo Ty and Cle Also see for yourself " . here is youn BO | L] G B = The Sensation of the Year value PLUS! hams ; + THE JEEP DITCH DIGGER Re

SUITS—were $22.50 to

ROLLAV

$39.05. A large collection of broken lots and

EXCELLENT Will dig 6 to 14-inch ditch 6 feet deep FOR SOUP : Digs 300 feet per hour ATRL With M2 : ; ge ! Never bef File. YOR THE JEEP 4-WHEEL-DRIVE PICK-UP groin JR : pers ‘and long coats in ly constructes "BEEF AND IS ALSO ON DISPLAY Use Our Layaway Ferien Sots und vives} For, mont "b. Open Sunday to give busy people time to look . be folded A i up right in the bed it- § self!

WILLYS OF INDIANA :

DISTRIBUTOR

LEE WOHL

45 E. WASHINGTON ST.—

Peaches {-y Poaches Lo dSc gulf MArket 4583 ¥

Apple Butter ton 19¢ Lima Beans..; 2. we. 396

TOMATO JUICE ug LARA NEL LL oN

— rd c

Flor Ch 2B.05198 gg Said 26 on. $1.99 Sugar “oe 25... %1.99 Flour 27a 25 5a; $1.49

YOMAToss

Noa Ww 2 Lyi Som cans oo AES for

635 Virginia Ave.

IT COULD HAPPEN IN INDIANAPOLIS! An eastern car owner recently found a good sized fire under the hood. As he west to work with a small extinguisher, another car pulled up, stopped and called the fire department. How? . : : By using the Mobile Telephone. A flick of his finger and he was connected with the fire department by the Mobile Telephone Operator : . : As we say, it could happen in Indianapolis. About 8) of these mobile units are now operating FURNIT on the city streets and on highways within 40 miles. Who uses the service? 414 E. ¥ More than 30 different Indianapolis businesses and professions. An armored car service, a meat packer, three newspapers, an oil company, a used furniture dealer, and a building contractor—are among them. At last reports, they're all very happy about the whole thing!

A STATISTICALLY - MINDED friend of ours recently took us to task. “I understand,” he said, “you telephone people are installing 475,000 miles of wire in 1947, *48 and "49. That's fine—but can’t you express it in a more interesting way?” “Certainly,” we replied—and hastily dialed our facts and figures department. Here’s what we learned. 475,000 miles of wire is enough to go around the world 19 times. If placed on a scale, this much wire would weigh in the neighborhood of 62,225 tons . . . would fill 1244 box cars. There's enough copper in 475,000 miles of wire to make 1,830,000,000 pennies. To our friends who are not statisticallyminded, we offer these plain facts: All this wire will eventually help you have all the telephone service you want—when you want it. And it also means faster and better ~ service whether you're calling London or your next door neighbor.

TO OUR WAY OF THINKING, Indiana people stick to their jobs for extraordinary lengths of time. At the Indiana Bell office in Clinton, for example,

b Bacon Bon Ends mn 200 gf? there are local Clintonians with records of 38, 35, Pr Smk. Short 28, 27, 25 and 22 years of experience. Six more have yf Picnics Shank been there 5 years . . . another six for two years. ONE oF RE Se ars

Charles Farnsworth, wire chief, has the 38 year record. The 35 years belong to Mrs. Hazel Cunningham, chief operator. Incidentally, she’s also the posses-

among party line telephone users. “What,” he asked them, *'is the best way to get along with others on the party

Sliced

Bacon crac a

¥ . sor of a gold medal — awarded for her part in capturing ¢ Z POT ATOES a gang of bank robbers in 1930 . . . As towns go, £3 neh Jey answer | (a ze fev) wade : } Clinton's like a lot of others, too. So if you've a fierce _ ; most Ie 3 ” a3 by Ape oud q INDIANA civic pride, just figure your local Indiana Bell office has people 1ac gout 10eas Off {16 : ys ject. Constructive ideas; that is. We t RADED a lot of people with long service<men and women i G 3 ib who know the business from A to Z. boiled down all the answers—and finally 2 {00-LB. B AG S. : : turned up with just two words: “Be considerate.” Or, # : ; to express it in four words: Practice the Golden Rule.” : * * * t . . | RTI 3 PRR at, I f / d YOU MAY NOT KNOW that Indiana Bell is just one o IT RARELY WORKS out that way—but the Monon 4

many telephone companies in the state. And when we say many—we mean just that. Actually, there are 319 independent telephone companies in Indiana. Some are very small, while others serve large cities. But little or big—they’re all good friends of ours—partners in many a long distance call that you make.

Railway office in Bloomington has a telephone number that suits them to a “T.” It’s 2-2222 or "Toot-toot-toot-toot-toot!” We're giving full credit to our number assigner—obviously a man with a fine sense of humor:

OPEN LATE TILL 8 P. M.!

I BEER AT LOWEST PRICES! BPORKY LANE SUPER-MARKET INDIANA

BELL